The Growth Workshop Podcast
Episode 13, Part 1 - Aligning Marketing, Sales, and Customer Success with Teresa Allan
Fri, 31 Jan 2025
In this part 1 of 2 with Teresa Allan, we explore the necessity of integrating marketing, sales and customer success functions to enhance your customer’s experiences and drive growth. Teresa is the Managing Partner at Magnus Consulting and she highlights the shared objectives across these potential siloes and discusses the barriers caused by misaligned goals and misunderstood roles. Teresa shares the importance of collaborative strategies, leadership alignment, and a holistic approach to business metrics to build a unified growth engine.
Full Episode
Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.
We'll cover all aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. This podcast is aimed at leaders from exec all the way down to line managers. Hello, and welcome to the Growth Workshop podcast with your hosts, Matt Best and Johnny Adams. Hello.
We're delighted to be joined by Teresa Allen today, the founder of Magnus Consulting, who are a marketing effectiveness specialist consultancy. And Teresa, we've been working together now between Magnus and SBR Consulting on a number of different projects. So it's fantastic to have you joining us on the podcast today.
Thank you for taking the time out of your busy schedule to come and talk to us about how we can align marketing sales and customer success together. And it's interesting, isn't it? We've got probably the first time that professionals in marketing sales and customer success have ever been in the same room together.
Good as book of records. Good as book of records. Should we get the boxing gloves and see what occurs or are we going to be all right?
No, it's your fault. No, it's your fault. No, it's my fault. Okay. All right. So as is customary on the Growth Workshop podcast, we like to kind of kick things off by just asking what's been interesting in your week. So tell us what's been interesting in your world this week.
This week, I'm embarking on a seven-week detox. I've signed up for a curated seven-week course that is not only about giving up all the fun things in life like alcohol and sugar and gluten and dairy and all of those things, but also transformational breathwork every day, ice baths every day, and a community to hold me to account. So, yeah, I'm enjoying it so far. Ask me in a few weeks.
Explain to the listeners and just to Matt and I, like, what's the thing that you felt changed so far? Is it the fact that you're sort of weaning off, not to say the partying and the drinking, that's unfair. But do you feel like, you know, like when you eat a lot of sugar, which we naturally do in our diet, do you feel like that's sort of starting to decline?
Oh, I mean, totally. You know, the usual headaches have kicked in, which is to be expected. I've been going to bed at nine o'clock just so I can avoid eating. Yeah.
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