Right About Now with Ryan Alford
Formulating Success: The Sweet Journey of NoBaked Cookie Dough w/ Co-Founder Jimmy Feeman
Tue, 11 Mar 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYS Entrepreneurial journey and experiences of co-founding a cookie dough company. Nostalgia associated with cookie dough and its appeal to consumers. Challenges faced in the early years of starting a business. Dynamics of running a business as a couple and the importance of communication. The significance of trust and transparency in personal and business relationships. Evolution of brand identity and understanding customer preferences. The importance of craftsmanship and hands-on work in entrepreneurship. Strategies for scaling a consumer brand while maintaining authenticity. The balance between indulgence and health-consciousness in food choices. Lessons learned from the entrepreneurial journey, including resilience and adaptability. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
In our factory in Chattanooga, we produce anywhere from like 20 to 40,000 pounds of cookie dough a month. Which is pretty insane.
Yeah, pretty insane. 20 to 40,000 a month? Yeah.
Oh, wow. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts Right About Now.
What's up, guys? Welcome to Right About Now. We're always talking about what's now. We're talking about business. We're talking about marketing. We're talking about life. And look, sometimes there's stories behind the company. And, you know, there's a certain product. that kind of rang my bell when I was talking with him on LinkedIn. I was like, who's this Jimmy guy? Who's this Jimmy guy? What?
Cookie dough? Hell yeah. I'm going to talk to him. We got Jimmy Freeman. He is the co-founder of No Bake. What's up, man? What's up, man? How are you doing? I'm great. Look, I get to talk business stories and cookie dough. Are you fucking kidding me? This is what I do it for.
Hey, I mean, if you get to eat some good stuff while you're doing the show, that's just a plus.
It makes it a lot better. I know. I know. Exactly. I don't have – my wife might argue with this, but I don't have too many vices. But cookie dough – you probably, since it's your company, wouldn't call it a vice. I just call it maybe a vice to my waistline in summer when I'm trying to show that one pack.
that dad pack i uh but hey look everything in moderation jimmy i love some cookie dough man why is it so damn good i i don't know man like it there's there's a few things that they're like from your childhood there's stuff that you just do uh and one of those things for me and my wife megan was just eating cookie dough um i don't know what it is my grandma always bakes cookies i usually eat the dough before they became cookies that's how you end up where i am today
But, yeah, everything in moderation, right? Like, it just gives me more fuel to go, like, work out or do whatever it's going to do, I guess.
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