Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Lori Harder on Pivoting in Business and Reinventing Your Mindset for Success | Entrepreneurship | YAPClassic
Fri, 21 Feb
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At a pool party, little Lori Harder got up on the diving board only to hear her peers chanting “Whale!” And just like that, she went from a bubbly child to one who hid because of her body. Refusing to accept that her size was genetic, she threw herself into the world of fitness. Through relentless hard work, she became a 3-time fitness world champion, gracing the covers of fitness magazines. But she didn’t stop there. She built a successful fitness brand and has since excelled at other businesses. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business. In this episode, Hala and Lori will discuss: (00:00) Introduction (03:11) Mindset Shifts from Childhood Struggles (08:16) Finding Motivation Through Hard Times (12:02) First Steps into Entrepreneurship (19:17) Scaling her Fitness Business Online (26:51) Selling Success in Network Marketing (30:53) Launching a Successful Podcast (32:55) Opportunities Unlocked with Podcasting (33:21) Joining Lewis Howe's Mastermind (33:51) Starting a Podcast: Tips and Challenges (35:10) Teaching to Learn: The Ultimate Life Hack (37:02) Raising Money Through Podcasting (40:38) Pivoting for Business Growth in COVID (50:24) The Importance of Relationships in Business Lori Harder is a serial entrepreneur, top podcast host, and bestselling author known for her expertise in personal transformation, mindfulness, and entrepreneurship. She is also the founder of Glōci, a skin routine you can drink. A former 3-time fitness world champion, Lori turned her passion for fitness into a thriving career in network marketing and coaching. She hosts the Earn Your Happy podcast, a Forbes Top 11 business podcast. Through her events, podcast, books, and courses, she helps women connect with their like-minded tribes, take bold leaps in business, and live out their entrepreneurial dreams. Episode Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping when you use code FACTORPODCAST at factormeals.com/profiting50off Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast
Chapter 1: How did childhood struggles shape Lori Harder's entrepreneurial mindset?
Lori is a serial entrepreneur, the host of the Forbes 11 business podcast, Earn Your Happy, which is in my podcast network, and the best-selling author of A Tribe Called Bliss. Lori has had to reinvent herself at several points in her life. She went from being a chubby kid with anxiety issues to then gracing the covers of fitness magazines and becoming a three-time fitness world champion.
Then she built a successful fitness brand and made it big with a network marketing business. By 32, she had made her first million. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business.
Then she built a successful fitness brand and made it big with a network marketing business. By 32, she had made her first million. In this episode, Lori shares her journey of reinventing herself time and time again, including lessons on rebounding from failure and pivoting in business.
So get ready for an inspiring conversation about turning setbacks into stepping stones and discovering your true potential. Lori, welcome to Young and Profiting Podcast. I'm so excited to be here. I can't wait to chat with you. Likewise. I love chatting with my girlfriends.
So get ready for an inspiring conversation about turning setbacks into stepping stones and discovering your true potential. Lori, welcome to Young and Profiting Podcast. I'm so excited to be here. I can't wait to chat with you. Likewise. I love chatting with my girlfriends.
And Lori, I thought I knew a lot about you, but it turns out I didn't know much about you once I started studying all your work and your life. And I found out that when you were a child, you were actually pretty overweight. And that was so surprising to me because I've always known you as somebody who's super fit You've been a fitness model in the past.
And Lori, I thought I knew a lot about you, but it turns out I didn't know much about you once I started studying all your work and your life. And I found out that when you were a child, you were actually pretty overweight. And that was so surprising to me because I've always known you as somebody who's super fit You've been a fitness model in the past.
And I just had no idea that you had this transformation. So I'd love to understand what was it like for you as a kid? How did that actually shape who you are as an entrepreneur today?
Oh, my gosh. Coming from a family that it really stemmed from all of our joy came from connecting over food. It was just as far as I can remember back. All of our extracurricular time, when we were sad, when we were happy, when we were bored, we connected over food. And I remember having a really loving childhood as far as family and parents go, but also the
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Chapter 2: What was Lori Harder's first step into entrepreneurship?
So I wasn't allowed to do any extracurriculars and I wasn't allowed to do anything with anyone in school or quote unquote worldly people. So for me, I think the hiding also started because I was going to school in elementary school and middle school, but because there wasn't a whole lot of different kids in upper Michigan, like there wasn't a lot of diversity up there.
I remember one African-American student in my entire school career. And so it's like, you're also abnormal if you're not celebrating holidays and you can't do the art projects and art and you can't, And you can't go and spend the night at people's house and you can't go to their house after school. And so I got made fun of a lot in school and I started to get panic attacks.
I remember one African-American student in my entire school career. And so it's like, you're also abnormal if you're not celebrating holidays and you can't do the art projects and art and you can't, and you can't go and spend the night at people's house and you can't go to their house after school. And so I got made fun of a lot in school and I started to get panic attacks.
So then I labeled myself because my mom was also experiencing these things. And I labeled myself as someone who has panic attacks. And I labeled myself as an anxious person. And I just started isolating more and more and more.
So then I labeled myself because my mom was also experiencing these things. And I labeled myself as someone who has panic attacks. And I labeled myself as an anxious person. And I just started isolating more and more and more.
And it became a much bigger challenge for me as I was older to try to work through those things because you gain an awareness that once you're out in the real world, you're not going to function well if you can't connect with other people.
And it became a much bigger challenge for me as I was older to try to work through those things because you gain an awareness that once you're out in the real world, you're not going to function well if you can't connect with other people.
And so my entire life's work has been hot as a girl who came from a restrictive religion, who isn't allowed to associate with anyone else, who did not have any other network because I ended up leaving that religion at 18 into a world of no friends, really. I had a couple from my religion who also left, but that didn't go well for that more us either. Yeah.
And so my entire life's work has been hot as a girl who came from a restrictive religion, who isn't allowed to associate with anyone else, who did not have any other network because I ended up leaving that religion at 18 into a world of no friends, really. I had a couple from my religion who also left, but that didn't go well for that more us either.
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Chapter 3: How did Lori Harder scale her fitness business online?
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Hiring Indeed is all you need. I love this story. It just shows so much how you really grew it from the ground up. And I love the story of you and Chris. I had no idea that you guys met so young and now you guys are just this amazing power couple that's always doing these awesome events.
That's J-O-I-N-B-I-L-T dot com slash profiting. Make sure you use our URL so they know that we sent you. That's joinbuilt.com slash profiting to sign up for Built today. I love this story. It just shows so much how you really grew it from the ground up. And I love the story of you and Chris. I had no idea that you guys met so young.
And it's just really inspiring, honestly, to hear the story about how you guys grew together and did this all together and how he supported you and helped you. So at what point did you take this and scale it online? What was that like?
With the in-person personal training, you kind of have a realization that you are trading time for money because I wanted to make more because of this number that we were in debt. And so my head and my husband's head starts doing the math on how long is this going to take us? And you realize you'll be like 80 years old to pay this off.
And now you guys are just this amazing power couple that's always doing these awesome events. And it's just really inspiring, honestly, to hear the story about how you guys grew together and did this all together and how he supported you and helped you. Yeah. So at what point did you take this and scale it online? What was that like?
So we're like, okay, can't just trade in-person stuff because we'll never pay this off and we'll never be in the positive, essentially, the way that we want to live life at all. So at that time, I was starting to do fitness competitions. And the woman that I had found through a fitness magazine and I had gone to her camp had an online training membership.
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Chapter 4: Why did Lori Harder pivot from fitness to entrepreneurship?
Thank you. Thank you. So I had started camps in person on the weekends where every Sunday, and it was based off of that woman's training, that membership I was a part of, but I became an ambassador. And so every Sunday I was teaching women how to pose, how to walk, I was helping them with their fitness routines, all the run-throughs they'd practice at my studio.
And it was the observation of others and getting so granular to the point of wanting to improve them so much that you improve. And so that was the year that I can tell you everything changed for me because I was so in the teaching. You embody it.
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