
Creating Confidence with Heather Monahan
Confidence Classic: The Power To Decide and Build a Life You Love with Ally Love
Wed, 04 Jun 2025
What if your entire life changed at nine years old and you had to decide whether or not to fight for your future? In this episode, I sit down with Ally, the powerhouse CEO of Love Squad, Peloton Instructor, and Brooklyn Nets Host, to talk about what it really means to decide. Ally shares the life-threatening accident that shaped her mindset forever, and how choosing to fight for herself ignited a life of purpose, leadership, and massive impact. Tune in to learn how one bold decision can change everything. In This Episode You Will Learn Why deciding is the first step to becoming who you're meant to be. How Ally Love turned trauma into leadership, confidence, and clarity. The mindset behind building a brand rooted in authenticity. What it takes to lead with purpose. How to make your platform a place for others to rise with you. Resources + Links Learn more about Ally HERE! Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO’s Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553! Visit heathermonahan.com Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Follow Heather on Instagram & LinkedIn Ally on Instagram & Twitter
Chapter 1: What life-changing decision did Ally Love make at nine?
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Shopify.com slash Monaghan. So it's such a non-traditional, non-conventional path that you follow. Where does that motivation and that boss up come from? So many people would have stopped with, okay, I become a dancer, I become a model, I become a speaker and a host. so many people would plateau there and be just fine with that.
How and why did you add a TED Talk to it, become a Peloton instructor, start working with brands? Where does that push come from?
So it's actually the story of LoveSquad. It's Of all of this, and I know those of you that are listening, this sounds so, it might sound so good to you, but it comes with a lot of no's. It came with a lot of no's. And it definitely came with a lot of heartache and quote unquote failure, right? These things, these lessons, right?
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Chapter 2: How did Ally turn trauma into leadership and confidence?
3,000 followers on my Instagram. And I had, and not to say that wasn't a lot. I mean, that's still a lot of people following you. So I was very grateful, but I'm not sure all those people were interested in meeting me. At this point, I think I was hosting for the Brooklyn Nets and I decided to do a little event, partner with a space in New York City and invite anyone who wanted to come out.
It was going to be a free event, 50 spots, because you know, New York, we don't have that much space, 50 spots. And what ended up happening, which was the aha moment around Love Squad was is what ended up happening was I opened the Evite and within 15 seconds, 50 spots were taken and 75 people were on the wait list.
And now this event was going to encompass a workout and then a panel discussion between me and one of my friends. I invited my friend, I was like, girl, can you work for me for free? And she said, yes, she's great. And so it was basically the conversation part that people started sticking around for.
I just shared information on how I built a website, how I started building a brand, where Love Squad came from, how I auditioned, just offering some simple tricks and tips to help the community. And from there, I just decided to continue to pursue that. So I guess, again, long answer to your question is unconventional, absolutely.
But frustration and lack of resources really were my driving points to say, I think I'm worth it. And I think I can do it. And I want to do this for my family. And so that's what I'm doing.
It's amazing. And I love the analogy of the jungle gym because for myself being in corporate America for 20 plus years, I always thought careers were so linear and it was just supposed to be that way. I don't even know if anyone ever verbalized that to me or that's just what I saw or understood. But this idea that... You had to be in one lane and there was a goal at the end of the lane.
And I just love this idea of busting up the lanes and taking your talents wherever they go. Have you ever felt through any of these journeys as you move to a different role or added or leverage your talents for a new opportunity? Oh, this one's just not a right fit for me. Oh, I'm not good at this one. I'm going to pivot and dump that one and step away from it.
I think that what ended up happening is like you kind of make those tough decisions that you do have to leave. So I remember being a Nick City dancer, and I had been a Nick City dancer for three seasons. And I had a conversation with my boyfriend, Andrew, who's still my boyfriend now. And we were talking about, should I stay a fourth season?
So if I stay being a, Nick City Dancer was affording me that visibility. I love being a part of the team. This was my entry point to the NBA because right after this, I started hosting for the Nets. And so we talked about progress. Identifying what progress looks like to you as an individual is really what drives this decision of leaving or moving on or making a change.
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Chapter 3: What is the importance of authenticity in building a brand?
I want to be as fluid and my abilities to think beyond what is right now. But also I want to be pretty diligent in what I have going on. So I'm dedicated to Love Squad. to hosting for the Brooklynettes, Adidas Global Ambassador, being a Peloton instructor.
As I continue to pursue those fields because I can identify progress in all of those areas, I just know it'll lead me to that point of, okay, if there is a next move that I need to make in the next couple years, it will come through my curiosity and diligence for working really hard in those areas because they have great, again, great exposure, great platforms, and I can identify progress.
So you bring up Peloton, and that's actually how I found you a little over a year ago. I didn't have a Peloton at the time, and I was at a girlfriend's house, staying at her house with her family in Atlanta. And we wanted to work out, and there wasn't anyone to watch the kids. And she said, just go upstairs and ride the Peloton. And I said, well, who do I take for a class?
She said, well, Allie Love. And yeah, she's a huge fan and still is. And so that was my first experience with Peloton. What was interesting is fast forward months. I always took classes in a location. I love being around people and I love the energy of leaving my home and working out. This is pre-pandemic, obviously.
When I was seeing the news the first week of March and seeing that there was a potential that we were going to be hit with this pandemic, I got online and I bought my Peloton with a rush delivery and it literally came four days before we were put on quarantine. That bike, I have to tell you, that bike, you, Alex, Cody, I mean, you guys saved me.
It is unbelievable how that bike and the community, the high fives, the music, the messaging that you give and share in your rides. How uplifting that was. I wonder for you being on the other end, being responsible and in the leadership role, knowing so many people are tuning into you as a lifeline stuck at home. What was that experience like for you?
Well, first I want to say thank you so much to your friend for suggesting me. I appreciate it. It never gets old. And thank you. I mean, on behalf of my colleagues, we have definitely the best instructors in the world. And I always say it's because of their level of humanity that just sets them apart. I love, love, love my fellow instructors. But in terms of now being at home, what ended up
happening was with the pandemic and everything happening with COVID, we end up teaching from home. Many of us, Peloton, I will say our production techs have some magic in their fingertips, where as to quote Jen Sherman, I like opened my door and there was a production studio in front of my door.
They packaged everything up, sent it to some of our homes who had the space, and we were able to set up a studio and be able to stream content live from home. And I think one of the one of our members made a really good statement. They're like, are you really social distancing? And if so, how are you doing it? Because you usually have 25,000 people live in your living room.
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Chapter 4: How can leaders inspire others with purpose?
As the racial unrest has accelerated, become the protesting, the rioting, there's so much angst, fear, unknown right now throughout our entire world, not just our country as we're seeing this unfold. how is it that you decided to approach this or not approach this, to talk about it or not talk about it? How has that process been for you?
Because just being on the outside, I assume that it must be challenging or, you know, the messages that you get from people. What has that process been like for you?
This is a turning point for Black Lives Matter in terms of it's been around for seven years. And this is not the first time this situation has happened. But when you talk about this racial unrest that's accelerated, I think it's just more of it being, again, I kind of always use the word a turning point. It's been recognized largely.
And I can't speak in terms of for my other instructors or fellow instructors. But what I can say is that for me, I talk about bringing your whole self to the bike. I talk about bringing your whole self to work. It's something that our company is really has really encouraged. You know, it is one of the best companies, if not the best company that I've ever worked for.
And in any place that we talk about it in Love Squad, at any place you go, you want to feel like you belong there and you want to feel like you can bring your whole self there and that you can be your authentic self. And so I don't think that the expectation was set that anything otherwise was going to happen at any point, no matter what's going on when we get on the bike or on the mat.
And so in terms of how I handled it, I know for me, it was it still is an emotional process. But most importantly, it is a learning experience in the sense of leaning into resources, really leaning into listening and learning, even as a black woman. of what is going on, what's the history? How do we speak about this? What are people going through?
And again, the upside of our community is that we are in contact. People will hop on when I'm on Instagram Live and ask questions or slide in my DMs. And now with that being said, not every question is gonna feel good. And that is okay. That's what creates dialogue.
And not to say I engage with every single DM or every single question, but I'm aware, my ears to the street because my community is a part of me. And in order to cultivate and really truly be a part of a community, we have to listen to each other. We have to know, we have to at least have a pulse of what's going on.
And so, again, I took the opportunity to download Audible books and I started doing it. I do endurance training on the bike. So on my Saturdays when I'm riding for two hours doing endurance training, I put on my Audible book and I listen. I listen to those that are experts in anti-racism, understanding what keywords means when we're talking about racism in general.
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Chapter 5: What strategies can you use to uplift others in your community?
That was so beautifully said. So thank you for explaining that because you made the point that we're not alone. And I've always felt that through your rides, through your messaging, and it's just more important now than ever. So if people are not following yet, Allie, where can they find you?
Oh, thank you. If you would like to follow me, I'm Allie Miss Love on Instagram, AllieLove.com on my website. And then I would encourage any of you that are looking for what we've been doing. We've been a conduit for resources around Black Lives Matter, around COVID, around business, well-being of women. But Love Squad, Love Squad on Instagram is at Love Squad. And then sign up for the newsletter.
Those are always really educational and informative and leading you to resources that could potentially be catalysts for change for you. But that's LoveSquad.com.
Thank you so much for your time today. Thank you for including us in your community. And thank you for your message and for your teachings. I am already following you. Everybody, I'm encouraging you to follow Allie too. She's got the best, most positive message out there. Thank you, Allie, for being here.
Thank you, Heather. This was incredible. Thank you to everyone who took the time to listen to the end. I'm sending you all love and light. Thank you again, Heather.
Hold tight. We'll be right back.
I hope you love meeting Allie Love as much as I love meeting her and spending time with her. She dropped some major wisdom. Again, such a young, powerful woman, which makes me so excited for the future.
inclusive and love is where it's at and I'm all in so okay a few things one I wanted to respond to a question that was sent in to me so here we go hey Heather heard you on podcast moms moving on I'm currently married with a 10 month old little girl my husband I've been fighting PS by the way everyone in the world is fighting during quarantine the pressure on everyone is is excessive.
About a month or maybe a little over a month ago, I had James Sexton on who's a famous New York divorce attorney. And he called this out that there would be more divorces than we've ever seen in the history of our country once quarantine ends. And it's just everyone's routine was upset. Everyone's, there was uncertainty everywhere. There's financial uncertainty.
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