Want to scale your business? Click hereWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get the $100M Roadmap Course Free here: www.acquisition.com/training
Chapter 1: What is the main focus of this episode?
I think demonstration of expertise is more valuable than talking about expertise. I prefer to do business than talk about business, as ironic as that may seem. Today, AI Jack joins us to do business rather than talk about doing business. Welcome, AI Jack. Thank you for such a warm introduction. Good to be here.
Yeah, it's actually so fortuitous that Kirby picked you out because I have some things I'll follow up with you on some AI stuff. But this is all about you. The whole kind of process I want to go through is let's just go click to close. So let's start with how to be like, basically, like we'll take people through the customer journey.
And as we're going through it, I'll take notes and then we'll go back through it and kind of like go through some of the considerations that work.
awesome sounds good so uh my funnel and our funnel is really straightforward primary customer driver is youtube that's pretty much the only place to make content so make youtube we shout about the school community add loads of value uh they then come through to a paid school group let's show people let's show people and while i pull this up um you want to tell everybody what your group's about just in like you know a minute
Yeah, sure. So my community is about AI automations. So we help people make money, automate their business and learn. Some of the outcomes that we drive is to get people the first dollar, the first few thousand dollars of AI or the first automation. And we just help them rock and roll, have a great time, learn and crush it, basically.
So AI Jack doesn't come up. So what do I search for?
Jack Roberts. I think AI Jack was something that Sam actually created. There you go. That's one.
I love it, though.
Yeah, I didn't ask for it. It just sort of found me a little bit.
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Chapter 2: How can I create a profitable membership community?
I just started pulling my books over, opening to the page and being like, hey, so what I'm talking about right now is one of these three frameworks. This is the framework we're talking about. Here's how it applies. And then I don't need to say, hey, go buy the book. It's just like anybody who's like watching,
immediately was like, oh, wow, I kind of want to know what's inside, what else is in the book, right? I think if you were to say, like, just be like, yeah, so I'm going to go over to my school community. I'm going to grab this file. This is kind of the roadmap that we're going to use. And then like unclick over and then you go into it. It'll be really seamless.
And the nice thing is you can add it like you can add way more of these than you can have like a right hook. As soon as we started doing this, my book sales tripled and I'm not even making any CTAs.
And so I think integrating it like that and like every video, I don't know if you have a checklist for your videos, but I would, I would encourage you to have one or your team or whoever helps you out of like, and then as you get into it, it's like, what are going to be my one or two integrations?
If you know what you're going to talk about, then you can just plan when you're going to, you'll have the page, you know, you'll have the page pulled up. When you get to that section, you pull it up, you click it and then you're right back. Right. So it's not, it's not like, it's not right hooky. It's not weird.
That's helpful because I've done that intermittently, but I don't do it religiously every video. So that's good to add to the checklist, I think.
Yeah. I think adding it like being discreet about it, being purposeful about being subtle. Yeah. I think it's kind of the goal. Okay. Um, okay. So you got your pin comment. That's good. You have this one, which is great. Okay. So we have these two, which are, those are the two big ones. Obviously the integration is actually gonna be the one that drives the most in my opinion.
Um, but these two are, are, are key. Okay. So without going through more of this, cause I want to be mindful of time. Um, okay. So let's click over. So let's say I like this thing. Great. Do you have, you have a universal description for all your videos? I'm guessing. Um, I just changed the description. Um, yeah, it's like just the tools change.
So the advantage is if you keep it unique, like you don't mass change your descriptions, you can make your, your call to action in the description contextual to the integration. It's just like in the video, it's like you're, you're gonna, you're making the integration contextual because it's not, it doesn't feel like an ask cause you're talking about whatever this topic is.
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Chapter 3: What strategies can automate my business?
This is me being a not super tech person like that. that's super interesting. Um, I think if you can talk about, cause you, do you have a lot of business owners? Yeah, a lot. Yeah. Yeah. Dude. Cause right now I would be talking about money saving. So like, what are the pains that a business owner experiences is like, you can cut down your low labor, your, your low, low cost labor by 50%.
If you just learned some of these tools, I wouldn't put that number in, but I'd be like, you can, you can dramatically decrease the amount of employees that you need to have. And yeah,
they'll do better and they'll never get sick and they'll never have sexual harassment claims and they'll never ask for work you know workers comp or liability right so it's like what are the pains associated like imagine having all of the things that you need without having endless meetings like so get more into the the perspective of like the business so like what are all the pains business owners go through so this is kind of like in the in so this is me doing integration right so inside of the the offers book right i would pull it off and be like we talked about the list of all the problems
think listing out the problems would be really valuable and i would probably split test a version of this where it says problem arrow solution so it's like for for like to get rid of meetings and all that stuff this is the like i would want to be specific about the problems i'm going to help them solve because i think the more specific you can be the more compelling this copy will be because like generic automation in general like i understand i should do it but i don't know what things i can automate
like yeah that makes perfect i think that one of the the things we consider is the fact that we have a couple of different avatars some are business owners really successful business owners that want to crush it but we also have aspiring entrepreneurs that want to make their first two thousand five thousand dollars online and the kind of things they look for are very different so when i was writing that one of my thoughts how do i how do we capture both you i mean we could just list it out as what we're about that's why it reads as generic and some
So I would do entrepreneurs as the headline, because that'll cover both, right? People identify with it, even if they're not, you know, whatever. And then I would probably go for promise. And then the pain side, I basically, you're going to go individual and then business. So it's like individually, here's all the pains you solve by having these automations.
At a business level, these are all the things that that translates to.
Okay. That's nice.
So it's like, if I help you do this one thing, that's great. At a business level, that one thing translates to this, which then is future pacing for somebody who's aspiring and present day for somebody who's at that level.
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Chapter 4: How do I effectively use YouTube for business growth?
And by the way, all these problems that we will help you solve for a business are things that if you're a business owner are valuable to you or if you want to sell these to a business are valuable to sell. Right. So it works the same whether you're trying to sell these services or you want to use these services. it works the same way. So like this, I'm just thinking like, how would I pitch this?
Right. And listen, you probably just saw me on the internet. So let me just show you some of the pictures of our meetups of people who've been in the community. And this is me showing the pictures and like, and that's me, right? Yeah. Real person.
But the next thing is that you're probably wondering about is like, this is me literally cuff off the cuff, but that that's probably what my introduction would look like, which is okay. Well, you're probably wondering, well, how many people like actually do stuff that works? Well, like, here's one. And like, instead of being shorter about it, I would tell the narrative a little bit more.
Like, this is Sandy. She struggled with X. She had tried Y. It didn't work. And then I'm Guru on the Hill comes in. Story changes. She used this automation, which you can find right here. And this automated her front desk. This is John. Now, can you imagine selling to the business owner or being a business owner and having that? Amazing. And here's her saying, oh my God, this changed my life.
Now, here's John. John was trying to solve this. He struggled. And then he used this plugin, which I'm now showing you. And this is what he was able to help him do. And then I would basically show that. And it's like, listen, I just told you 10 of 100... different automations that we have.
And so whether you're trying to automate marketing, sales, front desk, customer support, conversion rate optimization, topic searching, any of these things, I can show you how to do it so that it's like having a minimum wage employee, except you don't have to worry about sexual harassment, unemployment, interviews, all this stuff, right? And so that's probably how it's structured.
And so now I probably have someone in consideration mode and it's like, cool, listen, I know that there's a lot of stuff on the internet and we pride ourselves on having a really good community. It's really tight. Here's the deal. Come on in. We have a hundred percent solution guarantee. And so the first thing you're going to do, and I would show them.
So in the video, I don't know if you show it or not. I didn't watch the last 10 seconds, but like, so what you're going to do is you're going to click the button that's over here. I'm going to share my screen to show you what it's going to do. Like what you're going to have to do. You're going to click this button and then, you know, the thing pops up.
And what I want you to do is I want you to put in the automation that you want us to help you with. All right, what automation you put there, as long as it's with one of these five categories, we'll make sure that you hit it. And if you don't, just ask and we'll give you your money back if you're dissatisfied with what we have.
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Chapter 5: What are the key elements of successful content?
I would change this to entrepreneurs. We'll get your light years ahead. I would cut because it's not going to make me buy. I would probably, I honestly would probably cut this. And then I would have, You want to have pain and you want to have promise, right? So this is pain. We're going to solve your pain, right? Second, it's like, we're going to help you promise.
Yeah, because the thing is, a lot of this is features. I would just be talking about what I could help them do as a result. So this is classic plane flight versus Maui.
Okay.
Like, I want to talk more about Maui. and this is kind of, I would say throughout the sales page and this videos in general, like show me what I can do now. Like I'll bet you, if you took one of these slides over here and made it and put one of these as things like costs you can replace,
And then you put a stack of like 10 costs that you can replace that are monthly costs for a business or a person. And it's like icons with costs. And if you want, you could put one testimonial around how someone replaced that cost. That would be very compelling. And then probably another card that's like things we can teach you, like things we will teach you to do. Right.
Like tell me what I'm going to learn. I want to know what I'm going to be able to do. Like, I know I literally have a list of these are the automations I think I want to build. Like right now, I have it. If yours match up any of mine, literally one of them, I'd be like, cool. It's like if you can help anyone do one automation, it's worth it. Yeah. It actually automates any real thing in business.
Yeah, because mine reads like the how, not the what. It's like how I get you to. Yeah, it's all vehicle, not destination.
Vehicle, yeah.
So if you're going to do vehicle, include so that destination, right? But I think that if we're looking at the meaty bits here, I think a lot of this is because you have good traffic from YouTube, that this is why this is still working. And I don't want to make you feel bad or anything. That's not my point.
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