Myron Golden
Appearances
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I have a cheat code. So my cheat code is I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like I'm terrible in front of a camera. I'm good in a conversation with a person. One of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? Okay, what's the thumbnail title? What's the video title?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
But what's more remarkable than that is what she teaches, because she lives in France, okay? Do you know what she teaches? What? She teaches English to non-English speakers. Okay. That's her whole niche. Wow. Like, what are you talking about? It was mind-blowing. So the first question, if I'm looking at how can I build a YouTube channel, first question is this, how can I get people to click?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So it's all thumbnail and title? All thumbnail. It's like 80% thumbnail and then maybe 20% title on click.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay, a couple things. These components make a great thumbnail, in my opinion. Curiosity. And I'll tell you how I create that. It's very different than asking a question. Because asking questions doesn't create curiosity. It actually kills curiosity. So curiosity, contrast, conflict, controversy, or confusion. All the C's. Those are the five things. You can add conversation into that, but...
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
But those five things that I named, if you can add any one of those elements, your thumbnail will convert better. That's just thumbnail, not title? That's not title. Okay. That's not title. We're not even on the title yet. Okay. So I've got to create, and I want to make sure that when I'm doing that, that I'm doing that with both the image and the words. Okay? And I definitely want to have words.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay? And I'm going to show you how I do it here in a minute. So then the video title... must not ever be the same as the thumbnail title. Because if you do that, you're wasting real estate. So you want to make sure that the video title provides clarification for the curiosity, the confusion, the contrast, the controversy, the conflict that's created in the thumbnail title.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So it promises to close that gap. That's what the video title does. Does that make sense? Yep. Yep. Okay. So how do I create curiosity in a thumbnail title?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
That's not my strategy. I'm not opposed to it, but if I put up a video and it doesn't get at least 24,000 views in 24 hours, it's not doing well.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And if it doesn't have at least 100,000 views in a month, it's like, eh. Yeah. It's kind of a sleeper. No, it's not garbage. But it's kind of a sleeper. It's an underperformer. Right. Okay. So how I create curiosity is I make a statement with a question word. So I say, how... This, this, and this.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay, my video for Monday is going to be... And are you dictating this or is your team... I create all my titles and all my thumbnail titles.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Got it. So, like my video for Monday is... It's not this, but it could be. My video that I'm going to do Monday live is Stop Outsmarting Yourself. But I could make it How to Stop Outsmarting Yourself, but I'm putting how in the video title. So I'm mixing it up. So it's Stop Outsmarting Yourself. Thumbnail. Right. And then seven ways to...
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
seven things to do to stop being too smart for your own good. Okay. So there is a tie with the smart. Right, exactly. And so, but I could make it how to stop outsmarting yourself, which in fact-
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It could be seven. It could be 15. It could be six. When you do lists, a list is an open loop until you get to the last point. Right. Does that make sense?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Exactly. Right. So, so that's, that's one. It, that's how I create. So my, one of my best performing videos is why evil people are rich. Now, that creates confusion. Because some people think that I said why rich people are evil. They're like, oh, rich people aren't evil. Go read the title, bro. It didn't say rich people are evil. It said evil people are rich.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And like, so if I say why evil people are rich, not only is that creating curiosity because of the why, but when I say evil people are rich, it's creating conflict. It's creating contrast between rich people and poor people and good people and evil people. Do you see what I'm saying?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Well, what's getting me fired up right now is I just recently had a unique experience with regard to taxes. Because, you know, one of the biggest issues that high income earners have is that quarterly tax payment comes every week. It comes so fast. It's like, am I sending them hundreds of thousands of dollars or millions of dollars again this quarter? Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So what I'm doing is I'm creating tension in the thumbnail title.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right. Exactly. And then there's a conflict between the rich people and the poor people. Yep. The rich versus us versus them. It has an us versus them element. So because it has all of those components in it, then it's like people... See, here's what I want to do. I want to create a thumbnail title that causes the person who reads it to ask themselves a question.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
If I ask you a question, you can ignore me. If you ask yourself a question, you must find the answer. So I'm forcing them to have a conversation in their head about my video. So I say, why evil people are rich. Some people's thought is going to be evil people aren't rich. Are evil people rich? Why are evil people rich?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right, exactly. There are a whole bunch of different conversations somebody could start with themselves because I have that. Okay, so that's number one. And then, I don't remember what the video title was, but it provided some clarification for that.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Well, it's YouTube's rule of thumb. And so I'll just give them what they want again. If you can keep 70% of your audience watching. 70% of clicks. 70% of the people who start watching the video, if they are still watching at the 30 second mark, the chances of that video doing well increase exponentially.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay. So the most important part of the content of the video is the first 30 seconds. The video needs to be good. So it's 70% over 30 seconds. Got it. The video has to be good. Of course. But if the video is good and the first 30 seconds is bad, they're not watching it.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right. So I'm going to tell you what constitutes bad, like horrible, like on a video. First 30 seconds. Hi, guys. Myron here. Welcome back to my channel. Today I'm going. No, please make sure you subscribe. Make sure you like the video and comment. That's all that. You want to start the video with intensity and intention. I love it. And so what I do is, let's say I'm going to do a video on Monday.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's going to be how to stop outsmarting yourself. Did you know that... Having a high IQ doesn't necessarily guarantee a high income. In fact, some of the people with the highest IQs in the world make some of the least amount of money. And you have to ask yourself, well, if getting to a high IQ is not the key to success, why am I spending all this money on education?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Why have I spent all this money on education? Why do I have all these college loans that are going to take me 20 years of my life to pay off? If indeed a high IQ doesn't equal high income. On this video, I'm going to show you seven things you can do to stop outsmarting yourself and being too smart for your own good.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And so just really tapping into some tax strategies around investing in real estate that helps mitigate or even eliminate a lot of that tax liability.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Well, how often? I'm going to answer two questions. Let me answer that. May I answer a better question first? Absolutely. How often should somebody watching me script out that first 30 seconds? Every time they do it for the first couple hundred videos. You need to be scripting. Right. How often do I do it? I don't ever script it out because I can remember faster than I can read. Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And so that's how my brain works. That's not how everybody's brain works. In fact, that's not how most people's brain works. So scripting out anything for me is a train wreck in slow motion.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I figure out what I'm going to say.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yeah, I don't ever do that. So when I'm outlining, so this is what I mean. I could literally, what I'm telling you right now, I could turn it into a YouTube course. I love it. Right, so- That's why I know that it's good because I know if somebody bought this from me and they went through it and they did it, they would get results.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right. So and I don't generally share this much, but I will tell you. So one of the things that I do when I'm creating a video is I'm like, big idea. What's the big idea of this video? OK, what's the thumbnail title? What's the video title? What's the opening 30 seconds? Those are the things. Now, a lot of people.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
That's how I plan a video. And then I create the outline. But usually I don't create the outline earlier than 24 hours before I'm gonna go live. Because I have frameworks that I communicate through as you already know. And so what I don't do is I don't wanna create an outline that I don't even remember and I'm attempting to remember it while I'm teaching it.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So I like to create the outline no more than 24 hours before. And oftentimes not more than an hour before I go live. I sit down and I make myself outline the points. Now I've been thinking about it for weeks, but I put it down in bullet points Like an hour, if I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the 4th of July.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's going to be hot. Because it's hot off the press for me. It's fresh to me. So it's not like I'm serving leftovers from three weeks ago.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So I've studied inside and out.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Almost all of them, unless I'm traveling like I am this week. Almost all my videos are live. Live videos for me outperform recorded videos. That's not gonna be true for everybody.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Um, it depends on what your team is better set up for. Um, I think our team is better. Our team is better set up for live video because I'm better suited for live video. Um, but I have, I have a, um, I have a cheat code. So my cheat code is I do my live videos. I broadcast my live videos in front of a live audience. So I'm not talking to a camera. Like I'm terrible in front of a camera.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I'm good in a conversation with a person. So even before we had a live audience in studio, because we have a studio in Tampa, even before we had a live audience in studio, I would have people on Zoom before I had people in the room. So I could see faces and get feedback energy from faces while I'm teaching.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I've never thought of it like that. So I don't know if I would or not, but I think so. I just know that when you're communicating, you're communicating with your words and your energy. And people can lie with their words, but their energy always tells the truth.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
What's the opening 30 seconds? Those are the things. Now, a lot of people- That's how you plan a video. That's how I plan a video. And then I create the outline. I sit down and I make myself outline the points. I've been thinking about it for weeks, but I put it down in bullet points.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
The tax code is an incentive program.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
If you're communicating with your words and your energy, it's like listening to a song with music in the background, with a band in the background. If you communicate without your energy, without that people energy, it's like singing acapella in a hallway with no carpet. So you no longer create content without a crowd? Oh, I don't remember the last time I did.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I've only attempted it twice and it was terrible both times and we never released the videos. And when you say crowd, is it a virtual crowd or is it in person? We used to have a virtual crowd, but we have an in-person crowd. We have people in studio every Monday and every Thursday when we go live.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Is it part of like a membership? Nope. Their payment is giving me somebody to talk to. I love it.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
No, no, no, no. We don't broadcast it, no. So we allow people who have bought something from us in the past who email us and say they'd like to come to come. There you go. That makes a whole lot more sense. Yeah, because everybody doesn't love Myron.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Oh, just any content you create. If your content's not getting any haters, your content doesn't matter. The objective of creating content and having a message in the marketplace is to repel the wrong people as much as it is to attract the right people. I think as much about who I don't want to sell to, who I don't want to serve.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I think about the people I want to leave me alone, and I make sure that while my message is attracting, quote, my ideal avatar, it's repelling everybody else. Absolutely. So people who don't like the Bible, for instance. because I teach business based on biblical principles. And so I make sure I lead with that so people who don't like the Bible leave me alone. Right. I love business.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yes. So we're going to dive in the deep end of multifamily real estate. I've got a mentor who owns tens of thousands of units of apartment buildings. Love it. And he's crushing the game. I own just a few million dollars worth of real estate, nothing big right now. But the real estate that I own got me a tax refund last year for the first time since the 1990s.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I love teaching people how to make money. So people who think that that wealth is wickedness and poverty is piety. I don't want to like good go enjoy that with somebody else. Like I don't I have no desire in teaching you anything because you you already know. Right. So I'm my people who.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
what I call freeple people, people who only want stuff for free, cheaple people, people who only want stuff if it's cheap. Like those, that's not my ideal avatar. I mean, I've got coaching programs that are $375,000 and a million dollars a year, right? $55,000 a year, $27,000 a year. Like my coaching programs are not cheap. What does it look like to work with Myron for a million bucks a year?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay, so you get four VIP days. So one VIP day is $375,000. So you do a VIP day. What does that mean? It's VIP day plus. That means, number one, you get one eight-hour day or two four-hour sessions with me looking at your numbers and your business and one-on-one telling you what levers to push because we charge $40,000 an hour for coaching.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Okay. which we're probably going to raise here soon. So anyway, but that's what it is. So there's that. Then, so you get four VIP days or you'd get eight four-hour sessions. Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It requires a lot of energy and tension, but most importantly, it requires a lot of time. Right. Every minute I'm spending with you is a minute I'm not spending with my wife. I'm not spending with my kids. I'm not spending with my granddaughter. I'm not spending on the golf course. I'm not spending it doing something for me. Exactly. So you're getting a part of my life that I'll never get back.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And if you want that, you just have to pay.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Last year, we only sold three, but- Yeah. That's fine. If we don't sell any, I'm okay with that. Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I don't need the money. So I'm good either way. So you get four VIP days. Plus you get interviewed on my YouTube channel twice. Nice. Okay. And you can promote whatever you want to promote on my YouTube channel. So what happens is when I interview people on my YouTube channel, usually those two interviews will more than pay for the program. If they've already got a business up and running.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And if they don't, they're not going to pay me a million dollars. So I'm tailoring this to the right people. Does that make sense?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Somebody who's stuck at $500,000 to $2 million a month. in their business and they're making a lot of money.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yeah, it doesn't matter. And they're still, even though they're making like nice revenue, like a decent amount of revenue, they're still smart enough to know they're stuck. So, and then I'll let them interview me twice on their YouTube channel. And then we have Masterminds in the Sky, which means when I'm going somewhere to do something for business, I invite those clients to go with me.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
VIP clients and the Royal Family clients. So the VIP, you get one VIP day, two hours. But with the Royal Family program, which is the million-dollar program, you get four VIP days, two interviews on my channel, two interviews on your channel. With the VIP day, you get one interview on my channel, no interviews of me on your channel. It's just eight hours and Masterminds in the Sky.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And I charter yachts. Like when we do our masterminds in Tampa, like my VIPs come in a day early and we'll do a mastermind on a yacht or we'll pick some really nice location in Tampa and we'll have a special event for them where it's, yeah. So that's, that's what the VIP looks like.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And that tax refund was more than all the other tax refunds I've gotten my whole life. It was like three quarters of a million dollars more than all the other tax refunds I've gotten my entire life. And so once I... Wait, wait, wait, what? So making a lot of money is a great...
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And I've got people who've been on six, eight, 10 masterminds in the sky and the stuff we talk about up there, it just doesn't replicate anywhere else. For sure.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And I teach my clients who are VIPs, I teach them the exact same strategy that I use to get paid to fly private.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Oh, my family, obviously, first and foremost. Like this year will be my wife and I's 40th anniversary. So when is this going to air? We're going to do a really epic vacation. I'll say it like that. She doesn't know exactly what all it is. So I don't want to say that. So probably air in three or four weeks. Three or four weeks.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So I'm not going to say what it is because our anniversary is not too long. We're going to have a really epic vacation to celebrate our 40 years together. So that's going to be fun. Last year, My wife, my daughter, my son-in-law, my granddaughter and I, we went to San Diego. We spent 10 days in San Diego. We rented this big mansion in La Jolla overlooking this golf course.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And me and my son-in-law are golf rivals. So that's a lot of fun. learning music theory, learning to play the guitar at a high level. So like everywhere I go, like my guitar's in my bedroom here at the hotel. Everywhere I go, my guitar's with me. I practice every day. So I'm really passionate about that. Golf, I love golf. Love reading, love writing, love studying, love thinking of ideas.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
In the last 12 to 24 months, I don't know that I have any new hobbies.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
More of that, yeah.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I enjoy traveling everywhere. With my wife and with my family for vacation. I love that.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Oh, I have a whole bunch of specific places I love. Unfortunately, all the places I love, my family doesn't love. Because it has to have great golf courses.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I don't want to go to a ski resort. I don't ski. I don't like snow. So I don't want to go to a ski resort. But I love the DR because they've got some of the most epic golf courses in the world. Um, we played golf in Southern California. That was beautiful. Um, Hawaii obviously is magnificent. The Bahamas, the, the, the, uh, the Virgin islands, all of that, the Caribbean, all of that's fantastic.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I love all of that. Um, I played some golf in Europe. I played golf in, in, in London before in England before. Um, The places I like to go that are not golf-related, though, are historic. My wife and I took a biblical Greek. We did a biblical tour of Greece, which is epic. Awesome. We took a couple of biblical tours of Israel, which were mind-blowing. Those were the best vacations of my life.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
But it's on a level that is unparalleled. The history... I've been studying the Bible since I was 17. And so to go to places you've read about your whole life and to be standing on the same... And really understand where you are. And feeling it. You're standing...
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
at the base of the mountain these rock mountains where David hid from Saul and you can see all these holes in the rocks or you're on the Sea of Galilee and like sunshine and then all of a sudden a storm comes like out of nowhere and then a few minutes later the storm's gone and there's this big rainbow and it's like what? Where am I? That's so cool.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right. Yeah.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Cool. Yeah, that sounds like fun. I mean, my wife and I have been to Hawaii probably 12 times. Yeah. So we've been a bunch of times. We've never been to the Big Island, though. We've been to Maui, we've been to Oahu, we've been to Kauai, but we've never been to the Big Island.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Wow.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Well, I'm sure well, I think so the real Like I'll just give you one little component that I think like if if somebody really gets it will change everything for them If you really want to grow your YouTube channel you want people to watch longer the first 30 seconds is important But the rest of the video is important too. So how can you make people stay on longer be more interesting and
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Now, how do you mean? Right, so how do you become more interesting is the question. And the way to become more interesting in any aspect of life is to stop trying to be interesting and focus on becoming more interested. Only interested people are interesting. When I say interested, first of all, you're interested in solving a problem. You're interested in learning something you didn't know.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
You're interested in a unique perspective. You're interested in knowledge that existed apart from you that when you find out, you wonder how you ever lived apart from it, right? And so when you share that with somebody, they're like, oh, I didn't know, right? It makes their brain melt.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And then you're interested to the point of being obsessed over solving a problem that a big, large number of people have. So that when you show up and start talking about the problem, they're like, I got that problem. And then you talk about the solution. Well, if they understand the problem that much and they found a solution for them, then they probably found a solution for me.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Climate change in Sri Lanka. That's $59,000.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And now they're locked and loaded. So be more interested, number one, in solving a problem and then be more interested in serving the people. If you can become more interested in solving the problem, more interested in serving the people, as opposed to like most people approach YouTube from the standpoint, I want to get something from YouTube. I want more subscribers. I want more views.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I want more watch time hours and I want more money. But what if they came to YouTube? I'm going to figure out how I can give YouTube everything they desire. And YouTube wants to give their audience everything they desire. So I'm going to give YouTube and YouTube's audience everything they desire. And then I'm going to let that do what only that can do. Does that make sense?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Not to the same level of intensity. I have no desire to retire. I'm having so much fun right now. What am I going to do? Play more golf? Play my guitar for 16 hours a day? No. I think people, I think we've been programmed to believe that we have to live a painful life until we can afford not to.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And so what people do is while they're like grinding their way through this painful existence called life, they anesthetize themselves with distractions because they feel like it's never going to end until they retire.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
What are y'all doing? Right. With our money. Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's being very intentional. And I'm hyper-intentional now. And like when I was in my 50s, I worked way longer and way harder than I do now. And when I was in my 40s, I worked harder and longer than I did in my 50s. When I was in my 30s, it was like, I didn't care if I worked 24 hours a day. And I'm sure...
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
My team would probably attest that like when we're at a conference like this and all we really need to do is go to the conference. I speak a couple of times like that could be a pretty chill thing. But I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck. And I'm sure they're exhausted.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So they're going to enjoy getting back home and having some time to relax. But it's like it's like this is the second podcast I've done since I've been here or third. This is the third, I don't remember, second or third. And I got another podcast this afternoon that I'm going to do.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And then I'm speaking at our church tonight, and I'm speaking two times tomorrow, and then I'm getting on a jet and flying back home. because I love what I do. And while I'm not at home and I can't spend time with my family, I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
But I end pretty early in the evening, but my day usually starts at five o'clock.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
They don't think their life is working, so I might as well watch somebody else live. Because I'm not living, I'm just existing.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
There's no there there.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yes. And then put as many experiences in every day that you're going to love to remember. Yes. As you can. Amen.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Oh, looking forward to the deets. Dude, that will be a game changer for you.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Not to mention the cash flow and cash flow. And then you can borrow the equity out of it tax free and then. Oh, yeah. The tenants pay off the note. Oh, yeah.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
If I write my outline an hour before I go live, that video is going to be hotter than a pack of firecrackers on the 4th of July. It's going to be hotter.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Wow. People think wealth is measured in money, but it's not. Wealth is measured in time. Because if you make a million dollars over 40 years, you're still not rich. If you make it over 40 minutes now, you're probably doing pretty good.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It'd be a very long trip.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So in my, what they call value ladder, at the very base is what I call my community service content. So I create content. I disseminated on different platforms, predominantly YouTube long form video, but YouTube, Instagram, TikTok, Facebook, LinkedIn, we post on all of those, but YouTube is our primary channel.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And I think one of the keys to the success we've had on YouTube over the last couple of years is I never post a video on YouTube that I could not have sold and had people been happy that they bought it. So I make sure any content that I give away as community service content, which I like that for that terminology better than free because it's not really free.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's not free for me because I've got to pay my team in order for us to create it. And it's not free for the people who consume it because they've got to pay with their time and time's more valuable than money. So it's not free content. But it's community service content. And so I want to make sure that I put out at least two pieces of community service content a week on YouTube.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So I have a Bible study channel and I have a business channel.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
They're separate. Now, when I started, I just had one channel. But, like, I could, somebody, a friend, one of my clients, actually, her VP of operations said to me, Myron, have you ever thought about separating your Bible study channel from your business channel? I said, no, I never thought about that. Why do you ask?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
She said, I think the algorithm might be, like, you might be confusing the algorithm. Like, they want to send stuff to people, but they don't know exactly who to send it to. I'm like, that makes sense. So, I did it, and... The Bible study channel, we launched July of last year. This is what, February? Yeah. We're at 80,000 subscribers on that channel.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And it's just around Bible study. Just teaching biblical principles. And then the business channel, which we started. So here's what's crazy about that. I launched my business YouTube channel March 15, 2007. Wow. I was on YouTube for 14 years before I knew that they paid people for having videos on YouTube. I did not know that until 2021. Sounds crazy.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So just very- Yeah, just very, just plodding along. I posted a video- Not intentional. There was no intention in it whatsoever. It was just- Something to do if I thought about it. Right. And then we became intentional April 1st, 2022. By that time, because of a podcast interview that I had in 2021, we were at 10,500 subscribers.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Just off one podcast interview.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Who's that with? David Chance. Okay. Social proof podcast.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yeah, fairly early. It was when I still sold it as a one-off actually, which I don't do anymore.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Yeah.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So we had 10,500 subscribers April 1st when I decided I am going to post one video a week on YouTube every week for the next 10 years. And I don't care what happens. I don't care if we don't get any subscribers. I don't care if we don't get any followers. I don't care if we don't make any money. I don't care. We're just gonna do one video a week and we're gonna be consistent.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's gonna come out the same day every week. And we started doing that in April of 2022. And then we ramped it up to two and it got bigger. And then we ramped it up to four videos a week we were doing at one point. And then we backed it down. Once we started a Bible study channel, we do one on the Bible study channel, one on the business channel every week.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And it's just like, it's hockey sticking right now. We're up 1.2 million views in the last 28 days over normal.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Right now we're at 3.3 million views every 28 days.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Previously, we were at 1.6, 1.7. Now, that might pop up to 2.1. That's remarkable.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
But enterprise?
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
100%. A personal brand will outperform a business brand Eight days a week and twice on Sunday. Steve Jobs' brand is bigger than Apple, and Steve Jobs has been dead since 2011. You're not wrong. Elon Musk's brand is bigger than Tesla's and bigger than SpaceX, bigger than SpaceX and Tesla put together.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I'm not opposed to having two channels. but I would definitely have a personally branded channel. But you can grow a business branded channel if you do the right things. Now, I don't know what all those things are, but I have tested, I have done more tests in the last three years on different, ways to make YouTube's algorithm and audience love my content without compromising who I am to do it.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
So if you think about it, so YouTube wants two things. They want people to click on videos and they want people to watch videos. So then if that's what YouTube wants- And then they don't want you to leave. Right. Then they want you to stay. They want you to click on videos and watch videos for as long as possible.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
If that's what YouTube wants, if I give them what they want, they'll give me what I want. Whether it's more customers, whether it's more ad revenue, whether it's more exposure or whatever, I give them what they want. So how can I get people to click on my thumbnails better? So because that's the purpose of thumbnail. How can I get people to watch longer? So it's really an incremental exponent.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
And what I mean by that is there are a couple of things you can do incrementally that will cause an exponential growth in your ability to grow on YouTube. I'm not at this conference, who chased me down yesterday to show me on the elevator. She said, I followed your advice because she was in my challenge. She said, I followed your advice on your challenge and my YouTube has grown.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I'm like, what do you mean? I've got over 2 million subscribers on all platforms. What are you talking about? And she said she came to my challenge four months ago. I'm like, what are you talking about? 2 million in four months? Right. So she has over a million on TikTok. Okay. Yeah. She had 637,000 on YouTube.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
I said, so how many did you have when you started doing the stuff that I told you to do, whatever that was, because I don't even remember what telling her anything. She said, 100. I said, oh, 100,000 subscribers? She said, no, 100. What? And I said, show me. Like, I'm not even believing you. She showed it to me, 637,000 subscribers.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
on YouTube and... So what was the big thing that she implemented from you? So I'm going to tell you what I believe all of the things are, not just the big thing. But here's what's fascinating. We love the community service. Yeah, that's the whole point. See, I believe too many people... One of the things that keeps you from reaping a harvest... is thinking that all seasons are harvest season.
Next Level Pros
#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
It's not always fall. Sometimes it's spring. You've got to sow seeds. And so the community service content is, all right, that's the seeds that we sow. Those are the seeds that we sow in the ground of the marketplace. And it's going to eventually yield something. And so, but this woman's story was really remarkable.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Mann, das ist gut. Das ist gut. Gebt es uns, ihr macht ein Geräusch. Es ist so interessant. Die meisten Leute denken, dass eine Präsentation, ich werde nur etwas hinzufügen, was du gerade gesagt hast, die meisten Leute denken, dass eine Präsentation eine Dissertation ist. Eine Präsentation ist keine Dissertation, eine Präsentation ist eine Konversation. Right?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And if you're the only one talking in your presentation, if you're the only one participating in your presentation, you'll probably be the only one participating in your close. Ich dachte, du würdest das für einen Moment nachdenken. Das No-Permission-Decision-Close. Man muss ein bisschen Intestinal Fortitude haben, um dieses Closed zu verwenden. Verstehe, was Russell und ich tun.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wir zeigen dir, dass wir bereits wissen, welche Punkte der Verschwörung die Menschen haben. Du musst nicht warten, bis sie zu Überzeugungen werden, um sie zu überwinden. You can just answer them while they're questioning and they don't fester into objections. Does that make sense, everybody? Yes?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, so the no permission decision clause is the one that you have to use when you feel like there are going to be people on your webinar, in your seminar, whatever, where they're going to have to say, I need to go talk to my wife, I need to go talk to my husband, I need to get permission from my wife, I need to get permission from my husband, I need to get permission from the mailman, the milkman, the dog catcher, my next door neighbor who's just as broke as I am, right?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And they're always going to find somebody they need to get permission from. So what you have to do is you have to empower people. I don't believe you have to convince people to buy. You have to empower people. People don't come to your webinar about how to do XYZ because they don't want to learn how to do XYZ. So you have to empower them to say yes. How do you do that? No permission decision.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And I tell a story. And this story is, I was at the driving range one day. And I was hitting practice balls because I'm a golfaholic. I know I need to join Golfaholics Anonymous. Hi, my name is Myron. I'm a golfer. Anyway, so I was at the driving range one day. This dude that I've never had a conversation with before in my life. He comes up to me. He says, you must not be married.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Now at that time I was married for 35 years. I've been married now for 37 years. He said, you must not be married. I said, I've been married for 35 years. Why would you assume that I'm not married? He said, your wife lets you play golf this much? And I said, lets me? What am I, in the third grade? I said, let me help you understand how we do it in my house, bro. We don't do permission in my house.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
My wife doesn't give me permission, I don't give her permission. We are both grown. If my wife wants to buy a house on her way home, do your thing, baby. Show it to me when you get done closing. Right? And so... All the ladies love that one. Can I get a witness, sisters? Can I get a witness? Okay. So, and so, the reason I use that, well, first of all, it's true.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
My wife doesn't ask me for permission to buy anything. I don't ask her for permission to buy anything. That's not how we do it in our house. It's insane. People get married and now... Die Frau hat einen neuen Vater und der Junge eine neue Mutter. Was ist das? Das ist kein Verheirat. Also, ich habe keine Meinung darüber. Wenn ich das hätte, hätte ich ihn nie im Publikum beantwortet.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Aber weil es nur wir hier sind, wenn ich das sage, sage ich, weißt du was? Your life is going to be better off when you stop giving permission to your spouse and you stop seeking permission from your spouse.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And your marriage is going to get better off because your spouse is not going to resent you when you tell them no and you're not going to resent them when they tell you no because y'all will celebrate the fact that each of you are adults. And I'm telling you, you say, well, how well does that work? I've been married for 37 years. Das ist großartig.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
How many of you ever get the objection, I can't afford it, right? Okay, that's one you have to answer really, really early in your presentation. You can't wait until they say I can't afford it, because if you try to overcome it then, then it feels like arguing, right? So I call this the I can't afford it clause. And so what I do...
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
is I tell them early on in my presentation, I define what I can't afford it really means. So, I say, some of you have heard people say, and by the way, even before I say that, let me say this. One of the best ways for you to use a close, I probably shouldn't tell you this part. I'm really giving you keys to the castle right now. Okay, but I'm going to tell you. Give us the keys, Martin.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, so, so, so. So, one of the best ways to teach people something that is going to immediately help you and cost them money is to teach them how it's going to immediately help them and make them money. Right? Did you all pick up what I just said? So, instead of me saying, don't tell me you can't afford it, say, how many of you ever get I can't afford it? Wave at me and say I. Okay.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
How many of you would like to never get that again? Say me. Okay, here's what you do. There's only seven of you who don't want to get that anymore. I get that. So here's what you do. You say, I'm going to teach you now how to not have to deal with I can't afford it anymore. Everybody ready? Everybody shout, I'm ready! Okay, cool. So here's how it works.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Understand that when you talk to people and they say I can't afford it, it never means they don't have the money. Here's what it really means. I'm going to translate I can't afford it into a language you can understand. Here it is. This is not important enough to me to figure it out. I mean, think about it. How many of you have ever seen something that you want, but you didn't have the money for?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
but you figured it out. Wave at me and say aye. We've seen a house, we've seen a car, we've seen a pair of shoes, we've seen a vacation, we've seen something we wanted to buy, didn't have the money for it, but what did we do? We figured it out. Because we know that everything is figureoutable. But when it doesn't mean enough to us, we don't figure it out.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So understand that when your potential clients say to you, I can't afford it, what they're saying is, this isn't important enough to me to figure it out. Now, here's what you've got to do after they say that. You have to figure out what in your presentation... Whose presentation? Everybody type your stuff on the chest, say mine.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
You gotta figure out what in your presentation made them come to the conclusion that it's not important enough for them to figure it out and then fix that. Und dann kann ich es nicht erlauben, dass es nicht mehr kommt. Das macht Sinn, dass alle sagen, ja. Und so, so, so, schau, was passiert, wenn wir, wenn ich das neue Glauben vorstelle.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Sie sehen, die Leute waren nicht geboren, dass sie etwas glauben. Also denken wir, na, das ist, was sie glauben, aber ich kann ihnen nicht nur sagen, dass sie es nicht glauben. Sie waren nicht geboren, dass sie das glauben. Sie haben es von irgendwoher adoptiert. Du kannst ihnen ein neues Glauben geben, das sie an einem höheren Niveau serviert, und sie werden das adoptieren. Wie im Moment.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So that's how I overcome I can't afford it before I ever hear I can't afford it so people don't say I can't afford it. Even if they want to say, even if they don't have the money and it's not even important enough for them to figure it out, they don't say either one of those. Right? They just don't do it. Yet. I had a lady, seriously, I had a lady come to me.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
She said, Myron, I've been following you for 12 years. And finally, I decided to buy your high-ticket program. Back when it was like $25,000. She had been following me for 12 years before she bought anything. And the first thing she decides to buy is $25,000. So sometimes, it's not important enough for me to figure it out. If you're really, really good, the last word in that sentence will be yet.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Y-E-T, yet. Russell?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I appreciate it, bro. Alright. Alright. Alright. How many of y'all already learned some persuasion secrets? Let me hear you say yes! Alright. You're ready to learn persuasion secrets from two of the best in the business and you're gonna do it, right? Say yes! Alright. What's up? Russell. You excited for this? I stay excited so I don't have to get excited, brother.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Wahre Stadt! Gehen wir auf den Russell Brunswick-Aha! Wow! Wow! Ich hatte da alle Art von Aha's. Ich habe mich fast in meinem eigenen Gehirn befasst. Okay, okay. Also, das hier gebe ich dir. Das ist wie eine Preis-Elastizität und wie du den Preis-Restriktions-Close überbringst. Ich nenne es den Upgrade-Your-Money-Close. Okay, und hier ist, wie es funktioniert.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So, I will say to somebody in the audience, I said, well, I'll say, look, I've got a $100 bill. I've got a $100 bill. Is there anybody in this audience who would like to buy this from me for $10? You give me $10, I give you $100. Okay, cool. So, I want to pick somebody. Raise your hands again. I want to pick somebody. I want to pick somebody. I'm looking for somebody I know.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
It's so hard to see people. So, Okay. Okay. So, anyway. Yeah. I'm just going to say John Smith. I'm not selling it yet. But stay there. Stay there. What is your name? Samir? Samir. So, Samir. We're going to take Samir, y'all. So, Samir, if I said you give me 10, I give you 100. Right? Do you like that deal? How many of y'all think that's a good deal for Samir? Say yes?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Okay, so what if I say, okay Samir, let's change the game a little bit. Let's say you give me a hundred, I give you a thousand. Like you give me a hundred, I like start peeling them off, right? I give you a thousand, right? You like that deal? Do you like that deal? How many of y'all think he's making a good deal, y'all? Okay, alright, what about this?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
What about you give me a thousand, I give you ten thousand. Okay, so let's play the game a little longer because this is getting kind of tiring. You give me 10,000, I give you 100,000. Do you like that deal? How many of you think he's making a good decision? Yes? Okay, you give me 100,000, I'll give you a million. I mean, like, write you a check right now, clears the bank, let's go.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Do you want that deal? You give me a hundred grand, I give you a million dollars. By the way, how many of y'all think he's making a good deal? Okay, how many of you, if I said to you, you give me a hundred thousand dollars, I give you a million. That's good, you do, like you would do it today. Right, okay, so watch what happens.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
What I just, what if I said to Samir and all of the rest of you, I'm only going to do one of those. I'm going to give you a hundred for ten, a thousand for a hundred, 10.000 für 1.000, 100.000 für 10.000 oder 1.000.000 für 100.000 und du kannst nur einen wählen. Samir, welchen wählst du? Den ersten, den mittleren oder den letzten? Den letzten. Wie viele von euch?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Der erste, der mittlere oder der letzte? Ich kann dich nicht hören. Okay, also was habe ich gerade gemacht? Ich habe dir gerade beigebracht, wie du wie eine reiche Person denkst. Was bedeutet das? Schlechte Leute fragen die falschen Fragen, deshalb bekommen sie die falschen Antworten. Sie fragen immer, wie viel es kostet. when they should be asking, how much is it worth?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so, does it stand to reason? I mean, watch this. I want you all to really think about this now. This is me teaching you how to close stuff on your presentations.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Doesn't stand a reason that Russell Brunson has helped 400 and something people get, no, 1900 and something people get two comic club awards, 400 and something people get two comic club X awards, and then 40 and something people get like two comic club C, I don't even know the letters anymore, the bigger one awards.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Doesn't stand a reason that he could teach you how to make a million dollars yes or yes. Right, right.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so when I'm doing it, I ask people, so does it stand to reason that if I've taught this person I have a million dollar day, this person I have a hundred thousand dollar day, this person I have a three hundred dollar day, this person I have a nine hundred thousand dollar day, and apologize for it not being a million dollar day, does it stand to reason I could teach you how to make that much in a year?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Right? And all you have to do is think about it. So now I've given them a new frame to think about my offer, and they're not asking when I make the offer how much does it cost, they're asking what? How much is it worth?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Denn die Wahrheit ist, wenn ich nicht in den Inner Circle von Russell eingeführt hätte, und ich versuche dich nicht in den Inner Circle von Russell zu konzentrieren, ich benutze es nur als Analyse. Aber es ist wahr.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Aber wenn ich nicht in den Inner Circle von Russell eingeführt hätte, im Jahr 2015, als ich von sieben Jahren totaler Zerstörung zurückgekommen bin, wenn du diese Geschichte wissen möchtest, ich habe ein Video auf YouTube, das sagt, ich habe Millionen verloren. Und literally, bevor ich zu Russell kam, habe ich Millionen von Dollar verloren.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
and came to his inner circle and it changed my life forever and I would not be here today. I would not be here today. So, doesn't it make more sense to spend more to make more by asking a better question than spending less because of how much it costs? See, it's going to cost you something either way. It's going to cost you Dude, that was amazing. Y'all love that one?
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
I'll sell you a million dollars for like a couple hundred grand. No, seriously. I got you, bro.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
That's it, man. I guess we're done.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Be ready, because it's about to go down.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So, Principle number two is the all my cards on the table close. So, understand this about closing. Closing is not something you do at the end of your presentation. Closing is something you do all through your presentation. When? Everybody say all through. Wenn? All through. All through. You do it all through your presentation.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And so you have to start out closing if you're going to end up closing. And so one of the ones that I like to start with is the all my cards on the table close. And how that works is like this. Like I'll do a challenge or a webinar or whatever and I'll say, hey.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Have you ever been to one of those webinars or a presentation or a live event or a summit or something where people actually pretend to be teaching you something while the whole time they're trying to sell you something? And so you're sitting there trying to figure out how much it costs? How many of you have ever had that and they wave their hands? This is not that.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Now, after I say this is not that, I say, not only is this not that, I'm going to tell you right now, I have something to sell you at the end. But, and I can tell you how much it is, it's $87,000. Now you don't have to spend any energy whatsoever worrying about if I'm going to sell you something or how much it costs.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
So now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end. Does that make sense to everyone? Say yes. And so what I do is I say, okay, so here's what's going to happen. I'm going to teach you a lot of cool stuff.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
In fact, in this challenge, webinar, whatever, in this challenge, I'm going to teach you more than you've learned in a lot of multi-thousand dollar courses you've bought. And so your job is to evaluate whether or not it's worth it. My job is to give you so much value. When I'm done, you don't want the learning to stop. Does that sound fair? Say, that's fair. That's fair. Excellent.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Give yourselves a hand for being here today. Now, when I do that, what happens is, I've taken away all of the things that they were going to use to resist my offer at the beginning. Right? Now, instead of them thinking, okay, what's he going to try to sell me? Okay, how much is it going to cost? And they're using all of that energy to distract themselves from everything I'm saying.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
They don't have to use any of that energy for that at all. Now they can just evaluate it. They know how much it costs. And after I say it's $87,000, At the beginning of my presentation, they say, there's no way I'm paying that guy $87,000. In the middle of my presentation, they're thinking, man, I wish I had $87,000. By the end of my presentation, they're saying, I gotta go find $87,000.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And then, when I give them the price... I give them a reason that I'm going to do them a favor and maybe only charge them $30,000 or $50,000, whatever that price is for that thing. And I can create a reason to sell it to them for less because they don't know who I am and whatever else the other reasons I give them. But now I put all my cards on the table.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And since I put my cards on the table and I told them I'm going to sell them something and I told them how much it costs. Now they have a higher level of trust with me. because I also acknowledge that I've recognized the kind of webinars and seminars and presentations they've been to before, and this is not that.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
And just me saying this is not that, even if they say, well, I hear you saying this is not that, but I'm going to see. Now they're paying attention to see if this is not that. So the next thing you have to do in that presentation, you have to make sure that your presentation is actually good, actually provides value, and it's not just a sales pitch disguised as teaching something.
The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
Is that helpful, yes? Yes. Ich möchte noch etwas dazu sagen.