Kat Norton
Appearances
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
So I was really just learning by the seat of my pants. Like I would read the comments people had and I'm like, okay, what do they like? What do they not like? But also for me, it really came down to authenticity. So I love dancing. I love helping people and I love Excel. So I was like, what would happen if I put all of that inside of one video, right?
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
And so for me, it was just an authentic expression. It was cool. It was something I had never seen anybody do before. in terms of the Excel space, especially, but also in a lot of learning spaces, integrating dance, which is more native to the TikTok app, but then layering in the educational piece. And that polarity is what really helped the videos take off.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
Because if I just posted Excel tip videos, people would have been like, cool, like I don't use Excel and moved on. But so many people were commenting because they were like, what the heck is this girl? doing? She is dancing. She's doing the Tuesday slot, left and right function. What is going on here? And that's really what helped it go through the algorithm.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
I think it's a combination of polarity because obviously you want like a healthy polarity, right? You don't just want to like say things to create polarity. It needs to be something that's actually authentic to you. So I think that's like the nuance when it comes to polarity because a lot of people too...
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
when it comes to polarity, it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right? Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
They'll be like, I don't want to post anymore. People think this. Or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, you're following the actions that'll please the most people or... Things like that.
Young and Profiting (YAP) with Hala Taha
YAPCreator: Turn Your Followers Into Superfans With Trust and Authenticity | Presented by OpusClip | E322
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to let that go.