In this episode, I sit down with Keith Sant from SEOmeetsREI.com to explore how real estate investors can drastically reduce their lead costs by using SEO instead of, or alongside, PPC advertising. Keith explains that while PPC provides quick results, SEO is a powerful long-term strategy that can lower lead costs by up to 90%, helping investors consistently generate high-quality, intent-based leads without the high price tag. We discuss the benefits of building a brand, how SEO works, and why having marketing stamina is essential for long-term success. Keith also shares real client successes and offers advice for investors at all levels, emphasizing the importance of a diversified marketing strategy to maximize ROI. ย Connect with Keith: Instragram- @keith.sant Visit Keithโs Website: SEOmeetsREI.com Join the Free Facebook Group: SEO Meets Real Estate Investors ย The #1 training and coaching system to launch, grow, and scale your investing business!ย ๐๐๐๐ซ๐งย ๐๐จ๐ซ๐:ย http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I!ย ๐๐๐๐ซ๐งย ๐๐จ๐ซ๐:ย https://www.rocketly.ai/ Have a question? Ask me anything atย https://www.askjustin.ai/ ๐๐๐จ๐ฎ๐ญย ๐๐ฎ๐ฌ๐ญ๐ข๐ง: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. ๐พ๐๐๐ย ๐๐๐ย ๐ท๐๐๐ย ๐ฏ๐๐๐ย ๐ป๐ย ๐บ๐๐ย ๐จ๐๐๐๐ย ๐ฑ๐๐๐๐๐:ย โJustin is one of the best trainers in this space. He really gives everything to his tribe.โ โ Brent Daniels (TTP) โJustinโs ability to connect with people and help them understand what he is teaching, is unparallelledโ โ Kent Clothier (REWW) โWe have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.โ โ Sean Terry (Flip2Freedom) Subscribe To Justin Colby:ย http://youtube.com/justincolby View All My Videos:ย https://www.youtube.com/c/JustinColby
Chapter 1: How can you cut lead costs by 90%?
What is up, the Science Flipping family? I am back with another incredible guest here at the Science Flipping Podcast. If you are doing any level of marketing and you are feeling like the cost of your leads are drastically going up, especially for those that are doing any level of PPC or PPL, you will want to listen to this entire episode because my boy Keith Sant from seomeetsrei.com is here.
Keith, what is up, my friend? What's up, Justin? Thanks for having me. Appreciate it. Yeah, dude. I'm excited about this. I've been marketing now for... better part of 15 years. The first couple of years I was still broke, so I didn't spend any money, but I had no idea about SEO back then.
But what I can tell you in this audience, listening and watching this, if you are spending any money at all on PPC or PPL, stay tuned because what Keith and I are going to talk to you about and what he does and he's an expert at is lowering your costs by about 90% and having just as qualified, if not more qualified leads coming into your database. So Keith, let's talk. first about that.
Talk to me about the SEO process and why would someone want to do that versus a PPC?
Chapter 2: What are the differences between SEO and PPC?
um that's a good question so like why people would want to do it um versus ppc i don't think it's an exact replacement they could actually complement each other because there's sometimes where like hey if you're like you know i need to get leads like today like you're gonna want to you know pay-per-click facebook ads something to like drive traffic today seo definitely is a long run or a long game like i and what i mean by that is i could typically get people leads within like three months and
Like they're closing deals by like four to six months for sure. And then everything just kind of snowballs after that. Like it, you know, it might take you six months to close the first deal. And then you close another one in a month later, two months later. And that's saying, you know, you're closing a deal a month for half the price, 10% of the cost of like pay-per-click.
Well, one thing I want to bring to light is someone myself who has spent, I'm guessing I've probably spent somewhere between half a million and three quarters of a million dollars on PPC. And I'm probably closer to three quarter of a million. I will tell you the key and you know this, but the key of this audience is listening like, yeah, but I want leads right now. Okay, fine.
But if you're paying 90% more for leads right now, I would tell this audience, be a little bit more patience. Have a little bit more patience for leads in 60 days or 90 days because you're going to pay 90% less. And that is a, it's a mind shift. Like they got to shift their mindset around all this. Absolutely.
And it's not easy to do for a lot of people. I don't know, especially realtors, for sure. They are notorious for not wanting to put a lot of money into their marketing. But real estate investors, people just want stuff now, right? Instant gratification. But if you're willing to wait, it's huge.
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Chapter 3: How does SEO provide long-term benefits for real estate investors?
And I'm not saying, hey, like I typically tell people like SEO shouldn't be the very first marketing channel, especially if you're new or like that's not the first thing you invest in. But, you know, let's just say your marketing budget's four grand a month or three grand a month. Like let's just say 500 towards SEO and 35 to the other.
Like a year from now, you wish you started today, even if you started a small budget and then you could always reinvest and work it or work your way up. But yeah.
Yeah, there's no doubt. Listen, again, someone who I actively market today, we market very heavily. And I would tell you some of this goes along with the branding play. And I wanted to bring this up because when you rank on Google organically, for those that maybe not know what SEO is, I don't want to make any assumptions.
There's maybe someone on here listening to this or watching this on YouTube. If you're not watching this, you need to go to over my YouTube, subscribe and watch these episodes. I have incredible guests. Let's take a step back. Describe what is SEO? What is happening? Why is it different than PPC?
You know, because there's people that probably I'm assuming know, but maybe they don't really know the differences.
Yeah, so if you Google anything at all, right, you might see like a couple spots at the top where it says like ad next to it, AD. Those are like your pay-per-click ads. So you're actually paying for those to be placed at the top. Anything right below that, those are your organic search results.
Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. And so search engine optimization is basically showing Google that we have the best and the most complete answer for the things you want to
we want to show up for and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think
You know the cool part about SEO that maybe people think about, maybe they don't. If I'm going and I search something on Google, right? The thing I love about it, and you already know this, Google is intent-based, right? Where Facebook is interest-based. So when you want to go figure something out, you go to Google, not Facebook, typically, right?
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Chapter 4: What role does branding play in SEO?
Chapter 5: How can multiple websites improve lead generation?
Chapter 6: What is the SEO process and its importance?
Chapter 7: Why is patience essential when using SEO?
Yeah, so if you Google anything at all, right, you might see like a couple spots at the top where it says like ad next to it, AD. Those are like your pay-per-click ads. So you're actually paying for those to be placed at the top. Anything right below that, those are your organic search results.
Google's whole job is to put the best and the most complete answer in front of a searcher as fast as possible. And so search engine optimization is basically showing Google that we have the best and the most complete answer for the things you want to
we want to show up for and at the end of the day google is just an algorithm it's a robot and it crawls pages and it determines you know and so there's all these little data points that you could optimize to show google we have the best and most complete answer and get above the guy and the gun is next to you that's the other really cool thing about seo i love it's not you don't have to have the best website in the world you just have to be a little better than the guy in front of you and a lot of times that bar is a lot lower than you think
You know the cool part about SEO that maybe people think about, maybe they don't. If I'm going and I search something on Google, right? The thing I love about it, and you already know this, Google is intent-based, right? Where Facebook is interest-based. So when you want to go figure something out, you go to Google, not Facebook, typically, right?
What I love about it is I will see literally homeowners go search Sell My House Fast as an example, and they will click the top five, six, seven websites and fill out forms on all of them. And if you have a good ranking in SEO, dude, you don't have to pay for that.
Once you get ranking good in any market, or even before you ask, to get more leads in the same market, having multiple sites is the way to go. I have five different sites in my one main market and 14 sites total. One of my biggest clients, he's got 19 sites, all in the state of Texas. If you Google a lot of phrases, he's like six of the 10 search results. And... I talked to him the other day.
He had he had a lady got seven offers. Five of them were from him. He got the hand of getting the deal because, you know, each one. Hey, this is you know, this is so and so. Hey, yeah. So now the value in that, because I know some people are like, oh, I don't want to pay for that seemingly twice. Like, oh, like I'm working twice as hard to get the same lead.
And like, I would rather pay an extra 100, 200 bucks or whatever, or 300 bucks to get the same lead twice than to be getting outbid or bid up so high that I can't get the deal or like, you know, the margin just shrinks so low. Like, you know, I'd much rather pay 400 bucks and be bid up 20 grand at the negotiating table. If that makes sense.
Well, that's actually a really super ninja move that he's doing, right? Because like I just said, you know, you see these individuals that literally will go down the first five or 10 people on the page and fill out all their forms. Well, if you're the, you know, top five organically ranked websites, right? To your point, there's always going to be the people that spend money on ads, right?
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Chapter 8: How does Google determine organic rankings?
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Visit scienceofreverseflipping.com today and let's get those leads working for you. How did this all come about? How did you start SEO meets REI? SEO meets REI.com. How did you start that? How did that come about?
Yeah. So I started, I was doing it on my own, right from my own websites. I had a ton of people ask me to do SEO for them. I would always send them to like, you know, there was one company at the time that I thought was probably the best out there at that, at that time. I sent one of my biggest clients or one, one client to them.
And after like a year with them, like he still wasn't getting the results. And I just noticed like a ton of holes and flaws and I'm like, Oh my God. So like, and yeah, I honestly, I love this stuff. I nerd out on this. I'm good at closing deals. I could close deals and negotiate all day long. It's just at the end of the day, it drains my energy.
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