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Planet Money

How 23andMe's bankruptcy led to a run on the gene bank

Sat, 26 Apr 2025

Description

Reporter Alexi Horowitz-Ghazi's Aunt Vovi signed up for 23andMe back in 2017, hoping to learn more about the genetic makeup of her ancestors. Vovi was one of over 15 million 23andMe customers who sent their saliva off to be analyzed by the company. But last month, 23andMe filed for bankruptcy, and it announced it would be selling off that massive genetic database. Today on the show, what might happen to Vovi's genetic data as 23andMe works its way through the bankruptcy process, how the bankruptcy system has treated consumer data privacy in the past, and what this case reveals about the data that all of us willingly hand over to companies every single day.This episode was produced by Sylvie Douglis and edited by Jess Jiang. It was engineered by Harry Paul and Neal Rauch and fact-checked by Tyler Jones. Alex Goldmark is our executive producer. Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Music: NPR Source Audio - "Lazybones," "Twirp," and "On Your Marks"Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Audio
Transcription

Chapter 1: What happened to 23andMe's bankruptcy?

0.762 - 2.864 Alexi Horowitz-Ghazi

This is Planet Money from NPR.

0

6.086 - 12.872 Aunt Vovi

A few weeks ago, I hopped onto a video call with a very special friend of the show. Just introduce yourself. Who are you?

0

13.192 - 14.533 Aunt Vovi

Who am I? Oh, come on.

0

17.355 - 37.525 Aunt Vovi

I'm your auntie. This is my Aunt Vovi. I called her up to talk about an experience she had a few years ago with the genetics testing company 23andMe. Vovey is a lifelong learner. She loves anthropology and the story of human migration. So back in 2017, when 23andMe was all the rage, she was interested.

0

37.985 - 49.187 Aunt Vovi

She thought that taking one of their tests might reveal how she fit into the evolutionary sweep of human history. So was part of the interest about using 23andMe about... Belonging.

51.047 - 53.588 Aunt Vovi

Maybe belonging to a much larger collective.

Chapter 2: Who is Aunt Vovi and why did she use 23andMe?

54.082 - 69.793 Aunt Vovi

Aunt Vovee knew our family had been in Afghanistan for the last few hundred years. But she also wondered if this test might reveal the migration route our ancestors had taken out of Africa. She wondered if it might uncover some long-forgotten tale of star-crossed travelers on the Silk Road.

0

70.413 - 75.537 Jeff Guo

And so I bought a kit and I convinced some of my friends to do so as well.

0

76.738 - 100.871 Aunt Vovi

You were patient zero. Yeah. Vovey and I actually talked about this at the time. By handing over her genome, she was automatically giving this company part of my DNA. After all, we share 25% of the same genome. And for me, it just wasn't clear what the consequences of all this might be. But Vovey's gonna Vovey, and she spent about $100, spit into a test tube, and sent it off to the company.

0

101.488 - 110.539 Aunt Vovi

And even though she is the most cautious person I know when it comes to putting personal info online, she more or less breezed through 23andMe's terms and conditions.

0

110.956 - 114.998 Aunt Vovi

Yeah, I just probably said agreed without really reading the fine print.

115.138 - 116.499 Aunt Vovi

Well, that's daily life.

119.36 - 124.562 Aunt Vovi

Who has time for like a 250-page memo?

125.183 - 135.087 Aunt Vovi

And when Aunt Vovey's test results arrived, she says they were pretty exciting. They said we had some Mongolian DNA and a little bit from Yakutsk all the way up in Siberia.

135.528 - 151.84 Jeff Guo

Then there was this thing that in the 1800s or so that there had been some... DNA from Great Britain. That was a total shock and surprise. Well, there were several wars in Afghanistan in the 1800s. Yes, and that was sort of a confirmation of, yes, of course these things happen.

Chapter 3: What were Vovi's initial test results?

1718.052 - 1727.697 Aunt Vovi

And with that, Vovi and I were off to 23andMe's website to tell them that it was time to let my genome go. We just go into your settings.

0

1728.118 - 1728.678 Aunt Vovi

Settings.

0

1728.958 - 1731.179 Aunt Vovi

And scroll all the way down to the bottom.

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1731.199 - 1735.021 Aunt Vovi

Okay. Memberships, preferences, get a reward.

0

1735.381 - 1736.522 Aunt Vovi

No, don't be tricked.

1736.802 - 1737.022 Aunt Vovi

No.

1737.623 - 1738.643 Aunt Vovi

A reward?

1738.663 - 1743.346 Aunt Vovi

It just popped at me. Okay, now I'm going to delete your data.

1744.713 - 1749.619 Aunt Vovi

After a couple hurdles, we found ourselves staring down a giant red delete button.

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