Kat Norton
Appearances
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So the whole thing happened pretty quickly. And I do attribute a lot of that to the energetics that happened behind the scene where I was able to actually show up fully authentically in what I wanted to create. and was ready to receive the attention back where normally I grew up with an anxiety disorder. I hated having any attention on me.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
I had to do a lot of overhauling to get to a spot where I wasn't going to subconsciously limit what was able to come into my field. So it was by the fourth video to that DMX song, X Gon' Give It To Ya, I did the X lookup function. And that one, it was so good. That one got 100,000 views right away. And I was like, Oh my gosh.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because this at the time was my secret TikTok account because I still had a corporate job. I wasn't really sure what I was allowed to do. So for me, I wasn't like, hey, everybody, you know, like my video. I just, only my mother and my boyfriend knew about this secret account, Miss Excel. So for me, when that video hit, it got shown to all these people I work with.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
It got shown to all these people I know. I'm getting all these messages like, is this you? And I'm like, oh. Maybe, maybe it's me. And then within three weeks of that, I had my first video go viral on TikTok. And next thing you know, I looked down at my phone and within a couple of days, I had 100,000 followers. And that's where I was like, whoa. now what do I do?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Because everything was going on in the news too at this time. This was like June, July of 2020 that TikTok's getting banned, you know, all the things. So I was like, well, I got to hedge my risk out here. I'm going to create an Instagram account. So I created an Instagram, started posting on there. And then within a few months, both accounts had gone viral various times.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And we had a few hundred thousand followers across the different platforms.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Absolutely, because it's one of those things where I view content as simply an energy exchange. My energy is coming through to you on your phone or vice versa, and you are the recipient of that energy, right? So my job as a creator is I want my energy through the roof. I want it in its heightened, most heightened sparkly magnetic state, because one, that's what's going to stop someone, right?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Like think about a bunch of people walking down the street. If there is someone that is magnetic and like fully just pure, pure joy and like happiness. And that was something I worked on myself too, to get myself to that place where like, that's the type of person and that's the type of energy where you're going to stop and be like, whoa, what's that person doing?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Like, oh, why do I feel like attracted to them? Not in like a sexual way, but in like a, you know, like an energetic way. It's magnetism. And so that's something I was learning early on is practices I can do behind the scenes.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
And a lot of that was where the Kundalini Yoga came into play, doing like different yogic technologies and breath work and things where my aura would become bigger, my energy would become bigger. And that way it would kind of stop you on the phone. So whether it was like the polarity of the video, like I'm looking at Excel and a girl dancing at once. What is this?
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
Or just the energy behind it, right? Like if I looked really bored or like I was having a bad time, I wouldn't want to hang out. It's kind of like creating a little room with someone when you're watching a piece of content and you're like entering their room. It's like, do I want to go in that person's room? Like... You know, you want to make sure the energy's there.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
You're inviting and you're actually providing value. So that was something too, where I'd spend a lot of time researching the tips and tricks, making sure that one, people were learning, but two, also that we were having that entertainment factor because each video too can bring someone's energy up or down.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So if you're watching dark things that are going to bring down your frequency, bring down your vibration, that's something that's, you know, going to create more negative feelings in the body. My job is I'm trying to lift that up on the planet, right? Like I want to make you smile. I want to make you laugh. I want to brighten your day in any possible way that I can.
Young and Profiting (YAP) with Hala Taha
Unlock Your Potential and Thrive as a Content Creator | Presented by OpusClip | YAPCreator
So that's where with my content, I need to make sure that I'm in a good spot before I go and actually make that piece because that energy translates every single time.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So I was really just learning by the seat of my pants. Like I would read the comments people had and I'm like, okay, what do they like? What do they not like? But also for me, it really came down to authenticity. So I love dancing. I love helping people and I love Excel. So I was like, what would happen if I put all of that inside of one video, right?
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
And so for me, it was just an authentic expression. It was cool. It was something I had never seen anybody do before. in terms of the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more native to the TikTok app, but then layering in the educational piece. And that polarity is what really helped the videos take off.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
Because if I just posted Excel tip videos, people would have been like, cool, like I don't use Excel and moved on. But so many people were commenting because they were like, what the heck is this girl? doing? She is dancing. She's doing the Tuesday slot, left and right function. What is going on here? And that's really what helped it go through the algorithm.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
I think it's a combination of polarity because obviously you want like a healthy polarity, right? You don't just want to like say things to create polarity. It needs to be something that's actually authentic to you. So I think that's like the nuance when it comes to polarity because a lot of people too...
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
when it comes to polarity, it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right? Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
They'll be like, I don't want to post anymore. People think this. Or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, you're following the actions that'll please the most people or... Things like that.
Young and Profiting (YAP) with Hala Taha
Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | YAPCreator
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to let that go.