On Purpose with Jay Shetty
This Mindset Shift Will Instantly Make You More Successful Than 90% of People
Fri, 07 Mar 2025
What does success mean to you? What’s one habit you think successful people have? Today, Jay unpacks the hidden habits and mindset shifts that set the most successful people apart. Many of us believe that highly successful people are somehow different, that they possess unique talents or advantages we don’t. But it's actually about recognizing and mastering key patterns that most people overlook. Jay also uncovers the hidden patterns and psychological principles that shape success, revealing how small mindset shifts can create massive impact. He explores the power of belief, the influence of focus, and the importance of letting go to make room for growth. With practical insights and thought-provoking perspectives, this episode will challenge the way you approach success and help you unlock new possibilities in your journey. In this episode, you'll learn: How to Recognize and Leverage Patterns for Success How to Stop Wasting Time on the Wrong Things How to Build Confidence by Observing Success Strategies How to Reprogram Your Mindset for Growth and Achievement Success isn’t reserved for a select few—it’s within your reach if you’re willing to shift your mindset, recognize patterns, and take intentional action. With Love and Gratitude, Jay Shetty What We Discuss: 00:00 Intro 01:10 How to Become More Successful in Life? 03:50 Tip #1: Understand the Patterns 11:14 Tip #2: You’re Doing All the Wrong Things 17:24 Tip #3: Get Support from Someone Who Believes in You 21:39 Tip #4: The Baader-Meinhof Phenomenon 25:20 Tip #5: Stop Measuring Your Success By Others' Timelines 26:23 Tip #6: You Don’t Need Everyone to Like YouSee omnystudio.com/listener for privacy information.
Chapter 1: How can you become more successful than 90% of people?
The number one health and wellness podcast. Jay Shetty. Jay Shetty. The one, the only Jay Shetty. Hey everyone, welcome back to On Purpose. I'm your host, Jay Shetty, and I'm so grateful that you're back here to listen, learn, and grow. Now today, I'm going to talk to you about how you can become more successful than 90% of people.
Most of us believe that the people who achieve greatness, the people who do amazing things are special, that in some way they're different from us. And here's the reality. They're different in their consistency. They're different in their creativity. They're different in their work ethic. But at the core, they're not different. I believed this myself for years.
I used to always think, I'm not made for more. I don't think I can achieve that. I don't think I'm good enough. Things like that never happened to me. And I'm guessing that you've said similar things to yourself multiple times. How many times have you actually had an amazing opportunity?
You get invited to a potential client's dinner and you don't even show up because you're so scared of ruining it, you don't even try. Or what about this? Someone says to you, you know what? I know you're trying to get good at website design. I'll actually pay you to do it. And you say, no, no, no, I'll just do it for free because I'm not that experienced.
We sabotage ourselves, we sell ourselves short, and we don't build even when opportunities are coming. This is why I truly believe that all of us have had opportunities. We've had moments where we could have been better, performed better, had opportunities to grow, but we weren't ready for them. And it's because we're not doing what the 10%, what the 5%, what the 1% are doing.
And that's what today's all about. I want to walk you through the tools, through the ideas, through the insights that you may miss, that you may not notice. Maybe you didn't grow up around an entrepreneur. Maybe you didn't grow up around a high achiever and you didn't get the opportunity to learn this from them.
I believe that productivity, effectiveness, and achievement are all possible for you and for me. And here's what I want you to do. I want you to get your notebook out. And if you're walking, if you're running, if you're at the gym, don't worry. Just take a screenshot of the moments I mention things that you know you need to come back to.
And this is one of those episodes that you're going to want to send to a friend, a family member, because I want you to share the insights so you get better at practicing them. Here's the first one. If I told you that to become more successful than 90% of people, you had to focus on one thing. And that one thing was patterns. Would you believe me? Would you get it?
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Chapter 2: Why are patterns crucial for success?
I mean, I've even wanted to write a book about this and I don't because I just think everyone's going to look at me and think, Jay, patterns, what do you even mean? Well, here's the point. If you look at anyone who's had success in any industry, it's because they understand patterns. If you look at people who are brilliant at investing,
whether it's property or stocks, they know when to get involved. They've followed the pattern long enough to know when to get in and when to get out. It's a pattern that they've analyzed and observed and learned. If you look at people like Mr. Beast, who've had incredible success on YouTube, why does that happen? Because he's understood the pattern.
He's understood the algorithm, which is just another word for pattern. And he's observed that pattern, mastered that pattern, and then delivered to it. He knows what to do in the first three seconds. He knows what to do in the last nine seconds. He knows what to do in the middle to keep your attention. He's mastered a pattern.
If you look at your favorite movie, you look at your favorite TV shows, there's a rhythm to the script. There's a pattern. And here's what's true. The most successful people in the world are either pattern observers or pattern makers, pattern disruptors, but they're definitely not one thing, pattern followers.
See, what's really interesting about the 10% is that they're pattern observers, pattern makers, pattern disruptors, but most of us are pattern followers. We're the consumer. We follow the pattern. We follow pages. We use what we're given and we use it to consume. We don't use it to create. We don't use it to build. We don't use it to think. We use it to consume. We use it to consume our time.
We use it to pass time. We use it to pass waste energy. We don't use it to create, build, disrupt, or observe. If you think about the amount of creators there are in the world that are social media creators versus the number of social media consumers, we have the numbers in front of us. The majority of people in the world, the 90% of the world are consumers.
They're watching, liking, commenting, sharing. Now there's nothing wrong with that. I too am a consumer. And sometimes to be a good disruptor, maker or observer, you have to be a follower. You have to be a consumer. But then you have to do more with it. Once you have followed, once you've lived in the established patterns, systems or structures, you have to get good at observing them.
A pattern observer or a pattern seer is great at recognizing existing patterns, trends, or connections. They can observe and identify relationships, often excelling in analysis and foresight. They have the ability to strategize based on their findings. So for example, if a social media creator sees, oh, when I start a video that says, hey, did you know?
they realize that people click five times as more times. And when they put a call to action at the end, they realize people share the video more than three times. If I observe that, I can now apply that when I create. If you see that some of the biggest brands in the world today, before they launch, they start a mailing list. Something exciting is coming soon. Be the first to find out.
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Chapter 3: What is the IKEA effect and how does it impact our perception?
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Now, step three is something called the Pygmalion effect. What if I told you that the key to your success isn't just hard work or talent, but someone else's belief in you? What if their faith in you could actually shape who you become? Imagine this, you're in a classroom and the teacher believes you're destined for greatness.
She sees your potential and without even realizing it, she starts treating you differently. More encouragement, more attention, more opportunities. And then something incredible happens. You start to live up to her expectations. Your grades soar, your confidence grows, and you begin to believe in yourself more. But here's the twist. It wasn't just about your ability.
It was about the belief someone else had in you. Welcome to the Pygmalion Effect, a psychological phenomenon where higher expectations lead to better performance. And this isn't just some motivational theory, it's scientifically proven. Researchers discovered this by conducting an experiment with students.
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Chapter 4: How can letting go of sunk costs lead to new opportunities?
You hear it in conversation, you spot it in social media, and you even see a billboard for it. It's like the universe is throwing this thing at you from all directions. It could be numerology. You see 1111 everywhere. Literally while I'm recording this, it's 1222 and I just saw 222, right? Maybe it's the Cybertruck, the Tesla Cybertruck. You've been talking about it.
You now see it everywhere in the world. Me and my friend were talking about the other day how we don't see a particular color of a particular car. The next thing you know, we could see it everywhere. But here's the truth. It's not happening more. It's just you notice it more, right? It's only 12.22 or 11.11 at certain times of the day. It's not happening more often, but you notice it more.
Your brain's playing a trick. Welcome to what's known as the Bader-Manoff phenomenon. The mind-bending illusion where once you notice something, you suddenly think it's everywhere. Your brain filters out everything that's irrelevant, and once it's noticed something, it starts to pay attention to it more.
This makes you believe that it's appearing all around you, when in reality, your brain's just hyper-focused on it. And this phenomenon happens because of cognitive bias. Our brains are bombarded with information every second of the day. So to avoid being overwhelmed, they filter out things that don't seem important.
But the moment something catches your attention, maybe a new word or idea, your brain suddenly relearns to look for it. And because you're now hyper aware of it, it appears to be popping up everywhere, even though it was always there. So how do you use this like successful people? Well, let's say you're thinking about starting a business.
You read an article about entrepreneurship and boom, you start noticing entrepreneurship stories everywhere. podcasts, YouTube videos, friends talking about their side gigs, the Bader-Manoff effect has kicked in. It's not that there's more entrepreneurship around you, it's that your brain is now hyper-focused on it.
So whatever it is that you want to find in life, whatever it is that you want to learn about in life, plant the seed, become hyper-focused on it, and you'll see it everywhere. But hey, this also works negatively. If you think there aren't enough opportunities, you will find proof around you that there aren't enough opportunities.
If you feel to yourself you're not an entrepreneur, you will see signs that you're not an entrepreneur. Our mind will latch on to any idea that we have planted. So the next time you want to get good at something, plant the thought. For example, if I want to launch a podcast, let me think about all the ways in which I would be a good podcast host. Let me notice those things.
Let me surround myself with them and that will develop my confidence. Whereas if I start noticing all the ways I'm not, that will also dent my confidence. To get started, you want to use this principle to your advantage. Now I want to share a couple more with you. This is a big one. Don't compare your chapter one to someone else's chapter 20. Stop measuring your success by others' timelines.
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