Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to My Newsletter: https://bit.ly/3W2tjp2 Ever wonder how these 20 year olds can build billion dollar companies? After selling my first company for millions in 2008 I moved to San Francisco to find out. And I met a guy named Naval Ravikant who introduced me to the 4 C’s of leverage. And since then I’ve added a 5th C from what I learned watching these billionaires, do more in less time without going crazy. Because here’s how it works. Time, multiplied by leverage, equals output. And the 5 C’s is how people are able to build billion dollar companies.
Full Episode
Ever wonder how these 20-year-old tech CEOs can build billion-dollar companies? After selling my first company for millions in 2008, I moved to San Francisco to find out. And I met a guy named Naval Ravikant, who introduced me to the four Cs of leverage. And since then, I've added a fifth C. See, time multiplied by leverage equals output.
So without more explanation, these are the five Cs to get more leverage. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.
And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Starting with the first C, content. Content is systems. Content is process. It's checklist. And systems in a business stand for save yourself time, energy, and money. Think about it. I can spend 20 minutes creating a training video that could be seen by millions of people that I've trained up.
Even my best-selling book, Buy Back Your Time, took me two years to write. Now it gets read by thousands of people and it takes me no extra time. Every billion dollar company has the way document. They have a way of operating their business that they've written down, they've documented, they create content around it. And that is how they're able to grow and scale.
That's how they create massive amounts of leverage. So to build a billion dollar business, you need playbooks. So this breaks down my camcorder method for you to create playbooks very easily. Step one is create an outline. Ask yourself, what would a 10 out of 10 outcome be for this piece of work I want somebody else to follow? What's the criteria? Collect all the information you have.
Decide what would be good and bad examples of that work being done. Write down the five principles that you believe you've adopted to create this work. Put that in one outline to help you navigate yourself to creating the playbook. Number two is record. And I use everything to record. I record on my iPad using the screen record. I use Zoom all the time by myself on a call.
You can literally just use your iPhone camera and record yourself. But the idea is to record yourself following the outline and talk out loud what you're doing. You have to say to the camera, to the person that might be watching the recording, why you're doing what you're doing and why you do it in that order. so that they can learn from your example. Number three is you got to create it.
Now you take the training, the recording, the outline, and you can sit down and you can write out the playbook. You can transcribe it and actually take the transcription, give it to AI and AI will write it for you step by step. It is beautiful and it creates a piece of content that is now repeatable that you can get massive leverage from. Number four is testing.
This is where you give your playbook to somebody else to follow to see if it makes sense, if they get tripped up, if they actually complete all the tasks. If you don't test it first and you give it out to the wild, then you will have inconsistent outcomes from that playbook. Number five is feedback.
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