Habits and Hustle
Episode 482: Dr. Robert Glover: Why Nice Guys Finish Last (And What Women Really Want Instead)
09 Sep 2025
Ever wonder why the "nice guys" often finish last in love and life? What if everything we've been taught about being likable is actually sabotaging our relationships and success? In this episode of Habits and Hustle, I sit down with Dr. Robert Glover to discuss the hidden psychology behind "nice guy syndrome" – and why it's not actually nice at all. We explore how people-pleasing becomes a manipulative strategy and why women aren't attracted to overly accommodating men. We also discuss why vulnerability with other men is crucial for growth and practical strategies for becoming authentically confident instead of just "nice." Dr. Robert Glover is a licensed marriage and family therapist, bestselling author of "No More Mr. Nice Guy," and founder of men's development programs worldwide. For over 25 years, he's helped thousands of men break free from people-pleasing patterns to become integrated, authentic leaders in their relationships and careers. What We Discuss: (03:05) What defines a "nice guy" vs. someone who's genuinely nice (08:27) Why nice guys are often underachievers stuck in middle management (21:30) What women actually want vs. what nice guys think they want (32:02) How long before nice guys show their true colors (42:01) The difference between being nice and being authentic (46:09) Why successful men can still be "simps" in relationships (51:27) The dating crisis: why fewer people are in relationships (57:02) Creating positive emotional tension in relationships (1:03:17) What makes a strong, lasting relationship work (1:05:04) Practical strategies for polarizing your partner (1:13:07) The masculinity crisis and why men are isolated …and more! Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. 99designs by Vista: 99designs.com/jen20 – click "Claim my discount" to get $20 off your first design contest. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Dr. Robert Glover: Website: https://www.drglover.com/ YouTube: https://www.youtube.com/@DrGloverOfficial
Full Episode
Hi guys, it's Tony Robbins. You're listening to Habits & Hustle. Crush it.
Today's guest has changed the way millions of people think about relationships, masculinity, and personal growth. Dr. Robert Glover is a therapist, coach, and the best-selling author of No More Mr. Nice Guy, a groundbreaking book that has become a modern classic for anyone looking to break free from approval-seeking, people-pleasing, and self-sabotaging patterns.
His work has sparked a movement helping men and women Step into healthier boundaries, stronger self-worth, and a more authentic way to make connections. Dr. Glover has spent decades counseling individuals and couples, and his message is as practical as it is transformational. I know you're going to love this podcast because I loved having it.
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Thank you for being on the podcast. We have Dr. Robert Glover, and he is the leading expert, PhD, what did we say? Yeah, PhD. Doctorate in... Marriage and family. Marriage and family therapy. He said I shouldn't call him a psychologist, even though that's what everything is coined as.
No, the psychologists get all pissed off and stuff like that.
All right. We don't want that to happen.
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