Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Yung Pueblo: How Self-Healing Unlocks Success in Business and Relationships | Mental Health | E341
Mon, 10 Mar 2025
Many entrepreneurs chase business success, love, and happiness, but few realize that true fulfillment starts with self-healing. Before becoming a bestselling author and viral content creator, Diego "Yung Pueblo" Perez battled self-sabotage and mental health challenges until a silent meditation retreat transformed his mindset. Today, he is a leading voice in self-improvement and personal development. In this episode, Yung Pueblo reveals how entrepreneurs can achieve business growth and fulfillment while navigating love, success, and modern dating challenges. In this episode, Hala and Yung Pueblo will discuss: (00:00) Introduction (01:13) The History of the Pen Name ‘Yung Pueblo’ (03:21) From Financial Struggles to Early Activism (04:45) How Meditation Transformed His Mental Health (09:04) The Power of Self-Healing and Inner Peace (12:55) Organic Social Media Growth Strategies (16:03) Content Marketing Tips for Entrepreneurs (23:32) Emotional Maturity in Entrepreneurship (28:07) Finding Happiness Amid Business Failure (33:17) Top Three Qualities of Healthy Relationships (41:14) Conflict Management Tools for Couples (45:16) Why Modern Dating Feels Harder Than Ever (48:53) How to Tell If Someone Is Ready for Love Yung Pueblo is a bestselling author, poet, and meditation expert focused on self-healing, personal development, and creating healthy relationships. After graduating from college, he embraced Vipassana meditation and overcame substance abuse. His books, including How to Love Better, have sold nearly two million copies. With millions of followers across social media, he is a leading voice in self-improvement, human psychology, and positivity. Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals Resources Mentioned: Yung Pueblo’s Book, How to Love Better: amzn.to/3ETRMH1 Yung Pueblo’s Newsletter: https://bit.ly/4kbbEW2 Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Health, Wellness, Biohacking, Motivation, Manifestation, Productivity, Brain Health, Life Balance, Positivity, Sleep, Diet.
Chapter 1: Why did Diego choose the pen name 'Yung Pueblo'?
Tip number one is...
Hey, yeah, fam, are you ready to thrive instead of just merely survive? My guest today has a beautiful ability to inspire and help people find their inner strength. Diego Perez is a poet, speaker, and bestselling author widely known on social media through his pen name, Young Pueblo. His brand new book is called How to Love Better.
And in today's episode, he's gonna share some tips on everything from self-healing to healthy relationships to how to stay grounded as an entrepreneur in challenging times. Diego, welcome to Young and Profiting Podcast.
Thank you so much. I'm so happy to be here.
I'm so pumped to be here. I've been waiting for this interview for a long time. Offline, I was just asking you, like, can I call you Diego? And you're like, yeah, of course. And I asked that because your pen name on social media is Young Pueblo, and that means young people in Spanish. Why did you decide to move through the world with that pen name? What does it mean to you?
And how does it relate to all the work that you do?
Yeah, it took on a lot of meaning over time. I initially put that name together just because it was like an honor to my Ecuadorian roots because I was born in Ecuador, but grew up in the United States. And as I started meditating, I started realizing that I'm really immature. I have a lot of growing to do, but I've also been a big fan of history. I've been studying history since I could read.
And I saw that humanity as a whole, Like we don't know the basic fundamentals that we try to teach children. When a child is like three or four years old, we're trying to teach them how to clean up after themselves, how to share, to not hit each other, to tell the truth, to be generally kind to each other.
And these are things that individuals may have mastered, but as a human collective, we haven't mastered these things at all. So the name Young Pueblo to me, it's more so a reminder to me personally to just remember that humanity is in this moment of maturing in a great transition.
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Chapter 2: How did meditation transform Yung Pueblo's life?
And I think that it's interesting to me that there are so many people, literally millions of people out there who are meditating, millions of people who are using different forms of therapy. And it almost feels like collectively we're just, you know, like misery has gone out of style.
We're exhausted by misery and we're like, okay, I want to figure out how to feel better, whether that's in my mind or in my body.
Yeah, and I know that you're doing so much good work now and you're so popular on social media. You've got so many bestselling books. But before you were this famous young Pueblo, you were an activist. And I'm actually very into activism. I'm Palestinian. So like I really respect that that's how you came up. So talk to us about what kind of work that you did in the activism world.
I was really fortunate, you know, so I grew up in Boston and I grew up really poor. When I think about what my major trauma was, it was literally just struggling through poverty with my family. My mom, she worked cleaning houses. My dad, he worked at a supermarket. So we were stuck in a very classic American poverty trap. And
I was fortunate to get connected with this youth organizing group called BYOP, and that was based in Boston. And what we did was basically just learn how to organize ourselves, literally bring people together around a common cause. And then we would go to different schools and ask students, what do you want to change about your school? And they would either focus on changing different policies or
One time we had a citywide campaign where we changed the guidance consular policy. Another citywide campaign where we helped all the young people in the city get free passes so that they can go to school. Because there were so many young people who were impoverished in the city of Boston that it costs money to take the transit system.
But it was really empowering to see if there's something that we want, we can organize around it and make it happen. And that was a great lesson to learn at 15, 16 years old.
And so you were doing all this work externally, trying to help other people, but inside you weren't having inner peace. You were broken inside and you had some self-destructive habits. So talk to us about that.
Yeah, I think that was the interesting part. When I was in high school, growing up, the group that I was with, BYOP, we were constantly winning. We would win campaign after campaign and I internally still did not feel good. And when I went to university, when I got there, it...
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Chapter 3: What is Vipassana meditation and how is it different?
And it's interesting where there is always the chance that if you're working towards something that is good, but if you don't heal yourself, you end up recreating the thing that you were once fighting against. And power has this ability to, it almost functions like a magnet and it just pulls out the rough parts of the ego. And you see this historically.
People are trying to change the world for the better and then they get power and it's like, whoa, what happened to that person?
And I think that's why these two things need to move side by side where you're dealing with your issues, you're cultivating your self-love because if your self-love is real, if it's actually real, it's not just about you, it opens the door to unconditional love for all beings. It's not perfect unconditional love, but it opens that door. And I think that's really important for people to realize.
Once you start really observing yourself and you see that struggle, you know, wow, other people are struggling just like me. And you start having more compassion for them.
Somebody told me a quote yesterday. I don't know why it's reminding me of this, but I was talking about getting wealthy. And I was like, you know, people who get a lot of power, get a lot of wealth, I feel like they end up making bad decisions, becoming worse people. And then that person told me, well, when you get wealthy, you just become more of who you are. It's like an amplifier.
So it's just interesting to think people who get power, if they aren't self-aware and they don't have compassion, that can just compound into something really negative.
It's really true because then you can make anything you want happen. And then that could just bring out all the evils.
Talk to us about your journey on Instagram. So you have 3 million followers. You weren't a marketer before you started Instagram. Talk to us about how you first got the idea to start sharing what you were learning on Instagram.
It's a really interesting journey. And I've been following your page for a while and I love the way you market. So before I get into all this, because I want to hear your insights as well. My journey with Instagram, I felt intuitively, like after I had meditated a few courses, I knew that I wasn't perfectly wise or perfectly healed, nothing like that, right?
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Chapter 4: How can self-healing benefit entrepreneurs?
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Tip number one is that you have to be ready to be consistent at a relentless level. There's just no way around it. No one gets big from one post. That's just totally an illusion. It's like a bunch of tiny little victories. And even when... you have a massive celebrity who shares your stuff, that's great.
But what's much more valuable is someone who shares your stuff who has 200 people who follow them. And having a lot of people who have smaller accounts who support you, that feels really key. So I think sometimes we have this idea where if this one giant celebrity shares my stuff, it'll change everything. It really won't. It helps, but it's not everything.
So you have to be ready for consistency and then you have to learn what 15 to 20% of your knowledge base is. that you feel really good about sharing that connects with an audience and makes that audience excited? Because for each one of us, right? Like I mentioned earlier, like I really love history. I don't write about history. That's not going to excite anybody.
I'm also not like a professional at it. My strength is putting out self-reflective material and I think finding what is your 15, 20% that you want to share and then see if you can turn that into a product.
I feel like you're touching on something really important. It's like lasering in on key topics because we were talking about algorithms. That's actually how you train the algorithm. So for example, my show is really broad.
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Chapter 5: What strategies did Yung Pueblo use to grow his Instagram following?
Another thing that entrepreneurs have to do is make good decisions, right? Every day we're faced with decisions. We've got to make fast decisions. Can you talk to us about how trauma can actually impact the way that we make decisions past trauma?
Yeah, it's funny. I was talking to one of my mentors the other day and he was going through all these different famous entrepreneurs and he was like, everybody is trauma-based. Everybody is attacking a problem because there's some lack of safety. You know, something happened when they were younger. And then as we were talking, I was listening and I was like, oh, wow.
And I realized to myself, I'm like, my greatest trauma was growing up in poverty. I'm glad that my mom and dad had a good relationship, but my relationship with them was often seeing them fight because they were arguing about how to pay the rent. And there was a moment when I was about 13, 14 years old, Thank you. Thank you.
Thank you.
Thank you. Thank you. Thank you.
Thank you.
Thank you.
Thank you.
Thank you. Thank you. Thank you.
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Chapter 6: How can entrepreneurs monetize their audience while staying authentic?
Just tell each other, I feel good right now, or I feel heavy, or I didn't get a lot of rest. I woke up really tired, or I feel a little angry. And just knowing these bits of information Because you're naming it, the person who's feeling it is naming it and your partner's hearing it. For you, that makes you aware of where your mind is at.
And then your mind doesn't jump into just creating more narratives to make it worse. And then your partner also knows, oh, let me give them their space. Let me treat them a little more gently. Is there anything I can do to make your day easier? But that gives the both of you the information you need to work with the situation.
And we do that one time in the morning and then one time in the early afternoon. And honestly, that's been so helpful because then I know if I hear stress in her voice, it's not really about me because she already told me that she was feeling stress and vice versa.
So you do that whether or not you're arguing, you just check in. That's so interesting. Just daily.
And it's not formal. It's not like, oh, let's sit down and check in. It's not like that. It's like, it's easy. It's just... You just say it without someone even asking you. And whenever she tells me, when there's a big shift in her mood, I'm like, amazing. Thank you for giving me the information I need to be successful.
What about if your partner is always bringing up stuff from the past?
You got to learn how to forgive. I think especially when you see someone, because this happens, right? You have a very difficult moment. You resolve it. The person genuinely apologizes and they start showing changed behavior where they changed the thing that was a problem before. But then your mind will keep... This is the problem with heavy emotions is that
when you're feeling anger, the mind wants to make it bigger. It wants to invite other people into the anger by either saying something mean to them or by telling them the reason that why you're angry so that they can be angry with you. But then other times, if there's no one around us, the mind will just go back and back and back in time to pull something out.
And it'll grab the last biggest argument, even though it's resolved, it just comes back. And I think You have to repeatedly learn how to let go, especially if the other person is like, I haven't done that in years. I'm not trying to live my life like that anymore, but it's quite challenging.
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Chapter 7: What are the signs that you need to work on inner healing?
Yeah, no, you never want to trade time for money. That's the worst. You want to deliver and make sure you get your equity and then build it as big as you can.
Love that advice. And what would you say your secret to profiting in life is? And this can go beyond financially profiting.
No matter what, I make my growth come first. And that really is meditating. So for last year, I started the year off from January to February meditating for 45 days. It was a totally silent meditation course. And even though my agents were upset and people who I'm working with, they wanted more of my time. It was actually much more beneficial for me to take that time, meditate.
And then when I came out, everything was better. I was able to be productive at a whole nother level. And similarly, after this book launches, I'm going to go away to meditate for 20 days in April to May. And I'm thrilled for that. And I think when I look at a lot of people who are really, really highly productive, they take time to cultivate themselves.
And that's really important if you're going to keep producing.
You're inspiring me to go on a silent retreat. My business partner does them all the time, and I've been inspired by him. But I feel like it could be such a great way to kind of just dive in, take like a 10-day retreat. Is that what you recommend for people who've never done it before? Like maybe just go do a retreat?
I think if you're listening and you're interested, definitely go check it out. And I think if it sounds like too much or too long for you, there's other styles, you know, there's a lot of different meditation styles out there. So you kind of just have to find the thing that connects with your intuition and it's challenging, but not overwhelming. And I'd say for you, you're a very creative person.
Imagine when your mind is even lighter, because I was not introduced to my creativity until I started meditating. And I see that all the time. I know people who meditate who are like McKinsey consultants or like people who are artists and they paint and... No matter what field you're in, you just start producing at a whole nother level. I had one friend who, she's a producer and creates TV shows.
And after she finished her retreat, she was crushing it.
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