Antoine Le Nel

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

But it's the same, you know, like as well, we do a lot of, we do some influencers and so on, you know, but like what matters is how you manage your attribution, you know, and I think we're pretty good at getting the attribution done and knowing what works, what doesn't work. Many things don't work, but at least I know what works and what doesn't work. What's been the biggest flop?

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

Where you look at it and you're like, oh... The biggest flop, I mean, there's been some influences that just didn't work at all. Like, I mean, it was the early days and we tried to do something that we thought was cool and so on.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

I think doing some big brand campaigns with some, let's say, some celebrities that are just not necessarily super good with social media, let's put it this way, that just doesn't work.

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?

So it's, you just learn, you know, you just learn. That is it. Okay, so what did you change then from the King playbook? You said there about kind of Apple funnel and I interrupted you saying what is the upper funnel? What did you change from that playbook with King to Revolut?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

Yeah, so investing more in this brand campaign was the big thing and really identifying the ability that the brand marketing can improve your conversion metrics. That was quite an insight which has worked really well. That is making us do more of it. Can I ask, what's in the mid funnel?

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

The mid funnel, this is where, at least the way I look at it, it's the place where you can run some level of attribution, but you have a strong halo because of the high reach that you get and you can develop as well some deeper content. So, performance marketing is basically banners or super short videos, you know, like six seconds and so on.

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.