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Today, Explained

The price of paying college athletes

Thu, 19 Dec 2024

Description

Name and likeness rights are fundamentally changing college sports at a rapid pace. SB Nation’s JP Acosta and sports commentator Pablo Torre explain. This episode was produced by Hady Mawajdeh, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd and Rob Byers, and hosted by Sean Rameswaram. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members The Georgia Bulldogs celebrate their victory in the 2024 SEC Championship game in Atlanta this month. Photo by Steve Limentani/ISI Photos/Getty Images. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Audio
Transcription

What are the recent changes in college athlete compensation?

3.123 - 14.131 JP Acosta

With playoffs kicking off Friday, it's a bigger than usual week for college football, but it's also been a huge year. College athletes have been getting paid. Arch Manning, 3.1 mil, I believe.

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14.391 - 22.077 Pablo Torre

There's an athlete, currently a high school prospect, unnamed, apparently getting an $8 million NIL deal.

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24.744 - 26.585 Arch Manning

So I got to talk about Cam Ward, man.

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26.605 - 44.96 JP Acosta

About a $2 million deal with Adidas. The biggest deal of the year was a whopping $10 million reportedly paid out to quarterback Bryce Underwood to change his commitment from LSU to Michigan. But what's kind of weird about these deals is that the schools aren't necessarily the ones paying out.

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45.4 - 58.64 JP Acosta

Bryce's millions apparently came at least partly from the tech billionaire Larry Ellison, all because his fifth wife went to the University of Michigan We're going to figure out what's going on in college sports on Today Explained.

59.977 - 75.06 Sean Rameswaram

In every company, there's a whole system of decision makers, challenges, and strategies shaping the future of business at every level. That's why we're running a special three-part Decoder Thursday series, looking at how some of the biggest companies in the world are adapting, innovating, and rethinking their playbooks.

75.4 - 85.521 Sean Rameswaram

We're asking enterprise leaders about some of the toughest questions they're facing today, revealing the tensions, risks, and breakthroughs happening behind closed doors. Check out Decoder wherever you get your podcasts.

86.041 - 89.082 JP Acosta

This special series from The Verge is presented by Adobe Express.

91.058 - 104.641 Scott Galloway

Hey, it's Scott Galloway. In today's marketing landscape, if you're not evolving, you're getting left behind. In some ways, it's easier than ever to reach your customers, but cutting through the noise has never been harder. So we're going to talk about it on a special PropG Office Hour series.

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