🔥 Metta Risdal on Building a Tequila Empire, Overcoming Homelessness & Breaking Into the Industry 🚀 In this inspiring and unfiltered episode, we sit down with Metta Risdal, founder of U&Í Tequila, to discuss her journey from homelessness to entrepreneurship, breaking into the highly competitive tequila industry, and how she built a premium organic spirits brand from the ground up. Topics Covered: ✅ The challenges of launching a tequila brand with no industry experience ✅ What makes U&Í Tequila unique & why organic spirits matter ✅ How she went from sleeping on the streets to owning a successful business ✅ The struggles of competing with celebrity-backed liquor brands ✅ Her passion for real estate & how she built long-term wealth This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry! 📲 Follow Metta Risdal & Order U&Í Tequila: 🔗 Website: UandITequila.com 🔗 Instagram: @UandITequila ⏱ CHAPTERS ⏳ 00:00 – Metta Risdal on Starting a Tequila Brand from Scratch ⏳ 03:15 – The Inspiration Behind U&Í Tequila’s Unique Design & Taste ⏳ 07:30 – Breaking Into the Liquor Industry & Competing with Big Brands ⏳ 12:10 – From Homeless to Entrepreneur: Metta’s Incredible Journey ⏳ 17:40 – The Power of Persistence in Business & Sales ⏳ 23:50 – The Future of the Tequila Industry & Organic Spirits ⏳ 30:25 – The Importance of Branding & Storytelling in Alcohol Brands ⏳ 36:10 – Metta’s Passion for Real Estate & How She Built Wealth ⏳ 42:00 – Challenges of Competing Against Celebrity Liquor Brands ⏳ 50:15 – Advice for Entrepreneurs & Women in Business ⏳ 55:30 – Where to Buy U&Í Tequila & Final Thoughts 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Full Episode
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I think it's a great way to start when you're running a company and also to do every aspect of the business when you run a company. To not just be doing what you want to do, but to actually grind it out, you know, in every field. You know, I would go like probably like twice a month even for six months before I even could get a meeting with them. It's pretty competitive.
So yeah, a small brand like me, it's hard sometimes to get these meetings.
All right, guys. Got Meta here today from You and I Tequila. Brought a lovely bottle. Thanks for coming on.
Thank you. Thank you for having me, Sean. Absolutely. Excited to be in Vegas.
Tequila's my favorite drink.
That's my favorite, too. Tequila and red wine. That's all I drink.
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