Pop Apologists
250: WTF happened to your favorite brands incl. Outdoor Voices, Glossier, Abercrombie & Fitch, and more
Tue, 19 Nov 2024
Lauren and Chan are joined by Sammi Cohen, a rising star in the world of financial and business content creation who bridges the gap between Wall Street and pop culture. She is known for her deep dives where she breaks down and demystifies complex financial concepts and uncovers what's really happening with today's biggest brands. Together they discuss: What happened to Outdoor Voices (4:16) The fall of the female founded “girl boss” brands (19:49) Venture Capitalist roles in building a brand (26:58) The rise and struggles of Glossier (32:11) Kourtney Kardashian’s problematic brand, Lemme (41:18) The death and resuscitation of mall brands (50:02) Find Sammi Cohen on Instagram and TikTok at @sammicohentalks, as well as her weekly newsletter “Social Currency”. Shop Clean Simple Eats protein powder a nd use code POPAPOLOGISTS for 10% off! Click here to try EarlyBird CBD/THC gummies and use code POP20 for 20% off. To support the show, consider subscribing on Patreon or on Apple Podcasts, where yo u can get a bonus episode of Pop Apologists every Friday! Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
you know that chris was like we think we have an opportunity here like chris like in the boardroom dare you bring chris into this let me glp1 kendall's got 808 or whatever courtney probably didn't even know this was happening no courtney literally didn't so she like woke up and saw the instagrams about it Well, well, well, welcome to Pop Apologist.
Today we have a very special guest on the podcast, Sammy Cohen. She's a rising star in the world of financial and business content creation, bridging the gap between Wall Street and pop culture. Everyone will know her from her deep dives where she breaks down and demystifies complex financial concepts and uncovers what's really happening with today's biggest brands.
We're so happy to have you on Pop Apologist. Thank you for being here. Thank you for having me. I'm so excited. No problem at all. Sammy, I'm so excited you're here. I initially started following you and I think I was served your outdoor voices reel. And I like to consider myself, you know, interested in the world of business. Okay.
And no, I just find that your content is so interesting because you do break down business concepts and stories about brands that we're all obsessed with. And I was talking with Chandler about this last night when we were kind of discussing the episode. I feel like even though our show is normally about pop culture and celebrities.
most of us are not only interested in like what's going on with angelina and brad's 10-year divorce but we're also interested in like what the happened to outdoor voices and why the brand is lame now and like all these brands that we follow on social media that are constantly on our phones that we love to shop at they really are very interesting to most people i think and we really care about them and so i feel like it's such a natural thing to have you on
And I think a lot of our listeners will be really intrigued with a lot of these subjects. So thank you so much for joining.
Awesome. Yes, I feel the same way. I think the reason why I am obsessed with brands and companies are that I feel as though when someone buys a product from a company, When someone's holding an Erewhon tote bag, it's a way to signal to the world without physically having to say anything, like what you stand for, what you like, what your vibe is even.
And I think for me, I'm always obsessed with what the latest and greatest is. I think it also is really interesting to me to even do a deeper dive behind what people like, why they like it, and then what the business fundamentals are. So that Outdoor Voices video that went super viral,
That was just literally me obsessing one night after work of like, oh my God, I haven't heard of Outdoor Voices in so long. And I was obsessed with it in like 2015, 2016. Like where's Ty Haney? What happened to the company? And I like scripted it that night because I was literally Googling and I put it up at like 8 p.m. And then like the next morning I wake up and it's like super viral.
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