The Game with Alex Hormozi
The Entrepreneurial Life Cycle That Will Make You Poor Or Rich (on DOAC Pt 2) | Ep 866
08 Apr 2025
Wanna scale your business? Click here.Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get the $100M Roadmap Course Free here: www.acquisition.com/training
Full Episode
Welcome back to the game. This is part two of the guest spot on Diary of a CEO with Stephen Bartlett. This is a ton of fun. This second half, we talk about the entrepreneurial life cycle. It has six stages. You will be stuck in it forever until you break free. I was stuck in it for years. And I will say this, it does rear its nasty head multiple times. I have to fight it actively.
This, I mean, this year I was talking about it last night. It's one of those pervasive things that I don't think you solve. It's something that you manage. On top of that, we talk about experimentation in the form of how you beat competitors and how to do that in a way that makes it harder for them to keep up with you.
And so the last thing we talk about, we actually zoom all the way out and we talk about work, life, balance, happiness, fulfillment. And I think it's one of the more clear moments I've had on a podcast in a while. I've got a lot of feedback from people from the last 20 minutes of this particular podcast, and it's, you know, three hour plus podcast.
And so the fact that people got there, and then that was the part they were talking about, I think is good. But if you ever get criticized for how you work, how you approach life, you might enjoy it. So enjoy.
Well, I want to go through the four R's, but I also, I think that what comes before the four R's is knowing how to get customers in the first place, which was a tricky one. And actually, maybe even the thing that comes before that is being psychologically prepared for the toll and the rollercoaster that business is. I found this graph of yours.
Oh, God. Yeah.
And I think for any founder starting a business, it's important for them to understand this cycle. I think you call it like the crash-burn cycle or something. Because if you're not aware of this cycle, when you hit certain parts of it, you're probably going to think that there's something wrong with you. Yeah. But there's a certain inevitability to this crash cycle.
I'll put it on the screen for anyone to see.
Yeah. This is the entrepreneur life cycle until you learn how to break free from it. And so there are six stages here. You have stage one, which is uninformed optimism. This is where you see your friend or you see something online and it looks like they're making money or it looks like there's some opportunity and you think, oh my God, that sounds amazing.
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