Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rateEpisode Timestamps: 00:00 Intro03:04 Sales Funnels explained (Websites vs Funnels) 15:53 Ugly funnels convert better!17:52 The magic formula and example 125:28 What businesses should use funnels34:11 Example 1 continued 44:58 Pixeling + retargeting = marketing gold50:15 Example 2: Book Funnel56:27 The MIFGY secret (Most Incredible Free Gift Yet)1) Websites are not FunnelsWebsites = brochuresFunchannels = $$$ machinesMost businesses confuse the two. Don't make that mistake!2) The magic formula:Facebook/YouTube ads → Landing page → Free valuable content → Call bookingThis simple funnel structure has generated MILLIONS for AJ&Smart3) Ugly funnels convert better! Jonathan's "ugliest" funnel:• 4 years old• Looks terrible• Generated $20M+ revenueLesson: Done is better than perfect. Launch fast, iterate later.4) The power of long-form content:1-hour training video → Deeper engagement → More qualified leadsPeople who invest time watching = more likely to buy5) Pixeling + retargeting = marketing goldTrack visitors, show them targeted ads across platforms.Build an inescapable marketing web!6) Email marketing isn't dead, it's EVOLVINGCapture emails → Drip feed value → Segment based on behavior → Targeted offersSmart email funnels = predictable revenue7) Physical products STILL WORK in digital ageFree book funnel = game changerPeople love holding something tangible. Use it to your advantage!8) The MIFGY secret (Most Incredible Free Gift Yet)Stack one-time bonuses on your offer. Create FOMO.Even high-end brands use this. It just WORKS.9) Key takeaway: Funnels aren't sleazy, they're ESSENTIALTop brands like Eight Sleep, AG1, and Whoop all use these tactics.It's not about tricking people. It's about guiding them to solutions they need.10) Want to dive deeper?Read "Expert Secrets" and "DotCom Secrets" by Russell BrunsonStudy Facebook Ad Library to reverse-engineer competitor funnelsWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/
Full Episode
Could this be the most impactful Startup Ideas podcast episode? Jonathan Courtney walked through his $20 million funnel and exactly how you could do the same. I know that sounds kind of cheesy and tacky, but we talked about ways to 10x your conversion rate, and he just tells the secrets. This is incredible. One of my favorite episodes. You're going to love it. And it was a lot of fun.
you see this chalk okay i don't want to look at your rock climbing sweat for some reason this might be the most requested podcast oh no on the startup ideas podcast people want to know and understand funnels and how to build funnels we've got jonathan courtney uh we've got jay to the ice cream we've got
Jay Ice Cream, Jice Cream, whatever you want to call him, the Prince of Ireland, the King of Berlin.
The Prince of Ireland, yeah.
The legend of Berghain. He's here. He's going to talk about funnels. We're back, baby.
Hello. Hey, man. Hey. Hey, audience. I'm very well prepared for this funnel chat, as you can see here. I've got my slides. and my thing to create the slides. So it's going to be fun. So I did say on the last episode that I was on that I would talk about how to basically kind of do a funnels 101 sort of session. So yeah, I mean, just maybe good to know upfront.
I'm not like a funnel marketing teacher or something, So if anyone's like, oh, he doesn't teach it good, that's not actually my job. My job, I make funnels to make money for my own business and occasionally for other people's businesses. But I'm not a teacher of this topic. I just do it. So if there's... Maybe occasionally you'll have to just jump in with questions.
You also know about funnels, but maybe you can imagine yourself as the audience if you have things where you're like, that maybe wouldn't make sense to people. Yeah, I think that context is important. I don't have a funnel marketing course that you can buy from.
Perfect. I love it. I know you're not a funnel teacher. You're wearing a hat backwards. If you were a teacher, it would be four words.
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