The Living Your Legacy Podcast
Cody & Danielle Sawyer’s Wellness Revolution Mission
Mon, 12 May 2025
SUMMARYCody and Danielle Sawyer, the passionate husband-and-wife duo behind Pure Green in Clayton, North Carolina, join the Legacy Makers podcast to share their journey of health-driven entrepreneurship. With backgrounds in fitness, health science, and athletics, the couple opened the first Pure Green franchise in North Carolina, offering 100% organic, non-GMO smoothies, bowls, cold-pressed juices, and more. Their mission is rooted in combating the rise of toxic, processed foods by providing nourishing alternatives that fuel the body to its fullest potential.Throughout the episode, they dive into their origin story—from the moment they stood on undeveloped land and envisioned a wellness hub, to the grand opening that drew overwhelming community support. The Sawyers share insights on building a brand through grassroots marketing, collaborating with local businesses, and even forming NIL partnerships with high school athletes. They also explore the benefits of juicing, the realities of entrepreneurship, and offer advice for aspiring business owners: take the leap and trust the process.CHAPTERS02:05 - The Mission to Fight Toxic Food04:10 - Claiming the Land for Pure Green06:06 - Launch Day Emotions & Community Response08:13 - Building a Local Health Movement10:15 - Fueling Athletes with Real Nutrition12:03 - Taking the Leap into Entrepreneurship14:10 - Overcoming Challenges with Team & Trust16:20 - Staying Rooted While Planning to ExpandGUEST DETAILSCody & Danielle SawyerIG - Puregreen_claytonIN STORE LOCATIONClayton, North CarolinaLOCAL DELIVERIESDoordash & Ubereats
Chapter 1: What is the mission behind Pure Green?
The key component to our stuff is that it's natural, 100% organic, non-GMO, and we don't use ice. So everything that you're getting is going to fuel the body to its fullest potential.
Cody and Danielle Sawyer are the passionate husband and wife duo behind Pure Green in Clayton, North Carolina. Their juice bar offers all natural organic products in a beautifully designed space focused on wellness. After years of dedication and growth, they're now sharing their love for healthy living with their local community.
Chapter 2: How did Cody and Danielle secure their location?
So how are you really marketing yourself, building your brand? What have you done that's been working?
Having such a big grand opening with a flooding amount of people, people are like, well, what did you do? What did you do?
Chapter 3: What was the community's response on launch day?
It spans the globe like a super high school internet. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational.
What's up, everyone? Welcome back to another episode of Legacy Makers. We've got a powerful couple here today. I'm excited. They're on a mission to really improve the health and wellness and longevity through superfoods and their product. And they're doing a great job. So, guys, welcome to the show. So let's talk about it. You know, you're on a big mission, right?
Chapter 4: How are they building a health movement locally?
Like it's not easy to improve the health of the nation or the world. There's a lot of unhealthy people and a lot of bad food out there and lifestyle choices. So what made you set on this big mission?
Well, basically kind of what you said is to reach the community for all the other things that are out there that are not good for us, like all the toxic foods and all the things that are in our foods that are just making us sick. We wanted to give an opportunity for people to feel good through our foods.
Chapter 5: What are the nutritional benefits of their products?
And if someone's listening, obviously they can't taste it and try the product. Can you just describe what you sell and what you do?
Yeah, so we have smoothies, acai bowls, cold-pressed juices and shots, toast, oatmeal, and some grab-and-go items. But the key components to our stuff is that it's natural, 100% organic, non-GMO, and we don't use ice. So everything that you're getting is going to fuel the body to its fullest potential. Okay.
Chapter 6: What challenges did they face in entrepreneurship?
And what was the what was the backstory like for you both? Like, how did you get into this?
Well, I have a health and science fitness background. I've always kind of been a little bit more health conscious of just kind of knowing, like, what I want to put in my body. Was I always like that? No. But like when I got into my later teens, I definitely was more self-aware. And I kind of wanted to give back to community with everything that I've learned through my experience.
Yeah. And was there a time like what was the moment where you said we're going to open this and really do this business?
I would say, well, we stood on the land, right?
Chapter 7: How do they plan to expand Pure Green?
Yeah, that's right.
We kind of went and scouted some areas and where we could see this fitting in, not for just ourselves, but the community. And there was nothing built there. And we stood on this piece of property, knowing that something was coming. And, you know, we prayed about it. And we said, well, she more said, so we claim this area. We claim this piece right here and we end up getting a spot there.
Okay. And what about just before that? What was the moment when you said, we're really going to do this?
We kind of like knew about it in the sense of when I first met him and we kind of dated and got together. He always had an aspiration to open a business as well. I was like, I had, you know, support him behind that. So we kind of knew that was going to be something that we were going to do early on in our marriage. So kind of like when we got married, we kind of went to work for it. Yeah.
And how did it feel, you know, stood on the land or like you committed, right? And then obviously it's not an easy or cheap process to bring it to light. So tell us about that process.
Yeah, I would say just more of, you know, keep pushing through. A lot of people will get to a point and they'll kind of give up. But surpassing that and staying confident in that and kind of find a protocol since this is a franchise business, stick into that protocol and just keep moving forward. And how long did it take? Did you have any problems along the way?
No, I mean, a couple of delays opening up, nothing too crazy.
It was more construction of shipping because it was still like the COVID time and everything, but nothing crazy.
About six months of build out. Okay. But more of leaning up to getting the access or to gaining access to that spot, which was, it had to be built up. So that was more of the wait time behind it.
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