The Ryan Hanley Show
The Spiritual Secret to Wealth No One Talks About | Kevin Trudeau
Mon, 12 May 2025
Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://books.ryanhanley.com Watch on YouTube: https://link.ryanhanley.com/youtube Master of the Close - Learn how to scale your sales, fast: https://link.ryanhanley.com/masteroftheclose Kevin Trudeau Website: https://www.kevintrudeau.com/ Instagram: https://www.instagram.com/thekevintrudeau/ Can you be both spiritual and wildly successful? Kevin Trudeau says yes—and what he shares in this interview will completely change how you think about money, meaning, and manifestation. In this no-holds-barred conversation, we unpack: ✅ The misunderstood connection between spirituality and wealth✅ How “spiritual materialism” can unlock your highest potential✅ The real story behind the Law of Attraction (and what most people get wrong)✅ Why chasing money doesn't work—and what to do instead✅ How to align purpose, prosperity, and personal power If you're tired of the usual self-help fluff, and ready for a deeper, more honest look at how success actually happens—this is the episode you’ve been waiting for. Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside Shortform - The World's Best Book Summaries: https://link.ryanhanley.com/shortform Taplio • Grow Your Personal Brand On LinkedIn: https://link.ryanhanley.com/taplio Kit: Email-First Operating System for Creators (formerly ConvertKit): https://link.ryanhanley.com/kit
Chapter 1: What are the excuses that prevent success?
See, people that don't succeed are always good at one thing, making excuses. Successful people aren't. They know what they don't want. They use that negative energy or that pain to clearly define what they do want. They see themselves in possession of what they want as if they really were in possession of it. And they feel now as if they would feel if they actually were in possession.
So the point is, this is what wealthy people do. Your mind creates reality.
in a crude laboratory in the basement of his home.
All right, Kevin, man, it's such a pleasure to have you on the show. Thank you for taking time with us today.
It's my pleasure. Glad to be here.
So highly successful guy. And one of the things that I found very interesting is this concept of spirituality in your work. And I'm very interested in this because
I found that, I'm a very spiritual guy as well, I'm a Christian, I was raised half Catholic, half Methodist, so I kind of live in both those worlds to a certain extent, but I found that the more I've developed the spiritual side of my life, the more successful, the more fulfilled with where I am, yet still driven I've become, and I'm very interested in how that manifests in your life and how it's played a role in your success.
Well, there's an interesting concept that I coined many years ago called spiritual materialism. And it talks about the fact that there is not a distinction between spirituality or consciousness and materialism. making lots of money. Generally, we put those into two different categories. You're either going to be rich or you're going to be spiritual.
And if you look from a Christian perspective, you know, people always quote a particular scripture that says it's easier for a camel to walk through the eye of a needle than for a rich man to enter heaven. And that's really a misquote and a mistranslation of the actual. The eye of the needle was actually a door into the city. And the camel, in order to get in, had to unpack.
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Chapter 2: How does spirituality relate to wealth?
You know something through direct experience. That's the only way you really know something is through direct experience. Now, my businesses have generated, in today's dollars, it's been estimated like $25 billion. That's a lot of money. Okay. So I've achieved a lot of financial success.
The people that I associate with, whether it's prime ministers or presidents or business tycoons and moguls around the world, I was spending a week with 30 guys and we kind of were messing around, figuring out what's our total net worth between us. And when you add it in the money that we control, because one guy was the chairman of one of the largest hedge funds in the world, it
was over almost a trillion dollars in money you control. So when you talk to people that have this mega ultra wealth, we'll call it the elite class, and you say, you know, what do you do and so forth? It comes down to certain common denominators, which keep them focused, which keep them present, which keep them motivated and inspired. One of the things is the why behind the why.
And it's what you just first started talking about. A person says, I want a new Ferrari. That's what my goal is. All right, great. When I talk to that person, I say, why do you want the Ferrari? Well, because I just want it. No, that's not right. Why do you want it? And when you start asking that question and asking it again and again and again, it comes down to,
how I think I'm going to feel when I'm in that Ferrari. So it's a feeling you really want. You think that the Ferrari is going to give you that feeling. So it's really not the Ferrari you want. You want a feeling that you don't have right now. And in fact, you really want other people to think about you in a certain way. That's what you really want.
And people get beat red and go, yeah, you know, I feel embarrassed, but yes. And so what it really comes down to is to one second.
I'm sorry to interrupt you, but you just said something. And I just don't want to lose this. Do you think someone should feel embarrassed for having that feeling?
Oh, no. They should be aware of it. They have to be aware of the truth instead of denying it. And they have to welcome it instead of resist it. That's the only way you can transmute energy. It's like Shakespeare said, to thine own self be true. In other words, it's self-realization. You have to really be aware.
I'm sorry to interrupt you there. You said that, and I was like, I know a lot of people struggle with that, right? I think it's okay to... It's not necessarily my personal goal, but I think it is completely OK for you to want a Ferrari so that people see your if that's if that's meaningful to you. Right. Like to yourself, that's meaningful to you. I feel like that feeling is OK to have.
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Chapter 3: What is spiritual materialism?
So he took those farm-raised salmon, again, true story, brought them to the Yemen, put them in the river, opened up the flood so they would have to swim upstream, and he watched as they all begin to drown. And then their DNA kicked in, and they swam upstream because that's what salmon do. And he said, it's in their DNA. So we have traits in our DNA.
There was a story of an Italian couple that went to Japan. The woman gave birth. Right after birth, the husband and wife were killed in a car crash, virtually within weeks. The baby was adopted by a Japanese couple, this Italian baby. That baby never left Japan. Only spoke Japanese perfectly. Never learned another language. Went to Japanese school. Learned Japanese customs.
And only was associating with pure Japanese. That kid still talked like this. Because he was Italian. Italians talk with their hands. And he was like... Excited, and he would, against all Japanese custom, it's in his DNA. Personality traits, whether it's leadership or drive or motivation, is in our DNA. We can get better. Example, another example.
You take two professional concert pianists, man and woman. They have a child. That kid is going to be outstanding playing the piano. It's in his DNA. You take somebody whose ancestors on his mother and father's side have never played a musical instrument and can't hold a tune. And for some insane reason, this kid says, I want to learn how to play the piano. He ain't going to be very good.
But if he takes lessons every day, after a year, he's going to play the piano. He'll never be a concert pianist. He'll never be that good. but he will get much better. And by doing that, he actually changes his DNA. And then if he has children, they now have an inclination to excel playing the piano. This has all been researched and studied, by the way.
I'm not just giving you a sound good answer here. I'm giving you data from research that have been going on for decades in these subjects. So the point is leadership skills drive success. success, it's in our DNA. And if a person like me came from ancestors that were all poor on my father's side and my mother's side, I didn't have that in my DNA. I had to have it trained in.
And when I joined the Brotherhood in the late 60s and went through all that training, I started to get better and better and better. So it can be learned, but it's also in the DNA.
I want to change our direction just a little bit and I want to talk about our place in time and in this moment. I think for some, they see this as a very tumultuous time. To me, all times seem fairly tumultuous. But I know a lot of people are struggling with, you got the news, you got politics, it feels like the market's all over. Some people like Trump and what he's doing, some people don't.
It feels, at least from a noise perspective, let's say simply from a noise perspective, like a very tumultuous time. Let's frame this as, entrepreneurs who are maybe newer in the journey, not necessarily age-wise, people who are trying to grow something today. How do we work through this?
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