Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Adam Schafer: The #1 Organic Sales Strategy Entrepreneurs Overlook on Social Media | Part 2 | E339
Mon, 24 Feb
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When Adam Schafer launched Mind Pump, the fitness space on social media was flooded with fake success and viral fame. But he chose loyalty over hype by helping a few people deeply, replying to every DM, and turning down quick brand deals to protect his audience's trust. That approach built Mind Pump into a multi-million-dollar business, with brands now lining up to work with them. In this episode, Adam shares his top social media marketing tips for entrepreneurs and content creators, why organic sales win, and how putting your audience first drives lasting business growth. In this episode, Hala and Adam will discuss: (00:00) Introduction (01:00) The Power of Authentic Marketing (02:12) Building Loyalty on Social Media (05:29) Why Organic Sales Beat Paid Ads (08:49) Scaling by Listening to Customers (11:54) Email vs. Social Media Marketing (15:39) Tailoring Content for Every Platform (19:14) Surviving YouTube’s Tough Audience (21:20) Online Growth Strategies for Entrepreneurs (25:03) Why Mind Pump Refused Sponsors at First (28:13) Building Trust and Value in Advertising (32:11) Protecting Your Brand in Online Marketing (35:18) Boosting Productivity with Fitness Adam Schafer is the co-founder of Mind Pump Media, a multi-million-dollar fitness brand and podcast. Growing up with childhood trauma, including the loss of his biological father to suicide, Adam developed resilience and leadership early on. Starting with a lawn-mowing business and later working as a fitness trainer, he co-founded Mind Pump, growing it into one of the top fitness podcasts and companies from the ground up. Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting RobinHood - robinhood.com/gold Factor - factormeals.com/profiting50off Active Deals - youngandprofiting.com/deals Resources Mentioned: Mind Pump’s Website: mindpumpmedia.com/free-resources Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast.
Chapter 1: What is the importance of authentic marketing on social media?
I love the content in this episode. It's so interesting. If you're a creator entrepreneur, which so many of us are right now, we all need to have some sort of way to connect with our audience online. You are not going to want to miss this episode. Without further delay, here's my incredible conversation with Adam Schafer. Adam, welcome to Young and Profiting Podcast.
Thank you. I'm excited to be here.
So I want to talk about marketing and your marketing message, because I know that one of the ways that you differentiate in the fitness industry is by telling the truth, at least how you started. So talk to us about how intentional you are about your marketing messaging and how you think about the way that you communicate with your audience and the things that you tell them.
Thank you. I'm excited to be here.
So I want to talk about marketing and your marketing message, because I know that one of the ways that you differentiate in the fitness industry is by telling the truth, at least how you started. So talk to us about how intentional you are about your marketing messaging and how you think about the way that you communicate with your audience and the things that you tell them.
I think that we were so intentional about it that I think it was nine years ago when I bought the trademark, stay authentic for our clothing line. What we saw when we got in this space was how fake a lot of it was. It's gotten better, but it still is. I'm sure you know how many people are fake successful, fake fit, fake. It's just so much of that. And we quickly saw it right away.
I think that we were so intentional about it that I think it was nine years ago when I bought the trademark, stay authentic for our clothing line. What we saw when we got in this space was how fake a lot of it was. It's gotten better, but it still is. I'm sure you know how many people are fake successful, fake fit, fake. It's just so much of that. And we quickly saw it right away.
And we're like, man, This may be working for these people right now, but eventually they're going to be found out. Eventually the customer will get smarter. And eventually the messaging will be about authenticity, about being yourself. And that will be the only way to win.
And we're like, man, This may be working for these people right now, but eventually they're going to be found out. Eventually the customer will get smarter. And eventually the messaging will be about authenticity, about being yourself. And that will be the only way to win.
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Chapter 2: Why do organic sales outperform paid ads?
Is this business acceptable? And we were a multi-million dollar business before Instagram even hit 50,000 followers. And so I tell this to people all the time. You do not need hundreds of thousands, definitely not millions of people looking at you on Instagram or YouTube or whatever. You don't. What you need to do is go find your thousand loyal customers.
Seth Godin.
And I forget what book that is or who wrote that. It's a great read.
Yes. Thank you. Your thousand tribe or whatever. Right. So once you, and so that was, it was like, we're on this mission. Let's go find a thousand people that we can. And I think that's such a, it's such a good number because I really did think I felt right around a thousand loyal customers. It was like the business was rocking and rolling.
Seth Godin.
Yes. Thank you. Your thousand tribe or whatever. Right. So once you, and so that was, it was like, we're on this mission. Let's go find a thousand people that we can. And I think that's such a, it's such a good number because I really did think I felt right around a thousand loyal customers. It was like the business was rocking and rolling.
I mean, it was just, cause at that time, once you reach that point where you've changed a thousand, you've got a thousand people out there marketing and advertising for you. And let's say, obviously not all thousand people are out there walking with signs saying, listen to my input. Of course not. But there's enough of them at all times always doing that.
I mean, it was just, cause at that time, once you reach that point where you've changed a thousand, you've got a thousand people out there marketing and advertising for you. And let's say, obviously, not all 1,000 people are out there walking with signs saying, listen to my input. Of course not. But there's enough of them at all times always doing that.
They are constantly talking to a family or a friend. And that lead is so much more valuable than any paid lead you could ever potentially get in this game. And I've spent tens of thousands, probably hundreds of thousands of dollars now in all the different ways that we can advertise on Google and Facebook and Instagram and And we've always ran these campaigns.
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Chapter 3: How can entrepreneurs build loyalty on social media?
And he was completely removed off of it for six months, eight months, something like that. And we continued to scale during that entire time. And so it really made us realize that these assets are good and are powerful and a tool, but they're not necessary for us because we had a very strong foundation from the podcast, from the email list, from building these customers.
This whole conversation you and I have been having, if you truly change the lives of a thousand people like that, they'll follow you. They'll find you. They will. You could shut down all platforms. And I believe that from us right now. We could turn everything off. go to some other random platform no one's ever heard of, and maybe not everybody, but a good portion of people, they will find us.
This whole conversation you and I have been having, if you truly change the lives of a thousand people like that, they'll follow you, they'll find you. They will. You could shut down all platforms. And I believe that from us right now. We could turn everything off, go to some other random platform no one's ever heard of, and maybe not everybody, but a good portion of people, they will find us.
I mean, we just did the Spotify raps that come out and like that just came out. I love when those come out because it gives me, I get to peer into some more insight that I don't get to see. And I love data numbers like that. And for 40,000, over 40,000 people, we were the number one thing they listened to all year on Spotify. And that's just Spotify. And that's one of our smallest platforms.
I mean, we just did the Spotify raps that come out and like that just came out. I love when those come out because it gives me, I get to peer into some more insight that I don't get to see. And I love data numbers like that. And for 40,000, over 40,000 people, We were the number one thing they listened to all year on Spotify. And that's just Spotify. And that's one of our smallest platforms.
We are significantly bigger on iTunes and about the same in the podcast on YouTube. And so to think that 40,000 people for an entire year listen to Mind Pump more than anything else in their ears is crazy to think that. And I confidently believe that so at least 40,000 of those people would find us no matter where we're at.
We are significantly bigger on iTunes and about the same in the podcast on YouTube. And so to think that 40,000 people for an entire year listened to Mind Pump more than anything else in their ears is crazy to think that.
and i confidently believe that so at least 40 000 of those people would find us no matter where we're at and 40 000 people listen to me every single day is more than enough people to build a livelihood for all of us here right so social i think is is a great tool to have and a compliment another way to connect with your audience another way to tell your story kind of like a little bit of a business card too like so it has its place and it's valuable
And 40,000 people listen to me every single day is more than enough people to build a livelihood for all of us here, right? So... Social, I think, is a great tool to have and a compliment, another way to connect with your audience, another way to tell your story, kind of like a little bit of a business card too.
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Chapter 4: Why is it essential to tailor content for each platform?
Such good advice. Last question on business. I know that there's a lot of creator entrepreneurs out there right now. This is the world that we live in. So a lot of entrepreneurs also have a large following, which means that they're probably getting brands approaching them for sponsorships.
So would love to understand if you guys are taking sponsorships and how you go about thinking about the brand partnerships that you go with. So would love to understand if you guys are taking sponsorships and how you go about thinking about the brand partnerships that you go with.
I love that we got here because one of the things I'm most proud of that we did was I think we really disrupted the advertising space on podcasts. So 10 years ago when we came in this, this is relatively new. No big brands are advertising on podcasts yet. Very few people realize what a powerful medium it is. So the companies are pretty sparse.
I love that we got here because one of the things I'm most proud of that we did was I think we really disrupted the advertising space on podcasts. So 10 years ago when we came in this, this is relatively new. No big brands are advertising on podcasts yet. Very few people realize what a powerful medium it is. So the companies are pretty sparse.
Although in the fitness space, there was a lot of like supplement companies and a lot of these companies were there. They were figuring this out early on. And what was really good was that we were so protective of the brand and our branding and our voice that we didn't want to convolute it with, other brands and other people's voice and direction and vision.
Although in the fitness space, there was a lot of like supplement companies and a lot of these companies were there. They were figuring this out early on. And what was really good was that we were so protective of the brand and our branding and our voice that we didn't want to convolute it with other brands and other people's voice and direction and vision.
So we agreed that we may never take advertising. So we said that early on. We said, you know what? We can build a successful business and we don't need to take on advertising sponsorship money from any. And obviously, when we hit new and we were getting out there, we were getting approached right away. And of course, there's a temptation when you're making no money and someone says,
So we agreed that we may never take advertising. So we said that early on. We said, you know what? We can build a successful business and we don't need to take on advertising sponsorship money from any. And it obviously, when we hit new and we were getting out there, we were getting approached right away. And of course there's a temptation when you're making no money.
I'll give you a thousand dollars to do a commercial on your show every day or what like that. Would you take it like, oh wow, a thousand bucks. We're making no money. That's money. Like let's do it. It's reoccurring. But we agreed, no way. Like this is not an end. And we did that for several years. So we were getting actually kind of bombarded by a lot of companies.
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Chapter 5: How can email marketing be more valuable than social media?
What is one actionable thing my young and profitors can do today to become more profitable tomorrow?
To become more profitable, here's what I'm going to lean into, because it didn't hit me until I was 26, and that was the pursuit of daily growth. I didn't come from a big family of reading, and I didn't think of that as something that would return on my investment, but holy crap. crap is that? And I know that Alex Ramosi, right? Says this a lot too.
Talks about like, I love the way he talks about when someone asks him how to invest $10,000. How do I do this? I'm 20 years old. I have $10,000. And he's like, reinvest in yourself. Go grow your skill sets. in the marketplace because nothing is going to give you a greater return on your investment than improving who you are.
Talks about like, I love the way he talks about when someone asks him how to invest $10,000 when they would, you know, how do I do this? I'm 20 years old. I have $10,000. And he's like, reinvest in yourself, go grow your skillsets, in the marketplace because nothing is going to give you a greater return on your investment than improving who you are.
Get better, get growing, and hold yourself accountable to that on a daily, on a daily, like go ask yourself at the end of every day, what did I learn today? How did I get better at my craft? How did I become a better person? What did I read and learn?
Get better, get growing, and hold yourself accountable to that on a daily, on a daily, like go ask yourself at the end of every day, what did I learn today? How did I get better at my craft? How did I become a better person? What did I read and learn?
And if you're stringing days together where you don't have an answer to that, that's your first thing you go do right now is don't let a day go by that you're not growing and learning and improving yourself because that shit starts to compound.
And if you're stringing days together where you don't have an answer to that, that's your first thing you go do right now is don't let a day go by that you're not growing and learning and improving yourself because that shit starts to compound.
And when you look back five years later, and boy, will you be so much more valuable in the marketplace five years later of doing that every single day than if you just kind of haphazardly go about it.
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