Harley Finkelstein

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

You can make a, you know, Harley's, Harley's, you know, Harley's Oreos, Happy Holiday, something like that. That is really interesting. So when you come, so each of those things on their own are kind of interesting. When you combine those things, you see big companies acting very entrepreneurial. You think, you see creators, just on the creator side. Think about these artists, like these musicians.

You can make a, you know, Harley's, Harley's, you know, Harley's Oreos, Happy Holiday, something like that. That is really interesting. So when you come, so each of those things on their own are kind of interesting. When you combine those things, you see big companies acting very entrepreneurial. You think, you see creators, just on the creator side. Think about these artists, like these musicians.

You can make a, you know, Harley's, Harley's, you know, Harley's Oreos, Happy Holiday, something like that. That is really interesting. So when you come, so each of those things on their own are kind of interesting. When you combine those things, you see big companies acting very entrepreneurial. You think, you see creators, just on the creator side. Think about these artists, like these musicians.

You can make a, you know, Harley's, Harley's, you know, Harley's Oreos, Happy Holiday, something like that. That is really interesting. So when you come, so each of those things on their own are kind of interesting. When you combine those things, you see big companies acting very entrepreneurial. You think, you see creators, just on the creator side. Think about these artists, like these musicians.

You can make a, you know, Harley's, Harley's, you know, Harley's Oreos, Happy Holiday, something like that. That is really interesting. So when you come, so each of those things on their own are kind of interesting. When you combine those things, you see big companies acting very entrepreneurial. You think, you see creators, just on the creator side. Think about these artists, like these musicians.

I remember years ago, the Wendy's account was like, had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account was like, had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account was like, had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account was like, had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account was like, had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

People like, you know, Drew House with Justin Bieber's brand that he built. or OVO what Drake has built. You see these traditional, you know, what would be a traditional musician completely expand their scope of what they're actually building and selling and creating. When I used to go to a concert when I was a kid, I would go to the merch table.

People like, you know, Drew House with Justin Bieber's brand that he built. or OVO what Drake has built. You see these traditional, you know, what would be a traditional musician completely expand their scope of what they're actually building and selling and creating. When I used to go to a concert when I was a kid, I would go to the merch table.

People like, you know, Drew House with Justin Bieber's brand that he built. or OVO what Drake has built. You see these traditional, you know, what would be a traditional musician completely expand their scope of what they're actually building and selling and creating. When I used to go to a concert when I was a kid, I would go to the merch table.

People like, you know, Drew House with Justin Bieber's brand that he built. or OVO what Drake has built. You see these traditional, you know, what would be a traditional musician completely expand their scope of what they're actually building and selling and creating. When I used to go to a concert when I was a kid, I would go to the merch table.

People like, you know, Drew House with Justin Bieber's brand that he built. or OVO what Drake has built. You see these traditional, you know, what would be a traditional musician completely expand their scope of what they're actually building and selling and creating. When I used to go to a concert when I was a kid, I would go to the merch table.

They want to have a direct relationship with the consumer. But also, they're experimenting. They're trying new things. A couple years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put, as a Christmas gift or holiday gift, you can put, you can personalize Oreos. So there's someone in your life that loves Oreos.