Healing + Human Potential
The Truth About Failure: Why It’s the Secret to Success | EP 80
Tue, 18 Mar 2025
What if failure was the key to success? In this episode, I sit down with my husband, Emilio, for a deep and personal conversation about failure, self-inquiry, and the lessons that have shaped my life. We talk about how I’ve navigated setbacks in business, the role of intuition in decision-making, and why taking personal responsibility changes everything. We also dive into emotional mastery, somatic work, and how working through triggers can lead to profound transformation. I opened up about childhood experiences that shaped my beliefs and how I’ve learned to shift them over time. From overcoming learning disabilities, being bullied, and following my intuition, this conversation is about what it really takes to grow, heal, and move forward. If you’ve ever felt stuck or questioned your next step, this episode is for you. === Have you watched our previous episode titled, The Most Powerful Somatic Tool + Guided Process? Watch on YouTube: https://youtu.be/YdGji5Qf6IY ==== Alyssa Nobriga International, LLC - Disclaimer This podcast is presented solely for educational and entertainment purposes. It is not intended as a substitute for the advice of a physician, professional coach, psychotherapist, or any other qualified professional. We shall in no event be held liable to any party for any reason arising directly or indirectly for the use or interpretation of the information presented in this video. Copyright 2023, Alyssa Nobriga International, LLC - All rights reserved. === Want 3 Life-Changing Tools you can use on yourself (or your clients) from inside our Accredited Coaching Certification? Click here to get them for Free: https://www.alyssanobriga.com/tools 🎉 === Website: alyssanobriga.com Instagram: @alyssanobriga TikTok - @alyssanobriga Spotify - https://open.spotify.com/show/6b5s2xbA2d3pETSvYBZ9YR Apple Podcast - https://podcasts.apple.com/us/podcast/healing-human-potential/id1705626495
Chapter 1: How can failure lead to success?
I noticed that as soon as somebody is feeling like there's a failure, they look to point fingers to blame. And I think that's really toxic. I think it's a way to avoid feeling something. I fail all the time. People who are successful just keep going. With the learning disability label, I thought something was wrong with me. But now we can see that actually that disability is an ability.
You're going to have other abilities developed. I have ADHD. I have dyslexia and I run a successful company doing what I love, making an impact in the world. And so I just want to remind people, any of those labels, we can unlearn and we can take our power back from them and use them as a way to share our gifts that's only aligned with how we are designed. I left everything I knew.
I ended up leaving this relationship. I left San Diego. I left the graduate program. I followed my intuition. I worked with the fears that came up and I wanted to have a story about why, because it was so hard to leave. And I just remember being in my Honda Prelude with my life packed in my car. And there was a part of me that was confused and there was a deeper part of me that knew
I had to honor this. And that was one of the most courageous things that I'd done. And it opened me to the life that I have now, which is beyond my wildest dreams. Welcome back to the Healing and Human Potential podcast, where today's episode is a little different because I'm not the one asking questions. My husband's actually interviewing me. And I have to admit, this one feels extra vulnerable.
I've spent years coaching and supporting others through their challenges. But in this episode, I'm pulling back the curtains of my own struggles and And so I'll be sharing moments that didn't go as planned, the failures, the doubts, the lessons that I've learned along the way. And I know we all face setbacks and while they can be tough, they also have the power to shape us.
And so my intention in sharing this conversation is to help you learn about the things that I've navigated through the tough times so that they support you on your journey. I hope it serves you.
We're here with Alyssa Noriega on her podcast. I have the privilege today of interviewing this incredible human being. I am deeply grateful for all the ways you've touched my life. And I'm excited to get to put you in that chair for a little bit.
Thanks for holding space to share support.
So how does it feel to be on that side?
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Chapter 2: What role does intuition play in navigating life changes?
And all of a sudden, this doesn't go as expected. No one stands up. You're standing there like a lone soldier. Stand up. Nobody stands up. If we took that moment, how do you know, oh, there's legs here. I should continue doing this or not.
I tend to work the trigger first. And when I work the trigger, then I know. It's almost like it takes the static off and it becomes more clear and obvious. No, this is still in alignment with my truth.
When you say work the trigger, what do you mean?
We can dive into that as well. First, I'll work the trigger. And then if it's really connected with what's true for me, I'll keep moving forward. But I don't recommend people make a decision when they're triggered. I think that it can lead to a lot of...
escapism and avoiding and i'll tend to face the very thing that i'm afraid of and that i'm scared to feel as a way to integrate into my nervous system it almost like parts the clouds and then my the clarity of what's true for me is revealed so i'll share a different story just to keep it fun and vulnerable so most of my professional life was just geared towards getting good at what i do so i love learning
And I have two master's degrees, a gazillion certifications. Like after I stopped going to school, I started a school. I just value learning. And so I got good at what I did. And then I really poured my entire body of work into my certification program. I gave it my heart and soul. I didn't hold anything back.
I was like, this is my love letter back to the universe to support up leveling the coaching industry. And I remember it was about three years in to the certification where I was launching it. And I recommend every time you're doing online marketing, track your metrics, know exactly where you are. And I had poured, I think 50 over, over $500,000 into ads.
It was a month before I was about to launch the program. It was the only program that my company was, it was not smart as a business move, but it was the only program. financial revenue that we had as a company. It was this program and it was January. The program started in February. And so it was a risky moment, a risky way to run business. Now I've learned since.
But I went all in and I was tracking the metrics and where we were meant to be, how we tracked it for three years prior, the day that it was meant to be our biggest sales weren't there. And I was deflated. And I remember just feeling like, wow, like I had poured everything into it.
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Chapter 3: How does Alyssa view and handle personal setbacks?
And it was a really hard time in my life, but I'm really grateful because it supported me in speaking my truth, going towards the things that scare me, and also leading me back on a spiritual path of questioning my identity and questioning reality, everything. It was such a time of... awakening for me and my whole family.
Yeah, I can imagine that being so challenging, particularly at that time. You know, it's probably something that happens to many people in terms of learning, particularly women, I would imagine that shining is not safe. Yep. And I know that you've navigated that and you've had a journey with it even since the time that we've been together where sometimes you have a tendency to want to play small.
Yep. Just that little girl thinks it's safer.
Yep.
How do you navigate that when it feels like all she wants to do is be small, not stand out?
Yeah. I think there's upper limits and lower limits. I think there's this safe zone, this comfort zone, which is an illusion, but it's what we've known. And part of the work psychologically has been to insource that safety. So to really meet that younger one, to let her know that she is safe, that she can feel exactly as she's feeling, that she doesn't need to be any different.
That has been incredibly powerful for me. Not only is it instant, like securing the insecurity. It's instant, it feels empowering, and then I don't need other things to be okay, which I can't control and manage. But I just go to a deeper sense of being okay with her being exactly as she is, her not needing to be different.
And one of the things that I love, this is a practice that our therapist taught us, which is sometimes when we have old traumas, we can go back to them to whatever age they were at. and ask if they want to come to our current day self to see what life turns out like. And that's been really helpful. Like there's been so many moments of just being like, wow, look how it turned out.
And to know that, that I'm okay. And that, you know, she gets to be with us as parents in a way that she needed some parenting that, you know, get to reparent her essentially is my job now. And so that prompt and that invitation. So yes, Offering her the assurance that she needed is helpful in sourcing that, but then also taking her along to be like, do you want to see my life now?
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