Emma Grede

I think that it's a great question. And, you know, it's interesting because I am actually a person who takes in a lot of information. If I'm trying to make like a really big decision that I don't feel fully responsible,

I think that it's a great question. And, you know, it's interesting because I am actually a person who takes in a lot of information. If I'm trying to make like a really big decision that I don't feel fully responsible,

qualified to make which by the way happens to me all the time because I'm still learning so much I will call a lot of people that I think are in the know but at the end of the day I have to call the play right and often if you if you call up seven or eight people that you're going to have different opinions there there'll be different patterns that emerge there will be

qualified to make which by the way happens to me all the time because I'm still learning so much I will call a lot of people that I think are in the know but at the end of the day I have to call the play right and often if you if you call up seven or eight people that you're going to have different opinions there there'll be different patterns that emerge there will be

contrarian type of, you know, something that comes out of that. And so you have to then still like go, where is my gut? What feels good to me? What's right for my customer? I think it's very different when you get customer feedback, because what I've learned is that everything your customer says is true because it's true to them. And so what I do is like, of course, we have a balanced view.

contrarian type of, you know, something that comes out of that. And so you have to then still like go, where is my gut? What feels good to me? What's right for my customer? I think it's very different when you get customer feedback, because what I've learned is that everything your customer says is true because it's true to them. And so what I do is like, of course, we have a balanced view.

We try to like speak to as many customers. We're doing giant surveys and you take you know, the sum of those parts. But when it comes down to customer feedback, I think it's ingested in a very, very different way than like that kind of decision-making feedback. When I make a decision on behalf of my business, that has to come from my gut and from the intentions of where I want that business to go.

We try to like speak to as many customers. We're doing giant surveys and you take you know, the sum of those parts. But when it comes down to customer feedback, I think it's ingested in a very, very different way than like that kind of decision-making feedback. When I make a decision on behalf of my business, that has to come from my gut and from the intentions of where I want that business to go.

When I'm doing things for customers, it's very different because you just want to please customers.

When I'm doing things for customers, it's very different because you just want to please customers.

All the time. I do it constantly, constantly.

All the time. I do it constantly, constantly.

Oh, I love that.

Oh, I love that.

Well, you know, a first person, I speak to my husband a lot because obviously we work together and Jens has a unique understanding of me, of my weaknesses, of what might be stopping me from making a decision. So I feel like I go to him a lot sometimes. Because he will. Oh, he's going to tell me the truth.

Well, you know, a first person, I speak to my husband a lot because obviously we work together and Jens has a unique understanding of me, of my weaknesses, of what might be stopping me from making a decision. So I feel like I go to him a lot sometimes. Because he will. Oh, he's going to tell me the truth.

He's told me that like some of the biggest unlocks in my life and my career have come from Jens. And I will never, ever forget, Stephen, like one of my first board meetings, one of my first companies, it was called ITB. And I would get so nervous ahead of a board meeting. And he'd be like, why are you so nervous?

He's told me that like some of the biggest unlocks in my life and my career have come from Jens. And I will never, ever forget, Stephen, like one of my first board meetings, one of my first companies, it was called ITB. And I would get so nervous ahead of a board meeting. And he'd be like, why are you so nervous?

And I'd be like, I don't know, because I'm a good chatterer, I'm a good presenter, I can sell anything. But, you know, I would get to these board meetings and I would just fall apart. And he said to me, just wrong timing, by the way, if you're going to give, you know, your wife a little bit of feedback.

And I'd be like, I don't know, because I'm a good chatterer, I'm a good presenter, I can sell anything. But, you know, I would get to these board meetings and I would just fall apart. And he said to me, just wrong timing, by the way, if you're going to give, you know, your wife a little bit of feedback.