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We want to decrease the friction here for qualified people.
Right.
So there's good friction, bad friction. So good friction is something that increases the overall quality of the lead and gets out people who suck. Bad friction gets everyone out. A slow page load time, for example, everyone leaves, good people and bad people. We want to get the type of friction that only bad people leave and good people stay.
Okay.
And so if we have budget authority need timing, we have the specific things relative to the lead magnet, then your follow up, if you want, like, hey, if you can send me a picture, be great. If not, I can just go off of your Facebook profile or something like that. Then they show up to the call. You have your one of templates that you already figured out ahead of time that then sets up the sale.
This is Ashley. She has a personal styling business. She does about $300,000 a year, and we're going to help her scale.
Hi, I'm Ashley Capps. I'm founder of AC Styles. So we are a professional wardrobe and personal styling service that helps transform our clients' confidence and saves them time. So revenue, we make about 309,000 annually, 130,000 in profit. That gives us about 42% in net margins. So we've been in business for about four years and so far we've served over a thousand clients.
1,000 clients? Yeah. How'd you get 1,000 in four years?
So that's over my whole career as a stylist.
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