The Charlie Kirk Show
What Successful People Do, And Others Don't: Business Tips with Grant Cardone
Sun, 25 May 2025
What's the secret to building a successful organization, whether it's a business or a political group? What's the hardest part of becoming an online influencer or content creator? Charlie talks to entrepreneurship superstar Grant Cardone, retelling the story of how he created Turning Point USA without attending college, and supplying lessons that apply to all kinds of business endeavors well beyond politics.Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.
Chapter 1: What is the purpose of the 10X Conference?
Hey everybody, Charlie Kirk here live from the Bitcoin.com studio. Today on the Charlie Kirk Show, Grant Cardone live from Vegas. I take questions from him about entrepreneurialism, building Turning Point USA, my daily routine, honoring the Sabbath, and more. That's at Grant Cardone's 10X Conference. You're going to love it. Email us, as always, freedom at charliekirk.com.
Subscribe to our podcast. That is the Charlie Kirk Show podcast page. And become a member today, members.charliekirk.com. That is members.charliekirk.com. Buckle up, everybody. Here we go. Charlie, what you've done is incredible here.
Maybe Charlie Kirk is on the college campus.
I want you to know we are lucky to have Charlie Kirk. Charlie Kirk's running the White House, folks. I want to thank Charlie. He's an incredible guy. His spirit, his love of this country. He's done an amazing job building one of the most powerful youth organizations ever created, Turning Point USA.
We will not embrace the ideas that have destroyed countries, destroyed lives, and we are going to fight for freedom on campuses across the country. That's why we are here. Noble Gold Investments is the official gold sponsor of The Charlie Kirk Show, a company that specializes in gold IRAs and physical delivery of precious metals.
Learn how you could protect your wealth with Noble Gold Investments at noblegoldinvestments.com. That is noblegoldinvestments.com. It's where I buy all of my gold. Go to noblegoldinvestments.com.
Yeah!
That was quite an intro, I got to tell you.
So you're going to run for governor of California, I guess we — Well, right now I'm trying to get out of this business because your audiences are getting so big, OK? I don't know if you guys know who Charlie Kirk is. He's got 100 billion people on social media. Is that right? Okay. 450 employees. He's organized to present at 3,000 colleges a year?
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Chapter 2: How did Charlie Kirk start Turning Point USA?
And the rhythm is very, I believe that also the scriptures give us an idea of how we can succeed as business people, entrepreneurs, husbands, wives. And one of the ways... that we are told is to treat others the way you want to be treated. Because look, here's the thing. Love your neighbor as yourself. Leviticus 19, Christ our Lord repeated it.
And it's a very important teaching, but in the business world, think about it. If you don't love your neighbor as yourself or treat your neighbor well, no one will want to do business with you. Grant, the reason why you sell this place out for 10 years straight is because people know they're going to get value when they come here.
If it was just one year and it was the Fyre Festival, it would not be the 10X Conference, it would be the 10 Lawsuit Conferences, right? But you treat people with value and reciprocal. The worldview that I bring to a lot of students as well, though, as a tangent, is that we believe market principles, not Marxism, but market principles,
demand you to treat other people well because you're both getting value in that transaction. That there's two winners, there's no losers. So when somebody comes to this event, you're winning because you put on all this time and you have to be rewarded for doing all this.
Your team all has jobs and all the AV people, but most importantly, the attendees find value and they travel from across the country and they get something out of it. So anyway, going from 0 to 1 and then 1 to 10, 10 to 100. 10x. Yeah, exactly, 10x. In a lot of ways, our story is like a 5,000X story.
It is the, you could say, one of the greatest growth stories in American political, cultural landscape of the generation.
See, I didn't know you saw yourself as an entrepreneur, but I'm glad you said that because I see you as an entrepreneur. I've always said, oh, that dude's a brilliant marketer, knows how to monetize. He's not selling a product. He's getting people to do something even harder, which is to invest in an idea and a concept that hadn't actually produced itself yet.
So I've watched you like, dude, that guy is a monster marketer. Where did the original messaging come from? And then how long did it take you to craft the message to find out what was actually people's buttons?
Yeah, and that's the beauty of social media, that if you really know how to use it, and this is very important, that you should be understanding what your audience is processing as much as what you are posting. And a really good content creator understands the needs, wants, the emotions, and the inclinations of the audience.
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Chapter 3: What challenges did Charlie face in his entrepreneurial journey?
And my message actually is, no, you can be really successful, but you have to apply actions differently than what you're currently doing. And America is actually an awesome country. My message was rooted in a victor mentality, not a victim mentality. Way harder.
You know how easy my plan— So this violated the customer's always right.
Well— In some ways, but the customer had two things they wanted simultaneously. Outwardly, they wanted just free stuff for their flesh, but also deeply they realized that gives them misery and not a life of prosperity or excellence or flourishing. When our job was how do we get the audience or the customer to try to reach to – to reach to a better version of themselves.
And we saw this quite honestly post COVID was a great tragedy. And we also have to be very morally clear. There's COVID and our reaction to COVID. Our reaction to COVID was far worse than anything COVID actually ever did to our society. And that must always be stated that the lockdowns, the masking and what our reaction to COVID did
is it created a generation that was so angered, that was so depressed, that was so drug addicted, that was so searching for answers, that we were able to come by with a very compelling message and be not just viral but also very appealing to a generation that was drowning in the nonsense of the modern zeitgeist.
Not to mention, you had an entire generation of young men that were being told that it was a problem that you merely even existed, that if you're a young white man you have to apologize for just breathing at some of these schools. And so, what we were able to do, and we're very thankful for it, was really fill that vacuum and fill that void.
You didn't know, I mean, then, you'd never imagine you'd have 100 million followers.
No, and again, that's 100 million between Turning Point USA and Target. Well, whatever, dude, 100 million is 100 million. I know, I want to keep it real. I'm trying to be a little less Grant Cardone. I'm trying to just be a little bit, you know.
We're on the same team, man.
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Chapter 4: How do haters affect successful entrepreneurs?
Chapter 5: What does it mean to be anti-fragile in business?
At its worst, it became so hyper-inauthentic, let's use that term again, where everything was... just kind of reading off a teleprompter and was just scripted. And so we helped fill a void. Again, it just wasn't us, but we kind of stumbled into it. Yeah, but you're the king right now. No, I'm not the king. Hail the king, 10x. I'm not the king. Hail the king. Christ is king, not Charlie Kirk.
Charlie's not king, Christ is king. Thank you. I do appreciate the compliment. But I know what you're saying is that we are probably the most popular in this genre, right? And the reason being also, and I think this is important, is that other content creators that might have had an opportunity to do this, I don't think wanted to do the work.
I mean, understand that for the first 10 years of growing Turning Point USA, I traveled 330 days a year. Wow. 330 days a year. That's real. I'm a multi-million dollar mile fire on every airline. Yeah. United, Delta, American. You name a commercial airport, I can likely tell you their three-letter call signal. Totally.
The best place to get food in either the American Airlines, United, or Delta terminal. And the highly likelihood of how long you have to wait for your bag, an Uber, a taxi, and what time you need to check in at a 6 a.m. flight to get it right in time if you have TSA pre or not. If you guys want to know LAS, by the way, the 6 a.m. flight, it's a disaster.
They only open one security line in advance. Make sure you get there about 4.40 in advance. They have that one train that goes right there, and you'll probably be able to board in time by about like 5.10, 5.15 in the morning. All kidding aside, that was thankless work for about 10 years. Yeah, that's right. And it's easy to kind of look at it like, wow, you went totally viral. Yeah, okay.
We're super thankful for that, and it's a great blessing. But you have to be able to put in the grind, put in the hours. And, I mean, I tallied it up. I took 192 red-eye flights over five years. I mean, I have a belief that a successful person is one that never has to take a red-eye flight again. I think that's like a goal. Yeah.
I think it like destroys your soul that like you have to, do you know what I mean? Like it just like, there's something really depleting about a red eye flight. But at times like, hey, I have a donor meeting in LA and then San Francisco and then I'm needed in New York and you just got to make happen what you have to make happen.
And so it is, you have to understand the inputs that got us to this place and you have to want it. Yeah.
You brought up God a number of times. God's instilled in all of us, I think, the ability to work. So what is it that some people do and some people don't?
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