Jack and Nick
👤 PersonAppearances Over Time
Podcast Appearances
Chipotle created like an entire avocado diaspora across the equator. It was unreal. But one problem. Americans are avocado snouts, it turns out. Yeah, besties. We jumped in T-boy style. It turns out there are over 50 types of avocado in the world, but we Americans only like one type. And what is it, Jack? We only eat the Haas avocado. That's the one with more oil, more flavor.
Chipotle created like an entire avocado diaspora across the equator. It was unreal. But one problem. Americans are avocado snouts, it turns out. Yeah, besties. We jumped in T-boy style. It turns out there are over 50 types of avocado in the world, but we Americans only like one type. And what is it, Jack? We only eat the Haas avocado. That's the one with more oil, more flavor.
It's the green that we expect an avocado to look like. It looks good on Instagram. On the other hand, Jack, I used to do some work down in Peru. They've got these huge avocados. It's like the size of your head. No, an avocado that big would be off-putting. Yeah, yeah. Well, it's bigger. It's got less oil. It's lighter. It's not an appealing avocado for Americans.
It's the green that we expect an avocado to look like. It looks good on Instagram. On the other hand, Jack, I used to do some work down in Peru. They've got these huge avocados. It's like the size of your head. No, an avocado that big would be off-putting. Yeah, yeah. Well, it's bigger. It's got less oil. It's lighter. It's not an appealing avocado for Americans.
It's the green that we expect an avocado to look like. It looks good on Instagram. On the other hand, Jack, I used to do some work down in Peru. They've got these huge avocados. It's like the size of your head. No, an avocado that big would be off-putting. Yeah, yeah. Well, it's bigger. It's got less oil. It's lighter. It's not an appealing avocado for Americans.
So Chipotle, an American fast casual restaurant chain, dedicated research and development people plus weather experts to figure out how can Peru grow an avocado, a Haas style, just like Mexico. Add it all up and I got to know, how did Chipotle's mission work? Pretty well. Turns out now in Peru and Colombia, they can grow American preferred varieties of avocados. Thanks to Chipotle.
So Chipotle, an American fast casual restaurant chain, dedicated research and development people plus weather experts to figure out how can Peru grow an avocado, a Haas style, just like Mexico. Add it all up and I got to know, how did Chipotle's mission work? Pretty well. Turns out now in Peru and Colombia, they can grow American preferred varieties of avocados. Thanks to Chipotle.
So Chipotle, an American fast casual restaurant chain, dedicated research and development people plus weather experts to figure out how can Peru grow an avocado, a Haas style, just like Mexico. Add it all up and I got to know, how did Chipotle's mission work? Pretty well. Turns out now in Peru and Colombia, they can grow American preferred varieties of avocados. Thanks to Chipotle.
Thanks to the seven-year quest for the mythical tariff-free avocado. Plus, Chipotle is also the buyer of every avocado that California can grow. Apparently, Chipotle is the biggest bidder of Made in America avocados. Now, Jack, I love this tall tale we're telling right now, but I got to pause the pod for a second.
Thanks to the seven-year quest for the mythical tariff-free avocado. Plus, Chipotle is also the buyer of every avocado that California can grow. Apparently, Chipotle is the biggest bidder of Made in America avocados. Now, Jack, I love this tall tale we're telling right now, but I got to pause the pod for a second.
Thanks to the seven-year quest for the mythical tariff-free avocado. Plus, Chipotle is also the buyer of every avocado that California can grow. Apparently, Chipotle is the biggest bidder of Made in America avocados. Now, Jack, I love this tall tale we're telling right now, but I got to pause the pod for a second.
After everything we just said about the terror-free avocado that Chipotle discovered, why is their stock down 10% in the last week, 20% so far this year? Because of our takeaway. Oh, yeah. So, Jack, what's the takeaway for our buddies over at Chipotle? Chipotle is a case study. Made in America isn't always possible.
After everything we just said about the terror-free avocado that Chipotle discovered, why is their stock down 10% in the last week, 20% so far this year? Because of our takeaway. Oh, yeah. So, Jack, what's the takeaway for our buddies over at Chipotle? Chipotle is a case study. Made in America isn't always possible.
After everything we just said about the terror-free avocado that Chipotle discovered, why is their stock down 10% in the last week, 20% so far this year? Because of our takeaway. Oh, yeah. So, Jack, what's the takeaway for our buddies over at Chipotle? Chipotle is a case study. Made in America isn't always possible.
So, Yetis, after this seven-year journey for the tariff-free avocado, was it a success? Well, Chipotle does still depend on foreign trade for all their avocados. Five years ago, 85% of Chipotle's avocados were from Mexico. Today, still half are imported from Mexico. So that's progress, but it's not perfect, and it's still kind of a problem.
So, Yetis, after this seven-year journey for the tariff-free avocado, was it a success? Well, Chipotle does still depend on foreign trade for all their avocados. Five years ago, 85% of Chipotle's avocados were from Mexico. Today, still half are imported from Mexico. So that's progress, but it's not perfect, and it's still kind of a problem.
So, Yetis, after this seven-year journey for the tariff-free avocado, was it a success? Well, Chipotle does still depend on foreign trade for all their avocados. Five years ago, 85% of Chipotle's avocados were from Mexico. Today, still half are imported from Mexico. So that's progress, but it's not perfect, and it's still kind of a problem.
It's a problem because Trump's 25% Mexico tariffs will cost tens of millions of dollars in extra costs every year for Chipotle. And as of last week, Peru and Colombia also just got hit with 10% tariffs, and Chipotle, they didn't expect that seven years ago when they began their quest. Their whole missionary expedition to South America was kind of a waste.
It's a problem because Trump's 25% Mexico tariffs will cost tens of millions of dollars in extra costs every year for Chipotle. And as of last week, Peru and Colombia also just got hit with 10% tariffs, and Chipotle, they didn't expect that seven years ago when they began their quest. Their whole missionary expedition to South America was kind of a waste.
It's a problem because Trump's 25% Mexico tariffs will cost tens of millions of dollars in extra costs every year for Chipotle. And as of last week, Peru and Colombia also just got hit with 10% tariffs, and Chipotle, they didn't expect that seven years ago when they began their quest. Their whole missionary expedition to South America was kind of a waste.