The Science of Flipping
Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler
Fri, 7 Mar 2025
In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate deals—cold calling, direct mail, and web marketing—and explains why managing leads effectively is more important than just generating more of them. If you’re an entrepreneur looking to scale without burning out, this episode is packed with game-changing insights and actionable advice. 🚀 -- Mark Stubler is the founder of Joe Homebuyer, a real estate investing franchise that assists homeowners in selling their properties swiftly without the complexities of traditional listings. Before venturing into real estate, Mark had a successful career in sales, particularly in the fencing and decking industry. Driven by an entrepreneurial spirit, he transitioned into real estate investing and, within a short period, transformed Joe Homebuyer into a multi-million-dollar enterprise. Established in 2015, the company began franchising in 2019 and has since expanded to over 80 territories across 23 states. Mark's innovative approach emphasizes ethical practices, effective sales strategies, and comprehensive support for franchisees, enabling them to navigate the real estate market successfully. Website: joehomebuyer.com LinkedIn: linkedin.com/company/joe-homebuyer Phone: 833-JOE-BUYS (833-563-2897) -- Thank you to our partners for supporting today's episode! Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com. 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com! Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack! -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
Chapter 1: How can real estate entrepreneurs scale their business?
Still treating your real estate business as a side hustle? At Joe Homebuyer, we help real estate entrepreneurs scale to full-time with right strategies, training, and community. Join a winning community of go-givers. Get access to weekly strategy calls, leadership training, and industry expert masterclasses. Plus, we'll help you get more deals across the finish line and increase your profits.
If you want to stop grinding and start growing, Joe Homebuyer is your competitive edge.
When you're endeavoring to go down anything that's important or that has potential lots of upside, the Joe Homebuyer franchise, this business, don't get into it because you see all these shiny numbers and all these exciting opportunities. I mean, sure, that's what attracts a lot of us.
But you've got to be committed to the journey, the process, everything that it can challenge you to become, the journey of growth, individual growth that it will require. If you're committed to that, then this is a great opportunity.
The Science of Flipping family, welcome back to another episode. I'm super fired up about this. If you guys have ever read the book Traction, there's usually a visionary and there's an operator or an integrator. This franchise owner, Mark Stubler, and his partner are the epitome of exactly that, a visionary and an integrator and operator. And today, I have Joe Homebuyer.
Mark Stubler is in the house.
What's up, brother?
What's happening?
Dude, it's good to be here. Thanks for having us.
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Chapter 2: What is the visionary-integrator dynamic?
I refer to that whole thing as the sales process to optimize revenue. In the heart of that is the acquisition process, right? So when somebody buys a franchise, they're getting an operating system to optimize revenue and to know which habits, what activities are going to yield them the best results and optimize their efforts. So... how it compares to licensing or things that other coaches do.
I can't speak to that for sure, but I love the franchising model. For this reason, I like the partnership. For the franchisor to be successful, the franchisees have to be successful first. That's right. So our entire motivations are aligned in their success.
So our entire infrastructure is building a plan around their success so that they are ultimately bringing in revenue, thriving in their business, and then the franchisor succeeds.
Funny that you do that, you know, and since we were talking just a little while ago. So I have a community called REI Live. I'm taking away the coaching model. The coaching model is the $10,000, $15,000, $20,000 coaching model. That's right. I'm saying, no, no, no, I want to partner with you. And I'm taking newbies who have no way of getting their first deal.
Like, I don't want to say no way, but very seldom chance. Sure. And helping them create certainty, which creates the confidence so they don't just get their first deal, but they get their 10th deal. And they can say, hey, you should probably be Joe Homebuyer.
Become a franchise.
That's right. And it's because when the alignment of the coach slash leader or the franchisor, right, that alignment and everyone fighting for the same thing creates the actual result that everyone's looking for.
That's right.
So talk to me about your franchisees in the sense of what are the marketing strategies you guys lean on to create those leads?
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Chapter 3: Why is having a COO important for business operations?
Yeah.
And on the flip side, we have people that come with wholesaling experience and they come to learn the flipping and the renovation side as well as, you know, want to have a system to then take down some rentals. So I love the dynamic three. I've never coined it that way, but that's very much our approach as well.
I think it should be the only approach, frankly. You know, and a lot of our mutual friends are wholesale, wholesale, wholesale. And I go, I get it. But really, you don't need credit to raise money. You don't need, you know what I mean? I understand it de-risks everything.
But you also need to teach them, like, if they have something they want to fix and flip, and they just so happen to have a couple bucks, like, if that's the best decision for that property, right? What is the best potential of the asset?
That's, I love that question.
And that's what you want to be able to teach them. That's what you want to guide them to. Because, We fix and flip. We buy and hold. We wholesale.
That's right.
So why do we want to limit the people that we're trying to help to just stick to one bucket, right?
One thing that I like to highlight here about Joe Homebuyers, Cody and I, We're still in the game. So we didn't just used to do wholesaling. We didn't have that experience at one point. Or worse, we're not a CEO of a franchise system that's never actually done wholesaling, rehabbing. And I mean, we have active rehabs going on right now. And I highlight that because...
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