Sean Cannell
Appearances
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
why is Gary Vaynerchuk and Grant Cardone and Laila Hermosi and Noah Kagan and Alex Hermosi investing so heavily in content? Why, when they have other businesses and other things to do, I think it's because they understand that personal brand is the most valuable asset you can possibly have. Kevin O'Leary, you know, the Sharks, all of these different personal brand. And
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And by building out in content, the wave of the creator economy itself, you tapping into being a creator, publishing content, basically the next three years are gonna be the best three years in the creator economy. And Mr. Beast himself, the biggest independent YouTuber, also mentioned that YouTube's algorithm is one of the most generous algorithms as we speak.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
That new creators are being suggested on people's homepages and getting a shot in people's suggested feeds. That if you start a brand new channel right now and you make the right video around the right topics with the right content, you can grow from scratch right now in 2020.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So I think that when you think, oh, the platform has aged out or whatever, or it's just already saturated, saturation is actually impossible by the dictionary definition if it's still increasing. If the total addressable market's increasing, if consumption of content is increasing, which it is, if more users are appearing there, which they are, and if these users are more individual and unique,
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Speaking to you finding your niche and your 1,000 true fans, it's not saturated. It's not too late. And the next three years are actually going to be double of what's happened in the last 17. So we're actually in a crazy strategic time for YouTube.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And so I think that's actually data-backed good news for business owners listening to this right now for really tapping into the power and the wave that's happening.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Yeah, I think number one is why do you want to start a YouTube channel? And. That answer to that might not be super obvious. It's a general good problem or a good question to ask is what are we solving for? We're solving for X. Do we need more revenue? Are we using it as lead gen? Are we using it? And we could get into some granular questions.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
what is the potential of YouTube for my particular business? Is there a good alignment there? And then also how much time do I have to invest and what am I trying to achieve? Another interesting question is to say, do you have any desire to create content that you're in yourself or how committed do you think you could be to creating content? Because sometimes we get ahead of ourselves.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I think we've seen brands, this is an interesting opportunity, where you could hire talent. It happens. Moment Lenses did it. To this day, Kensington Memory has Tersha Hershberger, who is a solo influencer that also is like talent hired for the channel. So at the early stage, do you want to build your personal brand? Do you want to have your own show? Are you interested in creating content?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Who are five to 10 YouTube channels that you maybe watch and inspire you? And would you like to have a YouTube channel like theirs? If you haven't spent some time on YouTube, I would encourage that to be a first step. Do some reconnaissance and research to see what else is out there in your niche.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because if you would say, and then, yeah, do you want to build your business, leads and clients, or do you want to build your next business business, AKA maybe your personal brand, because what you've already accomplished and built, you're thinking about speaking, writing,
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
getting your name out there, getting your intellectual property, your frameworks, your processes, your teachings captured so you can make an impact and a difference in people's lives, as well as get booked to speak in invited places. And I could get granular on case studies and use cases for how you could use YouTube for all kinds of different niches.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
A friend of mine just acquired a real estate education business and then he bought a YouTube channel, which was owned by like an exam YouTube channel, 35,000 subscribers. So he can start putting like these real estate exams and lead Jen over to his real estate education business. He won't be in videos. He can outsource these. They could be AI. They could be voice. So...
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So I would say that YouTube is an asset no matter what we're talking about. And there's a way to do it, whether you're on camera, whether it's faceless, whether it's another talent, but these self-awareness questions are some really good foundational questions. And usually the people who like come to our event and watch our stuff, a lot of times say, okay, I want to create content.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I want to create a video podcast. I want to be a talking head on video. I maybe want to teach or do cooking. We get into the creator side, DIY or cooking, or we have auto repair shops, all kinds of business owners too that use it. But where a lot of times clicks best is even thinking through, do you see yourself as a personality and do you want to put yourself out there?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So like the auto repair and modification shop, the owner has got a big YouTube channel, part of our podcast community. But he's discovered that he loves it. Now, listening to this, you're not gonna know if you could discover that yet.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And I would encourage you why, you probably don't love it yet and you probably are intimidated a little and you're probably a little bit nervous to get on camera, but I would challenge you. One of the best experiments you could ever do is start before you're ready, start messy, make 50 to 100 videos. That might sound like a lot, but the reason, because it's gonna transform you.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I promise you, it will improve your life. It'll just make you a better communicator. It'll help you grow. But what you might uncover is you might uncover Like, I love this, and I'm actually good at this. And it would be the wrong signal to think that day one, oh, I'm not good on this, this must not be for that. No, we're all terrible day one.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So sometimes it's like an uncovering and a peeling away the layers of the onion, if you will, to kind of discover that.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
We do business with people we know, like, and trust and video is the best trust accelerator. If people read something you've written, they can get to know you a little bit. If they hear your voice on audio, that's great. They can get to know you better, but if they see you, they can get to know you best. And so it's kind of like. Old school, small town rules.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
You know, we, we meet someone face to face for coffee. You want to connect with your real estate agent in person, look them in the eye, firm handshake. What are you wearing? You know, every, all those details speak something about you. While in video, we are able to now communicate those details.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And, you know, Google released a report years ago called, I believe the three 11 four rule, which was, or the seven 11 four rule, which was people need to consume seven hours of your content, uh,
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
over 11 different touch points on four different platforms um and depending on your ticket price of your offer for there to be trust for them to become a lead or even more so a customer and so the power of video is you're giving people a chance to get to know you pre-sale pre-sales conversation And get to know your expertise, get to know some of your values and your principles.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
In fact, this would kind of be like a checklist of the types of buckets of content that you'd want to have. It's why that, yes, you want to establish your authority. So you have videos that, oh, this person knows what they're talking about. You establish something that'll help them. Wow, this person got me results in advance.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So their content helped me solve a micro problem compared to the big problem they solve. dang, I could see they're good for it. They know what they're talking about. And they've already helped me for free. But one of the missing pieces is they also maybe hear bits and pieces of your story.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
This whole idea of we do business with people with shared beliefs, and we do business with people with similar values. And sometimes we just go so logical and so practical, like, okay, cool, this person can help me with Facebook ads, this person can help me with my taxes. But when you start weaving in bits and pieces of your story, they start saying, oh, wow, this person has family values.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Oh, wow, this person is of a particular faith. Wow, this person is even maybe kind of leans this way or that way in their ideology. These things, you don't have to put like politics and religion in your content necessarily. However, a lot of times those are polarized people to you as well as away from you.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
But the people polarized to you will be even better customers and will resonate with you even deeper. So over seven hours of content consumed, 11 different touchpoints could include a YouTube video, seeing you on Instagram, connecting you within the DMs, landing on your website and watching the explainer video. And four platforms also speaks to the power of being on LinkedIn,
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
seeing a deeper dive training, listening to you on an audio podcast. When you start, this is the whole vision of content marketing is then all of this trust has been built and this familiarity has been built. And so for a lot of listeners, they might have a sales team or somebody eventually jumps on a sales call.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
You're not dealing with, if you will, cold traffic or even just slightly warm traffic at that point. you're actually maybe dealing with somebody who's like listen i already like really know like and trust you i've seen this content i'm just curious the details of your offer and so in conversions increase impact increases sales it increases and you grow your brand wider and wider in the process
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And then it's kind of like online marketing best practices. I think the naming of whatever you're giving away free, the desire of what you're giving away free, alignment on the entire thing and congruency. Congruency is that when they land on the page, they're on the right page. People have horrible landing pages, navigation above. It doesn't even seem like it's them. There's not authority there.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
It doesn't load. It's like malware notification. I mean, it's kind of stressful. Someone's like, man, there's so many things. You just want to remove friction. Sometimes the biggest mistake is like you're making a video that have people thinking one way and giving a call to action that's not related. Think about what video would attract the ideal person for your opt-in.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
What opt-in would attract the ideal person for your offer? And those things are broken all the time in people's businesses.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Like someone opts in, but they're not the right psychology, psychographics, demographics, because it was a cool free thing, but did it really align? And then the YouTube videos, if you were talking about how to hire team members in a video, and then you were like, and by the way, if you want to download my 21 tax savings guide,
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Like not horrible because maybe some people are like, that does sound interesting. The reason they're there, the better guide would be a freebie that's like, you know, and if you want to get my scripts, my job interview scripts for how to really filter out the wrong candidates and lock in the right candidates, just go to thinkfilter, thinkhiringscripts.com or click the link in the description.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
So that would be my biggest thing is like, I think the strategy of the content that attracts the right people, then the opt-in that ties together, congruency in the whole thing. And then again, a good sales process and funnels, you know, you probably have endless episodes in your own library of some good stuff on making great funnels. But what's powerful about that is it is a psychology.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
Everybody listening to this needs to know. thinking about their whole, you could call it sales journey, the whole customer journey, thinking about the entire thing start to finish. And that is a never ending process of tweaking. All of us could improve it. Ours is probably a six out of 10. And we've done pretty well. Like there's so many, you know, things that small tweaks lead to giant peaks.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And so just being willing to be like, can I change my opt-in in the future? Can I change my offer page? As I'm in just my offer page, the checkout page and the thank you page and, and then follow up. And what do I want to do next? And is that all aligned?
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And usually when, when things are not working, it's just because a piece is broken and there's some kind of like cognitive dissonance that happens or something. Sometimes from YouTube to your landing page, it's, it's not quite what it looked like. And, and you know, all these little details like that.
Young and Profiting (YAP) with Hala Taha
Hala Taha: AI-Powered Sales, How to Automate, Optimize, and Close More Deals | Sales
And then it's kind of like online.