Aunt Vovi

So 23andMe was founded in part on the idea that if they could build a massive database of consumer data, they'd be able to figure out how to monetize it down the road. And the company was successful at building this data set. Over the past couple decades, some 15 million customers have sent their DNA to 23andMe.

All of which brings us to our next question. What's going to happen to my Aunt Phoebe's data now? See, bankruptcy is a very specific process with some very specific goals. And how that process plays out here could have a real impact on what ends up happening to Aunt Phoebe's genetic data.

All of which brings us to our next question. What's going to happen to my Aunt Phoebe's data now? See, bankruptcy is a very specific process with some very specific goals. And how that process plays out here could have a real impact on what ends up happening to Aunt Phoebe's genetic data.

All of which brings us to our next question. What's going to happen to my Aunt Phoebe's data now? See, bankruptcy is a very specific process with some very specific goals. And how that process plays out here could have a real impact on what ends up happening to Aunt Phoebe's genetic data.

Last month, 23andMe filed for Chapter 11 bankruptcy. Chapter 11, Laura says, is all about finding ways for a struggling company to stay in business. It allows the company to hit the pause button on all of its debts and lawsuits and come up with a new plan. either to restructure or to sell itself to someone else.

Last month, 23andMe filed for Chapter 11 bankruptcy. Chapter 11, Laura says, is all about finding ways for a struggling company to stay in business. It allows the company to hit the pause button on all of its debts and lawsuits and come up with a new plan. either to restructure or to sell itself to someone else.

Last month, 23andMe filed for Chapter 11 bankruptcy. Chapter 11, Laura says, is all about finding ways for a struggling company to stay in business. It allows the company to hit the pause button on all of its debts and lawsuits and come up with a new plan. either to restructure or to sell itself to someone else.

You get the caboose. You get the caboose. You get the caboose. Anyway, the bankruptcy system is aimed at maximizing the value of the bankrupt company. And in doing so, it's supposed to produce a sort of win-win-win.

You get the caboose. You get the caboose. You get the caboose. Anyway, the bankruptcy system is aimed at maximizing the value of the bankrupt company. And in doing so, it's supposed to produce a sort of win-win-win.

You get the caboose. You get the caboose. You get the caboose. Anyway, the bankruptcy system is aimed at maximizing the value of the bankrupt company. And in doing so, it's supposed to produce a sort of win-win-win.

And you can think of the bankruptcy process as this giant trade-off machine. It's about taking what could be a messy fight between the various parties the company owes money to and forcing everyone to come to an agreement, to compromise.

And you can think of the bankruptcy process as this giant trade-off machine. It's about taking what could be a messy fight between the various parties the company owes money to and forcing everyone to come to an agreement, to compromise.

And you can think of the bankruptcy process as this giant trade-off machine. It's about taking what could be a messy fight between the various parties the company owes money to and forcing everyone to come to an agreement, to compromise.

In the case of 23andMe, the potentially really valuable asset isn't railroad lines. It's genetic data from customers like Ant Vovi. Now, the United States doesn't really have strong federal laws protecting privacy. Europe and some states like California and Illinois do.

In the case of 23andMe, the potentially really valuable asset isn't railroad lines. It's genetic data from customers like Ant Vovi. Now, the United States doesn't really have strong federal laws protecting privacy. Europe and some states like California and Illinois do.

In the case of 23andMe, the potentially really valuable asset isn't railroad lines. It's genetic data from customers like Ant Vovi. Now, the United States doesn't really have strong federal laws protecting privacy. Europe and some states like California and Illinois do.

Is this the first time that bankruptcy law met consumer data privacy? No, not at all.

Is this the first time that bankruptcy law met consumer data privacy? No, not at all.

Is this the first time that bankruptcy law met consumer data privacy? No, not at all.

Toy smarter, not harder. Yeah. ToySmart was an online toy retailer that crashed when the dot-com bubble burst. As part of their bankruptcy filings, the company announced its intention to sell off the names and contact information of its customers. Those lists could be valuable to other companies trying to find their own new customers.