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Ben Glinsky

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Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And at the same time, sometimes, you know, you never want to throw in the towel, but at the same time, sometimes if the market tells you that your idea isn't going to work, sometimes you got to accept that and move on and take the loss and that's okay.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Thanks, man. Appreciate it. Thanks for having me.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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But if you truly believe in what you're doing and, and the market's responding, obstacles are going to come and you know, you work through them and you get to that next level.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

106.239

Good. Yeah. Live good. Highest quality supplements, lowest price. That's what we're doing. Disrupting an industry, $200 billion supplement industry who is doing it the wrong way. I mean, it hasn't changed in the last 50, 60 years. Companies are making a product for eight to 10 bucks, selling it for 60, 80, even over a hundred. And people just can't afford it.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Good job. I know you, man.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I do love the grind. I mean, I love the grind of business. I love the grind in sports. I went mountain biking this morning. I work my butt off, get my heart rate up. So I love the grind, but at the same time, I, yeah, it's, it's, I do – I love the competition. And I see business as a competition and kind of, you know, a game. And I just – I don't know. I like it.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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But at the same time, yes, you know, I've been very – You got to win Pac-Man sometimes. Yeah.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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So I, but that doesn't mean, you know, I don't spend anything and all I do is, is work. I mean, I, I've got two awesome kids. I spend as much time as I can with them. We take a lot of awesome, fun vacations. We've got a house in Steamboat Springs, Colorado. We got snowmobiles. We got a bunch of toys, four wheelers, all that stuff. Um, do a lot of travel.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, I, I, I mean, we're taking trips every month or bring all our friends. Like it's, yeah, we have fun too. Um, but at the same time, yeah, my wife is, is on me for, you know, exactly what you just recognized. Cause I don't need to work as hard as I do anymore. I'm very thankful for that. But at the same time, I, I, I don't feel like I'm done.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And I, I, you know, because of this, this competitive thing that I got inside of me and this DNA that I have, um, I, you know, I see people that are still ahead of me and, um, I'm like, dude, if they could do it, I could do it too. So just one more year, I'm almost 50. Kind of my goal has been to retire at 50. So we'll see what happens.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I don't think I'm ever going to completely walk away, but we'll slow down a little bit.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, no, awesome question, man. I'm pretty impressed that you recognize that.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, we got six of them.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And just like you said, I mean, it's getting lean out there. Buying habits have shifted. People are moving away from expensive overpriced things more towards affordability and value. And that's what the consumer is looking for.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We got a bunch of friends, man.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, so that's the thing with it. With the supplement industry. It is, as we talked about, you know, companies aren't transparent when it comes to ingredients. They're selling stuff for way ridiculous prices. Again, they're making a product for six to eight bucks and selling it for 60. And the challenge is not that they're not making money, but people can't afford that.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, and especially now with buying habits, shifting money, getting tighter, people getting leaner and paying attention, paying more attention to where their money is going, how it's going out, they're not going to continue spending that. And that's why the average person only stays on a $60, $80 supplement for like three months because they can't afford it anymore.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Because when something comes up, they got a cell phone bill or their supplement, they're going to pay the phone bill. And so we wanted to create something where people don't have to compromise highest quality products, pure premium USDA certified organic ingredients. We show all the certificates of analysis on the website and we sell them at just a few dollars above cost.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We do it like a Costco type membership model. So for $10 a month, People get member prices. Or if you don't want to be a member, you can pay a few bucks more for retail prices. So if you're buying more than two products a month, you're saving more than the $10. But we've got a ton of amazing products that are really helping people change their lives.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, from basic stuff like a multivitamin to magnesium to vitamin D, even our Factor 4. This is our anti-inflammatory, most powerful anti-inflammatory ever created. Just $18.50. It's got garlic.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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curcumin coq10 and fish oil only one of its kind out there you'd have to buy four different products to get everything you get in that we've got a men's vitality hormone support amazing for i mean as we get older our testosterone starts to slow down our strength starts to slow down our mental clarity or cognitive function this just keeps you keeps you rocking we've got organic coffee we've got super greens we've got a pre-workout product probiotic gut support and

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Whey protein, collagen peptides, lots of awesome stuff. How many products, Ben? How many? We've got about 30. 30 so far and adding more every month.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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That's a great question. I mean, I think most people can fall into one category as far as what they're looking to do. Either they're looking to lose weight, they're looking to build muscle, or they're just looking to get healthier. And so we've got products for all that stuff. But really what it comes down to is just fundamental health. I mean, and supplements are easy.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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They're like the easiest way to get a little bit more healthy. But I mean, if you really want to get healthy, you got to focus on what you're eating. You got to exercise. You got to sleep good. Supplements are just one

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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piece of the puzzle and it's the easiest piece because all you have to do is take a product either mix it with water or swallow a capsule like it doesn't get much easier than that and uh you know when you've got the highest quality supplements at prices people can afford it just makes it that much easier 100 million all d to c online 100 million all d to c and that's at prices about a quarter of what most brands are selling it for how how are we acquiring customers ben

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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So like I like to say, once people see it, they can't unsee it. Like we talked about earlier. I mean, no one's going to go back to spending 40 bucks for this non-organic product when they could get the better one for half the price. So word is spreading quickly. We have a lot of affiliates out there. We're starting to spend some money on advertising on social media.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We've got some podcasters and influencers.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We look at all the numbers and it's yeah, it's tough to acquire a customer these days. But at the same time, 100 million sales.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We've got 1.8 million members around the world.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Most of it was done through affiliates. So I've been in the affiliate marketing space for a long time. So affiliates refer people. They get their own replicated Web site, you know, live good dot com slash affiliate name. They send people there. They get a little commission if if a person makes a purchase. And that's how it's been growing.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, I don't know that you're wrong, but there's two reasons to go with affiliates. Number one, supplements... Anyone could tell someone about a supplement or you could put an ad out there or whatever. But when an affiliate gets excited about the products, they're using the products. It makes it that much easier for them to go out there and share the products.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And at the same time, it's kind of unlike Facebook or TV ads or radio ads where you're spending the money and you have no idea what's going to come in from it. With affiliates... It's guaranteed. Like if they make a sale, they get paid. If they don't make a sale, they don't get paid. So they might be spending a lot of effort and energy to try to go out there and make a sale and not get results.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, that's an awesome question. And that's a question that most entrepreneurs need to focus on where I don't think there's enough focus. People think they need a big team. They need all these corporate officers. They needed a CEO, a CFO, a CMO, a COO, whatever to run a successful company. I We don't have any of those. I mean, I'm a CEO, but I'm not on payroll.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And fortunately, from a business perspective, from the company side, it doesn't cost us anything for their efforts. We only pay them if they do make a sale. And we are generous with those commissions when they do sell stuff.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, so we've got, you know, it's more than just a basic affiliate program. We do have kind of a generational payout if they refer more affiliates and stuff. So yeah, I mean, we've got some affiliates making 10 grand, 20 grand, 30 grand a month. Not a lot of them, but you know. There are quite a few.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And I mean, with, we've got over, you know, hundreds of thousands of affiliates now who are making, you know, some of them are making a hundred bucks a month. So we're making 500, some are making a thousand. So, you know, as long as they like what they're promoting, it works. Yeah. What's your favorite product? Awesome question. Love that one. Actually, it's the one I was just talking about.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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So, this is Super Red's best cardiovascular health product ever created. Great for circulation. Opens up those blood vessels. You might have heard of nitric oxide. It releases a nitric oxide in your body. Great for antioxidant support. Great for nervous system support. Even great for sexual health. I mean, gets that blood flowing to where it's needed. This product... is amazing.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, I noticed a difference. So I do CrossFit, I mountain bike, I do jujitsu. When I use this, I just feel like I can build sandcastles.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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But I like to push the heart rate and this definitely lets me, it's kind of like the RPMs get to go higher when I use that product.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Dude, you freaking have me nailed. No, it's funny. We have, so there's like 10 of us in our mountain bike.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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It's funny. Even playing like capture the flag with my kids in the neighborhood. It's like, all right, let's go guys. Come on. Yeah, let's go. Come on.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, that's a great point. And that's a great question. And actually, it's kind of funny because the healthier you are, kind of the less you're going to notice stuff. But the unhealthier you are, you start to notice stuff a lot faster. So most people are deficient in magnesium. Most people are not getting enough magnesium out of their daily diets. This is our Ultra Magnesium Complex.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Such a simple, basic product, but it's responsible for over 300 chemical reactions in the body. Literally everything our body does, every bodily function depends on magnesium to function correctly. So if you're getting migraines, cramps,

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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None of our corporate staff is on payroll. Our highest paid employee is our warehouse manager, Lee, who makes sure all of our products are shipped out on time every day. And our customer support person, Michelle, who is awesome. Make sure everyone gets a quick response every day. But yeah, I mean, when you keep your overhead low, it allows you to have bigger profit margins.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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um digestive issues sleep issues there's a very good chance you're just not getting enough magnesium i mean you take this product for two or three weeks you're going to start noticing that stuff's actually working better and this is just eight dollars and 95 cents most high quality magnesium is like over 30 bucks 8.95 for the highest quality on the planet with a full 90-day empty bottle money-back guarantee so you know a lot of stuff if you're not healthy most of us are deficient in something you know start taking something

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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and see how you feel. And then, you know, you like it, start taking more stuff, but you know, I'm pretty healthy, pretty active. And I definitely noticed a difference when I take my, uh, my super reds.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I take them every morning. I actually mix them with our E3 pre-workout. This stuff is awesome. Gets you amped. It's got Opry Flex or not Opry Flex. Uh, what's the ingredient? Uh, So Dr. Ryan is our formulator. The guy is freaking amazing. Some of the stuff that he puts beta alanine, it's a performance enhancing supplement that's been approved by the anti-doping committee.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Like that's how powerful it is. It gives you the tingles, gets you amped up. So I mixed those two along with my creatine plus HMB, just 1995. I mixed those three together. I take it every morning. Love it. Um, but yeah, I mean, Dr. Ryan, my partner, you know, he's 44 years old. This is our vitality products. He noticed, you know, he's starting to slow down and stuff, had his blood levels tested.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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His testosterone was dropping, took this for 90 days and this is a healthy guy. I mean, he's 44. He looks like he's 35, took this for 90 days. His testosterone went up by over 20%. So, um, um, And he noticed.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah. Stuff's expensive out there. It's crazy. But you know, speaking of vibe science, you should have my partner, Dr. Ryan on there. He's just super awesome as far as ingredients, transparency, all that stuff.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, no, that's what we talked about earlier. I mean, at the beginning, you gotta, you gotta be everyone. You gotta wear all the hats, you gotta work your butt off and you gotta know, you gotta know what problem you're fixing. You gotta know what the challenge is out there in the marketplace and just know what your better way is and just put all of your focus, effort, energy into that fix. Yeah.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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If you're spending all the money, and or more than you're making, which is so weird to me that so many companies do and try to operate like that, it's not going to work. And at the same time, it gives you such a huge advantage. I mean, we've been in business for two and a half years, disrupting a $200 million industry by offering the highest quality products at the lowest prices anywhere.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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That concept. And for me, again, it's highest quality, lowest price. All these companies are selling stuff for overpriced. And then on the other side, it's easy with the full transparency. I mean, that's like you guys aren't even telling people what's in these products. That's an easy one. So it's easy to find something wrong. with in any industry with most companies.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And if you can expose that and fix it and do it a better way. And again, just stay lean. Just, you know, you don't need a big team. You don't need any team at the beginning. Be the man, be the guy, go out there, work your butt off. And then once you start growing, then you could start, you know, bringing on some helpers. But yeah, man, that's how you make it happen.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Focus on the mission.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Nice. No, I appreciate that. You know, I hope I gave your listeners some value on the, on the business side. I know it's an entrepreneur show, but yeah, I mean, everyone needs supplements. These truly are the highest quality, the lowest price live good.com. Check them all out. If you want to be a member. Awesome. If you don't, you know, try a few products.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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If you love them, then, you know, come back and get more.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah. Instagram is livegood__company, I think. Man, I don't even know. Live Good members is Facebook.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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There it is. That's our symbol.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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You know, it's like Costco, Costco. They only make about 11% on the hundreds of thousands of items they have in their stores. They make their money on the membership. And so a lot of people are like, how are they doing this? So that's how we're doing it. The money's on the membership. We sell the products for a few bucks above cost. And yeah, keep it lean.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, man. Thanks for having me. That was fun. Yeah.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, here's an example. You know, this company, I don't know if you've heard of Super Beats, good company, good product, 40 bucks for one product, not even organic. This is our... Super Reds, higher quality. It's got the beetroot powder. Ours is organic. Theirs is not. Plus, it's got 12 other ingredients for about half the price.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, once people see that, they're not going to go back to spending $40 for a lower quality product. That's how we're disrupting the industry. But the point is... that once people, if you're managing your overhead, like nobody wants to compete with us because they can't operate. They don't think they can operate with smaller margins.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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If they're only making three, four or five bucks on a product, they're like, how are we going to pay our bills? And so if you can figure out how to cut that overhead, get lean, you're going to have a huge advantage.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Dude, if you learn that lesson, you're going to be so much more successful, so much more profitable. And on top of that, I see a lot of entrepreneurs, and I'm going to call them wannabe entrepreneurs, who have themselves on payroll. They want to take investor money or whatever and eliminate the risk of starting a company by putting themselves on payroll.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And I think that is a terrible way to want to be an entrepreneur. I mean, the whole... The point of being an entrepreneur is risk. I mean, without the risk, there's not the reward. So I don't think any CEO or corporate owner of a company should ever be on payroll. You want to make money, make that business successful.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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You have money left over at the end of the month after all your employees are paid, after all your bills are paid. That's how you get paid. And that also helps you get lean. Because if you're spending all this money on other people and unnecessary expenses, there's nothing left for you. So you eliminate them. More goes in your pocket.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I'm glad you said that. Cause yeah, it sounds good. Cause there are a lot of companies and brands out there that make stuff sound good. But when you try to get behind the curtain and ask them the tough questions and ask them for documentation or proof or just validation of what they're claiming, they get silent or they come up with excuses.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I mean, so many companies in, I mean, I know the supplement space, that's, that's what I'm in. And you know, the reason we decided, so I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way, was fortunate to make a lot of money, but about six years ago, I walked away. I didn't want to be part of it anymore.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Just didn't feel good about kind of, I don't want to say ripping people off, but selling products for more than I needed to sell them for. It didn't feel good anymore. Um, But another thing that's happening in the space and another, you know, you got to find if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say, okay, there's 82 milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show...

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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every single one of our ingredients on every single one of our products we show the full testing certificates analysis all that stuff on the website so when it comes to sounds good it's like here's the proof like this is legit this is what we're selling and uh it just gives us even more um i guess trust with the consumer and and uh helping us grow

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Yeah. But consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients and all that stuff. But it's crazy, man. I mean, I saw a product called organic greens with zero organic ingredients in it. What is going on?

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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I hear you, man. But yeah, so, you know, I know you got a lot of your listeners are entrepreneurs. A lot of them are young entrepreneurs. And, you know, you don't have to go into a business or an industry and completely disrupt it. I mean, it's easy to find... Stuff that's broken in literally any industry, whether it's real estate, cars, insurance, toys, clothing, whatever.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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And figure out a way to differentiate yourself, make it better, make it different, and do it right. And I think with... Just this shift that's going on out there, people getting smarter, buying habits shifting. If you recognize that and align yourself with the trends, you're going to position yourself in a much better place. And, you know, all you have to do is carve out a tiny piece for you.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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You don't have to go after the whole industry like I'm crazy enough to do. But, you know, you carve out a little piece. There's there's a lot of money in there for you.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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No, that that's totally valid. I mean, I'm at that point where I'm doing, you know, we're a hundred million dollar company now and I'm still doing posting stuff on Facebook. So like we can easily outsource.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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So I, you know, sometimes it's a matter of, you know, learning how to delegate. And that, that is an issue that I have. Uh, but at the beginning, I mean, you gotta be everyone, you gotta wear all the hats, you gotta work your ass off. And you know, there was an article the other day that I read about, they were comparing, uh, what truly makes people successful? Is it their grades in school?

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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Is it how hard they worked? Is it their IQ? And it came down to one thing and that's grit. It's how hard you're going to grind, how hard you're going to work and how much you want it. And you make it, you know, you want it bad enough. You're going to figure out a way to make it happen. And

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

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When you don't have the resources, especially early on in a business, and I know you got a lot of listeners who hopefully this will resonate with right now. You don't have those resources. You don't have the money. You don't have all the employees or all the different guys that can post on Facebook or make videos for you, all that stuff. You got to be the guy. You got to be the girl.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

803.236

You got to go out there and... and make stuff happen until you're making enough where you can start to delegate. And yes, you know, we're at a level where we're starting to do that now and bring it on more people to kind of take some stuff off my plate. But at the same time, man, I'm still in the trenches. I mean, we're not done. And until you're done, you got to keep the pedal to the metal.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

822.461

You got to keep the fuel on the fire. You got to keep working, keep hustling, keep making it happen, keep finding ways to get better because the competition's coming and you got to stay ahead of them.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

951.724

Yeah, I mean, you don't have to know exactly how everything works at the beginning. You're never going to.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

958.309

Right, but you have to learn it along the way. Exactly. You figure it out and obstacles are going to come and you can get frustrated. And yeah, sometimes it's going to be a pain in the ass. It's going to be hard. You've got to work through it. And this is just about mindset. And I know a lot of you guys have listened to... books on tape and read books and stuff. Mindset is huge.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

977.943

And if you are thankful for those challenges, thankful for those obstacles, thankful, thankful for the opportunity to get over them and get stronger, it's just going to make your business more successful. And it's going to make you stronger and better. And then you get to that next level and the next level and the next level.

Right About Now with Ryan Alford

Lean & Green: How LiveGood is Disrupting Supplements w/ Ben Glinsky

994.078

So I've always been thankful for, for everything good and bad because the bad is opportunity to learn, grow, get better. And if you just stay happy, stay excited, stay motivated, stay confident. and believe that what you're doing is, is the right thing and is going to change lives.