The Growth Workshop Podcast
Episode 11, Part 2 - Fears & Foresight of AI Adoption with Athena Peppes
Mon, 16 Dec 2024
Athena delves into the ethical challenges surrounding AI adoption, outlining 5 crucial areas for consideration: accountability, bias, data privacy, deep fakes, and job impacts. She emphasises the importance of critical thinking when using AI tools and discusses the potential effects on employment, citing examples like Klarna's significant job cuts due to AI efficiencies. Peppes also explores the broader economic implications of AI adoption, highlighting the need for balanced decision-making that considers both growth opportunities and societal impacts, while stressing the importance of understanding and adapting to these technologies at individual and organisational levels.
Full Episode
Hello and welcome to the Growth Workshop Podcast with your hosts, me, Matt Best and Jonny Adams. In this podcast, we'll be sharing insights from our combined 30 plus years experience and hearing from other industry leaders to get their thoughts and perspectives on what growth looks like in modern business.
We'll cover all aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. This podcast is aimed at leaders from exec all the way down to line managers. Welcome back.
We're here to continue our conversation with Athena Pepe's, founder of Athena Pepe's Consulting and Beacon Thought Leadership. Ethics is such a huge topic that exists in that. You mentioned earlier, is it going to take away people's jobs? Is it going to...
various other things as well right there's already questions you mentioned the new regulation around um ai like questions over the ethics that sit behind that you know putting out videos that have got people's faces when they weren't actually there representing something that they wouldn't necessarily believe in or support is that what's your perspective and take on that is is that is that an area that you're seeing is that becoming kind of heightened problem is that like i'm going to short it's going to slow us down a little bit but what's your what are you seeing in the market around
that ethics challenge.
Yeah, I'd say it's a huge issue, as you say, and there's like so much to think about. I think it can also feel, my thing is always how to simplify stuff, right? And because it can feel like, where do I start? I always have in my mind kind of five things to structure a conversation around this and to help
think through different issues the first is around accountability who is accountable for the information that your AI enabled bot gives now this might seem like a straightforward question but there was an interesting case earlier in the year of Air Canada that basically argued that the bot which had given mistaken information to one of the customers that was trying to get information around bereavement fees they argued that the bot was responsible and
And they had no liability to pay the money back. Now, that did not go down well. That was their kind of argument. But there's all sorts of kind of legal implications around that.
Do you know the outcome of the case? Did they all see you get laughed out of court?
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