Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Fri, 07 Mar 2025
Welcome to a new episode Next Level Pros! Today we're joined by Myron Golden - a sales champion, master closer, author of five books, and YouTube content creator with nearly a million subscribers. In this episode, Chris and Myron dive deep into content creation strategies, YouTube growth, tax strategies, personal development, and the importance of living a purposeful life.Highlights:"Wealth is not measured in money, but in time.""If your content is not getting any haters, your content doesn't matter.""Be more interested in solving a problem, and then be more interested in serving the people.""We've been programmed to believe that we have to live a painful life until we can afford not to."Timestamps:00:00 Introduction: Video Creation Cheat Code02:11 Tax Strategies and Real Estate Investments05:57 Faith, Family, and Personal Values10:22 YouTube Channel Growth Journey17:10 Crafting Compelling Thumbnails and Titles29:23 The Power of Live Video and Audience Engagement32:30 Million-Dollar Coaching Program Details37:20 Personal Hobbies and Interests43:55 Thoughts on Retirement and Continuous Creation47:32 Finding Fulfillment in Daily ExperiencesWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Chapter 1: What is Myron Golden's cheat code for video creation?
I have a cheat code. So my cheat code is I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like I'm terrible in front of a camera. I'm good in a conversation with a person. One of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay, what's the thumbnail title? What's the video title?
What's the opening 30 seconds? Those are the things. Now, a lot of people- That's how you plan a video. That's how I plan a video. And then I create the outline. I sit down and I make myself outline the points. I've been thinking about it for weeks, but I put it down in bullet points.
If I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the 4th of July. It's going to be hotter.
Super excited to have Myron Golden on the pod today. Myron is a longtime friend. In fact, I was looking through my notes yesterday or the day before, and I was searching Myron Golden. I had a note from 2019, so six years ago. Wow. I think that was fairly early in your program.
Yeah, fairly early. It was when I still sold it as a one-off actually, which I don't do anymore.
Right, right. I know you've completely changed things. So guys, if you don't know who Myron is, this guy is the champion of sales, master closer, especially from stage.
you've probably seen him speaking at different events or whatnot uh author of how many books now five five different books has an incredible youtube channel right around a million subs now right just under a million that's we'll break a million this month we're chasing that goal let's go bro let's go and so it's just been awesome to really have a good relationship over the last six or seven years and see you grow and develop and everything else and
I've learned a lot from you over the years, just externally, internally, seeing you speak from stage. In fact, there's a lot of things I'd love to dive in. Those are little Myronisms that I've used over the years that I've implemented into what I do. So dude, what's getting you fired up right now?
Well, what's getting me fired up right now is I just recently had a unique experience with regard to taxes. Because, you know, one of the biggest issues that high income earners have is that quarterly tax payment comes every week. It comes so fast. It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter? Right.
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Chapter 2: How can real estate investments minimize tax liability?
And so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability.
100%.
Yeah.
So I've studied inside and out.
I have a really good... a really good accountant that loves to take advantage of all tax code. Yeah, 100%.
The tax code is an incentive program.
Oh, yeah. Oh, yeah. So what are some things that you're doing right now? So real estate is the main focus with that?
Yes. So we're going to dive in the deep end of multifamily real estate. I've got a mentor who owns tens of thousands of units of apartment buildings. Love it. And he's crushing the game. I own just a few million dollars worth of real estate, nothing big right now. But the real estate that I own got me a tax refund last year for the first time since the 1990s.
And that tax refund was more than all the other tax refunds I've gotten my whole life. It was like three quarters of a million dollars more than all the other tax refunds I've gotten my entire life. And so once I... Wait, wait, wait, what? So making a lot of money is a great...
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Chapter 3: What role do faith and family play in Myron's life?
It'd be a very long trip.
Yeah. Yeah. And like too many people, instead of aiming for New York, they're aiming for the next door neighbor's house. Right. And the only tool they think about is walking.
Right.
Yeah. And, uh, those are things that, that I've learned from you over, over the years that, uh, that have drastically just changed the way I teach, the way I close, the way I do different things. So yeah, it's pretty, pretty amazing. What, uh, Right now you have different programs. And tell us more about like your community and the value that you're providing.
So in my, what they call value ladder, at the very base is what I call my community service content. So I create content. I disseminated on different platforms, predominantly YouTube long form video, but YouTube, Instagram, TikTok, Facebook, LinkedIn, we post on all of those, but YouTube is our primary channel.
And I think one of the keys to the success we've had on YouTube over the last couple of years is I never post a video on YouTube that I could not have sold and had people been happy that they bought it. So I make sure any content that I give away as community service content, which I like that for that terminology better than free because it's not really free.
It's not free for me because I've got to pay my team in order for us to create it. And it's not free for the people who consume it because they've got to pay with their time and time's more valuable than money. So it's not free content. But it's community service content. And so I want to make sure that I put out at least two pieces of community service content a week on YouTube.
So I have a Bible study channel and I have a business channel.
They're separate.
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Chapter 4: How did Myron Golden grow his YouTube channel?
If that's what YouTube wants, if I give them what they want, they'll give me what I want. Whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever, I give them what they want. So how can I get people to click on my thumbnails better? So because that's the purpose of thumbnail. How can I get people to watch longer? So it's really an incremental exponent.
And what I mean by that is there are a couple of things you can do incrementally that will cause an exponential growth in your ability to grow on YouTube. I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge. She said, I followed your advice on your challenge and my YouTube has grown.
I'm like, what do you mean? I've got over 2 million subscribers on all platforms. What are you talking about? And she said she came to my challenge four months ago. I'm like, what are you talking about? 2 million in four months? Right. So she has over a million on TikTok. Okay. Yeah. She had 637,000 on YouTube.
I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was, because I don't even remember what telling her anything. She said, 100. I said, oh, 100,000 subscribers? She said, no, 100. What? And I said, show me. Like, I'm not even believing you. She showed it to me, 637,000 subscribers.
on YouTube and... So what was the big thing that she implemented from you? So I'm going to tell you what I believe all of the things are, not just the big thing. But here's what's fascinating. We love the community service. Yeah, that's the whole point. See, I believe too many people... One of the things that keeps you from reaping a harvest... is thinking that all seasons are harvest season.
It's not always fall. Sometimes it's spring. You've got to sow seeds. And so the community service content is, all right, that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace. And it's going to eventually yield something. And so, but this woman's story was really remarkable.
But what's more remarkable than that is what she teaches, because she lives in France, okay? Do you know what she teaches? What? She teaches English to non-English speakers. Okay. That's her whole niche. Wow. Like, what are you talking about? It was mind-blowing. So the first question, if I'm looking at how can I build a YouTube channel, first question is this, how can I get people to click?
So it's all thumbnail and title? All thumbnail. It's like 80% thumbnail and then maybe 20% title on click.
And what makes a great thumbnail? I've been trying to study this and I suck at it.
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Chapter 5: What strategies make YouTube content successful?
Yeah, I don't ever do that. So when I'm outlining, so this is what I mean. I could literally, what I'm telling you right now, I could turn it into a YouTube course. I love it. Right, so- That's why I know that it's good because I know if somebody bought this from me and they went through it and they did it, they would get results.
Right.
Right. So and I don't generally share this much, but I will tell you. So one of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? OK, what's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of people.
That's how you plan a video.
That's how I plan a video. And then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm gonna go live. Because I have frameworks that I communicate through as you already know. And so what I don't do is I don't wanna create an outline that I don't even remember and I'm attempting to remember it while I'm teaching it.
So I like to create the outline no more than 24 hours before. And oftentimes not more than an hour before I go live. I sit down and I make myself outline the points. Now I've been thinking about it for weeks, but I put it down in bullet points Like an hour, if I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the 4th of July.
It's going to be hot. Because it's hot off the press for me. It's fresh to me. So it's not like I'm serving leftovers from three weeks ago.
Right, right, right. I love it. So are you doing most of your videos now live?
Almost all of them, unless I'm traveling like I am this week. Almost all my videos are live. Live videos for me outperform recorded videos. That's not gonna be true for everybody.
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