my media consumption is at an all-time low, but the viral concept of the "winter arc" broke through my algorithm. today we discuss the concept of the "winter arc", the positives and negatives, and dig into the rules of "emma's winter arc." Learn more about your ad choices. Visit podcastchoices.com/adchoices
Full Episode
My media consumption is at an all-time low. I still consume media. I'm on YouTube. I listen to podcasts, but I'm not consuming media. I'm not consuming the media like Instagram, TikTok, the zeitgeist. I'm not involved in the zeitgeist. I've been able to curate what I see on those platforms in a way that shelters me in a lot of ways from the zeitgeist. However, it doesn't shelter me completely.
When something goes completely viral, I end up finding out about it naturally. There's a lot of stuff I don't find out about until like six months later or whatever. Those are things that just didn't break through. They're just not big enough. They're just not viral enough. But you know what did break through? The concept of the winter arc, okay?
And listen, you might not even know what the winter arc is, but I'm assuming that it's really viral because it broke through my algorithms. And to me, that's a sign of true virality. So what is the winter arc? You probably know because I'm assuming it's very viral. But just in case you don't know, the concept of the winter arc is... Hey, fuck New Year's resolutions.
We're starting early this year. Instead of the cold, dreary weather giving us an excuse to be lazy and irresponsible, we're using these months to, and I quote, lock in, okay? October 1st is the new January 1st. We're going to be getting into amazing shape physically, absolutely fucking shredded, bringing our dream calves to life. okay? Calves are popping, biceps, triceps, abdominals popping, okay?
And not only that, but we're going to be mentally shredded, okay? The brain folds are going to be folding. We are going to be locking in mentally as well. Health at an all-time high, bad vibes at an all-time low. Show up January 1st, already the best version of yourself. 2025 is going to start off on the best foot, the fucking winter arc.
The concept of the winter arc is not new. We've seen this on the internet many, many times, okay, in different formats.
Recently, there was the 75 hard, which was this internet challenge of like, spend the next 75 days following this set of strict rules on how to live your life healthy, disciplined, rigid, productive, whatever, and come out the other end a new version of yourself. If you fail, you have to start at day one again. That was the concept of 75 hard. Before that, there was the dopamine detox, right?
very similar, slightly different, basically avoiding dopaminergic activities, activities that release, I guess, happy chemicals in your brain. But I guess you can maybe become dependent on these activities that release more dopamine. And then, you know, you can lose your discipline to do activities that have delayed gratification, whatever. Okay. Fuck it. You get the idea. Do harder things.
Release less happy chemicals in your brain. Be better as a result of it. Follow these hard rules. Be a better person at the end of it. We've repackaged the winter arc a trillion times. I mean, I think actually the original concept of the winter arc was the New Year's resolution. You know, growing up in the 2010s, it was all about the New Year's resolution. Your mom is...
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