Kat Norton
Appearances
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So the whole thing happened pretty quickly. And I do attribute a lot of that to the energetics that happened behind the scene where I was able to actually show up fully authentically in what I wanted to create. and was ready to receive the attention back where normally I grew up with an anxiety disorder. I hated having any attention on me.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I had to do a lot of overhauling to get to a spot where I wasn't going to subconsciously limit what was able to come into my field. So it was by the fourth video to that DMX song, X Gon' Give It To Ya, I did the X lookup function. And that one, it was so good. That one got 100,000 views right away. And I was like, Oh my gosh.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because this at the time was my secret TikTok account because I still had a corporate job. I wasn't really sure what I was allowed to do. So for me, I wasn't like, hey, everybody, you know, like my video. I just, only my mother and my boyfriend knew about this secret account, Miss Excel. So for me, when that video hit, it got shown to all these people I work with.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It got shown to all these people I know. I'm getting all these messages like, is this you? And I'm like, oh. Maybe, maybe it's me. And then within three weeks of that, I had my first video go viral on TikTok. And next thing you know, I looked down at my phone and within a couple of days, I had 100,000 followers. And that's where I was like, whoa. now what do I do?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because everything was going on in the news too at this time. This was like June, July of 2020 that TikTok's getting banned, you know, all the things. So I was like, well, I got to hedge my risk out here. I'm going to create an Instagram account. So I created an Instagram, started posting on there. And then within a few months, both accounts had gone viral various times.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we had a few hundred thousand followers across the different platforms.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Absolutely, because it's one of those things where I view content as simply an energy exchange. My energy is coming through to you on your phone or vice versa, and you are the recipient of that energy, right? So my job as a creator is I want my energy through the roof. I want it in its heightened, most heightened sparkly magnetic state, because one, that's what's going to stop someone, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Like think about a bunch of people walking down the street. If there is someone that is magnetic and like fully just pure, pure joy and like happiness. And that was something I worked on myself too, to get myself to that place where like, that's the type of person and that's the type of energy where you're going to stop and be like, whoa, what's that person doing?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Like, oh, why do I feel like attracted to them? Not in like a sexual way, but in like a, you know, like an energetic way. It's magnetism. And so that's something I was learning early on is practices I can do behind the scenes.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And a lot of that was where the Kundalini Yoga came into play, doing like different yogic technologies and breath work and things where my aura would become bigger, my energy would become bigger. And that way it would kind of stop you on the phone. So whether it was like the polarity of the video, like I'm looking at Excel and a girl dancing at once. What is this?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Or just the energy behind it, right? Like if I looked really bored or like I was having a bad time, I wouldn't want to hang out. It's kind of like creating a little room with someone when you're watching a piece of content and you're like entering their room. It's like, do I want to go in that person's room? Like... You know, you want to make sure the energy's there.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You're inviting and you're actually providing value. So that was something too, where I'd spend a lot of time researching the tips and tricks, making sure that one, people were learning, but two, also that we were having that entertainment factor because each video too can bring someone's energy up or down.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So if you're watching dark things that are going to bring down your frequency, bring down your vibration, that's something that's, you know, going to create more negative feelings in the body. My job is I'm trying to lift that up on the planet, right? Like I want to make you smile. I want to make you laugh. I want to brighten your day in any possible way that I can.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So that's where with my content, I need to make sure that I'm in a good spot before I go and actually make that piece because that energy translates every single time.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So I was really just learning by the seat of my pants. Like I would read the comments people had and I'm like, okay, what do they like? What do they not like? But also for me, it really came down to authenticity. So I love dancing. I love helping people and I love Excel. So I was like, what would happen if I put all of that inside of one video, right?
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And so for me, it was just an authentic expression. It was cool. It was something I had never seen anybody do before. in terms of the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more native to the TikTok app, but then layering in the educational piece. And that polarity is what really helped the videos take off.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Because if I just posted Excel tip videos, people would have been like, cool, like I don't use Excel and moved on. But so many people were commenting because they were like, what the heck is this girl? doing? She is dancing. She's doing the Tuesday slot, left and right function. What is going on here? And that's really what helped it go through the algorithm.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I think it's a combination of polarity because obviously you want like a healthy polarity, right? You don't just want to like say things to create polarity. It needs to be something that's actually authentic to you. So I think that's like the nuance when it comes to polarity because a lot of people too...
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
when it comes to polarity, it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right? Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
They'll be like, I don't want to post anymore. People think this. Or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, you're following the actions that'll please the most people or... Things like that.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to let that go.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Well, first off, I think you did an incredible job of one, expressing that, right? Because so many people internalize that. So you just opened it up to the room. You were like, hey guys, this is how I'm feeling. And that openness is automatically releasing any type of shame you're feeling around that emotion. So I had this a lot going on with acne.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I was trying so hard to hide my acne for years and years and makeup and things. And the second I started talking about it, it releases the shadow aspect of it. So then it just releases that electromagnetic charge. So you did an amazing job. You literally came out and you're like, yo guys, this is how I'm feeling, right?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then we were able to hype you the F up because your perception of that reality was different than our perception of that reality. We're like, oh my gosh, she's drop dead gorgeous. Look at her. And then that was your perception of the reality. So we were able to merge that a little bit and get your vibration back up. And now you're so sparkly and magnetic as always. So it's really cool.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
What you did was so on point.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
When it comes to authenticity, I do think that's one of the biggest ones because I see a lot of people trying to fit themselves into a certain box. That's not their box. It's not the box that feels good for them. It's not what they actually want to do. I remember when TikTok back in like 2020 with it, everyone was like, oh, if I go on TikTok, I have to dance. you absolutely do not have to dance.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And obviously we see that now in all the content that's out there now. But at the time for me, I was just dancing because I genuinely love to dance. That is when I'm so sparkly and magnetic and I will do that behind the scenes to hype myself up. So for me, it was a very authentic expression. I do think too, when it comes to actually creating that polarity, I like combining different things.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I like having a unique spin on something that you haven't seen before. So I think when it comes to creating that authentically for you, what I like to do is just literally make a list. This is how I got started out. I made a list of like, what do I like? Because I remember this was back when I was at my corporate job. I was just very much a dull version of myself.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I was really contorting to be the way that I needed to be to fit in the corporate box. And I was doing securitization reviews for banks. I had a marketing degree. I always constantly felt like I was just not in the right room. I was like, oh, finance, you know? So it was one of those things where I needed to get clear on who I was and what I genuinely authentically wanted to do and create.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I literally made a list of what lights me up and what do I love. And then you could take a step back and look at that list and be like, okay, is there a way to branch these things together? And then if you feel like you have limiting beliefs popping up being like, well, you don't have time for that. You can't do that. People think you're weird. You're going to get fired.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
All the things, those are the biggest blessing, right? Because that is when it is shining a flashlight on, on the limiting beliefs that are holding us in place from getting to where we intuitively and authentically want to go. So I think a big part of it is I view whenever I catch a limiting belief, I'm like, hell yes, because now I see it. The biggest thing is having the gift of awareness.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that's the thing with the Kundalini Yoga technology. It's the yoga of awareness. So I was constantly like doing things to bring awareness to my own self because a lot of us go through life trying to, and I did this for the longest time, just hide ourselves, right? Hide our flaws, hide things. And I was like, you know what?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I need to bring my own self-awareness to where my quote unquote flaws are, if they're even flaws. People view everything different. It's all perception. And be able to not stand in my own way, right? when it comes to getting those goals, when it comes to reaching what I actually want to do and what timeline I want to be on.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I think it's all just a game of authenticity, polarity, awareness, and just doing things in your own way.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I started selling my first Excel course, and two months later, it was bringing in more revenue than my day job. I love dancing, I love helping people, and I love Excel. So I was like, what would happen if I put all of that inside of one video? And that polarity is what really helped the videos take off. Excel's kind of sneaky, where most people don't understand the capabilities that it has.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
That was in October of 2020. So at this point, I had a few hundred thousand followers on TikTok, on Instagram, and a business coach slid into my DMs, as he should, and was like, hey, notice you have a few hundred thousand followers, no lead magnet, no link in your bio, no mailing list, no product. What you doing over here? And I was brand new to the digital marketing space.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Absolutely. So I graduated college back in 2016 with my MBA, and I went right into the corporate path. I was at a consulting firm. And really quickly from when I got there, I realized that I had some enhanced Excel skills because people started just directing questions toward me of, hey, how do I do this?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I did not know any of these things. So I did a one-off session. I ended up doing the classic. I had the MailChimp, the Linktree, you know, the little automation going. And I started growing a mailing list. And that happened pretty quickly. And by November of 2020, so about a month later, is that Black Friday is when I started selling my first Excel course.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So this course, I took two weeks off from my day job. So at this point, I'm still working 50 hours a week at my day job. Took two weeks off on vacation in my living room. Yeah. And I built the most fun, engaging Excel course I could possibly think of. Because if you see my content, your girl could not have a boring Excel course after that. I was like, this needs to be really cool and fun.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I built the whole course. I taught myself video editing. I edited every single video. It was over 100 videos. And I started selling it Black Friday. And two months later, by January, it was bringing in more revenue per month than my day job was per month. And I was like, well, Miss Excel takes me like 10 hours a week and my day job takes me 40 to 50.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I would be dangerous with those hours back in my week. I would be able to just go off and really scale this thing. So to everybody's discontent, I was like, I'm gonna quit my steady, cushy, stable day job in order to make TikTok content and courses. And everyone was like, what? But for me, it's really just a game. This is how I view entrepreneurship. It is just taking the bet on you.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I knew as long as I made that promise to myself, I am not going to give up on me. There is no risk. As long as I'm not giving up, I will 100% be successful because I will not stop until I get there. And I just went into it with that mentality with all the people who were like, what are you doing? And, you know, trying to like explain to your 30 person team that you're quitting.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Oh, what company are you going to? My company. What do you mean? Have you seen me on TikTok, Steve? It's a very interesting time. But really, taking that bet on me is what opened everything up. Because from there, I was able to create nine more courses, started doing webinars, and started bundling them together.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And once I got that price point higher, that's when we scaled into a seven-figure company.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So for fun, on the side, when I was on the bench for a week in consulting terms, it's when you like don't have a client for a week. I built out the most fun, engaging Excel training for fun just on my computer. And a managing director looked over my shoulder and was like, what are you doing over there?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I went from just Excel courses, and now we teach across the Microsoft Office suite. So PowerPoint, Word, Outlook, OneNote. We also do Google Sheets. I also teach AI and kids courses. So that's really where we started going out more inside of the course space. And then I'm always listening, right? I'm listening to our audience. I'm like, what do they want? What do they need?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then where does that line up with my talents and what I'm able to bring to the marketplace? But yeah, when we scaled out to the other Microsoft Office products, that's where we went from six figures to seven figures. We needed that higher price point because it's interesting. So Excel courses are actually one of the top selling courses. It is a really popular course topic.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I didn't know that getting into it. And what we brought to the Excel space too is different from what I've been there before. Because a lot of people looked at it and they're like, oh, there were already a bunch of Excel YouTubers and bloggers. That was the space when I first came into it. No one was really doing short form content on Excel.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's where I came in with the differentiator because a lot of people too look at even like niche industries and they're like, oh, there's so many people in there. I can't get in there. There's been people that have been teaching Excel since before I was born. But I was like, I'm going to bring my own authentic spin to this and really make this topic fun because it doesn't have to suck.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Like a lot of people look at Excel and they're like, oh. And if you're hanging out with me, you best not be having those feelings. I'm going to make sure you are having a good time and you're actually learning things that are going to save you hours in your week. And that is my big thing with it.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Not only we're going to make this functional, but we're going to have a good time together because life is short and we should all be having a good time. And I would never want someone to sit through a course that was really boring.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Yeah, that's something I do think about a lot potentially for down the line. I feel like there's something really big coming on the Miss Excel side. And so I've been putting my eggs in that basket. But I do think down the line, I've gotten pretty good at course creation and webinars and selling. So I do think that's something I can help people with down the line.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I think Excel is incredible for data analysis. When you want some answers and you want to know those answers are accurate, Excel is the way to go. And it's also great for bringing data together.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I was like, oh, you know, I kept tabs on everyone's Excel questions and I started building out this class just for fun. And they totally backed me and had me flying around the US right when I started as a new consultant on the side of my job hosting these Excel trainings. So I did that for five years before I actually made the business.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So much of business is really going in and analyzing the data, analyzing what's happened, analyzing what you're doing moving forward, and even just simple tasks from like an entrepreneurial perspective, right? Cleaning your mailing list. Analyzing your mailing list, doing the uploads, the CSV files, things like having those Excel skills really, really help.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
What I do see more of in the entrepreneurial space is moving into other platforms for more collaboration type efforts. So I've even seen that with Google Sheets too. A lot of people do that for more success.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Simple collaboration, but I would say the hardcore data analysis side, when you need to pull all that data out, pull out your customer data and start looking at what people are buying, what they're doing, and really getting to those answers, that's where Excel really stands strong.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Exporting from systems, first of all, exporting all that data and then functions that you can use like the lookup functions. Those are great ones for combining those different data sets together.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then when it comes to the automation space, that's where learning VBA and macros and ways to create basically little tiny programs like automations that you can hit a button and it'll do the same things you may need done to your spreadsheet each time. are great ways to automate and save time too. But I really think a lot of it comes down to just knowing Excel's kind of sneaky.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Most people don't understand the capabilities that it has. It is like a Ferrari. There's so much you can do with it. And a lot of people treat it like, you know, it's like a Camry. They're like, I'm just gonna... the data in there and change the color to yellow. Cool. But it is a machine.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I try to inspire people to to actually open up the hood, take a look and see how much time you can be saving because so many people actually use it and waste time with it versus saving time with it. And that's where I come in.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Yeah, I would say they're pretty similar, but Excel is definitely better for the data analysis side of things. I would say Google is a little bit stronger in the collaborative features, like if you all need to be working on the same spreadsheet at the same time. But if it's something where you're going in and you're analyzing stuff and you're pulling down different things, Excel's where it's at.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
passion project and a way to really help people at the company I was at.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I typically use it in my own personal life for different tracking type things. And then also from the sense of templates. So if you ever need to do similar tasks time and time again, or also with SOPs, I'm trying to think from more of the entrepreneurial perspective.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
If you have SOPs for people on your team, where, you know, if there's certain data points or certain forms that you collect each time, for us, for example, every time we host our webinars, there are certain metrics we want every single time to be pulled. So having those places where you keep it consistent and you're able to analyze it, not only on a narrow level, but on the broad level. So you have
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
monthly different sheets for different things you're pulling in, but then you also tie it together on a dashboard. We have a dashboard course for that too. So we are always talking about able to have that bird's eye view when it comes to your data and be able to zoom out and make those strategic business decisions. Because it really depends to where in your business you are.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
If you are a CEO, like you want to be looking at that bird's eye view. If you're a data analyst, you want to be getting into the nitty gritty of the numbers. So It's a matter of merging those two worlds so the data can actually be used to make those decisions.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Our biggest revenue driver is webinars. So I host typically every month or every couple months live sessions where I, for 45 minutes, am teaching a full-blown Excel class. We're either going into data cleaning, pivot tables, lookup functions.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I have a little intro and then I go in and I teach a full-blown class because I want them to get a taste of what I can do and how I can actually break these concepts down. And on the other side of that, people are like, oh my God, what, I just learned all these things. And then we give them an incredible deal to keep learning with us and a massive discount, a gift with purchases.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I actually first learned this from, I was on Boss Babes webinar back in like January of 2021. That's how I found out about Webinar Jam was through Natalie and Danielle. And really from there, we do the webinar and then we have a close down sequence that goes through and we also get a lot of sales on the backend. And another huge driver of our webinars has been our affiliate program.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So we came up with an affiliate program where we do a 50-50 split. Meaning if someone brings in a lead to us, whether we have like Morning Brew, we work with some of the huge Excel creators where they get their own events. And then we have tons of people, if they're smaller creators, going into our webinars, where if you send us that lead and they make a sale, you get 50% of the revenue. Hmm.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's something where we have creators making, you know, $10,000, $15,000 a month to up to like $70,000 a month with us in commissions. So that's something where I wanted to create something like, you know, an affiliate program with our courses because there's so many creators out there not making money and it really upsets me. They have huge followings. And I'm like, what's happening?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Because I feel like that's where I was. And a lot of people don't have topics that are as conducive to courses and they're just doing more. brand deals and stuff where I was like, okay, I want to make something where they can make good money out of this too. And they could quit their jobs too. Like a lot of these Excel creators have like 8 million followers and no products.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I was like, okay, let's get in there. We already built it. We have a team of 17. We're running the backend. Let's create something where all they need to do is push a link. And then everything's taken care of for them on the back end. So that's been a huge revenue generator for us too, is bringing in all those affiliates. And it's a huge revenue generator for them. So it's been a win-win.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
It really brought down the amount of travel I was doing, which gave me a lot more time to reflect. So before this with my consulting job, every week I was traveling to a new client in a new state. And I did that for years. So I was just running, running, running, not really analyzing my life and what I wanted. And I was a very creative being, but I wasn't really pursuing anything too creative.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Our full process is on the front end. We're getting the name, the email, and sometimes we have an optional for phone number. So we also have a text campaign that's going out too. We use those more so on the show up side. So on the front end, you're getting a five email drip for a show up sequence. You have extra tickets, invite other people.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then we also, right before the webinar, you get a little text. If you signed up with your number, it's like, hey, reminder, it's on there. We also integrate with ad event to be able to give them little calendar links and they can hit a button and boom the events on their Google calendar, their Outlook calendar and whatnot.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
From there after the webinar, once we hang up, we have all the email sequences going out. So people get gifts for attending live. So we have those going out. We have people who get gift with purchases from their purchases. And then we also have our traditional close down sequence which we do a six email sequence.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And it goes through and gives them, you know, the discount code again, the replay link. And then throughout those emails, we're also just integrating different testimonials and things that'll go and work through to the base with the sale. And then we have the last call on the bottom there too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Yeah, so that helped with our show up. So we essentially advertise that anyone who attends in person, well, in person virtually, you know, our live event, you get a practice file that I worked through in the class or you get an extra little bonus for coming live because the conversion of the people who come live is obviously much higher than the people who watch the replay.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
or the people you know who don't watch at all. So our goal is to get you in the room. One, because you're going to have the best experience and actually learn the materials and dedicate that time to you. And then two, it helps us from a marketing perspective and a business perspective. So we add in bonuses for attending live. And then we have tracking on that on the back end.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So right when we hang up, we send them those. Give me an example, like a free download or something. Yeah, yeah. So it's really, it's more so free downloads, I'd say, in the broader entrepreneurial space. For us, it's an Excel workbook. So you get a workbook to do further practice of the lessons that you learned today.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Because I typically do not give out the spreadsheet that I'm working with because it's a huge file with macros and we gamify the Excel experience. In order to make things really entertaining, we've built escape rooms inside our spreadsheet. And they're, you know, as we're clicking and doing it together, different rooms are unlocking. And yeah, so they're very big files.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So for our audience, we typically say, you're not missing anything. Sit back, relax, just watch what's on the screen. But if you came here live, not to worry, we'll get extra practice. And that's something that gets a lot more people in the room. And then we also do big gift with purchases. So for people who purchase on the live, they get a gift with purchase.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that is when I found myself back in my childhood bedroom of my parents' house, no longer traveling, just working remotely. So I had a lot more time on my hands because I would spend a lot of hours per week traveling. And that's where I started doing a ton of inner work because I knew the version of myself that I was at that time was not my highest self.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's something we have tracked on the back end too. So when we hang up, our team sends out all the different presents into the inbox.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And in a free webinar, I'll give away maybe... 5% of that course. So if you take a look at it, our courses are roughly about 12 hours long. Excel has so many different topics that I typically go to like a core three because we realized we did have a lot of people just always coming to our free classes because I was switching them up all the time. So now we keep it into three different topics.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Yeah. Yeah. Because there's always just so much more you can teach and things in the courses. But niching down into one topic is what we do. I don't just teach. Here's a little pivot tables. Here's a little lookup. Here's a little bit, you know, all the different things. Because then someone might look at the course outline and be like, I just learned all that.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
But they don't realize you can go deeper. So I niche it down. So we just did, for example, a data cleaning one. We have a lookup one coming up. That's something we niche it down.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I think for me, it might be a little different than what other people do, but I just go from a place of love because I feel like, especially in the Excel space, it can seem really cold and really sterile. That's not me as a person. So I go in there and just blast them.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I'm like, you are going to feel like your hand is being held because I know this experience of learning Excel can feel really overwhelming. And I'll go through and just make sure that they understand once you're in our ecosystem, once you are in the Mystic Cell family, like you are taken care of.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I make sure that everyone I hire is incredibly heart-centered and love-filled and just great human beings. So that way I know they're being taken care of when they're in our courses. Because that's something that worries a lot of people is when you're teaching a topic that feels really overwhelming, they might need that extra hand-holding to be able to feel comfortable.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I always try to bridge that gap because that's something, especially in my space, that's really missing. If you're maybe like a love coach or something, that might not be something that's missing. But for us in our space, I've found that that's something really authentic to me and something that works really well. And then also I always speak to their pain points.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I know what's going on in their minds and I know how our product is the solution to it. So I bridge that gap. A lot of people feel overwhelmed. They feel anxiety and things around it. And then our course members are saving hours in the week, getting promotions, getting raises, feeling confident at work.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I was like, okay, there's definitely some things I need to work on here. So I dove deep into inner child work, shadow work, meditation, Dr. Joe Dispenza's work. And really throughout that, over a two-month period, every single day, I was just finding ways to keep working on myself, leveling up. And I'll never forget, it was about two months into that, I had no business.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So making that messaging match up with what we're delivering and what their pain points are is really big too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
If you open up your spreadsheet and you feel really overwhelmed, you feel like the person next to you knows so much more than you do and you might get passed up for the promotion or things in that realm is what I'll like focus on where it's like the overwhelm, the anxiety. And then I explain. I have testimonials.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
We have 24,000 students and I show them our course members and what they're actually doing. And I have their words. I got the promotion. I got the raise. I showed my boss these tips and tricks. And now they want to bring on the courses for our whole team. And that's really where I'll bring up those points. And then I'll bring up these points and kind of merge them together.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And we do it through different slides. So we have like a slide presentation that goes with it.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
It's like the hero's journey. You essentially have, yeah, in the beginning. So, I mean, I really do have a journey with the product. So I talk about how my MBA program, our professor on the first day actually told me to drop the class and told me I shouldn't be studying data because I didn't have the prerequisite courses. That was the first moment where I was like, you know what?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I'm going to put in 110% every day. I want to stay. I want to try my best. Ends up the whole class is in Excel. Whole major is in Excel. So really, in efforts to pass this class, that is how I ended up falling in love with it. And then when I got into corporate, I talked about the first presentation I gave in our New York office where I thought like 10 people would come.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And it was the most packed training room I've ever seen. People carrying in chairs from the kitchen because they ran out of seats. And I was like, what? why do so many people care about learning Excel? And that's where I had my revelation about how being efficient in Excel can help you X, Y, Z, you know, and then it flows into the whole value promise.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I was in my childhood bedroom. I came running out one day and I was like, mom, I'm going to be rich and famous soon, so I need you to prepare your nervous system for that. And I was like dead serious. And she was like, what? Like, okay, Kathleen, go clean your room. But every cell in my body already knew I was on some other timeline, even though my current reality looked nothing like it at all.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
They're always chatting in the chat. So we typically have 2,000 to 3,000 people on each live event. So the chat is constantly like the second I get on, I'm asking them where they're from. You know, it's going so fast. I like read as many as I can, but it's too much.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then as we go through the training, I don't actually look in the chat until after I'm done teaching the Excel part because I am full screen Excel on the screen and I'm in a flow state in my teaching zone. And sometimes there's some people,
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
being negative nancies in the chat or like little things where i don't want that to ever throw off my energy and giving them that attention so i will go through the excel class we do have my boyfriend mike he's my cfo he's also my bouncer in the chats so he's in there if things get weird we got mike in there and my team's in there too as a backup for me but we just keep me in my high vibe bubble so i can make sure i'm performing at top capacity and then once we get to the pitch
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
That's where I can then visually see the chat and our slides. And we just added things actually in our last set that were pretty cool, where I intentionally asked them if I can pitch, which is something we've never done before, where it's like, guys, I have something really exciting. Can I show you? And then we also asked them, can you let me know in the chat how you like the session?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Those are two things we actually just added. It's awesome for testimonials because a lot of times people are putting it in there, but it's more scattered. Now I have. thousands of people. I get moving really quickly of all the different feedback. So those two we integrated. And then I stay on an extra 30 minutes and I will answer any questions they have literally as long as they need.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And something too with the chat that actually works really well, it kind of turns into almost like auction vibes at the end. Because all of people will be like, Nancy will be like, wait, I'm getting my credit card. Don't shut it down. I want the gift with purchase. I'm like, okay. hey, we got Nancy in the chat. Anybody else? Let me know your name. I will keep it open for you.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
People are like, wait, me. And then more people start going through. So I usually stay on an extra 20 minutes where people are just like, but wait, I want it too. And that drags on longer, but we're having fun. We're having fun out there.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
We do the majority of it through our organic channels and our mailing list. So mailing list is number one. Mailing list is the gold. We do a five email drip to the mailing list. We also have a newsletter that goes out every week. So we have it like inside of our newsletter as well. And then we also do a little bit of paid ads.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
That's something we've been ramping up over time, but we do have paid ads. And then the affiliate programs, the other really big one, and social content. And I do like stories. It's so interesting. My audience likes very specific stories. It has to be like me far away doing something and a bunch of words on the screen. And those will blast through the algorithm.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then anything else just doesn't. But I'm able to slip in the promotions on the bottom of those posts. I let them in of like behind the scenes of what I'm actually doing in my life because I'm probably like the worst influencer. I never post what I'm doing online most People do not know where, what country I'm in, what I'm doing. I keep it very DL.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
But during webinar promotion, I open up the door and I'm just like, hey, we're working on this behind the scenes and like kind of let them into that stuff.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then within a few weeks from there, I got the intuitive hit from Miss Excel. I remember downloading the TikTok app for the first time. I was so against it. I was like, oh, I'm not going to waste time on TikTok. This is like early pandemic days. It's like, oh, I'm going to read a book, you know? And then I opened it up and I started looking and was like, oh, it's kind of weird.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So we usually do many chat into the webinar. So we have like a funnel. They comment level up. They get the link to the webinar. And then I sell them on the webinar. We don't do as much direct to course sales unless it's the Black Friday sale or something like that. And then we also always have the link in bio for that too. So I would say those are the main ones.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Sometimes we'll repost a viral piece of content with the call to action on it. And that'll make it through the algorithm pretty far too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
In addition to the courses, we also have the B2B side of the business. So that's what my partner, Mike, he's our CFO. He runs that. And we have a sales team now that goes out and sells to companies. So we work with over three 300 organizations now from like Kraft Heinz, Enterprise Rent-A-Car. We work with all different schools, organizations, and we do a couple different things there.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
For some of them, they do bulk course purchases. So we'll either integrate with their learning management system, or if they just want like a small group, like five to 10, we give them discounts and we put them in the courses there. And then we also do live custom one-hour sessions where So those are either with me or the demand for me got so high that I hired another trainer.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So we have a certified Miss Excel trainer who I trained up and she's incredible. And so a lot of times too, we'll book her out on jobs depending on what the client wants.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then we're also working on something this quarter where it's essentially going to be a simulive experience because I realized, for example, I do trainings for one of the big four accounting firms and they like pre-produced events. You know, it'd be like 17,000 people on it once. They don't want me on a live. They want to pre-produce it.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
They got, you know, the videographers, everybody's on camera and or on, on the zoom meeting while I'm recording it. And that's where I had a brain blast. I was like, whoa, like they want to have the ability to have this video pre-recorded. We know it's perfect. We know everything's lined up. And then they're the ones who hit the go button.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So we're working on our end to create a really cool experience that I honestly don't think the corporate space has seen before, where we're integrating some things that we do in our courses. So for example, our courses, I refilmed my entire Excel one recently, where we leverage AI to make them so cool and engaging. I build worlds inside of Excel.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
For example, with the Mystic Cell Zoo, it is a zoo built inside of a spreadsheet where I'm full-blown dressed as a zookeeper. With AI, I'm inside the zoo in my spreadsheet, and we're working on the animal data. We have a kitchen one where we run a restaurant. I'm in a chef outfit.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I'm literally recording it in my room here on a blank background, but I'm inside of this kitchen world, and we have that data. So I'm now able to, if it's prerecorded, to be able to integrate those aspects to create really cool scenarios simulated live experiences. And then where someone on our team is running the Q&A live on the chat, but then I don't have to physically be there.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then we could really scale this up because the demand for me has been really high. So that's something where we're looking to alleviate some of my time, but then also just make the corporate experience so much cooler.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
There's no Excel on TikTok. Do people not like Microsoft Excel here or... Could this be something? And I had no idea how to use the app at all. I watched a few YouTube videos and was like, okay, I'll figure out the buttons here. And I had a vision of what the video would look like right when the idea had come up, where I saw the Excel screen above my head but me dancing below it.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
For us, we did not pass the six-figure mark until we got to the around $1,000 price mark with creating more courses and then bundling them together. For us, what works really well is I give them the most no-brainer deal, where you are getting nine courses for the price of one and a half.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So when you're on a live webinar or when you're getting that discount code, plus gift with purchases and things like that, I make it the most no-brainer situation for them. And that has helped a lot with driving up our sales and getting to those higher price points. Because our Excel courses start around $297 for...
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
a regular Excel course, and then we go up to a little over $1,000 to get our complete Microsoft Office suite, where you're getting lifetime access to all the training videos, supplies, all the things, and they're continually updated. So I kind of equate what our product is, is like the Netflix of Microsoft Office.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that's how I get a lot of people to like draw the connection because they're like, wait, I can watch whenever I want, anywhere, anytime. I'm like, yes, you have access to all of that in your back pocket. Everything's clearly labeled. It's like having me back there like, oh, what did Kat say about a VLOOKUP? There she is, five to 10 minute lesson, boom.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
but really like it is a machine. Our biggest revenue driver is webinars. What's your best strategies to invite people to the webinar? So we do the majority of it through
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's something that's really helped us too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
You're ready before you think you're ready. That's the biggest thing. A lot of times people will stand in their own way and you know more than you think you know. And especially if you are a teacher and you're teaching something, you're a really quick learner. So if you feel like there are any gaps, I would say fill in the gaps with what you need to do to get yourself to that level.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
But a lot of the time, you know already what you need to know. And it's a matter of breaking any subconscious patterns that are keeping you in that place where that's telling you that you're not the expert. It's very easy to get intimidated by other people, If they have a big audience, great website, they must be so official. Like dig into those people.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I do a whole thing too, where instead of viewing, I don't view anybody as competition. I view them as expanders where I can look at them and I'll find a way that I can relate to that person and be like, oh, like they did this for four years. I did this for four, like little, little things where then you can create that connection to them. Be like, if they could do it, I can do it too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So using anyone that's intimidating you as a way to expand your own subconscious, use it as a tool to further your own development. And then also just having that confidence in yourself because there are so many people that will go out there and just pitch their stuff. I've seen this time and time again. They don't even have experience in the thing. Like some people are just really good at sales.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
If there's people out there doing that, trust me, if you're to the point where you can make a course on something, you know your stuff.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I think it depends on what the field is, but I'm always a big fan of continued education, obviously courses. I'm in the course business, so I love taking courses and learning things. And then also similar to what I said with expansion, finding people out there who are doing what you want to do. And that's something too where it's like the four minute mile thing.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And it was to that Drake song, the Tuesday slide, you know, left foot, right foot slide, to the left and the right function in Excel. So that's really where I was like, okay, I want to see this vision come to life. I'm such a creative. I want to get this out of my brain and into something. And I watched the video back and I was like, oh, this is actually pretty cool. Maybe I'll make an account.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Like when people saw that people could do it, they could do it. Same thing here. If you feel like you can't get to that next level or there's something in your way, like finding people who are there in order to expand your own mind and then take a look at what they're doing and start living and making decisions from that place. That's something that's been really big for me too.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
We hired a lot of people in the last eight-ish months. We added like 10 more people to our team. And I had this moment, I was listening to, it was a podcast episode actually with my business coach, James Wedmore and Natalie Ellis. And I was listening to that and they were talking about how they figured out when they were spending too much time on certain tasks that needed to be outsourced.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
For me, it was just like listening to a podcast episode. I was like, boom, wait, that's me right now. I need to hire people. I'm the one holding myself in place. I'm the one, the bottleneck here. From there, it just became super clear of what to do.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
It's even less now because I've outsourced pretty much like 90% of the stuff I had to do. I can work when I feel creative and when I want to do something. And that was something when designing this business, I was not going to put myself back in the same spot where I was working 50, 60 hours a week.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I did a little hustle in the beginning, got this thing off the ground, but I was like, I'm not going to build something that's entrapping me. And I want to enjoy the journey. I want to live my life as I'm growing this because Miss Excel is a direct reflection of my own energy. So if I'm feeling contracted, if I'm feeling like I'm being forced to do something, it's not good energy for the business.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So really, it was a game of just hiring out certain things that I was doing where they could do it so much faster than me too. Things that they're experts in and having the team to back it up helped a lot. But Typically, our day-to-day looks totally different depending on what we're doing.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Like, we spent the summer living in Europe and just traveling, and maybe we got on a team meeting once a week. But the business is a well-oiled machine now. We have systems in place. We have an incredible team. Everything running smoothly, it doesn't require much from me. Where I come into play is more of a strategy, visionary, partnerships. Where are we taking this train?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that's something I take really seriously. So even if it looks like on the outside, I'm not traditionally working, sitting at a desk, when I'm off-roading through the desert, riding on our quad, that puts me in a creative flow state because my body is relaxed and I'll start getting tons of ideas and then I write them down.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I've learned the way to work my body and work my nervous system to be able to make myself into a place where I can get the creative downloads. Because in the end, I am... the one making the decisions and being the visionary. And it's really important that I need to work my intuition. So I mean, typically our day-to-day, I've been really into like the biohacking space.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Maybe I'll post it. And that's really where it all began.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I'm like getting all crazy with optimizing my body and my health. So I'm waking up, going out on the balcony, looking at the sunrise, helping with my circadian rhythm, eating clean food. And I just say yes to things that feel like a hell yes, like this podcast, talking to you. I'm like, hell yes. So things like that, things that light me up are the things I'm going to do.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And then sometimes webinar weeks, for example, I'm hustling during a webinar week. I'm running six or seven 90-minute events where during those, it takes a ton of my energy. If I was sitting there then doing all the emails myself and doing everything, that would be really hard for me to spin it back around and do it again.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's where I'm like, okay, I need to outsource that so I can hang up the webinar and I have another one in an hour. I'm like laying on my PEMF mat with negative ions wrapped in a crystal blanket, doing some meditation. I got to do things to bring my nervous system back.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Not anymore. No, we have a couple editors on deck now. One that does social, one that does courses. We built like a full course studio in my house now. So we have like a TikTok studio. I got rid of all my guest rooms. Amazing.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And like I built studios and offices. So I'm like, I want to utilize every room of this house. We bought our dream house in Sedona. And I was like, I want to just make sure we're fully utilizing the space. So we have course studio.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Taking messy action is what needs to be done. So it's one of those things where I would not have a business right now if I did not step past any perfectionist tendencies, like in waiting for the right time and all the things. All I did was take messy action. That is all I continue to do. Don't be scared to fall flat on your face. Most people are not even watching.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I would say the biggest secret is continually working on myself because I will only call in the amount of abundance and the amount of opportunity that my nervous system can hold. So I can actually tell in my body when I'm reaching that threshold, my eyes will start twitching. Like I'll start having like little bits of anxiety.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Like I can tell I'm reaching that limit where the amount I'm taking on, the amount of opportunities, and I won't receive any more than that. My whole business pretty much has been inbound leads. So all our corporate clients, all the opportunities, all the things, the partnerships, they come inbound. So if my energy is repelling that, I'm like, ah, too much. They won't come through.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So my job as an entrepreneur and CEO of the company is to keep working on me so that I can grow the biggest business I can and the most profitable and most impactful business I can because I can hold that opportunity. So that's something I'm always just working on myself.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
There are three main tools that I use, and I always like to preface this with, these are the ones that I use, but there are so many out there. It's really just a matter of finding one that resonates with you. For me, I was diving into the work of Dr. Joe Dispenza. I've been to a few of his retreats now, but at the time, I was just reading his book, Breaking the Habit of Being Yourself.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Thank you for having me. This was awesome.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that, for me, brought my scientific, logical brain on board with law of attraction, manifestation, how all of that works. Because naturally, I've always been a bit of a mystic with that stuff. But there was still this conscious part of my mind that was having a little trouble grasping like, oh, think positive, good things will happen. I need a little bit of that science.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So for me, that book opened up a ton. And then I was also doing Kundalini Yoga, which is powerful yogic technology with breath work and mantra. So that was keeping my energy in a really good spot. And then I started doing Lacey Phillips has a program called To Be Magnetic. And it's a really structured way to do inner child work and shadow work. So for me, Capricorn, I like my structure out here.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I had a very structured way where I knew every day I was going in and working on certain parts of my brain. And then over time, due to neuroplasticity, I was able to go in and change some of the neural pathways that were creating my current reality because I wasn't as much of a fan of where I was and knew there was somewhere else I wanted to go.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So for me, that was my little trifecta to get my conscious mind on board, to have a yoga practice, and to be just overhauling a lot of the patterns and limiting beliefs that were keeping me in place.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
None at all. So if you looked at my personal pages, you'd be like, okay, this girl is not an influencer. So I was really just learning by the seat of my pants. I would read the comments people had and I'm like, okay, what do they like? What do they not like? But also for me, it really came down to authenticity. So I love dancing. I love helping people and I love Excel.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So I was like, what would happen if I put all of that inside of one video, right? so for me, it was just an authentic expression. It was cool. It was something I had never seen anybody do before in terms of the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more native to the TikTok app, but then layering in the educational piece.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And that polarity is what really helped the videos take off. Because if I just posted Excel tip videos, people would have been like, cool, I don't use Excel and moved on. But so many people were commenting because they were like, what the heck is this girl doing? She is dancing. She's doing the Tuesday slot, left and right function. What is going on here?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I think it's a combination of polarity because obviously you want a healthy polarity, right? You don't just want to like say things to create polarity. It needs to be something that's actually authentic to you. So I think it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet. There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out. They'll be like, I don't want to post anymore. People think this, or you start having certain limiting beliefs that then are adjusting the actions you'll take.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So instead of following your intuition, you're following the actions that'll please the most people or things like that. So it's really important to keep coming back to yourself, come back to that intuition and know that the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to let that go.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And I do attribute a lot of that to the energetics that happened behind the scene where I was able to actually show up fully authentically in what I wanted to create and was ready to receive the attention back where normally I grew up with an anxiety disorder. I hated having any attention on me.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I had to do a lot of overhauling to get to a spot where I wasn't going to subconsciously limit what was able to come into my field. So it was by the fourth video to that DMX song, X Gon' Give It To Ya, I did the X lookup function. And that one, it was so good. That one got 100,000 views right away. And I was like,
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Oh my gosh, because this at the time was my secret TikTok account because I still had a corporate job. I wasn't really sure what I was allowed to do. So for me, I wasn't like, hey, everybody, you know, like my video. Only my mother and my boyfriend knew about this secret account, Miss Excel. So for me, when that video hit, it got shown to all these people I work with.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
It got shown to all these people I know. I'm getting all these messages like, is this you? And I'm like, oh. Maybe, maybe it's me. And then within three weeks of that, I had my first video go viral on TikTok. And next thing you know, I looked down at my phone and within a couple of days, I had 100,000 followers. And that's where I was like, whoa. now what do I do?
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Because everything was going on in the news too at this time. This was like June, July of 2020, that TikTok's getting banned, all the things. So I was like, well, I got to hedge my risk out here. I'm going to create an Instagram account. So I created an Instagram, started posting on there. And then within a few months, both accounts had gone viral various times.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And we had a few hundred thousand followers across the different platforms.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
I view content as simply an energy exchange. My energy is coming through to you on your phone or vice versa, and you are the recipient of that energy, right? So my job as a creator is I want my energy through the roof. I want it in its most heightened, sparkly, magnetic state because one, that's what's going to stop someone. Think about a bunch of people walking down the street.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
If there is someone that is magnetic and pure joy and like happiness, and that was something I worked on myself too to get myself to that place. That's the type of person and that's the type of energy where you're going to stop and be like, whoa, what's that person doing? Why do I feel like attracted to them? Not in like a sexual way, but in like an energetic way. It's magnetism.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
And so that's something I was learning early on is practices I can do behind the scenes. And a lot of that was where the Kundalini Yoga came into play, doing different yogic technologies and breath work and things where my aura would become bigger, my energy would become bigger. And that way it would stop you on the phone.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So whether it was like the polarity of the video, like I'm looking at Excel and a girl dancing at once, what is this? Or just the energy behind it, right? Like if I looked really bored or like I was having a bad time, I wouldn't want to hang out. It's kind of like creating a little room with someone when you're watching a piece of content and you're like entering their room.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
It's like, do I want to go in that person's room? You want to make sure the energy's there, you're inviting, and you're actually providing value.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that was something too, where I'd spend a lot of time researching the tips and tricks, making sure that one, people were learning, but two, also that we were having that entertainment factor because each video too can bring someone's energy up or down.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So if you're watching dark things that are going to bring down your frequency, bring down your vibration, that's something that's going to create more negative feelings in the body. My job is, I'm trying to lift that up on the planet. I want to make you smile. I want to make you laugh. I want to brighten your day in any possible way that I can.
Young and Profiting (YAP) with Hala Taha
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
So that's where with my content, I need to make sure that I'm in a good spot before I go and actually make that piece because that energy translates every single time.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
So our biggest revenue driver is webinars. So I host typically every month or every couple months, live sessions where I for 45 minutes, I'm teaching a full blown Excel class. Like we're either going into data cleaning, pivot tables, lookup functions. I have a little intro.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And then I go in and I teach a full blown class because I want them to get a taste of what I can do and how I can actually break these concepts down. And on the other side of that, people are like, I got I just learned all these things. And then we give them an incredible deal to keep learning with us and a massive discount and gift book purchases.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And really from there, we do the webinar and then we have a close down sequence that goes through and we also get a lot of sales on the back end. And another huge driver of our webinars has been our affiliate program. So we came up with an affiliate program where we do a 50-50 split.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
Meaning if someone brings in a lead to us, whether we have Morning Brew, we work with some of the huge Excel creators where they get their own events. And then we have tons of people, if they're smaller creators, going into our webinars, where if you send us that lead and they make a sale, you get 50% of the revenue. Mm-hmm.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
So that's something where we have creators making $10,000, $15,000 a month to up to like $70,000 a month with us in commissions. So it's been like a win-win.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
Yeah. So our full process is on the front end. We're getting the name, the email, and sometimes we have an optional for phone number. So we also have a text campaign that's going out too. We use those more so on the show up side. So on the front end, you're getting a five email drip for a show up sequence. You have extra tickets, invite other people.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And then we also do like right before the webinar, you get a little text. If you signed up with your number, like, hey, reminder, it's on there. We also integrate with ad event.com. to be able to give them little calendar links and they could hit a button and boom the events on their Google calendar, their Outlook calendar and whatnot.
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
From there, after the webinar, once we hang up, we have all the email sequences going out. So we have, you know, things like people get gifts for attending live. So we have those going out. We have people who get gifts with purchases from their purchases. And then we also have our traditional close down sequence, which we do a six email sequence and it goes through and gives them, you know,
Young and Profiting (YAP) with Hala Taha
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
the discount code again, the replay link. And then throughout those emails, we're also just integrating different testimonials and things that'll go and work through to the base with the sale. And then we have like a last call on the bottom there too.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So the whole thing happened pretty quickly. And I do attribute a lot of that to the energetics that happened behind the scene where I was able to actually show up fully authentically in what I wanted to create. and was ready to receive the attention back where normally I grew up with an anxiety disorder. I hated having any attention on me.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I had to do a lot of overhauling to get to a spot where I wasn't going to subconsciously limit what was able to come into my field. So it was by the fourth video to that DMX song, X Gon' Give It To Ya, I did the X lookup function. And that one, it was so good. That one got 100,000 views right away. And I was like, Oh my gosh.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because this at the time was my secret TikTok account because I still had a corporate job. I wasn't really sure what I was allowed to do. So for me, I wasn't like, hey, everybody, you know, like my video. I just, only my mother and my boyfriend knew about this secret account, Miss Excel. So for me, when that video hit, it got shown to all these people I work with.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It got shown to all these people I know. I'm getting all these messages like, is this you? And I'm like, oh. Maybe, maybe it's me. And then within three weeks of that, I had my first video go viral on TikTok. And next thing you know, I looked down at my phone and within a couple of days, I had 100,000 followers. And that's where I was like, whoa. now what do I do?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because everything was going on in the news too at this time. This was like June, July of 2020 that TikTok's getting banned, you know, all the things. So I was like, well, I got to hedge my risk out here. I'm going to create an Instagram account. So I created an Instagram, started posting on there. And then within a few months, both accounts had gone viral various times.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we had a few hundred thousand followers across the different platforms.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Absolutely, because it's one of those things where I view content as simply an energy exchange. My energy is coming through to you on your phone or vice versa, and you are the recipient of that energy, right? So my job as a creator is I want my energy through the roof. I want it in its heightened, most heightened, sparkly, magnetic state, because one, that's what's going to stop someone, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Like think about a bunch of people walking down the street. If there is someone that is magnetic and like fully just, you know, pure,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
joy and like happiness and that was something i worked on myself too to get myself to that place where like that's the type of person and that's the type of energy where you're gonna stop and be like whoa what's that person doing like oh why do i feel like attracted to them not in like a sexual way but in like a you know like an energetic way it's it's magnetism
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And so that's something I was learning early on is practices I can do behind the scenes. And a lot of that was where the Kundalini Yoga came into play, doing like different yogic technologies and breath work and things where my aura would become bigger, my energy would become bigger. And that way it would kind of stop you on the phone. So whether it was like the polarity of the video, like I'm
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
looking at Excel and a girl dancing at once. What is this? Or just the energy behind it, right? Like if I looked really bored or like I was having a bad time, I wouldn't want to hang out. It's kind of like creating a little room with someone when you're watching a piece of content and you're like entering their room. It's like, do I want to go in that person's room?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You know, you wanna make sure the energy's there, you're inviting and you're actually providing value. So that was something too, where I'd spend a lot of time researching the tips and tricks, making sure that one, people were learning, but two, also that we were having that entertainment factor because each video too can bring someone's energy up or down.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So if you're watching dark things that are going to bring down your frequency, bring down your vibration, that's something that's, you know, going to create more negative feelings in the body. My job is I'm trying to lift that up on the planet, right? Like I want to make you smile. I want to make you laugh. I want to brighten your day in any possible way that I can.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So that's where with my content, I need to make sure that I'm in a good spot before I go and actually make that piece because that energy translates every single time.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So I was really just learning by the seat of my pants. Like I would read the comments people had and I'm like, okay, what do they like? What do they not like? But also for me, it really came down to authenticity. So I love dancing. I love helping people and I love Excel. So I was like, what would happen if I put all of that inside of one video, right?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And so for me, it was just an authentic expression. It was cool. It was something I had never seen anybody do before in terms of the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more native to the TikTok app, but then layering in the educational piece. And that polarity is what really helped the videos take off.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Because if I just posted Excel tip videos, people would have been like, cool, like I don't use Excel and moved on. But so many people were commenting because they were like, what the heck is this girl? doing? She is dancing. She's doing the Tuesday slot, left or right function. What is going on here?
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I think it's a combination of polarity because obviously you want like a healthy polarity, right? You don't just want to like say things to create polarity. It needs to be something that's actually authentic to you. So I think that's like the nuance when it comes to polarity because a lot of people too...
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
when it comes to polarity, it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right? Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
They'll be like, I don't wanna post anymore. People think this, or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, You're following the actions that'll please the most people or things like that.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to, I had to let that go.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
So our biggest revenue driver is webinars. So I host typically every month or every couple months, live sessions where I for 45 minutes, I'm teaching a full blown Excel class. Like we're either going into data cleaning, pivot tables, lookup functions. I have a little intro.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And then I go in and I teach a full blown class because I want them to get a taste of what I can do and how I can actually break these concepts down. And on the other side of that, people are like, I got I just learned all these things. And then we give them an incredible deal to keep learning with us and a massive discount and gift book purchases.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And really from there, we do the webinar and then we have a close down sequence that goes through and we also get a lot of sales on the back end. And another huge driver of our webinars has been our affiliate program. So we came up with an affiliate program where we do a 50-50 split.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
Meaning if someone brings in a lead to us, whether we have Morning Brew, we work with some of the huge Excel creators where they get their own events. And then we have tons of people, if they're smaller creators, going into our webinars, where if you send us that lead and they make a sale, you get 50% of the revenue. Mm-hmm.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
So that's something where we have creators making $10,000, $15,000 a month to up to like $70,000 a month with us in commissions. So it's been like a win-win.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
Yeah. So our full process is on the front end. We're getting the name, the email, and sometimes we have an optional for phone number. So we also have a text campaign that's going out too. We use those more so on the show up side. So on the front end, you're getting a five email drip for a show up sequence. You have extra tickets, invite other people.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
And then we also do like right before the webinar, you get a little text. If you signed up with your number, like, hey, reminder, it's on there. We also integrate with ad event.com. to be able to give them little calendar links and they could hit a button and boom the events on their Google calendar, their Outlook calendar and whatnot.
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
From there, after the webinar, once we hang up, we have all the email sequences going out. So we have, you know, things like people get gifts for attending live. So we have those going out. We have people who get gifts with purchases from their purchases. And then we also have our traditional close down sequence, which we do a six email sequence and it goes through and gives them, you know,
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint | Sales
the discount code again, the replay link. And then throughout those emails, we're also just integrating different testimonials and things that'll go and work through to the base with the sale. And then we have like a last call on the bottom there too.