Harley Finkelstein

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.

I remember years ago, the Wendy's account had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

I remember years ago, the Wendy's account had a real personality. And a lot of these social media accounts of big brands actually have personalities to the extent that their fans, their consumers want to interact with them. And so you have a couple of things happening with the big companies. One is the big companies are beginning to act a lot more entrepreneurial.

So actually, I think this idea of the creator economy, it's just the economy, except that there's this really cool advantage, which is that you have a built-in audience for your products. And maybe third of all, just sort of on the larger companies, a lot of companies either never sold direct to consumer. If you think about the CPGs, for example, Heinz Ketchup has a store on Shopify.

So actually, I think this idea of the creator economy, it's just the economy, except that there's this really cool advantage, which is that you have a built-in audience for your products. And maybe third of all, just sort of on the larger companies, a lot of companies either never sold direct to consumer. If you think about the CPGs, for example, Heinz Ketchup has a store on Shopify.

So actually, I think this idea of the creator economy, it's just the economy, except that there's this really cool advantage, which is that you have a built-in audience for your products. And maybe third of all, just sort of on the larger companies, a lot of companies either never sold direct to consumer. If you think about the CPGs, for example, Heinz Ketchup has a store on Shopify.

So actually, I think this idea of the creator economy, it's just the economy, except that there's this really cool advantage, which is that you have a built-in audience for your products. And maybe third of all, just sort of on the larger companies, a lot of companies either never sold direct to consumer. If you think about the CPGs, for example, Heinz Ketchup has a store on Shopify.

So actually, I think this idea of the creator economy, it's just the economy, except that there's this really cool advantage, which is that you have a built-in audience for your products. And maybe third of all, just sort of on the larger companies, a lot of companies either never sold direct to consumer. If you think about the CPGs, for example, Heinz Ketchup has a store on Shopify.

They want to have a direct relationship with the consumer, but also they're experimenting. They're trying new things. A couple of years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put as a Christmas gift or holiday gift, You can put, you can personalize Oreos. So there's someone in your life that loves Oreos.

They want to have a direct relationship with the consumer, but also they're experimenting. They're trying new things. A couple of years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put as a Christmas gift or holiday gift, You can put, you can personalize Oreos. So there's someone in your life that loves Oreos.

They want to have a direct relationship with the consumer, but also they're experimenting. They're trying new things. A couple of years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put as a Christmas gift or holiday gift, You can put, you can personalize Oreos. So there's someone in your life that loves Oreos.

They want to have a direct relationship with the consumer, but also they're experimenting. They're trying new things. A couple of years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put as a Christmas gift or holiday gift, You can put, you can personalize Oreos. So there's someone in your life that loves Oreos.

They want to have a direct relationship with the consumer, but also they're experimenting. They're trying new things. A couple of years ago, one of the cool things I thought that Oreo did, which is owned by Mondelez, is you can put as a Christmas gift or holiday gift, You can put, you can personalize Oreos. So there's someone in your life that loves Oreos.

Heinz Ketchup never sold direct to consumer. Heinz would sell through a grocery store. But there's some people that really care about, like, they're obsessed with ketchup. They love ketchup. And they want to buy direct from Heinz called Heinz at Home. And for the first time ever, those big brands are actually having direct relationship, whether it's through social media.