Today is a big day, y’all. It’s book launch day. The Next Conversation: Argue Less, Talk More is officially out in the world, and I could not be more excited (or honestly, more emotional) about it. If you’ve ever gotten something valuable from my content—if even one thing has stuck with you—I'm asking you to grab a copy of this book. Because this isn’t just a book. It’s an investment in your next conversation. And if there’s one thing I know for sure, it’s that the way we show up in conversations shapes everything—our relationships, our confidence, our success. Order my book. The Next Conversation: Argue Less, Talk More This episode is sponsored by Cozy Earth. Upgrade Your Every Day. Get 40% off at cozyearth.com/jefferson or use code JEFFERSON at check out. Buy The Next Conversation on Audiobook Come meet me on my book tour! Like what you hear? Subscribe and leave a 5-star review! Suggest a topic or ask a question for me to answer on the show! Want a FREE communication tip each week? Join my newsletter. Join My School of Communication Watch my podcast on YouTube Follow me on Instagram Follow me on TikTok Follow me on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
Chapter 1: What is the significance of today's podcast episode?
Today is a big day, y'all, and it's going to be probably an emotional episode for me, and I'm okay with that. Today, my book, The Next Conversation, Are You Less? Talk More, is released. Today is publication day, my very first publication day, and I cannot be any more excited, thrilled, and honored to give a piece of myself to you.
If you've enjoyed any of my content at all at any point in time, and I'm assuming you have if you're listening to this podcast, I'm going to ask you to buy and purchase this book. You You can find a link there or you can go to jeffersonfisher.com book. You can find it there or you can just go in the show notes of this episode and you're going to find the link.
Go to your favorite retailer and buy it. And let me tell you why. Because you are investing in your next conversation. There's lots of reasons why I titled it this way. And we're going to talk about that today. But most of the time you've invested in things that you just don't even think about.
You've invested in every time that caffeine habit, you've invested in that mental health, you've invested in your own fitness, you've invested in work efficiency tools, but rarely if ever have you invested in your communication and how you communicate and you show up in the difficult conversations. And this book is not going to tell you just how to do it.
It's going to give you the words of exactly what to say. And you will be amazed at the way you're going to show up in conversations and bring more positive and bring more of what you want in your life. You can go to thenextconversation.com to get a copy of this book. I'm honored for it. Thank you for letting me put this out into the world.
Welcome to the Jefferson Fisher Podcast, where I'm on a mission to make your next conversation. the one that changes everything. If you enjoy learning tools to improve your communication, I'm going to ask you to please follow this podcast. And if you would, leave a review, give it a star, give it a like, give it a heart. Whatever it is, it helps. It really does. And I'm very appreciative for it.
Please know that. If you have any topic suggestions, you can just throw them in the comments. This episode is sponsored by Cozy Earth. The reason why I love Cozy Earth as a sponsor is because I actually use their products and I like them, but my wife loves them. Their towels, their bed sheets, anything cozy and comfortable from the tops to pants, sweatshirts to sweatpants are awesome. Love them.
You can go to CozyEarth.com slash Jefferson and use the code Jefferson for 40% off. And on that site, there's a whole list of my favorite things that I personally like to wear. So I encourage you to go check it out. You can go to CozyEarth.com slash Jefferson and use the code Jefferson for 40% off. In today's episode, we're going to go over three things.
One, how I even got here, how a book even happens. Because if you're like me listening, you have no clue how a book goes out into the world. I didn't either. And this has been a whole entire process and a learning process. In fact, every day is still a learning process. So for those of you who are curious, I'm going to share a little bit of the background of how I even got here.
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Chapter 2: Why should you invest in 'The Next Conversation' book?
Rule number two is say it with confidence, meaning you're going to find your assertive voice. We're going to pull it out of you, and the result is going to be a much more confident you. And three, you're going to say it to connect. You're going to find ways to reach that difficult person and improve the way you're having conversations
difficult conversations to make them just a little bit easier in your life. And on top of that, I have a bonus chapter, all right? It's not, everybody doesn't know that. There is a bonus chapter in this book specific to narcissists and gaslighting and toxic people. The reason why it's a bonus chapter is because, I mean, it could really be its own, it could be its own book.
It could be its own book and it just might be. Because there's a lot to go into that. I wanted people in the book I have out right now to see that this is the essentials framework. This is what I want to leave my kids. This is how I want to be remembered if I... somehow don't exist tomorrow. This is something that I'm very proud of and it is right to the point.
Maybe later we're going to have, maybe there'll be another book where we go deeper and deeper into things and we're going to talk more about narcissists and gaslighting. For now, I just put it in a bonus chapter. And so I'm going to issue that. And I think what we're going to do actually is release a part of my audio book for you listeners. I think that's going to be a whole lot of fun.
So rule number one is say it with control. Rule number two is say it with confidence. And rule number three is say it to connect. Now, do I include my details in here? Yeah, you're going to find little bitty snippets of my viral videos that have most resonated with you over time that I'm going to give you a lot of how-tos. But it's not just that.
So you can say, yes, he's going to give me a lot of the how-tos that I can mark up, highlight. It's more than that. I'm wanting to give you the behind. I'm wanting to give you the context. You can take your mind in difficult conversations that I can't explain nearly as well in a short 47-second clip. At the end, there's also a part that I really liked. I got a kick out of it.
As I write in the very back of 47 second version, meaning if I had distilled everything in this book into a social media clip, this is what it's going to be. And I'm going to read it to you right now. Cool? Wherever you are, if you're listening to headphones in your car, work out. Rule number one, Never win an argument or you'll lose a lot more than you gain.
When you regulate your reactions before responding, you keep a clear head and a calm mind. Rule number two, confidence isn't an act. It's an outcome. Use words and short phrases that assert your needs and protect your values without fear of disappointment. When you embrace your assertive voice, you make a pathway for more positive change in your life.
And number three, don't worry yourself over how to change your entire relationship. Focus on changing just the next conversation. When you frame a conversation as something to learn rather than something to prove, you take out the difficulty in building connection. So try that and follow me.
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