Antoine Le Nel

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

Sorry, I'm really naive. I'm a venture capitalist for a living. What is in the upper funnel?

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

That's the brand marketing. So the brand marketing. I was not sure about what that was bringing and so on. Neither is the brand marketing team.

They're hoping no one notices it.

They're hoping no one notices it.

They're hoping no one notices it.

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?

And then I came at Revolut and we did not start it at all with any brand marketing and so on. And now we're testing it. We're doing more of it. And it really works. Do you know it works?

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

And do you know what bit works? Yeah, yeah, yeah. I know. I mean, it really works. It really works. But the hard thing is, do you know whether it's being on a billboard or being on an F1 car that works? Because the attribution is limited. How do you know it works? You have multiple ways to look at it.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So what we do in airport, which is pretty cool, is that we do the advertising on jet bridges and so on. If you've been to Rome airport and so on, for example, we've launched something really cool there. But next to it, we put vending machines. So you have vending machines in the airport to collect your Revolut card.

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?

So you just go on the vending machine, you press the button and you just get the card, you know. So it's an anonymous, I mean, unlinked card. You just take it, you scan the QR code, create the account, and then the card is automatically linked. Then I can really link all my activities and get a huge ROI from what I do. Wow, I mean, that's pretty good for HP. Yeah, it's pretty cool, right?