
Episode 1: Julie Rice, Elizabeth Cutler, and Ruth Zukerman co-found SoulCycle, but Zukerman was later iced out as an owner because she did not have proper legal protection in place. We trace SoulCycle's origin story back to the '90s Los Angeles spin craze before it revolutionized boutique fitness in New York City 2006. Follow @jessxnyc on Instagram Watch episode 1 on YouTube _____ Executive Producer & Host: Jess Rothschild Editing & Sound Design: Caitlin Whyte Theme Song & Original Music Composer: Elizabeth Ziff "Naughty Nadia" performed by: BETTY Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the origin story of SoulCycle?
Hi, I'm Ariana Grande. Hi, I'm Cynthia Erivo. And you're listening to the Broadway Podcast Network. Visit bpm.fm to discover more.
It was so incestuous and culty and wild and fabulous. It was every fucking color of the rainbow.
From its inception, SoulCycle was the hottest, fastest-growing fitness studio in New York City, catering to the rich, obsessive, famous, and fame-adjacent.
A lot of the instructors partied hard. I mean, partied hard. So the young ones would stay out all night doing God knows what, a lot of drugs, and then coming in, popping an Adderall, and then, like, getting on the bike, spinning a million miles an hour. Ah!
We made it this monster, this beautiful fucking monster of a whole bunch of bikes in a dark room. We were all hot and wild and some of us homewreckers, some of us on page six.
We'll explore how this cultural phenomenon captured the zeitgeist in a way nothing has before or since.
We're on a bike in the dark. You're going nowhere, but we went everywhere. We went everywhere.
Oh, well, I am so adored by this community. I can say whatever the fuck I want. I can do whatever the fuck I want. What a rush. Noon on Monday. It was like bracing for war.
Noon on Monday is not a thing anywhere else. It never was before and it never will be again.
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Chapter 2: How did SoulCycle become a cultural phenomenon?
Yearning to reconnect with her true calling for dance, Janet quickly got a job teaching aerobics. But while Janet was stuck in the Palm Springs desert, there was a mecca of studio fitness exploding just two hours west in Los Angeles.
I would go and take class, download all of the choreography, take it back to the desert and teach it again. And I would make these trips often to become inspired, really, because Los Angeles was everything. They had all the cool music and all the cool mixes and the new choreography. And it was just like the best place in the whole world to go to. I mean, it was really like Studio 54 of fitness.
Around this time, a new form of cardio was emerging, using a stationary bike, combining basic cycling, motivational coaching, and breath awareness. The result was a workout called spinning, originally developed by Johnny Goldberg, a.k.a. Johnny G, a South African cyclist.
So when spinning started, it was Johnny G, and there were 15 bikes, the first bikes that he made in his backyard.
Andrea Lewent is another fitness pioneer from Los Angeles. She was one of the first spin instructors to cultivate a hardcore following. Covered in tattoos, Andrea attracted lots of athletes and rock stars who would use the bike to rehabilitate their bodies after injuries.
I fell in love with it and no one would let me teach it. They were like, no, because Johnny G was doing his thing.
Johnny G was a professional athlete and cyclist, having completed the Race Across America, the longest, most grueling cycling race in the world. Johnny G designed and built the very first spin bike by hand. He also trademarked the word spinning. Therefore, all future studios, including SoulCycle, could not use the word spinning to describe their services.
They had to advertise it as, quote, indoor cycling. Indoor cycling, aka spinning, is low-impact, high-intensity cardio using a stationary bike. Up until the early 2000s, you would actually ride in your sneakers, just hoping your foot didn't slide out or lose any toenails. This evolved into the modern use of spin shoes, specifically designed to clip into the bike.
Instructors are the star of the show, but you control the resistance knob based on their cues. You can simulate a climb, run, jog, or sprint in and out of the saddle as you pour on the resistance. Think of running through piles of sand.
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