Antoine Le Nel

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.

So, you don't really build anything in terms of, let's say, product awareness, brand consideration, likeability, and so on. You don't build any of that.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

So what you say is that right away you play the full funnel because you have a big branding impact, but you are revenue generator right away, you know, which is the exact opposite as the Formula One thing where there's no revenue, there's nothing, you know, it's like it's pure brand and so on. And that's what I call a bit mid funnel. It's activities that help you do a bit of everything.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

Like suddenly you do some brand, but at the same time you do conversion and you drive and you drive revenue, you know, so you take it all. And then Sorry, lower funnel. Lower funnel is what specifically? It's mostly like performance marketing, affiliates, the referral program, you know, and stuff like that.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.

You know, this is where you really drive and you have full attribution, meaning you know exactly what you pay for.

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

In growth teams, are there people who are specialized in each segment? Do you expect people to be skilled at all three?

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

No, no, no, no. I'm a strong believer of specialists. People should be experts in what they do. And generalist marketers are good in managerial positions, but not at doing things necessarily. And that's why we have people who are experts in mid funnel, experts in lower funnel, experts in upper funnel, and so on. But very, very few people have an oversight of all of it. Very few people.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.

When you start a new market, I think one thing that people don't see enough is just Revolut is crushing internationally. They're crushing. When you start a new market, does that whole funnel start again? What does that growth plan look like? Yeah, you start from scratch.