Grant Cardone
Appearances
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I am naturally negative. I was raised by a depression baby. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We land in Malta two and a half, three hours later. There's people at the airport because I posted, I'm coming to Malta.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And there's people at the airport at 1230, one o'clock in the morning. I'm just saying that because it's cool because if people know you, they can help you. If people know you, they can feed you. If people know you, they can find you. We ended up in a hotel that night. I've never, I hadn't told this story. I don't think ever. We ended up in a hotel that night.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We hated, it was a last minute booking. We hated the hotel. I called the people that I met at the airport and said, can you help me? And boom, they got me in a different hotel. So the value of being known is so important. And I'm sure Vaynerchuk talked about this.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The value of being a brand trusted, that people value or think enough of you that they would stop what they're doing and go to the airport and say hi to you.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yeah, and it's actually, I wrote a book in 2012, maybe, called The 10X Rule, and that thing really hit. It wasn't my first book. And it was a very significant book for me because I was 51 years old at the time, and I had plateaued in my career. I was in transition. My industry was in transition. 2008 came. Economic collapse had lasted way longer than anybody wanted it to.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Well, let me just say that if anybody lays you off and they stay in business, you weren't that valuable. There's going to be hundreds of thousands of people, by the way, that get laid off right now because of Doge. If you guys get laid off and somebody else doesn't pick you up, it's because you're not valuable. End of story. Okay. The last job that I ever lost... I was 29.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Then there's another job I lose after that. I lose this job. The company literally goes bankrupt 10 months later. That's how valuable I was to that company. And I think that that's what an employee should do. You should be so valuable to the company. They're dependent upon you. You're not dependent upon them. I left that company at 29, went to work for another guy.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
In 15 months, I am producing more revenue for that next company than the company produced. The position for an employee to be in is you should be so productive that the company is dependent upon you. I posted on X yesterday, hey, I'm hiring federal government employees. We're offering free training and education to all government employees.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The first thing I want to teach you is how to work again. Second thing, how to sell. Do your own startup. Grow and scale your business. I'm going to teach you those things for free, by the way. Not charge the government anything. No taxpayers involved. If you guys want, come register for this free event. You're a government employee, except we will not allow anyone from the IRS.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
But a lot of those people are going to need to be reeducated.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Because they got a bunch of bad habits. They basically been on government dole. Nobody was paying attention. Nobody's holding them accountable, responsible. Nobody's checking on their work ethic or their productivity or their ability to hit targets. And it's a problem.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I was making decent money when I was 31 years old. I left the second company that I told you about earlier that I was making more money for. I was stacking money away. And then what I would do on the weekends is I would look at real estate. I've always been interested in real estate.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I remember my dad was a stockbroker and he used to drive around and look at real estate when I was like six years old. I'm like, oh, this must be valuable. Little kids do all these crazy things. And I'm in the backseat of that car thinking one day I'm going to own some real estate. One day I'm going to drive a car. One day I'm going to be able to pay for the ice cream.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
So I didn't want to own a company. I never thought about being a boss. I have never, ever had the idea that I was going to own companies, be a CEO, none of it. But I always wanted to own real estate. And so at that consulting job, I was starting to stack up some dough. I had about 300 grand. And I'm like, I got to do something with this money. And I would shop real estate on the weekends.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I bought a 48 unit deal in Vista, California, put 300 grand down. I had to borrow another 50,000 bucks and get a loan. I didn't know how to do any of this. And that was my first $5 billion of real estate to go.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I was. I was afraid.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I'm always afraid.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Look, I'm afraid. I'm afraid. Just so everybody knows, I'm afraid most of the time. I'm tired most of the time. I'm lost most of the time. But there's certain things I just hold on to that I know are going to be all right, that are going to get me through. But I'm always scared. I always doubt. I never think it's going to work out well. I'm not a positive person.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And it really drained me of resources, energy, focus. And I found myself almost in this mid, you used the word already, late stage career. I was in like this crisis. And you're 50 years old and you're like, hey, I'm running out of time. I'm running out of energy. I've already worked 30 years. I don't want to do this again. Like I'm going through my money, burning through resources.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I'm not overly confident, by the way, even though I appear confident to people. I know I appear even arrogant to people. Dude, I have to do that to protect myself. But that doesn't mean that's what's going on inside of me. Nobody knows what's going on inside of me except me, including my wife and kids.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I don't think fear is going away. So I tried to medicate it. It didn't go away. I've tried to make self-esteem issues better with cars. It doesn't go away. Like it is what it is, man. I'm not trying to get rid of anything. I am what I am. I am who I am. And I got to be all right with it. And the fact that I'm scared doesn't mean I'm wrong.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
What happens is, it's a good question, by the way. You know, I don't think I've ever formulated what happens. But number one, I think what happens is I am naturally... Negative. And I think people think I'm this positive guy. I mean, yeah, I mean, I can have positive responses, but it doesn't mean like I was raised by a depression baby. My mother grew up in bread lines.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
My whole life, I was like, a depression's coming, a depression's coming, a depression. Well, depression never came. So I always look at worst case scenario. I always go to worst case. I'm always scared. So I'm 66 now. I know enough to know, hey, brother, if the fear was going to go away, it'd have gone away in your 30s. So the fear's here to stay. Don't try to get rid of it.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
In fact, it might be godly. I know a lot of my buddies that have gone bankrupt. I know a lot of my buddies that are over their skis. I've never done that. I've never busted out, ever. And so maybe my fear is actually a gift. And number two, I look at worst case scenarios. And once I can calculate a worst case scenario,
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And then I'm like, okay, okay, worst case, I put all this money in the real estate. Let's say the economy goes to shit. The money was worth shit. The real estate will still be there. I don't have any debt on it. I can't lose it. Okay, it's going to be painful. Okay, fuck it. I'm going to take my kids out of school and I'm going to homeschool them. Okay, what's the worst case scenario here?
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Worst case is you fuck them up and they don't know how to do algebra. I can live with that. At least I fucked them up and somebody else didn't. Okay, take them out of school. So I just get to a worst case scenario. All my calculations, every investment I ever make in my life, every single investment, I bring it to a worst case scenario. What's the worst thing that can happen?
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I refuse to lose my money, by the way, on investing. So that's not a worst case scenario because I am not losing money. So it's a short answer. It's a short answer connected with a whole bunch of little barriers I put around that thesis that I'm going to be scared. Why would I not be scared? The only reason a human being wouldn't be scared is because they're not doing anything new.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Because if you're doing something new, you are going to have some level of doubt.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
A lot of people are going through the same cycle right now. And so I had to kind of reboot. I didn't come for money and I never, I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I don't know. I don't know. In an up market, and when everything goes right, my pessimism is going to cost me a lot of money. But when everything goes wrong, my pessimism is going to save me from going broke. But I don't think I have the potential because of my deficit of pessimism. I don't think I could ever be one of these $100 billion creators, investor guys.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
It limits my ability to go through to Mars because I inherently believe something bad is going to happen.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Not in comparison to the ecosystem. In comparison to where I came from, I'm doing great. But in comparison to the potential of the ecosystem.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
It's 2010 and the bank calls and says, hey, you need to pay $58 million of loans. You need to pay them off right now.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yeah. And I didn't have $58 million. So I'm like, I don't have $58 million. I can't get a new loan. What do I do? I've never done this before. I've never had a bank call loan. I'm not even late. I've never missed a payment. Foreclosures are popping up all around me. People walking away, giving keys back. I'm not doing anything. And they tell me, hey, you need to pay the loan off.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I'm like, what are you talking about, bro? I'm not even late. Oh, yeah, but you're in technical default. I'm like, the whole world's in a technical default. So I didn't know how to do that. Terrifying. Exhausting.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Not really. It wasn't sleepless, but it was like, okay, what do I do? It's like terrifying, right? And we didn't have investors at that time. So that made it easier because now I don't have to worry about other people's money. That's a much greater responsibility. We have 18,200 investors now. At that time, it was just me.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
So that's easier to deal with because now I only have to worry about me getting back into the boat. I don't have to worry about everybody on the boat, right? But look, there's a lot of hard things in life. Most of them are not the hard things, by the way. They're not the most difficult things. They're the everyday things.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Look, I would rather have a massive problem. When the fires hit Malibu and my house almost burnt down, my family was like, wow, you don't even look bothered. I'm like, yeah, it's a big problem. Like it's one, nothing I could do about it. And sometimes little problems like, what am I doing? Or why am I doing this again? Okay, I can't, this won't move the bar any.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Sometimes it's little nagging things, actually, that are bigger than the big, big problem.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Exactly. It's so big. It's so giant. It's so overwhelming. You've got to hit it. You've got to go at it. There's a target. There's a precise problem. Everything's identifiable. And sometimes life is not like that. You don't even know who the enemy is.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Exactly what I was thinking about when you said that. You're reading my mind.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
When you talked about California, a much bigger problem was the going to California and seeing if I could do something about it as opposed to my house, right? When I went there, I spent three or four weeks there talking to the people in California about making a change in California. See, that to me is a much bigger, like, Can I do this? Will they listen? What happens? I don't know how to do this.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I don't know what the rules are. So those new things, walking into new things when you don't have to. Like, I don't have to do anything new anymore. My life's pretty good. If I was only going to do something new to improve the quality of my life, I don't have to do anything. But for me to have a quality of life, I actually have to do something new.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Look, I grew up where there was, we had air condition and heater and we had a three bedroom house for five kids, mom and dad. My dad died when I was 10 and everything changed. The whole world got flipped upside down.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
You know, thank you for saying that because all these click baiters on YouTube will be like, Grant Cardone's raising money from the regular person, taking $5,000, grifting on regular people. Yeah. My fee, I think we make $50, a $50 management fee when somebody puts $5,000 into Cardone Capital.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
By the way, that $5,000 will be invested in an asset that required me to write a check for probably $100 million. So now if you multiply 18,000, we have 18,200 investors. If all of them gave me $5,000 and I made $50 on everybody,
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
So now the goal is to get that $5 billion, $10 billion, $20 billion, and then you make 1% on $20 billion, then I'm making a lot of money. I'll make generational money that'll last forever for my kids, my wife. It'll just keep banging. It'll become a bank.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I mean, you're doing this because- Yeah, but if the fund gets big enough, right? Because there's going to be somebody that's going to give me a half a million, a million. We've raised a billion six. So 1% of a billion six is $16 million a year. That's real money.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
But I still had the responsibility of the real estate, 15,000 tenants. debt, $2.2 billion worth of debt. So, God, there's a lot of damn problems. I'm not complaining, by the way. I'm the one that chose this. We're going to take that $5 billion, turn it into $10 billion. I'm going to take $10 billion, turn it into $20 billion.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I'm going to keep growing the fund, and I'm going to keep having bigger problems.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I didn't come for money. I didn't have connections. And unfortunately, I did not spend the first 50 years of my life getting connected. My dad died when I was 10, and everything changed. Drifted into a drug problem when I was 15, overdosed three times, and I should not be where I'm at today. The biggest hack on this planet is to change the network you hang with.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Most of our investors are really, really super, super appreciative. Do we have people that have problems? Yeah, we have people that have all kinds of problems. You know, they need money or not even really that many. Or they get a lawyer that says Grant Cardone's rich, sue him, see if you can get some money out of him. Of course. But look, that could happen in any of the businesses.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
There's seven businesses. It has happened in all of them, by the way. I've had employees sue me. I've had partners sue me. I have a guy right now acting like an idiot. We're going to crush him. Just finalized a defamation lawsuit for $100 million. It's confidential what the actual results were, but it was very, very good for me. And it was not very good for the other guy.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Got a full apology, becomes a partner in a business. It was an unbelievable day for me. It was a legacy. Like one of my seven years from now, I'm going to talk about that settlement. Can't talk about it today. But it is what it is, man. Look, you just got to win in life. You got to win more than you lose. And this is the unfortunate thing.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Most of America right now is losing more often than they win. Or worse, they're not even in a game they can win, which is the bigger situation. Unfortunately, the government's not telling anybody. Most people are simply playing a game. Even if you win.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yeah, because if you're a parent, you know, kids are always watching and they're always learning. And for me, I was learning throughout the most traumatic moment of a kid's life, which is the loss of a parent. And I'm also watching my mom, which I'm very connected to spiritually. I'm watching her go from what should have been grief to fear. I could see it on her face.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
There's no trophy here. And even if you get a trophy, okay, the trophy's empty.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I've been going to events or hosting events or speaking at other people's events for 25 years. And What happened was somebody asked me to go do an event in Dallas. This is how shit happens to me. Most things come out of bad stuff for me. This guy pays me a bunch of money to go speak at this gig. I fly in. I said, hey, what do you want me to talk about? Blah, blah, blah. I said, okay.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
He wanted me to talk about real estate. When I went in front of the room, I'm like, how many real estate investors here? And not one person raised their hand. I'm like, well, what do you guys do for a living? Entrepreneur, entrepreneur, entrepreneur, business owner, business owner, startup. I said, how many real estate investors here? Not one hand.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And so in the moment, I called an audible and said, I'm going to switch from what this guy asked me to do and talk about being an entrepreneur. It was one of the best presentations I've ever done to an audience in my entire life. I walked away saying, damn, that was good. That was the best.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And the guy that paid me dogged me and complained because I didn't talk about what he wanted me to talk about. I don't even remember his name anymore. If somebody told me what it is, I'd remember. Dallas, Texas. I don't know. There was 300 or 400 people there. It wasn't a big deal. I came back from that gig. I told my guy, Jared, I'm done speaking to audiences. Okay. I will only do our own events.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Okay. There's no amount of money that anybody can pay me that I'll go to their events. Now that is not true anymore. I will, there is a number. Okay. But, and then we started the 10X Growth Conference. That was 10 years ago. It was in 2015. We did our first one. There was 20, 30, 40 people there. It was in Orlando, Florida. The second one was in Cabo. The third one was in Fort Lauderdale.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And the fifth one was in Miami. It was 34,000 people there. And that's the story of the 10X Growth Conference. This is our 10 of 10, our anniversary 10 years. We're going to finish this one this year and I'm going to take this and throw it away. This part of my life will be over. So I can wait till it dies or I can kill it myself.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Well, a lot of very exciting things on the horizon, some of which I briefly, you know, the California thing is real. I'm going back there to see if I can get 40 million people to save their state. And I think it's very, very important for America, all of America, not just California. There's probably going to be something happen in the public markets this year with our companies.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
That'll be interesting. Like a merger, you know, some kind of acquisition, something big. There could be two of those happen. There'll definitely be something happen on the health front. There's going to be an interesting family office wealth concept, possibly event just for our partners. And I said this years ago, one day the 10X Growth Conference will not be a ticket you buy.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I don't need a class in fear to know what it looks like. Like, I'm like, shit, she's scared. I didn't know what she was scared of, but then I kept hearing the money thing. Got to sell the house, got to sell the cars, got to downscale, got to move us, got to get closer to the schools. When a human being should be in fear, right?
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
It'll be an invitation-only event. And it'll be only to investors and partners. So that's some of the stuff on the horizon. My kids are 15 and 13. So they'll be transitioning into their full teenage years. And we'll support them and work through all that. The real estate Bitcoin fund, I think, is going to be one of the biggest things that I've done. I launched one. We're 95% closed.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We're basically taking a piece of real estate that should produce a 10% or 12% return. And I think it'll produce a 40% or 50% return every year. I'm combining basically a very volatile asset, Bitcoin, with a very stable one that this is the Bitcoin over here. One's liquid, like the most liquid with something that's not liquid at all.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I'm going to combine these and we're going to create new products out of it. And I think this is the perfect timing for it because you have Trump, you got Besant at the Treasury, Howard Lutkin, Commerce Secretary. You got Atkins, the crypto czar or the SEC. And you just got a lot of things that This could be a massive. I showed this to Tanner Fitzgerald a week ago up in New York City.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And this is the first financial group I showed this to. And when I did, there's 12 guys in the rooms and all their eyes popped out of their heads. They're literally like, how many of these can you do? How fast? So I think I could get 10 of those done this year. It'll be about a billion dollars for the real estate and Bitcoin.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I think we can take that to the public markets and build something really big with it.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I would just give better advice to my 50-year-old self. If you're in transition right now, it's not too late, but you do need to change. You're not going to stop the aging process that's happening. Your best photos will be taken today, not tomorrow. If you think you look bad today, you're going to look worse tomorrow. So grab as many photos as you can today. And it's not too late.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The best stuff I've done in my life has been recently. The last thing I would say to everybody is the biggest hack on this planet is to change the network you hang with. It is the biggest, fastest, easiest hack on planet Earth. And the fastest way to change the network is to write a check and buy it. You literally buy the new network, okay? Everybody wants money.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The moment you get to the audience that doesn't need money, bro, you're finally in the right audience.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Now, I'd also heard 10 years of how we were doing well and how my dad had got us into the middle class and he'd finally bought his dream home. Boom, next day, all that's unwinding. So once pronounced to me, I'm learning. I'm becoming who I am today.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I appreciate you. I loved having you guys. By the way, I loved having you on the yacht last year. We're going to do another one of those this year, and I really, really, really appreciate you supporting us on the Grant Cardone Foundation.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Okay, thanks.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
But I'm learning about money. This is all personal finance 101 and a grief class all combined. These two messages are coming. You lost your dad and your mom's scared. And so this conflict comes into like sell everything. I learned a house was not an asset. The house was paid for, by the way. So it should be an asset based on what we're told. But my dad's savings got sucked out of savings.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The life insurance got sold. The stocks in the market that were paying a slight dividend every quarter. All these things start becoming pieces of data for me to later use in my life. So all I'm telling your audience is we have $5 billion worth of real estate under management. I've never taken any money from a major bank.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We have, I don't know, I've raised a billion six over the internet without advertisers, promoters, or middleman. I've sold $2 billion worth of products. Some people say I'm a grifter because I'm selling products on the internet. Educational products, by the way, because I don't believe the education system is good for us anymore, for the most part. Not completely, but for the most part.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I did all this without connections and without a great education and without any money, no credit, no debt. I didn't code anything like the geniuses in Silicon Valley.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yeah, drifted into a drug problem when I was 15. You know, I start drugs at 15, 16 years old, smoking weed. And the next thing you know, I'm doing pills. And then I'm, you know, everything, dude. Like any drug that was available, next thing you know, for the next 10 years of my life, I go, I'm a middle-class kid that falls right off the charts.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I overdosed three times, you know, have 70 stitches put in my head and face from a guy that came in and beat me up. It was terrible. It's awful. My family almost lost me. I lost three friends. Nasty. I should not have been there, and I should not be where I'm at today.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Because I got sick and tired of being sick and tired, as the saying goes. It wasn't when I hit bottom, because there's many bottoms. You think the bottom is where you are right now, but there's another bottom. Trust me. There's always another bottom of degrade. And then there's death. I just escaped right before death. My mom basically intervened and said, look, I'm done with you.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
She basically broke this little agreement that we had, this little game that we played back and forth that she would take care of me. And she basically said, gave me the middle finger and said, I'm done. And 25 hours later, I was in a treatment center in Minnesota. And for the first time in my life, I put 28 days together without using drugs. And that was the reboot of my life.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And the fastest way to change the network is to write a check.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
You think about that in relationship to me, and I think about me in relation to Donald Trump and Elon Musk. So I get shameful because thinking about how hard those two guys work, because I know they're maniacs.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And I really, really appreciate you supporting us on the Grant Cardone Foundation. You're in transition right now. It's not too late. I was 51 years old. The economy had collapsed, and I was like, what did I do wrong? What I had done wrong was...
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Look, I've never loved sales. I still don't love sales today. But a lot of people say, oh, you love selling. You're a great salesman. I'm like, I hate fucking sales. Okay. I hate sales, but I do like hitting my targets.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
So I am very target driven. It's why I hated college so much. is because the targets were too long. It took too long to get there. I hated school because I'm like, I gotta be here 17 years or 12 years to get anything done or three years or a whole semester or whatever. I can do anything over short periods of time. And then my interest in the work or the effort of the target goes up.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And the bigger the target is, as long as I'm trained or educated to believe that I can actually hit the target, If I actually believe it's attainable in a short period of time, I'll do almost anything. That's what changed for me. I was in a sales job. I was 25 years old, and the only people that were hiring me was a sales company. And I had to take it. I didn't have a choice.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
It was the only job I could get, and I had ruined my reputation where I lived. And look, my reputation was even ruined with me. So I had to rebuild that, and I had to learn how to be a salesman. I didn't want to be a salesman. They offered the job. It wouldn't have mattered. It could have been carrying urine. It could have been digging a ditch. It could have been whatever.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Whoever would have given me an opportunity, I would have gotten great at it because I no longer had any choices. And I knew I couldn't make excuses anymore. I no longer had the privilege of saying, I don't like this job. What happened was a flip switched because I now made a decision to get good at something The next thing you know, in a very short period of time, I'm talking about 72 hours.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Not only did I get good at it, I started enjoying it.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I didn't really see a future, really. I mean, I appreciate that, that I would be some kind of like clairvoyant. But it wasn't that. It was just everything that's happened for me has come out of a problem. Everything. Everything that has happened to me in my life, at some point in my life, it was a problem first. The sales game, it was a problem. I wrote Seller Be Sold.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
It took three hours to write that book, but it took 26 years to decide to write it. Once I decided to write it, it took three hours. So it was this 26 years I spent studying this one little sector. Every day, hours a day, After hating it, by the way, after hating this thing called sales, studied it, and then it became a business for me.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I would end up being known as one of the top three sales consultants in the world, blah, blah, blah, with the names of like Brian Tracy and some of these freaking icon guys that I used to study. So the 10X rule was born out of another book, was born out of the 2008 global collapse of After working for 27 years or 26 years, whatever the number was, I was 51 years old.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
The economy had collapsed and I was like, what did I do wrong? I spent some time looking at it. What I had done wrong was I did not have 10 verticals to work in. I had one vertical. The vertical got cut in half. I had not scaled. I sat down and wrote a book, The 10X Rule. I basically figured this formula out. Had I done 10X, I would have gotten cut But I wouldn't have failed.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I would have actually punched through a crisis and benefited from it. Instead, my family suffered from it. And I wrote the book called The 10X Rule. That book took me like, I don't know, three weeks to write. I didn't think much of it. Put it out. It was my sixth or seventh book that I wrote. Put it out. Told my wife I finished the book. What do you think? I said, eh, it's all right.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Boom, book took off, went crazy. And then out of that was born the 10X movement, which is all these 10X events. And it was really an accident, just so you know, to know the truth. It was humbly, it was an accident. The 10X rule, I stumbled across. Now, the branding of who I am, that was very much planned, including my wife came from an audition one day.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yes. She comes back from an audition. She's in Hollywood. She comes back from an audition. She's like, oh, my God, their job's terrible. And she's crying. I'm like, babe, what's happening? She's like, this audition went terrible. And the same time, I was invited to go on some TV show. And I drive, I don't know, 45 minutes to the interview. The interview was like 45 seconds long.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
I'm driving home 45 minutes pissed off out of my mind. Like, you have no idea how angry I am. I feel like an idiot. I'm like, I just drove an hour and a half to answer a bullshit question for 45 seconds. These people act like they're doing me a favor. I think it was Fox News or something. Same day, my wife got rejected. I came home and I said, this will never happen to us again.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And she's like, what do you mean? I said, I am going to make sure everyone knows our name. And that was really the start of the branding. I said, I am never going to be humiliated like this. You don't deserve to be humiliated like this. And we're going to build our own audience. And now we have, there's about, I don't know, between us, about 20 million followers online.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We started that at 52 years old.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Well, because of that moment that lost, I was doing pretty well in my life, but nobody knew me. And this was after the collapse. I'm like, nobody knows me, but I expect to do well. How can I do well if nobody knows me? I remember my dad saying at eight years old, two years before he died, he says, look, the most important thing you have is your name.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
And what my dad didn't understand was the most important thing that you do is protect your name. And the second most important thing is make sure people know it. Because if nobody knows your name, there's nothing to protect. Now, everybody in my dad's little town knew him, but he couldn't go anywhere outside his little town and be known. I can't go anywhere in the world. We flew to Malta one night.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
We were in London. My daughter comes to me and says, Papa, I don't want to go home. I'm loving this trip. We're having fun. You know, we're traveling around the world. And she's like, I don't want to go home yet. And I'm like, where do you want to go? She's like, I don't know. I said, get a map. Let's find a place to go tonight. It was like, I don't know, eight o'clock at night.
Leap Academy with Ilana Golan
Grant Cardone: Reinventing at 50 to Build a Multi-Billion Dollar Business from Rock Bottom
Yeah, we were in London. I said, close your eyes and pick. Boom. She picks the map. Malta. Malta is just south of Italy. It used to be an Air Force base back in World War II. And I said, let's go to Malta. So I called the pilot. We had our own plane at the time. And I said, we're going to Malta tonight. We don't know anybody in Malta. I've never been to Malta. I didn't know where Malta was.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
And unfortunately, the financial planning in this country and the financial illiteracy and the indoctrination and the popularity of these financial gurus telling you guys to pay your debt off and to basically have three months of savings is ridiculous. Right. Because millions of people, tens of millions of people lost their homes in 2008. And they've never recovered from it. Right.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
And so, you know, the first thing that changed was I realized I was, like, that I had fucked up.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
This ain't a team deal, bro. Like, I watched the Celtics get their ass whipped last night. And then one of the players was like, yeah, we just didn't play as a team. Bro, first thing you got to say is you fucked up. You got to say, I messed up. And then, by the way, if you mess up, the team's going to mess up. In my case, I didn't have a team, right? It was me and a couple people.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
That's not a team. That's a group, a small, tiny group of basically three musketeers. Three musketeers didn't do anything great ever. And you need an army man. So, uh, so first thing I did was, Oh, I screwed up here when I thought I was good. Second thing is I got to realize what, what did I do wrong? I have to figure out what, what is the thing I did wrong? I identified that.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
And what I did wrong was, uh, uh, I went too small. So when I wrote the 10 X rule, when I wrote that book, you showed, um, or talked about, I'm like, oh, I get it. I needed 10 industries. I had one company that paid me. I had one industry that paid me, two companies that basically could go out and get it. And then I dumped it into the real estate. The two businesses were both slaughtered.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
I mean, slaughtered, bro. Like one day they were doing great. The next day they literally could not pay bills. Right. And I was not part of the mortgage crisis. I had nothing to do with the mortgage crisis. I did not buy a bunch of houses. The 200 units that I had actually in the shopping center actually cash flowed me through the collapse. Wow.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
So when I wrote this, this book was not really written for other people. I was literally trying to figure out what am I going to do to get a bigger audience? How am I going to scale to other industries? So back then, we talked to one industry every day, which was automotive. And today, automotive was literally 100% of all my revenue. Today, automotive is less than 1% of my revenue.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
Yeah, well, what was going through my mind was, and this may sound ridiculous to people, but I'm like, I am fucked and I fucked up. And, you know, like for those of you who don't understand that concept is like, I had worked for 26 years and saw my entire net worth over a weekend when Alina collapsed go from, dude, I was good And then all of a sudden I wasn't good.
Next Level Pros
#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
And this is why I wrote the 10X rule. The 10X rule is basically a concept about we set goals and targets and we find places of comfort that are too small. They don't have, you know, insurance for the average American today, like if you have three months of savings, you think you're good. You're not good, okay? You don't need three months of savings. You need assets that save you for 30 years.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
For sure. A hundred percent. I think for anyone to say that, you know, wealth is not part of the equation, the motivation equation, I think you're kind of lying to yourself because of course it is because with wealth comes freedom and that's what we're all after at the end of the day.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
So to say that money doesn't matter to you is probably just you lying to others and you lying to yourself because at the end of the day, the finances equal the freedom and the freedom is really what's most important.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
Hell yeah. I mean, but you know, and it's important to lean into those whys and, you know, but I think for the most part, you know, when it comes to, you know, success in any endeavor, you know, success kind of comes down to two things. It comes down to having a plan and it comes down to sticking to that plan. Right. And I'd say most people don't even make a plan.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
They just kind of let life push them around and then they die and that's it. So I think for, you know, most people never even make that plan that really inspires them. But then for a lot of people that make that plan, they don't stick to it.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
So I think if you can do both of those things on a daily basis, put a calendar together that really inspires you, that's taken steps towards your goals, the goals that really mean something to you. And then doing your best to actually execute on everything in that calendar day by day, you can strengthen that muscle and become the type of person that makes a commitment and keeps it to themselves.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
But it's a day by day progress. You know, it's a day by day process for a lot of us. I know it is for myself. You know, I know sometimes I love making plans. I love getting at my little pencil, writing down all the cool shit I'm going to do tomorrow. And then sometimes I struggle to execute, but I just remind myself it's a muscle.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
You know, it's almost like you're at the gym, you know, and you're going for some hypertrophy on your chest. You're just trying to bench a little bit more every week. And I just try and ask a little bit more for myself every week as far as work ethic goes. And if I don't have a great day, I have some grace with myself.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
But get out there tomorrow, make an ambitious plan and then do your best to execute on that plan.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
Yeah, well, you know, I did some of that on Undercover Billionaire, right? Well, one is show up, say yes to it. You got to show up. Like if you don't show up, you can't get lucky. You can't get lucky. Nothing good happens. Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
So you've got to show up and then you've got to be willing to change your mind about it because something super cool might come out of the deal. So number one, you've got to show up. Number two, And while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
But nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like, I'm always looking for a 10X target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for, I got 4,000 or 12,000 units. I'm going to get 120,000. 120,000 units, bro, I'd be like... I could run for president of the United States.
Right About Now with Ryan Alford
The Best of Right About Now: World class Business Advice for Entrepreneurs
Like, I'd be a major player on planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't, like... I don't think I can do it. I don't think... I don't know that I have enough time. I don't have enough money. But...
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Well, I understand, Charlie. First of all, always great to be with you. Enjoyed our time together in Las Vegas and love everything you're doing. I understand that the art of the deal is a bestseller across China this morning because the government is reading how to negotiate with probably the master, best, most genius, most calculated negotiator on planet Earth.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Your comments earlier about the Panama Canal, this is called stacking.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
When you negotiate transactions, and I've negotiated very large transactions, not $100 trillion negotiations like are taking place right now across the world, but you want to stack your ask, meaning that you want to overwhelm the other party with the number of things that you want, almost to the point where you sound ridiculous.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
And then you start settling or removing things that maybe aren't so necessary. So I think your analysis of what Trump did with the Panama Canal is absolutely spot on. Things like bringing, you know, majority of the countries to the table was not to bring them to the table, but to let China know, hey, they're coming and sooner or later you're going to come too.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Yeah, that's a great question. Okay, so if it's me being on the other end of the stack, The question always is who has the leverage? Like four things have to happen in negotiations. You have to have decision makers at the table. We don't yet, by the way, with the tariffs. Two, you have to have a desire and a willingness to come to an agreement. We don't have that. Three, you have to have urgency.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Trump does not have that yet. So the only thing he has is the fourth option. the fourth weapon, which is leverage. So in the beginning, if somebody's stacking against me, I have to calculate how much leverage do I have here? If I don't have leverage, Charlie, then what happens is I get overwhelmed. And then I start, whether I say it or not, I mentally start unpacking
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
how much I'm willing to give up. I imagine I came to the table believing I would give you this. And then you start stacking on me. Like I start basically un-mocking or compromising with my own self and what I'm willing to give up. Okay. It could be in a divorce settlement.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
You know, let's say the wife comes at me and she says, I want half and I want the house and I want the boat and I want the plane and I want the kids. She might not want any of that stuff, but she starts overwhelming me. And then if I don't have leverage, she's going to win probably more than she actually thought she could or would.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Well, look, I mean, you know, a lot of people have leverage in a situation and they never use it. In the case of the United States and China, we have leverage that cannot be duplicated anywhere and has not been duplicated anywhere on planet Earth, which is a consumer economy. You know, I was asked once, what's easier to create, a manufacturing economy or a consumer economy?
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
No one has created a consumer economy. Many countries have created a manufacturing economy. I would rather have a blend of both. But America has the greatest consumer economy on planet Earth. Every country needs us. We have maximum leverage. Now, what leverage does China have? Well, they make products and services cheaper than we can. They have 1.4 billion people.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
But they lose that, Charlie, because their economy is terrible. They've tried 26 different stimulus to fix their economy. None of them worked. They have an aging population, as you know, and they're in trouble right now. For all the troubles that we have, China has 10x more. And any leverage point they did have, they're going to lose because ultimately, their economy is so weak. That being said,
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
We lose some leverage because of the way our political system is set up. If enough people turned on Trump, particularly internally, that would flip the leverage back to China.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
And that's why we need people to consolidate, particularly an American citizen needs to pray for, affirm, and send best wishes to President Trump because he's attempting to do something that has not been done by any president in my lifetime and should have been done by all of them.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Yeah, because you can back a dog with rabies into a corner and then he's going to bite you. So you don't want to do that. So you have to be very careful. I think President Trump yesterday telling everybody, look, it's just 10%. Everything's cool. What he did was he relieved all the tension. I think the media was saying, oh, he caved in. He didn't cave in. You want to relieve pressure.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
in a negotiation so no one feels cornered and just wants to, you know, in this case, nuke, which would never happen, by the way, in my mind. But you do need to bring the players to the table. Remember, the first three things are decision-maker, willingness, three, urgency. You increased, Donald Trump increased the urgency yesterday.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
You had many countries, I don't know what the exact number is, could have been as many as 70, that came to the table and said, okay, we're ready. We have urgency. And Donald Trump said, don't even worry about it. It's just going to be 10% and we're cool. That leaves China out by themselves kind of looking like, well, what did we miss here? Again, President Trump knows there's egos involved.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Egos are very, very important when negotiating. You don't want to trap a guy. You don't want to make a guy look bad.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Look, I imagine he's on the phone with him right now. All these players at that level have egos. Nobody wants to look bad, whether it's President of China or the President of the United States of America. The high ego drive, by the way, is necessary in order to be a winner.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
And there's nothing wrong with I think it's highly recommended for people to actually develop some kind of ego that has humility and a balance mixed in. And I could imagine Donald Trump or Howard Lutnick letting China know yesterday, hey, guys, we're going to come to a solution. Everybody knows we're just negotiating here. Like this is a big boy game. It's very transparent.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
there's nothing wrong with telling the other side, we're trying to get the best deal for us. I know you want the best deal for you. Everybody knows exactly what's going on. So I imagine he's softening the rhetoric that we're hearing here in America so that they can stay at the table and save face.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Well, look, I'm an educator. My whole life I've been an educator. My dad died when I was 10 years old, and my uncles didn't come to mentor me. And I always promised if I ever got successful, I was going to help other people. So we're an educational company that tries to – attempts to share financial literacy and competency and –
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I wrote President Trump when he won the election, hey, I'd love to participate in making America intelligent again around their finances. So that's what I do. My company educates people on, you can find me almost anywhere. Just plug the name in Grant Cardone on Google and you'll see all this stuff I'm doing. We've got a big real estate fund.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
We're changing the way real estate is invested in right now by putting real estate and Bitcoin in one fund with no debt, by the way. And we're going to take real estate from what it was doing, which was an 8% or 10% return to 30% and 40% annualized return. So I'm really, really excited about that. We'll probably take that public toward the end of the year or the first of next year.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I'm actually having a meeting on it right now.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Okay, what people should be doing, by the way, this is financial advice. I am not a financial advisor, but I will give financial advice. If you're invested in the stock market, you should not panic right now. I would tell you and suggest that you should reassess what you're invested in.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
depending on your age, if you're in a 401k IRA or a Roth, I think, you know, people need to reconsider what that really is today. These are old vehicles that have been created that look like tax advantages to the public that Charlie, you and I have talked about before. I really believe these will not be great mechanisms for people in the future. They have been great for wall street.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
You know, these are $38 trillion has been invested in retirement funds that I am very concerned about. in the future, 10, 15, 20 years from now, are gonna be taxed not at the 19% they are now, but at 50 and 60 and 70%, particularly if we had the wrong politicians at the table. But I would tell everybody, reassess what's in there. What companies are you really invested in?
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Do those companies that you're invested in actually match up with your moral compass? Because I think you'll find that many of those companies do not. And then reevaluate what your returns are. Second thing I would say is, you know, you should be invested in real estate. Everyone, every American should have money invested in real estate that cash flows.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
There's a tremendous correction going on in the housing apartment marketplace. Charlie, you and I have talked about this. It's happening from Scottsdale to... to Sedona, all the way to New York City, to Miami. It's a massive correction going on.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I have made my family and our investors hundreds of millions of dollars just in the last year because we're buying real estate that no one's looking at at very corrected prices, below replacement value. because the debt market's problematic right now. So there's tremendous opportunity, particularly in the apartment space, for individuals and middle-class people to create wealth using real estate.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Yeah, that's one of them. Any investments in any manufacturing, any new buildings, any new housing, 100% bonus depreciation. I like that. What I like better than that, and I would be willing to give that up, is basically gut the IRS, go to a fair tax, zero federal income tax nationwide. I think that's actually doable in this term.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I don't think most people believe that, but I believe it is, and I believe it would be a great thing for Americans not to pay, federal withholding tax. Learn how to invest your own money. The IRS is never going to do it better for you than you can do it for you. Short of that, states are going to start looking at reducing their property taxes. Florida is doing it right now. Texas is looking at it.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
And I think those states that do that, Charlie, are going to be big winners and they're going to draw more people and more companies to their states.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
Yeah, appreciate you, man. And I'm still working on California. I'm going to do my best to flip California red this year.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I want you to know we are lucky to have Charlie Kirk.
The Charlie Kirk Show
China Should Have Read "The Art of the Deal"
I have nothing that says that. And we actually had quite a good 10-year auction today. And all this was, again, this was driven by the president's strategy. He and I had a long talk on Sunday, and this was his strategy all along. And you might even say that he goaded China
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Radical, liberal, socialist politics has ruined one of the greatest resources this country has. 18,000 families now without a home, without a place to bring their kids to go to school. This did not have to happen. If they had their priorities right, clean their forests, rake it up, put people over rodents, put the homeowner over the homeless. Sorry, I know that offends people, but...
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
As soon as we can. What are you talking about? It's going to be 18 months right now for a cleanup. It'll be five years for a build-out. She's 84 today. She won't get back into her new home until she's 90 years old. This was supposed to be her golden years.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Bro, but here's the problem, right? Even if she goes back there when she's 90, if it rebuilds, if she has the money, none of what she does, by the way, because you got to remember, right? Let's say it takes $5 million to rebuild the house. She only had $3 million of coverage if she had $3 million.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
She might have only had a couple hundred grand of coverage because she only had $40 grand in a home from 45 years ago. Yeah. So this is a land. Some people believe this is a land grab. OK, meaning meaning the government has so many restrictions and regulations on the people that people can't actually go back and claim their property because their property has become a liability.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Let me give you another example, okay? Let's say it's a young executive couple. They're middle class. They make $350,000 to $400,000 a year. Husband and wife both work. They got both their kids in a private school or a nice public school, two cars. They had a mortgage in the Palisades. They've done really well in life. They are fully in the middle class, okay?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
They might make $800,000 a year, by the way. They could make $1.5 million and still be in the middle class. That's wild. Yeah. Okay, they have a $7 million mortgage on their home, okay, and they're paying whatever, that's going to be $40,000 a month. They can afford it on his salary, and her additional salary is how they live. They got a great life. Nobody feels sorry for these people.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Well, yeah, we got to do this in studio one day. So we'll have you over here. You know, come over from the alligator alley, see if you can make it all the way to Miami and, and, uh, and we'll chop it up together.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Well, their home, let's say it was worth $7 million, has $5 million worth of insurance on it. That's all the state would allow because the state two years ago got involved in regulating the insurance companies. Ladies and gentlemen, anytime the government regulates, you get hurt. They always do it under pretense. We want to protect the people.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
What you did was you got involved in business when you shouldn't have, and all states, State Farm and the big nation side, yeah, nation side, they all pulled out because the state said you can't raise the premium. They said if we can't raise the premium, we can't afford to be in the state, so they left. Hundreds of thousands of homes are not insured right now.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I happen to be one of the lucky ones, and I have this huge insurance policy on my house. But all my neighbors, my 18 neighbors in a row, none of them have more than $3 million worth of insurance. So let's go back to that couple in the Palisades that had a $7 million mortgage. They owe $7 million. Their payments are still due and their house is burnt to the ground.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
They only have $3 million worth of insurance. So what do they do? You're like, okay, they're going to get their $3 million. They have no place to live, by the way. The $3 million is going to pay for where they're living for the next five or six or seven years. Now they're out of money. How do they rebuild their home? They have no money to rebuild their home.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
The middle class now becomes the lower class, even though the guys make it 800 grand a year. I know that's hard to believe and it's very hard for everybody to embrace because we're constantly talking in this country about the lowest of the lowest, you know, the very beginning where you had nothing. But there's a big fat middle middle class in America, 250 million strong that are weak.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And this is what I'm most concerned about. California could actually roll over economically because so many people have been affected by this fire, including the executives that live across the street in Brentwood, just a couple miles away. And their house wasn't burned. But guess what? The insurance companies don't want to insure their house anymore either. So how do you get a mortgage?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
How do you sell your home? What happens for the next five years? Because they're saying it's going to take five to seven, maybe 10 years to rebuild. Who wants to live in that bullshit for 10 years? And what happens when more and more people start leaving and saying, I'm going to go live in Scottsdale. I'm going to go live in Utah. I'm going to go live in Texas. I'm going to go live in Florida.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
That's already been happening. Then it starts to accelerate the problem. So I'm really concerned, not just for California, all the people that have been affected, but also for the rest of the country that could be impacted by this economic devastation.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
When did it start? California has been an organized mafia for 80 years. There's four families that have controlled the state of California, except for two short instances. Newsom's been in there for 16 years. It was the Pelosi family before her. It was the Gettys before her. This thing has been under control. This is the fifth largest economy on planet Earth.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
It's a couple trillion dollars a year in revenue. It's massive. India is bigger than California and then California. So it's a massive, massive population, right? Two-thirds of all your produce come from the state of California. Ninety-nine percent of all commercial products, vegetable and fruit products are produced in California. We got plenty of water, bro, like you said earlier.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You can't find one golf course anywhere in the state of California that's ever burnt. So this idea that like, oh, my God, oh, my God, the fires are out of control. The fucking fires ain't out of control. Go to Pelican Hill and play a round of golf. Go up to the Pacific, up to the north. What's that beautiful golf course up north? Carmel? Yeah, up in Carmel. Okay.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
All those golf courses, they're protected. Why? They're irrigated. You could have irrigation across the entire state of California if you wanted to. That's how much water we have. It's fucking wild, dude. So the land grab thing is not out of context for me. I agree. Where I live, if you've ever been to Malibu, you ever been to Nobu? Yeah.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Okay, when you go down that coastline and you hear about Malibu, the first time you went there, you're probably like, dude, this looks like a shithole. Bunch of old homes stacked on top of each other. Most of those homes aren't big, brand-new concrete block. My house is made of concrete block. It was built 14 years ago. It was built two-spec, probably better than that. Okay, all concrete.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You can't burn it. No amount of fire is going to take it down. It won't take the bottom of it out, right? But all the homes that are on that coastline, the Coastal Commission, because they overregulate, they hide behind whales and seagulls. And so you can't develop. You're going to change the coastline. Hey, guess what? Mother Nature just changed the coastline forever. Sure did.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Now, I don't know if that's their intention. Because if you kind of connect the dots, most of the people that live on that beach, that's called billionaire beach. Most of them are not billionaires, and most of them will not rebuild. So you're going to end up with four or five families. I'll be one of them, by the way. I'm one of the less ones.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You're going to have four or five or six families that own the entire beach. And maybe the state walks in and says, hey, we'd like to just buy you guys out. And make it a public beach now for everybody with no homes. Wow. Wow. Property seizure, man. Make it impossible for people to own anything. New world order. You will own nothing and you will be happy about it.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah. Online voter registration, California. If you guys go online, register to vote in California. By the way, some people say you can live anywhere you want to do. All you need is an address now and you can vote in California. Really? Yeah. Like you just need an address. No voter IDs allowed in California. So you're in Naples. You got a buddy that lives in California. I can vote in Cali.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You could at least register. Look at that, man. If a million people registered as red voters today, Sacramento, Pelosi will be the first one to see it while she's laying on her side or broken hip. And she'd be like, oh, they're pissed off now.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You got to go. Do yourself a big favor and go. These are the, I put on the best show in the world. Like I know I'm a big promotional guy and I promote all the stuff that I do, but I'm telling you these shows that I do, how do you, how do you sell a show and nobody knows who's coming?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
The ultimate flex is I'm doing a conference. 30% of our tickets were sold without a date or a location. That's a flex. I do a lot of bullshit because, because as a, as a privately held business owner, like I like to do stuff that I personally have is my little, you know, my little personal flex. Like one of my flex is to sell an event out without an agenda of speakers. It's wild.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And people come there and they're like, can I see the schedule? No, no, no. There's three people that have the schedule. Nobody else has it. Like nobody knows anything. I know what's going to go on, which requires a tremendous amount of trust. Oh, exactly. Yeah. For a guy that's been hated on on the Internet. I love my haters, by the way. I can't fucking torched, bro.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah. So, I mean, the we have a home in Malibu and our home, the fires came right up to the house. It definitely damaged the house is probably an unbelievable amount of damage there. The structure looks fine from the exterior, but it's all the smoke and soot. We're not so concerned about the damage that that we received as much as.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
For a guy that gets hated this as much as people hate on me, and I'm just trying to help people, by the way. It's crazy that for all that hate, which is nothing compared to the amount of trust that people give me, because they come to these conferences not knowing who's going to be there, and we have never literally, like,
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
you know, the response from our audience is, man, you over deliver every time. Oh my God. How'd you, I got people that have been to nine of them and they're like, everyone has been better than the one that preceded it. And the prices have gone up. The prices are stupid, completely ridiculous. I confess over the top too much expensive, but they're still cheaper than what I'm paying. Okay.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
A $30,000 feet is still cheaper than the $10 million I paid to put the event on.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Every one of those events has cost me somewhere between six and $14 million. This one's gonna cost about 10.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
There's only a couple of people that pay $30,000, but those are select seats in the room. But most of those seats are going to be, I think there's a seat right now you can buy for $1,000 or $1,500. It was $997 for one. Yeah. So that's an executive seat. It's a great seat, by the way. Every seat in the house is great. There's 6,000 people will be there. This is going to be over the top this year.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I just confirmed three more speakers yesterday that I was adding Jared's like, it's too many now, bro. I said, nah, don't worry about it, bro. It's going to be fine. Like everybody's going to forgive us. It's going to be fantastic. Everything's going to be okay. Yeah. Yeah. Yeah. So I hope you come. I hope you and your, your, your, your fans and your followers come. I'd love to have you there.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
We got Rick Ross entertaining us one night. Pat Jones is going to do the registration. Wyclef is coming back. I had a blast with Wyclef at a party once, and me and him became kind of friendly. And then we'll have some other people that probably stop in and chop the place up.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Look, I was doing an event once I was in Vegas. I think it was when I had Kevin Hart there and somebody comes, one of my staff comes to me, Dana White's here and he wants to talk to you. I said, I can let him in a grant. Look, uh, you know, I just wanted to come by and see what you're doing. I live here and I heard you had this event going on.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
This was at Mandalay Bay and it was, I don't know, there had to be 12,000 people there. He's like, I just can't, you mind if I go in there and look, I heard people are paying $20,000 to sit in the room on a weekend for three days. How do you do that? And so I brought Dane in, then I had him on stage. I ended up doing an interview with him, like improv.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And Floyd Mayweather, same weekend, Floyd Mayweather came by. I didn't even have him on the schedule. Hey, I'm in town. I just left the strip joint.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
the people in Malibu, the Palisades, Altadena, and frankly, the people across California. To me, this is a real sign that very radical, liberal, socialist politics has ruined one of the greatest resources this country has. And so the fires were one thing, the house being impacted. I called my kids one morning.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Those events are really the 10 X growth conference. I'll miss not doing them because it was a, the reason we started doing those events was not money. You don't do, if you're trying to make money, you don't do events. Events are a terrible business. Anybody's ever done an event, tried to do an event. You try to put 300 people in a room, fuck, try to get 50 people over to your house for a party.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
They're expensive. People don't show up. They wrecked the place. Like, you know, I mean, if it's a good party, something's going to be damaged if you don't go to jail. I mean, you couldn't even go to jail. Yeah, absolutely. But the thing that I think I'm most proud about in those events is the interviews. And the interviews basically are me. And I don't like doing interviews, actually.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I don't mind being interviewed. I hate doing your part.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
But the interview, to be able to get a good conversation, let's say Usher. I don't have anything in common with Usher. Okay, I'm a business guy. I'm a real estate guy. You know, I'm about money and stuff. And Usher's an entertainer. He's been on, I don't know, 40,000 or 50,000 stages without exaggeration. He's not going to even remember the event.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
So my goal is to get him to remember this event as one of his standout moments in his lifetime. Or John Travolta, okay? How many people do you think John Travolta has met in his life?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah. Or Floyd. Floyd Mayweather. Floyd Mayweather has been on stages everywhere in the world. How can I bring Floyd on a stage that's so rememberable for Floyd? I'm not even thinking about the audience. I'm thinking about Floyd Mayweather. I'm thinking about John. I'm thinking about Kevin Hart.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'm thinking about how do I get Arnold Schwarzenegger to have a moment where he's like, hey, that guy Grant Cardone was amazing.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Right. And not because I'm amazing, but because the communication, the the the interaction that he and I had, it wasn't just me reading off of cards and getting through the interview, you know, so. That's a trick, right? And then those things live in into time for long periods of time.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'm trying to get something out of this guy that nobody's gotten out of him that'll help some kid I hadn't met yet. or maybe some 55 year old person that gets inspired by this interview, because all this stuff can live long into the future.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah. You do a good interview. I'm sure people are going to talk about it down in the comments. Go ahead and rate Sean or go ahead and rate this interview right now. Should he, should he get a 10 or should he get a one?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I said, hey, there's a good chance the day after the fires, really the height of the fires. Our house was on fire. I'll get you those images so you can insert them. And and I said, there's a real good chance we lose the house today. My wife said, oh, yeah, we're losing it for sure. I said, I think there's a 75 percent chance we don't lose it.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah, yeah, last one we wanted to have in Vegas. And, look, you should come in there. You should come just so you walk in the room. This is what I'll do for you, okay? I promise you, you're going to walk in the room, and you won't be there 10 minutes, not one person. It won't even start. You'll get your money's worth the first 10 minutes you're there. I bet.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You'll walk in, you're going to look around, you're going to look around, and you're going to have some big realization. Yeah. In the first 10 minutes without anybody doing anything.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'm not holding spots for anybody. We oversell this thing every single time. We'll end up with a seeding problem that I have to solve.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Well, yeah, we we've been doing two wealth conferences a year. These are much smaller events, like three to five hundred people where we're focused on financial everything from financial literacy to financial wealth building. And we bring finance finance people from Wall Street. You're starting to see my audience. uh, mature a bit. Okay. Not, not, not the audio material, the content.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
So seeing me in real time, make my shift to, um, from sales guy, marketer guy, real estate guy to something else.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And for me to make that shift, I have to have a different, I have to have a different interview.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Now you've had two already.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
When's the next one? I don't know when the next WEF conference is. You guys know when that is? Probably April, May. Okay. Yeah.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah. Yeah. And what I do is I bring people in to talk about like I was just a canter Fitzgerald. That's Howard Lutkins. That's the commerce secretary now. His company, they've done, I don't know, hundreds of billions of dollars in real estate transactions. So I'll start bringing those guys in from Wall Street and big banks to talk about hacks.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
and little fissures and opportunities in the marketplace. Like most of the, all these conferences, basically I get people, I interview people that I'm interested in.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
June 1st is the next one. June 1st? Can't believe it. Okay.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Like I've interviewed people that I interviewed people that managed the 2008 global crisis. Like, you know, like how do you do that? How do you go through a five or six or $700 billion, almost a trillion dollars of money was transferred. And how do you manage that activity when you're interviewing that person? Me sitting down having coffee with that guy is one thing.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
People that have been paying property taxes for years to the city and the state that are now homeless while people that have never paid anything have shelter. The environmentalists say, we've got to save this brush. It's very important to the environment. Guess what? The fire does not know about your weird freak agendas. This is not the Democratic Party, by the way.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Me interviewing and going behind the scenes and getting information from him, by the way, that's probably not in a book is really good for me and great for the audience.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
But it was she was like, it's going to the whole thing's going to go to the ground. We were kind of betting behind the scenes. Right. And yeah. You know, while that was terrible and everything, dude, it's just one house. But it's my 18 neighbors that burned to the ground to the west of me. We live on the coast on a beach called Carbon Beach.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Oh, dude, it's about competence. It's about critical thinking. It's about what's most important right now. Not all things are the same. How do you manage priorities? What's your priority intelligence like, not your IQ? Like Elon is a very high IQ, but he's also extremely high on priorities. It's not all problems are not equal ever.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And in life, this will be a great, I bet your audience has a lot of takeaways from this, but is in life, life can sometimes appear to be just overwhelming, like overwhelming number of problems, but really there's only one or two problems. Handle those two and the rest take care of themselves.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
right or what are your thoughts well like like right now in my life yeah it would be a financial thing you know i got to solve this one financial thing and the rest of it starts kind of if i do it in the right priority there's always a solution to every problem there's a solution there just happens to be a better solution okay um There's always a better solution. There's always a solution.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
There's always a better solution. The issue is whether you're handling the right problem or not. And typically managers, mid-level managers, or even business owners simply don't handle the right first problem. How do you determine? When are you going to drop this? Sean, when are you going to drop this interview?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Probably two Mondays from yesterday.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Well, number one, I know that all problems are not equal. So that's the first thing to note. any more than all data, all data is not equal. And as much as you guys want to believe the constitution that all men were created equal, that's not true either. It's bullshit. Okay. All men were not created equal. I'm not equal to you. You're not equal to me. We weren't created equal.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
We were created at different times, happened at different times. You came out bigger than I did. Like whatever, bro. Like, you know, my wife, me and my wife are not equal. Me and my child are not equal. Um, And it doesn't mean I'm better than you. It might mean that I'm less than you. I don't know. It just depends. I'm not equal to Elon Musk. I'm not equal to Donald Trump.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And then to the east of me, which really looks like south and north to most people. But just to my left, there's probably 60 homes, one after the other burned down. And this did not have to happen, okay? Now, I know fires are very normal in California. You have them every year. You have the Santa Anas. You have very low humidity, which makes for a fire.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'm not equal to Abe Lincoln or Muhammad Ali or I'm trying to cover everybody right now. But so, number one, all problems are not created equal. So I have one problem in my life right now. You guys can guess what it is. And I need to solve that one problem. That one problem, if I solved it, would provide me with tremendous amounts of space in my creative.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
When people get blocked up, it's probably because they have a problem they haven't solved or addressed or observed or looked at or confronted. And when I was 25, it was a drug problem. I had a drug problem at 20. Well, from 15 to 25, I had a drug problem. And so no matter what problem I handled, I wrecked the car. I lost my job. I lost a girl. Those are all problems, too.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
But I didn't feel good about myself. I had low self-esteem. I didn't have any money. All those are problems. But until I handled the main problem and started putting together days and not using drugs, the rest of the problems didn't matter any.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah, I could pick up a car. I can get another girlfriend. I can get the girlfriend back, which probably is just another problem. It probably is. Yeah. So, so, you know, so number one, like I need to find out what the problem is. First in California, it's clean up, remove the debris, get it off the ground. Second thing is start rebuilding. Let people rebuild, dude.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And then you'll start seeing stuff go up. You'd see my house being fixed right now in real time if they'd let me go over there. And that would give people hope and confidence and momentum and acceleration. Oh shit, I'm going to build too. Grant's building, I'm going to build. That's how this shit happens, man. We need encouragement from examples. I agree.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
That's why your show is so important because you're offering people examples
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I was on a phone call yesterday with a guy He's worth $2.5 billion. You would know his name if I told you his name. You've bought his products before, guarantee you. And he's a self-made guy, started with $25,000. And I told him, I said, you know,
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I can't give you his name, but, you know, the only thing I don't like about you more than your net worth, because you're worth double what I'm worth, is that you started with six times more money than I did. He's like, Grant, I only started with $25,000. I said, I started with three, you know. He's like, well, that's almost seven times.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
But he was saying years ago, about eight years ago, he had a 200-foot fed ship. big, big, he built his own boat, his yacht. And at that time in his life, in his 40s, he was not happy. He was just indulgent. Partying, women, you know, the life. He says, Grant, I'm building another boat right now, but next time it's going to be for the new version of me.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And to your point, Sean, about like, who are you going to become next?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
And the problem is it didn't have to happen because if they would clean their forests, if they had their priorities right, clean their forests, rake it up, put people over rodents, Put the homeowner over the homeless. Sorry, I know that offends people.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah, good, man. And anything I can do to help you, I look forward to you being at the 10X Growth Conference. I know you're going to enjoy it without a doubt. I look forward to getting some feedback from you about what happened to you in those first 10 minutes before it even started. Just look for when you walk in a room, what happens to you? Because my goal is to shift people.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Before the show starts.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah, what you have right now is people that have been paying property taxes for years, making commitments to 30-year mortgages, paying taxes to the city and the state that are now homeless, while people that have never paid anything have shelter. And you have like crazy things, bro. Like they're trying to save brush. The environmentalists say, we gotta save this brush.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
It's very important to the environment. Guess what? The fire does not know about your initiatives or your weird freak agendas. So there's 18,000 families now without a home, without a place to bring their kids to go to school. You probably have somewhere between 500 and $700 billion worth of damage. This did not have to happen.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
OK, and that's what I want the American people to know and people in California. This is not the Democratic Party, by the way. I'm not blaming the Blue Party for this. I am blaming radical. Over the top liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'm not blaming the Blue Party for this. I am blaming radical, over-the-top, liberal, crazy socialist agendas that have gone way beyond what the Democrat Party stands for.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Bro, look, look, none of that even matters at this point. What matters when you have it, when you have a situation like this, what you do is you're like, OK, what caused it doesn't matter. We got to fix it. OK, now and then go back and look at what caused it. Now, what what will happen when you have an emergency? This is why leadership is so important in politics.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You need business people, entrepreneurs, problem solvers, people that can think critically and prioritize. We have an emergency like this. The priorities go into place like. Forget the politics. None of that matters. Who did it? Who done it? What happened? Not all that's later. Now it's OK. Clean up. First thing you got to do is clean up. It's been 35 days, man, and nothing has been picked up.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Not one thing. So if they forced a cleanup like Trump went there, if Trump said, hey, I'll give you federal money. You need to clean up now. I want it gone. What's going to happen is the freak groups are going to come in. Oh, the environment. The environment. The people are unsafe. They're already doing this right now.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
You can't go back to your home, Mr. Cardone, because if you pick up stuff, you might get toxins. Bruh. The toxins have been released on 40 million people already. Stop it. This is fucking nonsense. OK, come on. The toxins are out. That's not the priority now. The priority is the cleanup. Now, the fringe groups are going to say, yeah, but the cleanup is going to stir up the toxins.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
The toxins are already in the air. They were on the beach in the atmosphere. But they're there. Clean up, pick up, move. OK, now there's out of those 18000 homes, Sean, there's probably I'll bet you there's nine or 10000 property owners. It'll be like I'll clean up my own shit today. Just let me on my property. I'll rent the truck. I'll pay for the truck. I'll move it.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I'll get in a hazmat suit or not. Maybe I won't. Maybe I'll just like clean it up and I'll start moving stuff to the design place to go bury these materials. So that would be the first thing that would happen. If I was in charge, it'd be like move it now. And I don't want to hear one fucking reason why not to.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Number two, the rebuild should be taking place while we're doing that so that people could be permitted immediately via AI and kiosk machines, not people. See what California does and a lot of states have adopted this. particularly blue states, where they're trying to protect the renter or they're trying to protect home prices. All these places that try to protect, actually home prices go up.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
California has 10 of the top 15 most expensive homes in the country, home markets in the country are in California, where they tried to supposedly protect owners with regulations. There's 19 permits required to build a home in California today. You'd have to go to 19 different departments. So I would collapse that and say, no, no, here's four things you need to build a new home with.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
If the, if the structure, the platform wasn't damaged, you can build what you had there. Plus 10%, maybe even 15%. You can build that. We'll approve it. As long as you use fiber torn a roof, same thing on, on siding, uh, No exposed timber, nothing the elements can actually light up, and you self-irrigate. Means every home would become a fire department, basically.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
The technology- That's pretty badass. Yeah, exactly. And you would go to a kiosk machine and you'd be approved to permit, to build, to start. And we could rebuild the Palisades, Altadena and Malibu in the next 12 months. And people that say that that's impossible are the ones that are in the way. It is possible. It's being done on this planet right now.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Like Dubai, Dubai is being built in seven months now. They can take from start to finish and complete a building.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Yeah, so I'm traveling up and down the state trying to get people energized and motivated and together unionized, if you will, to say, hey, enough is enough, man. Stop this madness. OK, yeah, we need to take care of homeless people. I get it. But right now we need to take care of the homeowners. OK, there's like this is insanity, bro.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
They spent thirty eight billion dollars on homelessness to have more homelessness. And so, you know, the thing I'm trying to do in the state right now is move up and down the state and come up with three or four things that could be done immediately. I've given you three of them already that could be done immediately. They would put the groups that are in the way on the heater.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
OK, because anybody that wants to stop this would say, no, you can't clean up yet. They would come out right away because of the initiative. This always happens in a family. If you have a family, maybe you were doing Thanksgiving and you had a family and there was a fire in the kitchen or something. The psychos never get anything done. They're in the way. Oh, my God. Oh, my God. What do we do?
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
What do we do? Oh, my God. Oh, my God.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
the cat i got to get my homework oh i forgot my picture bruh that the damn kitchen's on fire first first you put the fire out you don't worry about your sweet potatoes that are going to get burnt okay okay so so you the emergency creates an opportunity to see where the insanity is and where the sanity is so when i saw the fires i'm like oh i'm gonna bring my sanity
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
to California, the first thing you do is to see if people even want change. Because if you guys want the place to burn down, fuck it, I'm leaving. Burn it down.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
It's a shame because it's the greatest resource this country has is the state of California. As a state, there is nothing more valuable. Financially, the resources it produces, the technology and innovation that's come out of California. I mean, you've got four companies over there worth $15 trillion that could easily... solve this problem of irrigation and getting water to homes, et cetera.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
So we're just going there trying to light people up, get them excited, get them focused, see if we can put people together. One initiative was to try to recall Newsom and Karen Bass. I don't think that that's as important right now, personally, as it is to simply start registering people that are no longer happy
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
as Republican voters, not that they're Republicans, any more than Democrats are Democrats. Let's face it, man, when shit hits the fan, nobody cares about how you vote.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
But if we can get enough people that are unhappy to register red today, right now this morning, costs nothing to do it, and send that to Sacramento, Sacramento would get a message, uh-oh, they're serious this time, we need to do something, the people are unhappy. And at this point, they would then say, Coastal Commission, stand down for the next 18 months.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
Or they wouldn't because they probably can't. You see what I'm saying? It's like a doge effort on California where all of a sudden the transparency pops off and you see who's in the way. You see who's the psychos, the insane, and you see where the sanity is. And hopefully California will stand up and vote out the insanity.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
It's, it's, it's, it's awful, right? Like You know, we're always talking about the down and out in the society and the people, the drug addict. You've got more drug addiction in California than you have anywhere on the streets. You can access drugs on the streets today. The homeless problem. There's all these problems that are obvious in the state of California. And then there's the not obvious.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
I've been talking about this for 10 years now. The middle class is the not obvious suffering class in this country today.
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
you have people in palisades and altadena and malibu i know nobody feels sorry for him because the guy had a five million dollar house but but they don't people don't understand how he got the five million dollar house no shit his grandmother his grandmother bought that house was lucky enough to buy the house or be given it by her husband or whatever uh 45 years ago for 40 40 000 bucks and
The Determined Society with Shawn French
Radical Liberal Policies Destroy California: 18,000 Families Displaced | Grant Cardone on TDS
That house is worth $5 million today. Not because she did anything. In fact, she couldn't even buy her own house. Well, her house was burnt down. She has no place to go. She has no restaurant. She doesn't have the money to stay in a hotel. Okay. The government's not there to help her right now. The state's broke. The state's going to be like, okay, we're going to get you back in grandma.