Right About Now with Ryan Alford
Josh Pate Shares the New Blueprint for Media Success
Tue, 26 Nov 2024
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this latest episode of Right About Now, Josh Pate, host of The Josh Pate Show and CBS college football analyst, explores the evolving media landscape and its profound impact on college football. Sharing his journey from working manual labor to carving out a successful media career, Pate underscores the value of seizing opportunities and cultivating authentic relationships with both audiences and sponsors. He delves into the democratization of media, driven by platforms like YouTube, which empower creators to thrive by embracing authenticity and catering to niche interests. Pate encourages aspiring content creators to prioritize understanding their audience's needs and fostering genuine connections, offering a roadmap to long-term success in a constantly shifting media environment.TAKEAWAY Evolution of media, particularly in college football Impact of new media platforms like YouTube and Facebook Live Importance of personal branding for content creators Building personal relationships with audiences and sponsors Key pitfalls in content creation: self-absorption and changing for popularity Value of niche content in attracting and retaining audiences Understanding audience needs and feedback for content success Defining a unique space in a competitive media landscape Strategies for monetization and building sponsor relationships Future opportunities for content creators in the evolving media environment If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is the main focus of the podcast?
you've got to be the brand but then when you say that you got to understand what you mean when you say that a lot of people say that and it's just the most douchebag like conceited thing imaginable and like bragging about yourself as you're the brand that is not the case at all this is right about now with ryan alford a radcast network production we are the number one business show on the planet with over 1 million downloads a month
Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts right about now.
What's up, guys? Welcome to Right About Now. Hey, we're always getting right. We're always talking about what's now. And you know we talk about media. But look, you see a smile on my face. I love every guest. They're all my children, my babies. I love and appreciate every one of them. But when I get to talk college football and media all in one, and that's why I'm going to The Source.
He is the host of The Josh Pate Show, and he is a CBS analyst for college football. What's up, Josh?
Man, you got me excited now because I love to talk about both of those things as well. And here we are. We're leading up to what most people call pre-Thanksgiving season. And folks like me and you are like, yeah, that's wonderful. And I love the food and I love the family. But, brother, we got to figure out the college football playoff. We got a brand new format coming up.
And it is an exciting time on all fronts to be in my little corner of the media industry.
Yeah. Hey, man. Yeah, yeah, yeah. I ain't buying that little corner shit. But we'll get to that. Josh has made a name for himself with college football. I respect. I'll say this, and I'm kind of telling it like it is, Josh. I don't have any bad on a like, but I don't always agree with everything. But I do have come to find your judgment to be some of the best in college football.
It's unfettered by, you know, any one team. And even when I don't like it, I agree with it. Yeah. So, I'm like, damn. Because, you know, as a Clemson grad and Clemson fan, you know, and winning two national titles and being at the top of the heap for a long time. to acknowledge or know we've taken a little bit of a step back.
Some people would kill for even our step back, and I have to realize that every, you know, our second step is a lot of people's great first best step. But when you set that standard, if it has hurt me, I've had to watch as you've been brutally honest, and I feel like brutally accurate.
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Chapter 2: What challenges did Josh Pate face in his career?
I've just I've just pretended to do it driving around in my truck for years, but I've never actually done it. He said, well, man, I'd love for you to just stay on the air. So I stayed on the air and that turned into a television general manager calling me up a couple of years later. Hey, do you want to do what you do, but do it on TV? So, sure, I've never been on TV. Is that a problem?
Oh, no, man, it's easy. So TV ended up being the hardest thing I've ever done in my life. And then I elevated to being a sports anchor and then a news anchor. And I'm doing the college football stuff on the side. But that brings me to what I was just saying. This is mid 20 teens. This is not that long ago. This is less than a decade ago.
And I will so vividly remember for the rest of my life sitting next to our chief meteorologist one day after a newscast and his computer screens like in the background. He's sitting here, computer screens in the background, and he's got his Facebook feed pulled up. And I saw a live video playing on his Facebook feed. And I said, what's happening there? He said, oh, it's just a Facebook live feed.
I didn't know that they had just launched that software. That was a Berlin Wall moment. And then YouTube shortly thereafter introduces live capability on their platform. So to me, I've been sitting here thinking the whole time, the whole key to this game, as you know, is overhead and distribution back then.
You got to have the big fancy studios to make your product look the way it's supposed to be. And then you've also got to have the distribution so that someone can see you in LA and Seattle and Miami and New York all at the same time. And if you don't have those or you don't have syndication deals, you don't have a nationwide audience. Then the internet gets weaponized and leveraged the right way.
And overhead and distribution are literally, if you're holding your phone, it's at your fingertips. And I realized at that point, man, I got a shot. If I really am what I think I am, if I've really got the ability, if I can really appeal and mass communicate this stuff in an entertaining way, I've got a shot.
And so we started to immediately, I started to conceptually put that together and it was a fight. It was a multi-year fight, but finally got to where I was willing to work as an independent contractor instead of an employee at that news station in exchange for getting access to that studio a few nights a week. And we started producing a college football show on YouTube, started it from scratch.
And we started doing it in a couple of years in. I was already making more money on the YouTube channel than I had ever made in local news. And it was at that point that CBS hit me up. And they said, we're not doing anything like you're doing. And we know we should. We know that's the direction it's going. Would you like to come here? And so I came to CBS in 2020.
And when COVID set in and everyone else... started talking about everything other than sports. I just stuck to sports because that's what I know. And our numbers, man, they just shot through the roof, cause a bunch of those networks alienated their audience because of what they were, they were trying to present that the audience wanted nothing to do with.
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Chapter 3: How has new media changed college football coverage?
Yeah. Boom. There it is. And, you know, so many people I really want to touch on what you said. And I agree. I'm happy for you. I'm so thankful for you that you experienced that direct sell for yourself because you both made yourself a lot of money.
And I would say as much as you made money, you avoided like the pitfalls of just some of the signing with people that aren't really that motivated to work that hard for you that are just looking for percentage deals. And you got to learn exactly how it all works. And I can't stress enough for anybody hearing that. That the most lucrative deals are the most personal deals.
And the most, like, and I'm guilty of this at times with our show and things that we do. Like, you can't. You have to be involved with this stuff, you know, when you're building, especially it's the Josh Pate show. Right. I mean, you know, right about now is with Ryan Alford. Like it's it's tied to your personal brand and tied to you and you can hire and build a team and do all those things.
But you got to know this stuff and understand it at a really high level. You've got to be the brand.
But then when you say that, you got to understand what you mean when you say that. A lot of people say that and it's just the most douchebag, like conceited thing imaginable. And like bragging about yourself as you're the brand, that is not the case at all. At least the way that I look at myself, the way I look at myself is I am a total product. of our audience.
And I am a total product of what they've allowed me to do. And the reason they've allowed me to do it is because of the same reason somebody keeps coming back to the same restaurants because you're serving them what they're asking for. And I think two of the biggest pitfalls
is number one, people getting ignorant or self-absorbed enough to where they believe they're the big deal and therefore they're going to stack their show or they're going to produce their content around what they care about and the audience will just consume it because they're a bunch of clapping seals. That's pitfall number one.
Pitfall number two is you do what you do, the audience reciprocates with their viewership traffic or their listenership traffic and Therefore, it props you up and then you get up on the mountaintop and then you decide, all right, now I'm going to change everything. Now, all of a sudden, I need to add bells and whistles. Now I need to dress different.
Now I need to cover more things than I got here covering. And it happens so often. I can't tell you how many times already in the past four years since I've been here. I've been approached about covering other sports, covering the NFL. And there's a reason for that, because I think, you know, the powers that be look at this model and they say, why don't we apply that model to the NFL?
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Chapter 4: What are the pitfalls of content creation?
Because it may be that there are many other people out there capable of pulling that off. They just don't all have journalism degrees from Syracuse and Northwestern per se.
Yeah. And they don't understand that you don't always need to take. Sometimes you give and you get more in return. Right.
It's almost like people should have written books on that a long time ago.
It's almost like, damn, I think I heard that growing up in the Golden Rule or the Bible or something, you know?
Those words tended to be in red a lot, as I recall.
Yeah, I think so. Yeah. In the New Testament. Yeah. Oh, man. Josh, what's what's kind of on the horizon for you? Like, you know, with the show, like other things, obviously killing it. The show's growing. Your awareness is growing. Audience growing like but anything that's kind of on that horizon with what you're doing with the media company and all that stuff?
Yeah, we did something a few times this year that's been one of the most fun things that I've done. We didn't market it. We didn't create anything around it. It's just been organic. So I go to a game every weekend. I pick a game. I go to it every weekend. Like I'll go to Athens this weekend for Tennessee, Georgia. I'll normally do my Thursday show.
I'll fly out or I'll drive and I'll get to the place Thursday night and I'll just be on campus Friday. Nothing like a campus, like 24 hours leading up to game day. And so what I started doing, we were at Bama like a month and a half ago. The journalism and business class asked me to come speak. It's like, OK, so it's about 150, 200 kids. You speak to them. It's a Q&A format.
Just so fulfilling, like unbelievable. We go to Penn State. We do it again. We go to A&M. We do it again. And about the third time I did it, you walk out and you realize. We just did a show like that. If we just broadcast that, if we captured that, it would be informative. It would be entertaining. It would check all the boxes.
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Chapter 5: What strategies are key to monetizing content?
It's why I'm still fascinated that these weekday shows, these morning shows during the week on ESPN or FS1 or whatnot. I'm fascinated that they do traffic. I'm all for it, man. Like get as much viewership, make as much money as you can. I'm all for it. I'm just so fascinated that that still has broad appeal when you have such specialized and custom-made on-demand content in any given lane now.
Yep.
Josh, as we close out, what's – give me your – State of the state of college football. You know, we're sort of in this wild, wild west with NIL and all that stuff. But what's your both your pulse, your knowledge watching it and maybe what you're hearing from the insiders? Like, I mean, the 12 man things lining up, there's drama already from it.
But I mean, give me the state of the state of the state and where you think who you think is going to win, win it all this year.
Well, I'll start from the back and work to the front. Oregon's the best team I've seen this year. I still think there's a lot of potential with Texas. I'm not writing Texas off at all. I really think if they click, they can be as good as anyone. Wonder about Ohio State's offensive line if they have to win three games against really plus-level defensive fronts.
Alabama, if they run Jalen Miller like they just did and compete with anyone. Good grief. Yeah. But the state of college football overall is like we're living in the middle of a documentary. We're about a third to two thirds of the way through the documentary, but we don't realize we're living in it right now.
I think by the time this documentary concludes, we will have got to a place where revenue sharing is fully incorporated into college football and There isn't so much random parity and like competitive balance. The big boys will largely reestablish themselves as the big boys.
And maybe that's through natural selection or maybe that's through brute force strength of the SEC and Big Ten saying we're going to flex on you until we get it set the way we want. I think self governance overtakes NCAA governance. I think that goes to the conference level and they take it upon themselves to police themselves.
I think you will look back and you will look at some coaches that were fired during this period. And in retrospect, say, man, that guy never had a chance. He was just, he was in the path of the tornado. Like Andy Dufresne said in Shawshank, I was just, I was in the path of the tornado. And I also, I would not be shocked if,
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