Right About Now with Ryan Alford
The Universe Is Hiring: Discover the Role You Were Born to Fill
Tue, 07 Jan 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Anniston Reikstins, a leadership coach and author of The Universe is Hiring, to explore the transformative journey of self-discovery. Anniston shares her personal experiences, emphasizing the power of action, authenticity, and overcoming self-doubt. The conversation delves into the role of fear as a catalyst for growth and the importance of aligning with one’s passions. Anniston introduces her book, which offers practical exercises for self-reflection and personal development. Together, they highlight the joy found in daily progress, the value of embracing life’s journey, and the deep fulfillment that comes from serving others.TAKEAWAYS Self-discovery and personal growth The importance of taking actionable steps toward goals Overcoming self-doubt and fear of the unknown The significance of connecting with one's authentic self The role of narratives in limiting potential The balance between the journey and the destination in personal development Pursuing passions and finding joy in activities outside of work The impact of service to others on personal fulfillment The concept of the "authentic self resume" for self-reflection Continuous growth and evolution as keys to sustained happiness If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapter 1: What is the main topic of this episode?
If someone said to you, you have a gift that nobody else has, if you believed that, like, how would you show up to your life? Would you show up being like all meek and mild? Or would you show up and be like, hey, I got something.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cashing checks? Well, it starts Right About Now.
Hey guys, what's up? Welcome to Right About Now. We're always talking about what gets you right and what makes it today actionable. That's what we're about. Today's about action. It's about purpose. It's about goals, but action. Goals don't matter unless you're making them happen. We all get in our head a little too much, myself included.
That's why I'm excited for today's guest, who's actually one of the stars on our podcast network. She is Anderson Ricksteins. Hey, Anderson, what's up?
I am so happy to be here. I've been really excited about this conversation.
I know. I, uh, You know, we all want to get hired at certain points. If the universe is hiring, I want to get hired. I love the title. You've got a new book coming out. The universe is hiring. We'll talk about that here in a bit. But I did love the title. I had to get that out. I was like, yes. I hear a lot of titles of books where I go, I've heard it a thousand times.
I have not heard that one, and it really sunk with me. So bravo.
Well, thank you. And I honestly cannot take credit for it at all. It was one of those moments where I was like in a meditation and it just landed. I saw the book cover. I saw the title. I had the outline. Truly, it was just like a present that landed in my brain. So I can't take credit. I don't know where it came from, but thank you.
Yes. No. Well, bravo. We're going to get to that. Aniston is one of the co-hosts of the In Powered Life podcast on the Radcast Network and also an SVP at a large company. She's a leadership coach. She's kind of a do-it-all, I think it sounds like. So how do you keep it all together, Aniston?
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Chapter 2: How to overcome self-doubt and fear?
Like the time, it's amazing what you can do with time when you start to get really discerning and say no to things that you know are not for you or that are not really necessary.
I led the witness a little bit there because I have this firm belief that we make the time for what we want to make it for. And everything else sort of starts. I think we start. I'm not belittling anyone or judging anyone when I say this because I do think you nailed it with the story thing. We create these narratives and we convince ourselves. You know, like, oh, I just don't have time for that.
I can't get to that. But we make time for what we want to make time for, you know, right? Don't we? Don't we? And everything else gets kind of bucketed over here. And I think you subconsciously start to make that a valid reason why you don't do it. But it doesn't necessarily make it valid, right?
Nope. Nope. I think really questioning your relationship with time is an important exercise that I think every single person should do because it becomes a scapegoat. And so, for instance, if there's something that was really, really important to you, you would carve out the time, right? And it might come as a cost of something else. Like when I was writing this book and
I wrote it between the hours of 4 a.m. and 6 a.m. in the morning because that was the only time I knew I was going to have a quiet house. That's when I'm at my most creative, like in that flow. The cost was I was in bed every night at 830. Like the cost was late night Netflix. It was going out for late nights and late dinners. I just I couldn't have both. But this was more important to me.
So it was a choice.
Yeah. And you compartmentalized it in that way. And I think that's, I mean, that's the one, I don't know, skill set that if anyone can learn, it's like, You have to sort of compartmentalize these things and compartmentalize the steps that it takes to get it done, right? And this is what I love about the book and about what I'm sensing from you. I'm an action guy.
We can talk about shit all you want, but let's start doing things. Because there's always, you know, you're planning. And it's sort of my... I love personal development and coaching. I do. I believe in it, especially high-level ones like yourself and Rudy that are just high quality. You can get so much out of it, and you don't know what you don't know.
My only trepidation with the industry is just learn, learn, learn, learn, learn, learn. I'm learning. I've got all this stuff. When are you going to do it? When are you going to put it into play? And I think that's a lot of your kind of mantra here, isn't it?
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Chapter 3: What does it mean for the universe to be hiring?
And I already have the whole outline because I got it in a download one day. So long story short, yes, this was the path. And it was certainly a path. And I was a student of the path. And I still am a student of this path.
Yeah. So much to sort of unpack there. I want to start by saying there was a – look. Look, as I mentioned, The Empowered Life is on our network. Rudy and Anna's show is amazing. I'm just telling you, do yourself a favor and go listen. You won't stop.
But in all seriousness, the moment we got on today, and Rudy and I have a lot more contact than you and I, and we started talking, I came up in the addiency business. And I was like, there's a familiarity with Aniston that's this badass advertising person that I would go to another agency and be like, God, she's a badass. I respect the hell out of her.
And it was kind of like that mutual respect thing. Because you know how it is with agencies to agencies when you're an agency to agency meeting.
Oh, yeah.
I was like, that was totally the vibe I got when you got on. I'm like, you reminded me of like New York ad agency badass. So that's the highest compliment I can give you.
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Chapter 4: How can you discover your unique gifts?
Well, thank you. I'll take it.
I didn't know you were on the marketing and ad side. So that was fascinating. But then this journey, I think sometimes I feel like, you know, there's a lot of books that get written, a lot of stuff. And it's certainly typically by subject matter experts.
But there's something super credible and interesting when someone has lived and breathed and sort of developed these concepts through their own personal development. I think that makes this highly credible because you're almost your biggest case study, perhaps, in overcoming some of these things and then putting them into practice. I love that.
And I want to talk about what it is that people can expect from the book.
What people can expect from the universe is hiring is an opportunity to get really clear, number one. And I say that because I think that a lot of times we don't really create the space or people won't create the time and the space to take a beat and to assess like, who am I? And what are my passions? And what really actually lights me up?
And what were those dreams that I've just been sitting on? Because I kind of believe they're a figment of my imagination at this point. It's never going to happen. But for some reason they won't leave you alone. I actually have an exercise in every single one of the chapters because back to what we were talking about earlier, Ryan, in terms of experience.
Every chapter, there's something for you to anchor this information and for you to do. Because my goal is that you could literally read one chapter and it could be life-changing for you if you just do the exercise and actually go through the process of that experience. But one of the exercises is called an authentic self-resume.
Because I've seen, I'm sure you've seen, I've seen thousands of resumes in my time, right? Thousands of resumes. And we will pour over our resume and write all the things that we've done in our career. But if you ask someone to sit down and now I want you to write a resume about you.
like about who you are authentically and what your passions are, what your unique strengths are, like what is your unique selling proposition that you bring to the table, a gift that you have that maybe nobody else does. People have a hard time with this. they have a really hard time with it because they don't know.
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Chapter 5: What is the significance of taking action?
Yes, the non-tangible, no matter what it is, you know, whether that's God or purpose or, you know, like how you're going to make something happen that you don't know exactly what the steps are. But you have to stack the actions. I got a question for you that's not necessarily related to the book, but maybe in this whole realm. There's a lot of this talk around the journey is everything.
And versus – because like the successful people that I run into – are always on journeys, the ones that are happy, and myself included a little bit. And I've turned into my father a little bit with little things that I like to do, projects, so to speak. I never understood about my dad when I'm a kid, like young. Now I get it.
And so what's your sort of belief on destination versus journey as it relates to all this?
I don't believe that there is ever a final destination, if you will, like during your lifetime here on earth. Like I think if you just look at the nature of the universe, the nature of the universe is expansion. That's the natural, that's the way that the universe is. Everything is always expanding.
Everything is always, not only the universe and the planets and all of the elements, but our bodies as well are constantly changing in that to be stagnant and to stop changing and to stop expanding is actually, is contradictory to nature and that's where I think we become toxic and we become ill and we become sick.
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Chapter 6: How do personal experiences shape our purpose?
And, and so I believe that the journey is, is just this ever flowing, ever expanding, ever evolving path. And that, you know, scientists will say, and researchers have said that, that true happiness doesn't really come from the achievement. And all you have to do is ask someone who's just made, like had the biggest achievement of their life. And, and,
the dopamine hit is never quite as big as you think it's going to be or last as long as you think it will be. But that instead it is actually the process of seeking and just continual progress, like feeling like you are having you there's progress in your life.
It could be the littlest bit of progress and it could just be in one area of your life, but acknowledging and always looking for where am I progressing? Where am I expanding? And, I believe is a key to continued fulfillment and happiness, to have a life that just never stops. It doesn't mean that you're not satisfied. In fact, it's the opposite.
I think it's becoming satisfied and having that dopamine hit, but having it daily, being able to look for it daily.
Yeah. I think you nailed it. I think that's what it is. It's like call it evolution, call it change, whatever it is, we're evolving. And I feel the least, I don't know, fulfilled when I'm not sort of in... My wife might say my changing mood, but not my mood necessarily, but like learning and
advancing you know like it's just like you gotta stay in a lot you know movement yeah both physically and and in your mind because i think i think when i've been in my lowest points it's like i feel stagnant you know and i think it i'm thankful to be somewhat self-aware of it because i think some people get lost in that dungeon unfortunately and that's why they need to read this book
Absolutely. And a really quick way out of that, at least in my experience and from what I've seen with so many different coaching clients, is just if you want a quick way, a detour out of that stagnancy is through service. It's through somehow saying, all right, who can I pour into today? What can I uniquely give to someone today? and make that your focus.
And I'm telling you, there's a magic in that. It's like, do you just taking your eye off of what you think is making you upset or, or angry or frustrated or is in your way and putting it instead on serving somebody else. By the time you're done, you come back and things have changed. It's like, you no longer have that same energy about what, where your life was.
And you do that over time enough times. Um, I think the problem goes away. It's like that is, in my experience, has always been the magic. So when I feel stagnant and I'm not sure what to do, like where to go or what direction to take, my question is, all right, how can I serve today? And let me let that be my goal.
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Chapter 7: What exercises can help with self-reflection?
You just have to be open to receive it and be willing to take action on it.
Yeah. Being a receiving, it's the hardest part for some people, I think. But that's when you have to open these pathways and you have to read books like the universe is hiring. So the Empowered Life, there's a lot of connections here with the book, with what you guys do with Empowered University, helping busy professionals get into this mindset. That's really what we're talking about here.
It's a mindset. It's learning mindset, but action. So talk to me about what you're excited about with what you're doing with coaching and leadership and the podcast.
Well, a lot of my coaching is within a business setting. And same with Rudy. And what we've learned is people are people wherever they are. And when you coach the individual, right? When you can coach the individual and you start at the foundation and you can help them shift into a better, more empowered mindset and where you can help them connect to
their purpose and why they are in the position that they are in, because there always is a reason. You just have to learn to look for it, that things start to shift and change. And I believe that every single individual in a company has the potential to be an A-plus player.
Every single individual, if you're a business owner and you're listening to this, or even if you just work for a company, everyone that you work around, everyone has the potential to be the worst or the best within them. it's about, and I think it, it, it's the employer's responsibility.
In my opinion, if you really want to maximize your team to support your team and helping them, um, reach their highest potential individually. And that doesn't just mean professionally. I think it means personally as well because there's no, there's really, it's all the same. And, um, and so what I love
is that we, we bring all of those concepts, which haven't historically been in a business setting into business settings and into boardrooms.
And, and it's unbelievable what the changes that can happen, not only from a revenue perspective, um, but just tenure and, and just making people just overall and employee satisfaction and happiness and their connection and their willingness to be vulnerable, um, I don't know. That really jazzes me up.
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Chapter 8: How can pursuing passions lead to fulfillment?
And I meant tops, not in his looks, but in his age. You got him beat on the looks, for sure.
Thank you. He's 46.
Yeah, I thought we were about the same.
He's 10 years older than me.
Yeah. Okay.
So the book is available for pre-order right now on Amazon, on Barnes & Noble, iBooks, pretty much anywhere. You can find your books online, and then it will be anywhere that books are sold as of January 7th. So really excited about it.
The universe is hiring. Discover the role you were born to fill. Aniston Ricksteins. What about the podcast, everything else you guys are doing with the Empower University? Where's all that?
Yeah. So Empowered Life podcast, you can find us obviously. Well, first of all, I just want to thank you, Ryan, and your amazing company because Radcast, I will say we had been at our podcast a couple of years before we met you and the team. And What you guys have assisted us in terms of supporting our growth with this podcast has been extraordinary.
And what you do is really such a gift to the world. And so anyone who's listening to this who wants to launch a podcast or has a podcast, I really hope that you guys reach out and get supported by Radcast. It's incredible, your service. So thank you for that. And Rudy and I are going to be hosting our first live event later this year. So we'll be launching information there.
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