The Determined Society with Shawn French
How Matt Kantro is Redefining Settlements with Noble Title & Escrow
Fri, 14 Mar 2025
In this episode of The Determined Society, host Shawn French sits down with Matt Kantro, President and CEO of Noble Title & Escrow, to discuss the journeys of entrepreneurship, the importance of determination, and the significance of collaboration over competition. They delve into Matt's personal story of building his business during the pandemic, the role of mentorship, and how technology and community service have become integral to their operations. Tune in to gain insights on resilience, business strategies, and the value of solid relationships in achieving success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What is the focus of The Determined Society podcast?
What's up, everybody? Welcome back to another episode of The Determined Society. I am your host, Sean French. Today, as you can see, we're in a different location. We're at Iron Valley Real Estate here in Norfolk, Virginia for the Determine Your Destiny Tour. I'm super excited to announce today's guest.
Before I do that, though, if it's your first time listening to the show, please hit subscribe on Apple, Spotify, and YouTube. Go check it out. Leave a comment. Leave a review. I want to know what you think. Today, I have the president and CEO of Noble Title and Escrow here in Norfolk, Virginia, my man, Matt Cantrell. Nice to meet you, buddy.
Nice to meet you. Thanks for having me.
Dude, I'm jacked to have you. You're just a handsome son of a bitch. Look at you.
I'm going to get off and say it's Cantrell, just like everybody messes up the first time. What did I say? I don't know. Whatever somebody said. I'm going to tell a marketing phone call. Did I say Cantrell? What did I say?
No, it was some version of it, but you're fine. Whatever, man. Hey, we're not perfect here, guys. We just keep moving. So I apologize for that. I do know your name. I do know your name. It's fine. I've already fucked up, guys. Here we go. But dude, it's so nice to meet you. You know, we're here for this amazing event. You're actually the stage sponsor, correct?
I am.
Cool. So, you know, let's talk about the event first, about what led you to become a stage. That's a pretty big thing. Did you believe in the mission? What spoke to you?
So a little bit of everything going on. So Mike and I have known each other for going on five years now. Right around the time I was starting Noble, they were starting Iron Valley. They were talking about doing a title company. I needed business for a title company. So we kind of linked up. We've kind of grown hand in hand together. So pretty much anything Mike is doing, we're involved with.
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Chapter 2: How did Matt Kantro start Noble Title & Escrow?
Chapter 3: Why is collaboration over competition important in business?
Same thing the other way, Iron Valley supports Noble pretty well. That's awesome, dude. So yeah, just supporting Mike and watching him do his... different adventures that he keeps coming up with. And there's nothing that he does that he doesn't commit a hundred percent.
Yeah. I've noticed that about him. I met him in July and he's just, yeah, he's my kind of people, man. What I think is awesome. Cause you and I were talking off air about, you know, social media, you know, instant gratification of society and everybody wants something now, now, now. And there's a lot of competition in the world. Right. And I fully believe we don't live in a competitive world.
And this is something that a lot of people are going to listen to the show or watch it on YouTube and be like, what the fuck is he about to say?
Yeah, you got my attention right now.
We live in a co-creative world and it's somebody's choice every single day. Are you going to compete or are you going to co-create? And you and Michael decided to co-create together. That says a lot about how he feels about you and how you feel about him. What are your thoughts there?
100%. I think there's different avenues of that. There's definitely the competition side of things. Sure. And I think that's an important, we're going to talk about, you know, growing in, I think, in sports and competition is probably what fueled a lot of this. I mean, I think Mike has that competitive desire also, but the collaborative aspect of things.
Mm-hmm.
You know, collaboration over competition, he says a lot. Definitely plays a role in business. For certain things, there's definitely things that, for example, title companies can get together to benefit the industry. Yeah, we're all competing for agents. We're all competing for the same people.
But there's aspects of the industry and aspects of life where definitely you come together for the betterment of the industry you're in. And I see them do that a lot.
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Chapter 4: What role did mentorship play in Matt Kantro's success?
Chapter 5: How did the pandemic influence Noble Title & Escrow?
Chapter 6: What business lessons from sports apply to entrepreneurship?
Yeah. So I just think it's really cool when you talk about that competitive spirit that you have as a young child and adolescent and going into college. How do you feel that competitiveness has helped you grow your business?
So I'll hone in more on the hockey thing. So I was a goalie. Oh, really? So one of those things was blocking out the noise, you know, be it's such a bigger goalie. It's pretty mental. You're there by yourself. You are the last thing you give up a goal. You have to be able to reset. So that plays into business. I think where, you know, You're gonna, you know, you say you can curse on this show.
Go ahead, man. You know, you're gonna fuck up.
Yeah, yeah.
And it's being able to, same thing when you give up a goal. It's being able to reset and go, okay, I fucked up. That doesn't mean the rest of it has to get fucked up.
Yeah.
You reset. Okay, here's what went wrong. Here's what I can do better. And you move forward. I love that. Blocking out the noise. You know, I always told people, it's like, once you step on that ice, you can scream and yell from the stands all you want. It goes silent. I can't hear a word. I can't hear. I'm so locked in.
And that's, you know, with business and talking about Mike and stuff, it's being able to lock in and tune out the noise, the naysayers, people saying he can't do it. And there's a lot of people that said we couldn't do it. There's a lot of people that I think told Mike he couldn't do it. So I think that aspect of things definitely plays into it.
Dude, it's great, man, because there's a lot of fuel, right? I always say when someone tells me that I can't do something, I remember when I started, people laughed.
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