🔥 Metta Risdal on Building a Tequila Empire, Overcoming Homelessness & Breaking Into the Industry 🚀 In this inspiring and unfiltered episode, we sit down with Metta Risdal, founder of U&Í Tequila, to discuss her journey from homelessness to entrepreneurship, breaking into the highly competitive tequila industry, and how she built a premium organic spirits brand from the ground up. Topics Covered: ✅ The challenges of launching a tequila brand with no industry experience ✅ What makes U&Í Tequila unique & why organic spirits matter ✅ How she went from sleeping on the streets to owning a successful business ✅ The struggles of competing with celebrity-backed liquor brands ✅ Her passion for real estate & how she built long-term wealth This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry! 📲 Follow Metta Risdal & Order U&Í Tequila: 🔗 Website: UandITequila.com 🔗 Instagram: @UandITequila ⏱ CHAPTERS ⏳ 00:00 – Metta Risdal on Starting a Tequila Brand from Scratch ⏳ 03:15 – The Inspiration Behind U&Í Tequila’s Unique Design & Taste ⏳ 07:30 – Breaking Into the Liquor Industry & Competing with Big Brands ⏳ 12:10 – From Homeless to Entrepreneur: Metta’s Incredible Journey ⏳ 17:40 – The Power of Persistence in Business & Sales ⏳ 23:50 – The Future of the Tequila Industry & Organic Spirits ⏳ 30:25 – The Importance of Branding & Storytelling in Alcohol Brands ⏳ 36:10 – Metta’s Passion for Real Estate & How She Built Wealth ⏳ 42:00 – Challenges of Competing Against Celebrity Liquor Brands ⏳ 50:15 – Advice for Entrepreneurs & Women in Business ⏳ 55:30 – Where to Buy U&Í Tequila & Final Thoughts 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Chapter 1: How did Metta Risdal start her journey in the tequila industry?
It's very convenient. My only qualm with it is the seed oils. Yes. They use rice bran oil.
That's true.
Yeah, that's my only issue with it.
Yes, that's true. And I am too now getting better at staying away from the seed oils. I kind of have decided to ignore that with them.
I'm sure if you eat it once or twice a week, it's not a big deal. Yes. I have an app that tells me if the restaurant uses seed oils or not.
So you're so healthy. I got to get that app.
Seed Oil Scout. Yeah, it's really good because I order food a lot. So I need to look if they use like canola oil or whatever.
Yeah. Is it just of the fast food restaurants?
No, it does everything. So they all have it down there. Like where do you live at?
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Chapter 2: What makes U&Í Tequila unique compared to other brands?
Yeah, super beautiful.
Is your family from there then?
No, they're from New Jersey.
Okay.
Yeah. Yeah. But yeah, my favorite chess player is Norwegian.
Oh, yeah. Magnus Carlsen, right? Yeah.
He's my dream podcast guest.
I know. You got to get him. I kind of know someone that know him. No way.
Are you serious?
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Chapter 4: How does Metta view the role of persistence in entrepreneurship?
You know, and that's the key, though. Again, you know, if you have an income and you can do that and then just, you know, don't just know it's long term, obviously. So none of the stuff that I do is like, oh, I'm just going to invest and I'm going to sell in three, four years. No, it's forever. And then I didn't even expect to pull this much money out already.
So I was kind of thinking, OK, maybe I could do a refi in like seven years is the norm, maybe or six, seven years.
Yeah.
So to already be able to do that and then to put into more properties that I believe in.
um so yeah uh properties is where i've done well it even started with like in in um nolida i did some commercial i rented some commercial properties and i did a 10-year lease and i subleased it for double i just did like a tiny little renovation and subleased it to like another tenant for commercial space so you allowed to do that yeah So yeah, the real estate is like my second thing.
It's almost like the same as the tequila. It's like tequila and real estate. I love real estate. I don't know. I just love driving by and I'm like, oh, this is gonna be so worth. It's so nice in 20 years, still having all of these properties, right?
It's tried and true. It's something you can see with your own eyes.
Yeah.
Some investments you can't even touch.
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