Emma Grede

Like that is the first thing to say. So I have like, yes, you can dream it. You can believe it. You can create a vision board, all the things, but don't forget what comes under that. And what comes under that is an enormous amount of work and an enormous amount of planning. I think that what I do uniquely well, Stephen, is that I have an ability to focus on what I'm doing.

Like that is the first thing to say. So I have like, yes, you can dream it. You can believe it. You can create a vision board, all the things, but don't forget what comes under that. And what comes under that is an enormous amount of work and an enormous amount of planning. I think that what I do uniquely well, Stephen, is that I have an ability to focus on what I'm doing.

I have an ability to get better at what I'm doing, right? Like to constantly get better at whatever it is that I'm focusing on. And then I have an ability to drown out and kind of disregard the noise of everyone around me. And those three things are important because focus is like a force multiplier in work, right?

I have an ability to get better at what I'm doing, right? Like to constantly get better at whatever it is that I'm focusing on. And then I have an ability to drown out and kind of disregard the noise of everyone around me. And those three things are important because focus is like a force multiplier in work, right?

When you have a plan and you have a focus and you can kind of go into what it is that you find important and double down on a very finite number of things simultaneously,

When you have a plan and you have a focus and you can kind of go into what it is that you find important and double down on a very finite number of things simultaneously,

that's what propels you forward and i was very fixated on working in fashion but i also knew that i didn't have talent as a designer and as much as i wanted to be a fashion designer i couldn't draw that drawing wasn't a very good one actually if you look at it now it's like i couldn't sketch i don't have much creative talent what i am is a great enabler to talent i can sit next to a talent and understand their vision and figure out a way to turn that vision into a reality

that's what propels you forward and i was very fixated on working in fashion but i also knew that i didn't have talent as a designer and as much as i wanted to be a fashion designer i couldn't draw that drawing wasn't a very good one actually if you look at it now it's like i couldn't sketch i don't have much creative talent what i am is a great enabler to talent i can sit next to a talent and understand their vision and figure out a way to turn that vision into a reality

But the creative part isn't what I do so well. And so really understanding like what is your plan and how you can double down and get into the things that you are uniquely good at and that you uniquely have skills for is important. I think getting outside of your head is like really important because so many people have dreams and ambitions and ideas, but it just exists here.

But the creative part isn't what I do so well. And so really understanding like what is your plan and how you can double down and get into the things that you are uniquely good at and that you uniquely have skills for is important. I think getting outside of your head is like really important because so many people have dreams and ambitions and ideas, but it just exists here.

Like what I do is a lot of action. Like I made like hundreds of calls. Like I always talk about this thing of at some point, because this was like before email, I would send a lot of letters and I thought no one's getting back to me. Maybe they're not getting the letters. So I started like hand delivering things around the West End. I would buzz on little doors of PR agencies and be like...

Like what I do is a lot of action. Like I made like hundreds of calls. Like I always talk about this thing of at some point, because this was like before email, I would send a lot of letters and I thought no one's getting back to me. Maybe they're not getting the letters. So I started like hand delivering things around the West End. I would buzz on little doors of PR agencies and be like...

Hi, you know, my name's Emma and I sent you a letter, but I don't know if you got it. You know what I mean? It's like, yeah, whatever, love. But sometimes they'd let you up and sometimes you've had a conversation with somebody and whatever, right? So I really believe in this kind of idea of action.

Hi, you know, my name's Emma and I sent you a letter, but I don't know if you got it. You know what I mean? It's like, yeah, whatever, love. But sometimes they'd let you up and sometimes you've had a conversation with somebody and whatever, right? So I really believe in this kind of idea of action.

And then you've just got to like, just really, when I talk about this idea of disregarding what people think, there's just so much noise. And you have to have like this single-minded focus on what you're doing. And I've been really good at drowning out the noise, not just from what goes on inside me and what, you know, my own kind of fear, but also what's happening around you.

And then you've just got to like, just really, when I talk about this idea of disregarding what people think, there's just so much noise. And you have to have like this single-minded focus on what you're doing. And I've been really good at drowning out the noise, not just from what goes on inside me and what, you know, my own kind of fear, but also what's happening around you.

And I think that those things are really, really key.

And I think that those things are really, really key.

Totally.

Totally.