Sean Cannell
Appearances
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
We do business with people we know, like, and trust and video is the best trust accelerator. If people read something you've written, they can get to know you a little bit. If they hear your voice on audio, that's great. They can get to know you better, but if they see you, they can get to know you best. And so it's kind of like. Old school, small town rules.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
You know, we, we meet someone face to face for coffee. You want to connect with your real estate agent in person, look them in the eye, firm handshake. What are you wearing? You know, every, all those details speak something about you. While in video, we are able to now communicate those details.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And, you know, Google released a report years ago called, I believe the three 11 four rule, which was, or the seven 11 four rule, which was people need to consume seven hours of your content, uh,
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
over 11 different touch points on four different platforms um and depending on your ticket price of your offer for there to be trust for them to become a lead or even more so a customer and so the power of video is you're giving people a chance to get to know you pre-sale pre-sales conversation And get to know your expertise, get to know some of your values and your principles.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
In fact, this would kind of be like a checklist of the types of buckets of content that you'd want to have. It's why that, yes, you want to establish your authority. So you have videos that, oh, this person knows what they're talking about. You establish something that'll help them. Wow, this person got me results in advance.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
So their content helped me solve a micro problem compared to the big problem they solve. dang, I could see they're good for it. They know what they're talking about. And they've already helped me for free. But one of the missing pieces is they also maybe hear bits and pieces of your story.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
This whole idea of we do business with people with shared beliefs, and we do business with people with similar values. And sometimes we just go so logical and so practical, like, okay, cool, this person can help me with Facebook ads, this person can help me with my taxes. But when you start weaving in bits and pieces of your story, they start saying, oh, wow, this person has family values.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Oh, wow, this person is of a particular faith. Wow, this person is even maybe kind of leans this way or that way in their ideology. These things, you don't have to put like politics and religion in your content necessarily. However, a lot of times those are polarized people to you as well as away from you.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
But the people polarized to you will be even better customers and will resonate with you even deeper. So over seven hours of content consumed, 11 different touchpoints could include a YouTube video, seeing you on Instagram, connecting you within the DMs, landing on your website and watching the explainer video. And four platforms also speaks to the power of being on LinkedIn,
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
seeing a deeper dive training, listening to you on an audio podcast. When you start, this is the whole vision of content marketing is then all of this trust has been built and this familiarity has been built. And so for a lot of listeners, they might have a sales team or somebody eventually jumps on a sales call.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
You're not dealing with, if you will, cold traffic or even just slightly warm traffic at that point. you're actually maybe dealing with somebody who's like listen i already like really know like and trust you i've seen this content i'm just curious the details of your offer and so in conversions increase impact increases sales it increases and you grow your brand wider and wider in the process