Digital Social Hour
From Homeless to Tequila Mogul | Metta Risdal DSH #1215
Mon, 03 Mar
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🔥 Metta Risdal on Building a Tequila Empire, Overcoming Homelessness & Breaking Into the Industry 🚀 In this inspiring and unfiltered episode, we sit down with Metta Risdal, founder of U&Í Tequila, to discuss her journey from homelessness to entrepreneurship, breaking into the highly competitive tequila industry, and how she built a premium organic spirits brand from the ground up. Topics Covered: ✅ The challenges of launching a tequila brand with no industry experience ✅ What makes U&Í Tequila unique & why organic spirits matter ✅ How she went from sleeping on the streets to owning a successful business ✅ The struggles of competing with celebrity-backed liquor brands ✅ Her passion for real estate & how she built long-term wealth This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry! 📲 Follow Metta Risdal & Order U&Í Tequila: 🔗 Website: UandITequila.com 🔗 Instagram: @UandITequila ⏱ CHAPTERS ⏳ 00:00 – Metta Risdal on Starting a Tequila Brand from Scratch ⏳ 03:15 – The Inspiration Behind U&Í Tequila’s Unique Design & Taste ⏳ 07:30 – Breaking Into the Liquor Industry & Competing with Big Brands ⏳ 12:10 – From Homeless to Entrepreneur: Metta’s Incredible Journey ⏳ 17:40 – The Power of Persistence in Business & Sales ⏳ 23:50 – The Future of the Tequila Industry & Organic Spirits ⏳ 30:25 – The Importance of Branding & Storytelling in Alcohol Brands ⏳ 36:10 – Metta’s Passion for Real Estate & How She Built Wealth ⏳ 42:00 – Challenges of Competing Against Celebrity Liquor Brands ⏳ 50:15 – Advice for Entrepreneurs & Women in Business ⏳ 55:30 – Where to Buy U&Í Tequila & Final Thoughts 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: [email protected]
Chapter 1: How did Metta Risdal start her journey in the tequila industry?
It's very convenient. My only qualm with it is the seed oils. Yes. They use rice bran oil. That's true. Yeah, that's my only issue with it. Yes, that's true. And I am too now getting better at staying away from the seed oils. I kind of have decided to ignore that with them.
I'm sure if you eat it once or twice a week, it's not a big deal. Yes. I have an app that tells me if the restaurant uses seed oils or not. So you're so healthy. I got to get that app. Seed Oil Scout. Yeah, it's really good because I order food a lot. So I need to look if they use like canola oil or whatever. Yeah. Is it just of the fast food restaurants?
No, it does everything. So they all have it down there. Like where do you live at? Well, now, you know, I'm in Florida, West Palm Beach area now and New York City still, but mostly Florida now. Yeah, I'm sure they're big on there. The customers at the restaurant ask the owners if they use seed oils and then you report it on the app.
Okay, very cool. I'm glad that that's becoming a big thing now because that is so important. Super important. Yeah, health is important. They say tequila is actually the healthiest alcohol. I've seen Tai Lopez say that.
yeah ty lopers i've actually talked to him lately and yeah he loves tequila and it is the healthiest if you decide to you know to drink even me i drink less now than i did like of course in your 20s and and honestly i don't even think we knew it so much like this is the plus for you and the very younger generation the gen c and everyone
Like we know now that a lot of it, like even like I said, I love red wine, but I don't feel healthy when I do drink it, even though I still do it once in a while. But I don't do it as often because of that. So that's why I do choose to, especially mine that's organic and it doesn't have and it's, you know, ethically sourced and all of that helps a lot.
But I don't, you know, in Florida and especially a lot of my neighbors, like they're retired. Yeah.
they just they drink every day a lot of them are drinking every day so um yeah i don't do that but whatever people choose to do but at least like drink healthier so tequila is a good option if you choose to drink yeah yeah my generation is not drinking as much yeah which is yours good to hear yeah yeah it's interesting yes it is interesting but don't you feel they do other stuff though like this other stuff yeah because i don't do any of that so i have never done drugs
I never. Wow. No weed? No. In Norway, it was looked upon so bad, like Mariana and weed. So I was always like, oh, wow, no, that's drugs. I can't do that. But there's probably no difference doing that or drinking alcohol. Alcohol might be worse, to be honest. Maybe, yeah. Depending on the drug, I guess.
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Chapter 2: What makes U&Í Tequila unique compared to other brands?
Yeah, super beautiful. Is your family from there then? No, they're from New Jersey. Okay. Yeah. Yeah. But yeah, my favorite chess player is Norwegian. Oh, yeah. Magnus Carlsen, right? Yeah. He's my dream podcast guest. I know. You got to get him. I kind of know someone that know him. No way. Are you serious? I can try to reach out. Wow. Small world, huh? He was just on Joe Rogan's podcast.
What?
Yeah.
Damn.
Because he doesn't do a lot of podcasts, but obviously you're so... I saw that. You're so famous now and you're doing so well. I mean, I will try to reach out to the. Wow. I didn't know he was on Rogan.
He was just on Rogan and he just got married. Yeah, he just got married. My parents actually saw him last summer, but he's so casual, so down to earth. Kind of typical Norwegian thought that way. I got to say, yeah, no, he's brilliant. Yeah, he's brilliant. Norwegians are smart, huh? They're great at chess.
yeah they are he's so smart you know i never met him myself but whatever he's been doing um i don't know what he's up to now it's because isn't he yeah so he he's making more now doing other stuff because chess the money is not that good no so he's doing like poker now he's doing coaching i think he has a course on chess or something yeah yeah because chess isn't like a major sport no you know
But he had that game, right? He has an app, his own app. Yeah, he's an investor in chess.com, I think. Yes, one of those, yeah. He's going to be well off for sure. Oh, yeah, he'll be fine. Which is good because that's changing the narrative for Norwegians and entrepreneurship. Yes. Right?
Yes, especially if he decides to continue to live in Norway. It's much more simple there. I don't know if his wife is Italian or something. So who knows if they're going to be doing both places. But by his family being in Norway, I'm sure he'll always have like one foot there. Yeah. But no, he seems very cool. Yeah, I can't do the simple lifestyle. I can't do it.
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Chapter 4: How does Metta view the role of persistence in entrepreneurship?
You know, and that's the key, though. Again, you know, if you have an income and you can do that and then just, you know, don't just know it's long term, obviously. So none of the stuff that I do is like, oh, I'm just going to invest and I'm going to sell in three, four years. No, it's forever. And then I didn't even expect to pull this much money out already.
So I was kind of thinking, OK, maybe I could do a refi in like seven years is the norm, maybe or six, seven years.
Yeah.
So to already be able to do that and then to put into more properties that I believe in.
um so yeah uh properties is where i've done well it even started with like in in um nolida i did some commercial i rented some commercial properties and i did a 10-year lease and i subleased it for double i just did like a tiny little renovation and subleased it to like another tenant for commercial space so you allowed to do that yeah So yeah, the real estate is like my second thing.
It's almost like the same as the tequila. It's like tequila and real estate. I love real estate. I don't know. I just love driving by and I'm like, oh, this is gonna be so worth. It's so nice in 20 years, still having all of these properties, right? It's tried and true. It's something you can see with your own eyes. Yeah. Some investments you can't even touch.
Well, that's why I always loved real estate and kind of got to beat myself up a little bit, too, because I probably would have gone even harder maybe with the Bitcoin if I didn't believe so much in real estate. I just love real estate. So it's. That's usually where I put the money. And that's what it is, I think.
Just like having a tenant, getting income, it's growing most likely because I did pick some good locations. I think that's why. Yeah, it's a win-win because you got the active income coming in and then you have the investment on the back end whenever you do decide to sell, right? Or re-fly again. Yes, exactly. Yeah, I like win-win opportunities. Yes.
Whenever I put money into something, I think of, okay, I can make money, but what else am I winning with this? Yeah. So I invest in relationships, masterminds. That is the most valuable, and that's the number one everyone should be doing, you know, in the beginning for sure.
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