Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
Fri, 28 Feb 2025
Welcome to a new episode of Next Level Pros! In this episode, Chris and the team discuss Grant Cardone's journey from losing his $10 million net worth to building a billion-dollar empire. They dive into the key lessons from Grant's experience, including the power of the 10x rule, the importance of personal accountability, and the role of massive action and goal-setting in achieving success.Highlights:"The 10x rule is basically a concept about we set goals and targets, and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good, you're not good.""I realized I was like that I fucked up, and that personal accountability, right? This is not on anybody else. This is on me." "When I wrote this, this book was not really written for other people. I was literally trying to figure out what, what am I going to do to get a bigger audience? How am I going to scale to other industries, right?" "Clarity creates action. When you're unclear, you don't know what to do if I want to get in shape, but I don't know how to get in shape. I'm probably just gonna sit on the couch."Timestamps:00:00 - Introduction 01:09 - Grant Cardone's mindset during the financial crisis04:52 - Grant Cardone's approach to the 10x rule07:12 - Overcoming excuses and taking action09:02 - The role of mistakes and learning in the journey to success12:15 - The importance of massive action and goal-setting16:53 - The power of clarity and planning20:21 - The value of mentorship and community24:19 - The impact of vision and emotional connection29:14 - The Role of Competition and Pushing Limits 31:57 - The Importance of Persistence and Resilience Want me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros
Chapter 1: How did Grant Cardone rebuild his empire after financial collapse?
Have you ever considered that losing everything may be the greatest opportunity that you have? In today's episode, we're going to go back into the archives and pull out one of my original interviews with Grant Cardone, where Grant shares with us how going from a $10 million net worth to almost losing everything was the foundation of building his billion dollar empire.
He'll dive in and share with us how thinking bigger is the only thing that allowed him to pull himself up by his bootstraps and regain it all. And one of the craziest things that when he wrote the 10X rule, one of the best sellers in the self-development industry was written for himself as a personal manifesto to be able to take himself to the next level.
Chapter 2: What is the 10X Rule and how did it originate?
After we hear from Grant, we're going to come back and remark and share a few of our thoughts. Let's dive in. Take me back to the middle of the crash. You're worth a couple million bucks. You're 50 years old or just after 50. What's going through your mind? What decision did you make at that point that's catapulted you to this amazing success.
Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.
And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.
And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.
And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.
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Chapter 3: How does personal accountability factor into success?
So you took the personal accountability, right? You're like, this is not on anybody else. This is on me.
This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.
That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.
And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.
I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.
So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.
It's amazing. Yeah. I think in your book, Be Obsessed or Be Average, you actually refer to the 10X rule that it was kind of like your personal manifesto that basically it was a rule book that you were writing for yourself that you wanted to live by. And so I think that's so awesome. And I think it's important for just listeners and whatnot to understand that nobody's got to figure it out.
Even if we write it and think we have it figured out, we really all have to go and do the work and so you wrote the book and then you started basically living the book yeah exactly Awesome. So in the comments, I would love you to share a few things that you learned just from watching that clip with Grant. So guys, what were your guys' main takeaways from this?
I love how Grant talks about taking accountability for what he did, what he could have done in his position. I mean, he's worth nearly $10 million at this point. There's probably a lot of reasons why he didn't have to blame himself. Something Daryl and Chris that you guys talk about a lot is, as you get better at what you do, your excuses also get better.
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Chapter 4: What role does massive action play in achieving success?
Like you can always, you're going to, you can always do a little bit more tomorrow or by selling more today, you're actually going to take sales from tomorrow.
Like literally like all these little lies that start creaming in, it's crazy. I can recognize those lies. Yes. So I guess my question is, right, there's there's people in our audience who are trying to be successful, who are starting out, who are, you know, have been successful.
I think it's it's I think the reason that this is a really good story about Grant is, at least for myself, is I've been motivated by his book. 10X, which he talks about using that to basically define his future.
Yeah. So I think, you know, we were actually talking this off camera You know, change really starts with you got to feel some sort of motivation to change, right? Like you're either inspired by a book or maybe the pain is so great that you want to change. I think in Grant's instance, right, he lost everything. It's like, dude, I got to change, right?
Otherwise, it's just going to continue to be painful. So it's either like... I feel some external motivation from a friend, a speaker, an author, or it's so bad that I have to make some changes. I think it kind of starts there with a feeling. But then the second thing, which Grant talks about, is like the truth, right? Like identifying the lies that we're telling in our lives.
the things that we've allowed ourselves to believe up until this point. And so Grant clearly, you know, this interview took place, you know, 15 years after the fact of this actual thing. So it's easy for him to look back and be like, yeah, man, I effed up. I screwed this up. But I mean, was that what he was telling himself in the moment? I think he had to eventually get there.
But sometimes in those moments, it's really hard to admit, man, I suck. I'm effed up. This is my fault. And take like full ownership and responsibility.
But I think too, like when you're trying to find success and we're trying to figure things out, like you just gotta, you don't know what you don't know. And so it's like, it's not about like, I gotta avoid, I gotta take accountability. I gotta avoid, you know, making mistakes. It's more of like make mistakes, acknowledge the mistake,
And then figure out how to adjust from there so that you don't make it again. Or you learn from it so it accelerates your progress.
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Chapter 5: Why is having a clear vision crucial for success?
In order to know the roadmap of where you want to go, a lot of us focus on the destination. We all want to know where we want to end up and we want to be rich and famous or whatever it might be. But you can't put in the directions on your phone without also putting in exactly where you're at.
I think to your guys' point, that's the whole point of being so rawfully truthful with yourself to be like, you know what, I'm going to hold myself and this is exactly where I'm at and this is how I'm standing right now. And if you're not doing that, you can't know where you're going to go or how you're going to get there.
So I think there's two issues that I see with this topic. And I think the first one is people want something, but they don't know what the first step is. Right. The other side of it is you don't know if you're really meant to like have that vision. Right.
If you come up with a big vision, sometimes it's scary to say that's who I want to become because you're so far from it that it's like it doesn't make sense. If I look at my younger years, that's that's what I struggled with, where it was like, OK, I have this big vision, like, but it is so unrealistic to who I am today that it's hard to want to like believe in it.
So I think, I think one thing to definitely be learned from Grant Cardone and even from like my own personal experience in this situation is like when you're willing to lose it all, like when you, or you actually go to zero, you quickly realize none of the possessions matter. None of the actual physical things. Cause those come and go. And so it's really about experience.
So then when you're talking about like, I don't know what action to date take, um, You're not you're not scared to take action because you don't care whether you win or you lose. Right. And so like that's I think the key to anybody that wants to change their life is just understanding that action is the key and take it the best way you know how.
Go and learn from mentors, study YouTube channels, go to a podcast, whatever. Take some action. If it works, it works. Do some more of that. If it doesn't, stop doing that. And don't be so worried about the physical possessions that come and go.
So I think the hard part, right, is whenever you listen to success stories, you always see people with the success. And it's really hard to have perspective of actually what it looked like when they went through the hard, hard stuff. And so that's like, like you're saying, like, you just have to take action, you have to move.
And you have to be willing to lose over and over and over again, knowing that you will win.
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Chapter 6: How can setting massive goals motivate action and success?
Because if you wanted to get $100 million in one year, that might seem kind of egregious, but we could probably do it in five years.
So really doing the work, mapping it out, having a clear road plan. And I think with all those things, it's important to have a mentor that actually can show you the way that has run the path themselves. Like that's why the NLS system works because we've done it.
But on top of that, the reason why I've been able to develop the NLS system is because of so many other mentors that took my hand and helped me along the way. It's like willingness to, going back to even Grant, right? Like willingness to admit you're wrong that you need to make a change.
Those things allow us to look and ask for help versus like ego Chris at age 27, I wasn't willing to ask for help. Like I thought I knew everything and therefore I continued to struggle until I asked for the life raft out there.
I think, too, like, you know, our audience is mostly business owners, entrepreneurs. But I'm hoping there's people there that are like trying to figure out how do I get from this employee situation to like the next level? And I was thinking about this morning. I don't know why, but it kind of goes along with what we're talking about.
I think if you're in a situation where it's like I don't even know how to like be a business owner, an entrepreneur, none of that stuff. I would say figure out how to make someone else a ton of money. If you can make someone tens of millions of dollars, You will make a lot of money. You'll learn how to create value.
You'll either get paid for making that creating that value or you'll learn how to do it and you can go do it yourself and Don't fool yourself or lie to yourself Just because you're a part of the process doesn't mean you're making the extra money or that you're not bringing the extra value you have to actually bring value that would have never existed in whatever capacity you can and
Yep. And I think the other just caution there is like, yeah, just because you were a part of it doesn't mean you can go out and do it on your own. I made that mistake as well early on. I'm like, I do all this, man. I can go and own a business. There's a lot to it.
And again, the reason why we promote like be a part of a community, be among other business owners that are doing it so that you can bounce ideas, share the wins, share the losses. Like those things are like just so, so, so important.
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