Behind The Wall
Bbno$: The Man Who Cracked The Viral Music Code - Behind the Wall (Ep. 15)
18 Feb 2025
In this episode of Behind The Wall, I sit down with bbno$—the rapper, songwriter, and internet sensation who has redefined what it means to go viral in music. From making songs for fun in his Vancouver bedroom to racking up billions of streams, bbno$ has mastered the art of blending humor, personality, and insanely catchy music to build a fanbase that stretches across the world.But his journey wasn’t always this clear. After a back injury ended his dreams of becoming a professional swimmer, bbno$ turned to music as a creative outlet. Little did he know, his early experiments on SoundCloud would lead to some of the biggest viral hits of the decade. His song Lalala with Y2K exploded overnight, charting globally and becoming one of the most viral internet-era hits. But what people don’t know is that before Lalala, he was already making waves in China—going viral in a way that no one saw coming.In this conversation, we dive into:🎵 How bbno$ turned memes into music success🎵 The Lalala phenomenon—how it changed everything🎵 His legendary collaborations with other artists 🎵 The reality of staying independent and making it big🎵 The formula behind his addictive, unconventional songwritingAs a content creator, I’ve seen firsthand how bbno$'s music thrives in the internet space—his songs aren’t just hits; they’re moments that people connect with, remix, and turn into trends. He’s proof that in today’s music industry, authenticity, humor, and creativity are just as powerful as major label backing.If you’ve ever wondered what it really takes to make viral music, this episode is a must-watch.Huge thank you to bbno$ for going Behind The Wall with us and sharing your journey! 🚀 Check out his new music out now.
Full Episode
Did I really just forget that melody? That was the actual take. That's crazy. Dude, yeah, my life basically changed like immediately. It was nuts. Ladies and gentlemen, get on your feet. For Phoebe, no money. This track is insane when it comes to online numbers. I want to make a hit song.
10 million monthly listens. About a billion streams.
Yeah. I know that he knew it was going to be a big song. Nobody could have told that. It's like one of the biggest songs on Spotify of all time. I remember making Edamame. Then we put it out on a Wednesday and it did like 400,000 streams on a Wednesday. And I called Brian. I was like, is this usually how your music performs? And he's like, hell no. Wow. Oh, we're viral, boys.
I am, H-I-M, the Gen Z M&M. That is the worst lyric I've ever heard in my entire life.
And I was like, when you have that crazy hit with La La La, was there a lot of pressure to perform again? Yeah, big time. What happened? Incredible. Welcome back to Behind the Wall. Super excited today because we have the one, the only, BB No Money.
That is I. Nice to meet you, man.
It's a pleasure. Great to meet you as well. What's really fun about your story is that I remember I started posting on TikTok around May of 2019. And I started posting content like three to five times a day for like Three years straight. And I remember back in May of 2019, there were all these songs that were going super viral. And one of the ones that went crazy was La La La.
Yeah, it went moron mode. So I remember... When was it? June 7th. So it was late May, like basically. Yeah. You know, May, June. When you look back five years, everything is kind of like consolidated into like a month. But June 7th, it came out. And by June 21st, I took a red eye, signed to Columbia. And dude, yeah, my life basically changed like immediately. It was nice. That's really quick.
Yeah.
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