There’s something strange happening these days in the podcast world — in particular, the way companies that deal in money have been using podcasting as not just an entertainment medium, but a unique kind of hybrid of marketing, thought leadership, and networking. Guest host David Pierce and Vulture podcast critic Nick Quah break it all down. Links: How Venture Capitalists Use Podcasts to Lure in Founders | Vanity Fair Your Next Podcast Interview Might Be a Meeting In Disguise | Bloomberg Elliott launches podcast in attack ploy aimed at Southwest | Axios How podcasts became the new battleground state | Vulture In the “Podcast Election,” Trump talked to vastly more people | Edison Research Podcasts become politician magnets | Axios Founders of podcast ‘Acquired’ are raising an investment fund | GeekWire Podcaster-turned-VC Harry Stebbings raises $400m for third fund | Sifted Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
Support for this episode of Decoder comes exclusively from Stripe. Everyone who owns or runs a business knows that deciding how much to charge your customers and when to do it is complicated. Even when you start with something simple, like charging $50 a month for a phone plan, it gets messy. But this is Decoder, so instead of just saying that, let's game it out.
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Hello, and welcome to Decoder. I'm David Pierce, the editor-at-large at The Verge. As you may have noticed, we're dropping some extra episodes in the Decoder feed this week. You'll have Nilay back on Friday and for next week, I promise, as we run towards the end of the year. Lots of good stuff still coming.
But I'm really excited to be here with all of you today because I get to talk about one of my very favorite things, podcasts. There's something strange happening these days in the podcasting world. Actually, there are kind of a lot of strange things happening in the podcast world. It's been a wild year in general.
One thing I've really noticed is the way that companies that deal in money have started using podcasts in kind of unusual ways. It's something we've seen actually for a few years now with venture capital firms, just to name one example.
Not only do most of the top level VC companies have their own podcasts at this point, but also people who do podcasts about venture capital end up going into it after meeting and talking to all of these folks. Have you ever heard the joke that like anytime two dudes go into a room, they end up accidentally making a podcast? It's kind of true.
And it's becoming a strangely central part of business in more ways than you might think. It's a strange, complicated web that goes both ways. And it's not getting any less weird or any less complicated now that you can add stuff like crypto and politics to the mix. So I just needed somebody to help me talk through all of it.
So I asked Nick Kwa to come on the show and help me untangle all of this stuff. These days, Nick is the podcast critic for Vulture, which is one of The Verge's corporate siblings here at Vox Media. He also originally started Hot Pod back in 2014. So he's been following this stuff for a long time and really knows what he's talking about.
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