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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Lewis Howes, 6 Mindset Hacks to Conquer Doubt and Build Confidence | Leadership | YAPClassic

Fri, 10 Jan

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As a senior in college and an All-American athlete, Lewis Howes had it all, until he received some life-changing news. The night before a big football game, Lewis’s father got into a car accident that left him in a traumatic coma. When his dad could no longer guide him, Lewis started seeking new mentors. He began reaching out to highly accomplished people asking for the stories of their success. The people he met gave him a new direction, new inspiration, and new hope. In this episode, Lewis will talk about his book The Greatness Mindset and what he's learned from hundreds of conversations with some of the most inspiring and successful individuals on the planet.  In this episode, Hala and Lewis will discuss:  (00:00) Introduction   (01:35) How to Heal From Past Trauma   (04:29) How Lewis Leveraged LinkedIn to Get His Foot in the Door   (06:22) Defining Your Meaningful Mission   (08:24) How to Promote Multi-Channel Podcasts   (11:14) Finding Your Sweet Spot for Success   (17:52) What Sports Taught Lewis About Failure   (19:29) Overcoming Fear of Failure and Judgment   (27:32) Building a Future Self That Inspires You   (34:19) Developing a Greatness Mindset   (38:43) Why Gratitude Unlocks Abundance   Lewis Howes is a New York Times bestselling author of the hit book, The School of Greatness. He is a lifestyle entrepreneur, high-performance business coach, and keynote speaker. A former professional football player and two-sport All-American, Lewis hosts a top 100 iTunes-ranked podcast, The School of Greatness. He was recognized by The White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Lewis is a contributing writer for Entrepreneur and has been featured on Ellen, The Today Show, The New York Times, People, Forbes, Inc, Fast Company, ESPN, Sports Illustrated, Men’s Health, and other major media outlets. Resources Mentioned: Lewis’s Podcast, The School of Greatness: https://apple.co/4iUL4jB  Lewis’s Book, The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life Today: https://amzn.to/41HLPGj  Sponsored By:  OpenPhone - Get 20% off 6 months at https://www.openphone.com/PROFITING  Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.  Mental Health & Wellness Mental Health, Health, Psychology, Wellness, Biohacking, Motivation, Mindset, Manifestation, Productivity, Brain Health, Life Balance, Self Healing, Positivity, Happiness, Sleep, Diet

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Chapter 1: What is the main topic of this episode?

0.329 - 34.831 Hala Taha

Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. What's up, young and profiters? It's time to talk about greatness. And who better to talk about that with than the host of the School of Greatness podcast, Lewis Howes.

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25.036 - 65.727 Hala Taha

Find yourself a co-host at airbnb.com slash host. and helps lower your bills. Sign up for free at rocketmoney.com profiting. You need NordVPN to keep your credit card details safe, whether you're shopping on international websites or using public Wi-Fi. To get the best discount off your NordVPN plan, go to nordvpn.com profiting. Attract, interview, and hire all in one place with Indeed.

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Chapter 2: How can we heal from past trauma?

35.292 - 57.886 Hala Taha

In this 2023 interview from episode 232, Lewis gave us a masterclass on how to develop a greatness mindset and the work it takes to get there. Once upon a time, as a senior in college and an all-American athlete, Lewis had it all. Then he received some life-changing news. The night before a big football game, Lewis's father got into a car accident that left him in a coma.

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58.466 - 75.506 Hala Taha

When his dad could no longer guide him, Lewis started seeking new mentors, and he began reaching out to highly accomplished people, asking them about their stories of success. In this conversation, we'll explore some of the key lessons Lewis has learned from his quest, uncovering how we can all embrace our own paths to greatness.

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66.067 - 88.802 Hala Taha

Get a $75 sponsored job credit at indeed.com profiting. Terms and conditions apply. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. Yap gang, 2025 is a year of change for me. I'm single and there's nothing tying me down to Jersey anymore. And so I'm looking to set up residence in Texas or Florida.

0

76.026 - 91.265 Hala Taha

Whether you're seeking inspiration for your personal journey or looking to elevate your professional life, you are going to want to hear this. I'd love to talk to you about your story and your own journey towards greatness and what you've learned along the way.

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89.202 - 106.043 Hala Taha

And I've got to stay there at least six months and one day so that I can save on taxes and switch up my dating pool. Now it's a toss up between Miami and Austin. I'm super familiar with Miami, but I haven't really explored Austin much. And with so many entrepreneurs raving about it, I've at least got to test it out.

91.285 - 110.644 Hala Taha

And from my understanding, when I was doing my research, a major piece of your story occurred when you were sleeping on your sister's couch in Columbus, Ohio, at the age of 23. You had an injury that abruptly ended your professional football career. And your dad was recently in a car accident and was put in a coma. You were also pretty broke.

106.384 - 124.842 Hala Taha

So I rented a beautiful home on Airbnb with my business partner this winter so that we could try out Austin and see if it's the right fit for us. Now, I don't really know what I'm going to do in terms of the city I'm living in next year for most of the year, but I do know what I'm going to do with my pad when I'm not in it. And that's hosting on Airbnb, of course.

110.925 - 121.053 Hala Taha

And it seemed like the walls of your world were basically caving in on you. So I'd love to understand what were the aha moments or the series of moments that got you off of your sister's couch?

121.86 - 146.699 Lewis Howes

I think I had something inside of me calling me for something more in a moment of, or in many moments, many months of breakdown and sadness and kind of grieving, grieving the loss of my dream of playing football, grieving my father who was in the hospital for many months in a coma, and just kind of grieving loss in general, emotional, mental, physical loss. and having a lack of certainty.

Chapter 3: How did Lewis leverage LinkedIn for career success?

210.376 - 211.497 Lewis Howes

So that was kind of that journey then.

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212.264 - 230.414 Hala Taha

So something that me and you both have in common is that we leveraged LinkedIn as a launchpad of our careers and our podcasts. So I did the same thing five years ago. You did it 10 years ago, right? And so I'd love to understand how you leveraged LinkedIn to get your foot in the door and start in the world of online business.

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215.137 - 232.169 Hala Taha

When his dad could no longer guide him, Lewis started seeking new mentors, and he began reaching out to highly accomplished people, asking them about their stories of success. In this conversation, we'll explore some of the key lessons Lewis has learned from his quest, uncovering how we can all embrace our own paths to greatness.

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231.087 - 247.275 Lewis Howes

Yeah, I started on LinkedIn end of 2007, actually. I think there was only about 12 million people on the platform at the time. I wrote a book about LinkedIn in 2009. There was one other book about it, but I think there's probably hundreds of books about it now. But I was one of the first that wrote a book about LinkedIn.

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232.689 - 247.957 Hala Taha

Whether you're seeking inspiration for your personal journey or looking to elevate your professional life, you are going to want to hear this. I'd love to talk to you about your story and your own journey towards greatness and what you've learned along the way.

247.635 - 264.645 Lewis Howes

And I became obsessed with it early on because a mentor said, why don't you check it out? Maybe you can find a job there. And I was just trying to network on there originally. LinkedIn was not as robust as it is now. And so after about five years, I kind of gave up on LinkedIn because it was so powerful in the beginning for me.

247.977 - 267.339 Hala Taha

And from my understanding, when I was doing my research, a major piece of your story occurred when you were sleeping on your sister's couch in Columbus, Ohio, at the age of 23. You had an injury that abruptly ended your professional football career. And your dad was recently in a car accident and was put in a coma. You were also pretty broke.

265.085 - 289.189 Lewis Howes

But then they weren't innovating like other social media platforms were. And they did not connect with creators, influencers. They didn't have any support. for someone like me back then. So I really felt like they neglected the community, in my opinion. And then I guess about five, six years ago, they started to innovate their platform and add more tools and resources for creators.

267.6 - 277.748 Hala Taha

And it seemed like the walls of your world were basically caving in on you. So I'd love to understand what were the aha moments or the series of moments that got you off of your sister's couch?

Chapter 4: What is your meaningful mission?

483.592 - 507.481 Lewis Howes

If Joe Rogan was like two years before me, and then there was just like some underground tech podcasts, that was essentially it. There were no bigger shows. There were some big shows at that time in the small ecosystem, but it wasn't mainstream. Then there was guys like me and Pat Flynn and Rich Roll kind of all came in around the same time, maybe within a six month window in 2012, 2013.

0

494.192 - 500.397 Lewis Howes

I wish I would have used it when I had my podcast launch because I actually didn't use LinkedIn that much when I launched the show.

0

500.817 - 510.456 Hala Taha

Oh, wow. Interesting. And so I'd love to understand what gave you the genesis and the idea for starting your podcast, because you were pretty early on. 2013 at that time was still really early.

0

509.161 - 528.313 Lewis Howes

And so we were kind of like the second wave of people jumping in and trying to figure it out. And then probably 2015, I think that was probably around the time when Serial came out and it became more mainstream podcasting. And then there was, that's kind of the third wave. And now it just keeps, the waves keep coming.

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512.836 - 532.228 Lewis Howes

Yeah. In 2012, I was going through a transition in my business at the time. I had an online marketing company. I was kind of getting burnt out by what I was doing. And I just didn't feel like it was meaningful to me anymore. It was still like powerful. It was making money, but it wasn't like a deeper meaning, sense of purpose.

528.733 - 546.185 Lewis Howes

I remember around that time, I was just like, I don't know, I feel like this is just going to keep getting bigger. And it's hard to innovate audio, at least it was at the time. And I still think it is kind of hard to innovate audio at this time. It's not viral. It's not really shareable that well. It's You can only do so much with the editing. There's only so many things you can do.

532.988 - 553.195 Lewis Howes

And what I was doing, though, is I was using LinkedIn before then to connect with coaches and mentors and leaders. And I would meet with a lot of them in person. And I was getting so much wisdom and knowledge from them when I would ask them questions. I was just like, I should probably record these. And I've heard of this thing called podcasting. No one really knows what it is at the time, 2012.

546.745 - 565.857 Lewis Howes

So I was like, I feel like I need to film these and just put them up on YouTube and use it as a promotional tool to promote the audio. And so for five years, that's what I did. I put them on YouTube. I would cut up clips, put it on social media, but I never monetized the YouTube or the video until two years ago, two and a half years ago.

553.235 - 570.37 Lewis Howes

But I was like, I feel like it might be big one day. I said, all right, I'm going to, I called two friends that had a podcast. There was probably only 50 people at the time that had podcasts. And I called two of them. They told me they loved it. They loved the experience. They loved the connection with the community. They felt like it was

Chapter 5: What is the greatness mindset?

Chapter 6: How can gratitude unlock abundance?

696.914 - 710.4 Lewis Howes

there was traction in the sense that the community loved it and they were talking about it and they were raving about it. So there was a small community that was really growing. It just wasn't this mass scale for years.

0

702.855 - 722.528 Lewis Howes

So I was like, I feel like I need to film these and just put them up on YouTube and use it as a promotional tool to promote the audio. And so for five years, that's what I did. I put them on YouTube. I would cut up clips, put it on social media, but I never monetized the YouTube or the video until two years ago, two and a half years ago.

0

711.24 - 719.724 Hala Taha

Yeah. I mean, $750,000 in the first year is still in today's standards now is really good. So it sounds like you were doing good from the start.

0

719.944 - 740.962 Lewis Howes

But now we get that in like a couple of days, you know, so. And then I turned monetization on because I didn't want guys who were running ads to be in front of my content. selling their Ferrari courses or whatever it was. So for me, I just wanted to add value and serve and just give for free. So I invested for five years, a videographer, an editor, to do it without monetizing it at all.

0

722.811 - 725.673 Hala Taha

Yeah, it's totally different now, but 10 years later, right?

725.973 - 726.634 Lewis Howes

Yeah, exactly.

727.034 - 744.887 Hala Taha

Okay, so like you said, your podcast reaches hundreds of millions of people now every single month. And you've had a lot of inspiring individuals. We've had a lot of crossover and guests. Your guests are even bigger than mine. And you launched a third book recently where you included some of the learnings that you got from these guests. It's called The Greatness Mindset.

741.562 - 750.229 Lewis Howes

And it was probably one of the best decisions I did because now we have over a thousand videos on YouTube that are constantly searchable and shareable and adding value to people.

745.467 - 755.282 Hala Taha

And so now that you're 10 years in to your journey or more, you know, in terms of being an entrepreneur and a podcaster, what is your working definition of greatness?

Chapter 7: What are the fears that hold us back from success?

2786.391 - 2801.314 Hala Taha

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2801.239 - 2824.095 Lewis Howes

Yeah, just last night I was doing a session with my therapist and the conversation was, what do I want my 50 and 60-year-old self, 90 and 100-year-old self to say to me right now about the decisions I've been making on a daily basis? Because I've been very focused on my health. and almost making it a full-time job.

0

2801.795 - 2823.154 Hala Taha

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2823.414 - 2844.109 Hala Taha

That's shopify.com slash profiting. So I want to talk about identity for a minute. So you talk about this idea of establishing an identity. I think we've both interviewed Benjamin Hardy, and he talks about this idea of future self. And that was one of my favorite conversations that I've had all year. You're not your past self. You're not your future self.

0

2824.475 - 2836.521 Lewis Howes

Not in the sense of I'm spending 10 hours a day on my health, but I'm thinking and intending it to be optimized in a level that I've never fully done in the last 10 years.

2836.801 - 2858.393 Lewis Howes

Now, I've also been a professional athlete and I've trained hard and all these things, but just being very intentional about nutrition, sleep, recovery, working out, and tracking and measuring it in a different way than I have before. And I was having a conversation with my, I'm 40 now, and I was having a conversation with myself as my 50-year-old.

2844.229 - 2855.356 Hala Taha

You just have this current moment to take action and close that gap between who you are now to who you want to be, your future self. So talk to us about this idea of identity that you bring up in your book and what your

2857.258 - 2880.116 Lewis Howes

Yeah, just last night I was doing a session with my therapist and the conversation was, what do I want my 50 and 60 year old self, 90 and 100 year old self to say to me right now about the decisions I've been making on a daily basis? Because I've been very focused on my health. and almost making it a full-time job.

2858.933 - 2873.363 Lewis Howes

So I don't know if you can stay with me for a moment, but I was in the future having a conversation with my current self at 50 today. Then I went in the future at 60 and had a conversation with myself today. Then I went to 90 and 100. And I told myself,

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